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Email marketing campaigns

How to Create Successful Email Marketing Campaigns?

Emails are one of the oldest methods of communications.

We all receive and send emails but with billions of emails sent daily like promotional emails, offer emails, spam emails it has become very difficult to get the target audience to click on the mail and take your desired action.

Email marketing is the process of sending emails to your customers or your prospects. Sending an email might sound easy and you would be thinking it is just writing an email and sending to the prospects and we all can write emails what’s the big deal in it?

Well sending emails and running successful mail campaigns are two different things. So today I’m going to tell you to create successful email marketing campaigns.

How to Create Successful Email Marketing Campaigns?

1. Build a Solid Email List

Build a Solid Email List Image source:pixabay
Build a Solid Email List

The first step in creating and running a successful email marketing campaigns is building a solid email list.

No campaign can be successful without a solid email list full of people who are interested in your business and the best way to do so is using popups or signup forms on your site.

This not only helps in building a solid email list but also show that these people are interested in your offerings and might turn into your customers one day.

I know there are many people in the market that sell databases of email addresses but these databases do not contain verified email address and these people might not even open your emails. why?

Because they never signup for receiving emails from you and when it comes to running successful mail campaigns that is something we do not want to happen.

We want people to be interested in our emails, open them, engage with them, wait for receiving them again and take a desired action on the mail sent.

2. Know Your Goals

Know Your Goals Image source:pixabay
Know Your Goals

We got a super solid email list and ready to send those emails but before sending those emails the next thing you want to do is know your goals. What is the goal of your email marketing campaigns?

Whether you want to send welcome emails to those who have signed up on your site, want to engage with your subscribers, convert your prospects into your customers or you want to segment your subscribers.

We must be clear what our goal is and what we want to achieve through sending emails this will guide your efforts and help you in achieving your goals.

3. Use Segment Targeting

Use Segment Targeting Image Source Pixabay
Use Segment Targeting

Segment targeting is the process of segmenting your subscribers based upon certain factors like their interest in certain products or services you offer, online behaviour on your site, buying behaviour etc.

By segmenting your audience, you can target them more effectively and increase your engagement with them. This will not only increase your open rates but will also help you achieve your desired goals and your email marketing campaign will be super successful.

4. Write Solid Headline

Write Solid Headline Image source:pixabay
Write Solid Headline

When it comes to creating successful email marketing campaigns, we cannot ignore the importance of headline of email.

It is the first thing your customer sees and decides whether it is worth his attention or not. Write a headline that grabs receivers’ attention and gives an idea of the content of the email.

Don’t look like spammers we don’t want to look like spammers and get our sent mail to be moved to the spam folder of receiver. Write a headline that grabs the attention of the receiver and make them open your email.

5. Write Engaging Content

Write Engaging Content Image source:pixabay
Write Engaging Content

The mail got the attention of the receiver and is super excited to know what’s in there for him/her in the email. He/she opens it and gets disappointed.

Email does not have informative and engaging content and lefts reading just a few lines of the email. Content is the core of any marketing campaign. Write engaging content, use images, use CTAs.

By doing this you will be able to grab the attention of your receiver’s and ensure they read the content you have written and taken the desired actions you want them to take.

The actions can be visiting a webpage, view a recently uploaded YouTube video or any other action you want them to take. Keep this in mind you will be one more step closer to creating and running successful email marketing campaigns.

6. Use A/B & Multi-Variant Testing

Use A/B & Multi Variant Testing Image source:pixabay
Use A/B & Multi-Variant Testing

Next step in creating successful email marketing campaigns is the use of a/b and multi-variant testing.

A/B testing is basically comparing two versions of emails against each other and see which perform better whereas multi-variant testing is modifying certain elements of an email to see which combination of elements perform best.

These two techniques are very helpful and can help you in knowing which combination of elements or which version of your email performs wells with your target audience and get your desired action performed by them.

7.Frequency

Frequency Image source:pixabay
Frequency

How often you send emails to your prospects or your customers plays an important role in ensuring the success of your email marketing campaigns.

Only send an email when you are confident that the content is useful and informative don’t bombard your prospects with emails if your content is not informative or useful to your subscribers.

This will not only ensure a high open rate but will also increase the engagement rate of your emails and your mail campaign will be super successful.

8. Honour Opt-Out Request of Your Subscribers.

Honor Opt Out Request of Your Subscribers. Image source:pixabay
Honour Opt-Out Request of Your Subscribers.

Another thing you can do to run successful email marketing campaigns is honouring the opt-out request of your subscribers.

Although many famous email service providers automatically do this for their clients if you are not using one of those email service providers do remove those subscribers from your list who have requested to remove them from your email list.

Nobody gives a second look on those emails they don’t want to receive and they simply ignore or move such emails into the spam folder and we don’t want that to happen if your aim is to run successful mail campaigns.

This will improve the quality of your email list and help you target only those prospects or customers that are interested in your business offering.

Conclusion

Sending email is easy and running email campaigns is not to keep these points in mind and your email marketing campaigns will be super successful.

Feel free to write your views in the comment section and let me know if you find this post useful or not?

How to Optimise Your Own Website?

What is SEO?

SEO (Search Engine Optimisation) as its name suggests refers to the implementation of such practices that increase the visibility of the site on search engine and give the website visitor a good user experience while they browse through the site.

SEO is not just a one time process it requires you to continuously optimise your site as per the latest algorithmic updates of search engines. So, let’s get started with how to optimise your own site.

How to Optimise Your own Website?

1. Keyword Research & Using it for Creating Content

 Image source - Pixabay
Keyword Research

The first step in optimising your site is doing keyword research before writing content. SEO is all about keywords these play a very important role they tell search bots which site should rank for which keyword.

Using relevant keywords which have high search volume for creating content will not only help in getting more traffic to your site but will also provide a good user experience and reduce your bounce rate.

Some tools for Keyword Research

(i) Google keyword planner(free)

(ii) Keyword tool.io(free)

(iii) Moz keyword research tool(paid)

Once you have found your keywords the next step is writing content using them. To ensure you don’t look like spam or to avoid Google penalties make sure you are not:

(i) Overusing the keyword (Not maintaining a keyword density of 2-3 times).

(ii) Keyword stuffing. (pasting the keyword many times in a row)

(iii) Writing thin content.

2. Use of Keyword in the Meta Description, Title, Alt Attribute.

Use keyword in Meta Description, Title, Alt Attribute. Image source - Pixabay
Use a keyword in Meta Description, Title, Alt Attribute

Another SEO tip to optimise your site is using your relevant keywords in the meta description, the title of your page, headline and an alt attribute of the image tag.

Make sure you are using your focus keywords as well as its close synonyms. This tells the search engine what is the content of the page and for which keyword you want your site to be ranked.

3. Link Building

Link Building Image source - Pixabay
Link Building

Next step to improve your SEO after creating content-rich of relevant keywords is” link building”. Link building is the process of acquiring hyperlinks from authoritative sites to your own site.

This improves the authoritativeness of your site and thus let your site rank high in search engines organic listings.

Best practices to avoid Google Penalties

(i) Acquiring natural link from authoritative sites

(ii) Not buying links from agencies

(iii) Disavow toxic links.

4. Fast and Mobile Responsive

Fast and Mobile Responsive Image source - Pixabay
Fast and Mobile Responsive

The next step in order to improve the SEO of your site is to make your site fast and mobile responsive. In today’s world, people spend most of their time on smartphones.

They consume content while using their phones. Since the screen of these phones is relatively small to desktops it becomes even more important to optimise your site and make them mobile responsive and fast (between 2-3 seconds).

5. Optimise Robots.txt & Sitemap

Optimise robots.txt and sitemap Image source - Pixabay
Optimise Robots.txt & Sitemap

Another thing which should do in order to improve the SEO of your site is helping the google bot. In order to crawl and index a site google bot uses two important things robots.txt file and sitemap of a website.

Robots.txt file instructs the bot on how the site should be crawled and indexed. The sitemap tells bots which pages are available for crawling.

Make sure there are no errors in your robots.txt file and all relevant pages are listed on sitemap and are being indexed by the bot.

6. Know the Latest SEO Updates

Know the Latest SEO Updates Image source - Pixabay
Know the Latest SEO Updates

As I told you in the beginning SEO is not a one-time thing and requires your site to be continuously optimised as per the latest updates in the algorithm of Google.

Make sure you know what is happening in the world of search engines.  Follow SEO blogs to make sure you have information about the changes in the search algorithm of Google, so you can optimise your site as per the latest updates and keep It up to date with the latest updates.

Conclusion

When it comes to optimizing your site, it is a continuous process. Keep yourself and your site updated with the latest updates in the world of SEO. If you like my post leave your comment and thumbs up in the comment section.

micro-moments: the new consumer behavior

Micro Moments – The New Consumer Behavior

“Life isn’t lived in years or days or even hours it’s lived in MOMENTS

As mobile has become an important part of our daily lives, we’re witnessing a basic modification in peoples’ behavior the way people consume media and the interactions that now occur instantaneously.

There are hundreds of these moments occur every day—checking the time, texting, chatting with friends on social media.

Yet, at that point there are some different moments— I want-to-know moments, I want-to-go moments, I want-to-do moments, and I want-to-buy moments—that really matter. We call these “micro-moments“, and they’re distinct advantages for both customers and brands.

Micro-Moments

Micro-moments are intent-rich moments when decisions are made increasingly on a smart-phone to act on a requirement to learn something, do something, discover something, watch something, or buy something.

In this new age, it won’t be sufficient just to be available across more micro-moments. We’ll all be expected to stay a step ahead of consumers—to know their needs even better than they do.

Effective advertisers will have a lot of further understanding of their customer at each experience. They’ll concentrate on obtaining a point by point, information-driven view to truly know them and help them along with their individual journeys.

consumer behavior

“Knowing your customer is great, but knowing how they behave is even better” – John Miller

Micro-moments have been quickening customer desires for “right here, right now” experiences.

Consumers have become more empowered than ever to get what they want and when they want it.

Here is the glimpse of Consumer Behavior

1. The “Well-Advised” Consumer

Think about the last time you used your phone to search out a solution or guide a choice.

People today need to be enabled to settle on the correct choice, massive or small—and they’re turning to their phones for recommendation to guide them. So that they are often assured in any call they’re creating, massive or little.

Well-Advised Consumer

2. The “Right Here” Consumer

People additionally expect digital experiences to be created only for them—including experiences that are tailored to the area they’re in the present moment.

Today, consumer expect brands to collect enough info to deliver location-specific responses while not somebody having to go looking for all the world.

Even they assume their mobile will know wherever they’re and can deliver info consequently.

Right-Here Consumer

3. The “Right Now” Consumer

Ever required a café reservation, a hotel room at the last minute? Or on the other hand medical store? Consumer turns to their smartphones more than some other source to assist them to get things done, decide or buy.

And everyday consumers are progressively dependent on their smartphones to help make a last minute purchase or they expect that brands should react by understanding their wants and addressing them immediately.

Illuminating this behaviour and also the associated customer expectations have proven to be extremely helpful for marketers.

In some ways, the micro-moments communication has provided a reset and a roadmap for companies. It helped marketers deem that moments mattered most, and it created urgency.

Strategies to Succeed in Micro-Moments World

 

Micro-Moments

 

There are many micro-moments throughout the day people use their mobile phones to search out answers to their queries and solve issues whereas on the go. This means there are more opportunities than ever for your brand to be there and useful. People depend on their mobile devices to manage their lives and encourage their plans.

1. I-Want-to-know Moments

At the point when people look at their cell phones for information or motivation, they rely on relevant and quick results. These I-Want-to-know Moments are chances to decidedly impact view of your brand image.

(i) Anticipate customer questions – grab your smart-phone and perform a number of the highest searches associated with your category. Is it accurate to say that you are there?

(ii) Ensure answers are easy to search out – create it simple for customers to find the information they are trying to find regarding your complete brand or product.

(iii) Help customers at each step of the way – Even for larger purchases or future goals, mobile analysis plays a part. Ensure your brand offers potential customers useful data for each part of their decision-making process.

I-want-to-know moment

2. I-Want-to-Go Moments:

I-want-to-go moments happen when individuals are searching for things in their location be it an exercise centre, a shopping centre, coffee shop or a plumber. To win these moments, meet customers by utilizing location signals to focus on relevant locations, store inventory and driving directions.

(i) Recognize the importance of local search – In I-want-to-go moments, proximity matters since customer’s area unit searching for a link to the physical world. Once you are developing your advertising strategy, take into account the importance of location-based searches (i.e breakfast close to me, salon near to me).

(ii) Make your ads relevant to local messaging – People wish to seek out the information they are searching for as quickly as possible in their I-want-to-go moments. Direct customers to your stores by providing directions and featuring the in-stock things they need.

(iii) Provide helpful local info on your web site or app – Convenience usually matters in I-want-to-go moments over complete loyalty. Create it straightforward for customers to seek out helpful information such as hours, inventory, and pricing-while on their smart-phones.

i-want-to-go moment

 

3. I-Want-to-Do Moments

Thanks to mobile, the instruction manual is a thing of the past. Customers currently use their mobile devices and online video for facilitating with huge issues, tiny fixes and everything in between. And brands that are useful in these I-want-to-Do moments can leave a long-lasting impression.

(i) Identify your consumers’ moments of desire – Explore the actual times of day, week, or a year once how-to searches for your brand category are preferred, and make sure that you are providing helpful content in these moments.

(ii) The importance of online video – Consider what your consumers are doing with your product or service, and make sure you have-to videos that can help.

Add descriptive titles, details, and relevant tags to your how-to videos so that consumers can get to them quickly.

(iii) Make sure your content is mobile-ready – Your online videos should be viewable from any smartphones or gadgets, at whatever people choose to tune in.

i-want-to-do moment

 

4. I-Want-to-Buy Moments:

I-want-to-buy moments can happen anytime and anywhere- in the makeup aisle, in the kitchen, or on the street. When people need help deciding what to buy, your brand can influence their choice by being there with the right information and providing a frictionless checkout.

(i) Identify your shoppers’ micro-moments – Talk to your buyers to make sense of how and when they are researching and creating purchase choices.

(ii) Deliver relevant online communication – Look how customers are searching- the queries they raise, the terms they use – and build the ads and content that give useful answers.

(iii) Measure each shopper touch point – To account for all the ways in which digital impacts a consumer’s call to shop for one thing, take steps to live results online, across devices, in apps, and in stores.

i-want-to-buy moment

Wrapping Up

So to capitalize on that behaviour and win over consumers, marketers have been forced to rewrite the rule book. You’ve had to double down on addressing the needs of consumers at the moment, committing to being there and being useful each and every time you can help advance the journey. In short, marketers have had to start being a lot more assistive towards their targeted consumers.

How to Create Effective Google Ads Campaigns?

Google ads are formerly known as “Google Ad Words” is an online advertising platform where you can place your ads and reach a relevant audience who is interested in the products and services you offer.

Running ad campaigns on Google might look easy but getting good results and maximum ROI requires you to do some research work before you run campaigns.

So, today we are going to discuss how to create effective google ads campaigns.

How to Create Effective Google Ads Campaigns? 

1. Understand Your Goals

Google Ads Campaigns Goals Image Source - Pixabay
Google Ads Campaigns Goals

Goals are very important when it comes to running successful google ads campaigns.

Before getting started with creating your ads campaign ask yourself what you want to achieve from them? What is your goal? Whether you want to drive traffic to your site, build brand awareness, generate leads or you want to promote your newly created app on the Google network.

Select the right goal and let the google do its magic.

2. Understand Your Target Audience

Understand Your Target Audience Source - Pixabay
Understand Your Target Audience

If you don’t know who your audience you can never get the desired results you want from your Google ads campaigns. Research about your audience.

Understand what sites they visit? What type of content they are consuming? What services they are looking for? This information is very important and can help you in targeting your audience more effectively.

3. Select Appropriate Campaign Type

Ad Campaign Type Source - Pixabay
Ad Campaign Type

Once you know what your goal is and who is your audience is the next step is selecting best-suited campaign type. Each campaign type has its own benefits.

If you want to promote your business at the moment, they are searching for similar services like your search campaign type is the answer.

If you want to run ads on specific sites based upon the interest of your audience or your niche display campaign type is the right choice.

Want to sell your products? shopping campaign is the best choice or you just want to reach and engage with your audience on YouTube then select a video campaign type.

Understand what you want to target where and how and select a campaign type and you will be one step closer to creating successful Google ads campaigns.

4. Use of Ad Extensions/ Content Targeting

Use of Ad Extensions
Use of Ad Extensions

Ad extensions are used to provide additional information about your business to the customer.

If you are running google search ad campaigns use of ad extensions can increase your click-through rate by 15% select and use the ad extensions to increase your ad relevancy and get better results at a lower cost.

When it comes to ad extensions you have many options like. Here are some examples of types of extensions available you can use based upon your goals:

  • Site-link Extension– Lets you add additional links to your ad and let you take your customer to specific pages of your site.
  • Structured Snippet Extension-Let you highlight USP’s of your offered goods and services.
  • Call Extension-Let you add your contact number in your ad.
  • Location Extension– Let you add location address of your business
  • App Extensions-Let you link your business app to your text ads.
  • Promotion Extension – Lets you showcase special offers with your ads.

Content targeting in display campaigns helps in placing your ads on sites and placements of your choice. This gives a great degree of control on where your ads appear on the Google display network. Options available for content targeting are:

  • Keyword Targeting – It uses keywords to target relevant sites.
  • Topic Targeting – It can be used to target sites on the basis of certain topics.
  • Placement Targeting – It allows you to choose specific sites, videos and apps where your ad can appear.

5. Create Multiple Version of Your Ads & Use Ad Rotation Option

Create Multiple Version of Your Ads
Create Multiple Version of Your Ads

Create multiple version of ads for your Google ads campaigns and use ad rotation option. This option shows the ads which are likely to get more clicks or more conversions.

It is a small option but can deliver great results and when it comes to running effective ad campaigns even small optimization option does matter.

 6. Evaluate & Continuously Optimize

Evaluate and Optimize
Evaluate and Optimize

In order to run effective campaigns, you must continuously evaluate and optimize your campaigns in accordance with the data you got from running them.

Like there can be keywords that are underperforming or bringing irrelevant clicks and you might remove those keywords or ad those keywords as negative keywords.

Similarly, there can be certain placements which might not be working as expected. Keep a check on your campaigns and optimize them so that you get most out of your google ads campaigns.

Conclusion

Google ads are a very powerful tool and are capable of delivering high ROI if used wisely. Use different settings, experiment with them. Even a small setting which you are not using right now might deliver better results if you use them.

If you like this post leave your comments below and if you have any suggestion you can write those in the comment section too.

How to Build a Successful Social Media Marketing Strategy?

Social media has become part of our lives. People spend a lot of time on social media sites like Facebook, Twitter, Instagram etc.

Social media sites have completely changed the way customer interacts with brands. No business can underestimate their power when it comes to building relationships, generating leads and sale of the product.

A good social media presence not only helps a business achieve its goals and objectives but also helps them build a strong relationship with their customers.

Social media marketing strategy is a guide to your actions on social media channels. It covers everything you want to do and hope to achieve the best from social media. So today we are going to discuss how to build a successful social media marketing strategy.

How to Build a Successful Social Media Marketing Strategy?

1. Audit Your Present Social Media Strategy

Image source-Pixabay
Social Media Audit

The first step towards building a successful social media strategy is to audit your present strategy. This will help you a lot in building your new strategy. Ask yourself the following questions:

  1. Which platforms have worked for you in past?
  2. Which platform has given you the highest engagement?
  3. What types of post are being liked by your audience?

The answers to these questions will help you understand what is working and what is not working for you. This will save you efforts and resources which you can utilize somewhere else.

2. Set Your Goals

Image Source - Pixabay
Set your goals

Goals play an important role in crafting a social media strategy. We can’t have a social media strategy if we don’t know what are the goals that we want to achieve. Goals are the roadmap to following a strategy. Whether your goal is to increase awareness of your brand, increase your blog subscribers, generate leads or increase sales. The goals you set should be SMART

  • Specific
  • Measurable
  • Attainable
  • Realistic/Relevant
  • Time-bound

Keep these points in mind while setting your goals and you will be one step closer to crafting your strategy.

3. Know Your Audience

Image source-Pixabay
Know your audience

Another thing you should do in order to build a successful social media strategy is to know who your audience is. Do research about your target audience.

Understand:

  1. Who they are?
  2. What they do?
  3. What are their interest and hobbies?
  4. Where they spend most of their time online?

This will help you in understanding your audience and help you to target them more efficiently.

4. Research About Your Competitor’s Strategy

Image source-Pixabay
Research About Your Competitors Strategy

Research about your competitor’s social media strategy. Understand what are they doing and how are they doing. Which platforms are they using? The type of posts they are posting and how frequently they are posting. This will help you understand what is working and what’s not working with your target audience. This will not only help you in targeting your audience more efficiently but will also save you a lot of money and resources too.

5. Select Your Platforms

Image source-Pixabay
Select your platforms

Once you have done all the above steps. You will have a lot of data & insights and the next thing you would do is select the platforms for your social media strategy. These must be selected very carefully as different platforms have different strengths and weakness. For example, pictures work best on Instagram and text posts work best on Facebook. Use all the data you gathered and select your platforms accordingly.

6. Create Content Calendar

Image source-Pixabay
Create Content Calendar

The next step in building your successful social media strategy is to create your content calendar. This will guide your efforts. The date and time when you will be posting, type of content you will be posting.

You can not have a great social media strategy if you don’t have a calendar. Build your calendar, set dates when you will be posting, what type of posts you will be posting, frequency of postings etc.

7. Evaluate & Refine Continuously

Image Source - Pixabay
Evaluate & Refine Continuously

Social media strategy is very important and must be evaluated and refined continuously. As you implement your strategy you will get lots of new data.

This will let you know whether your strategy is working as per your set goals or not and you can refine it accordingly. You might find that things you thought won’t work that good are actually delivering and things which you thought will deliver might be under delivering. Keep a check on your strategy and continuously refine it with the data you get.

Conclusion

Social media strategy is very important and must be defined carefully and then it should be constantly evaluated and refined as things which might work today might not work tomorrow. Keep the above points in your mind while developing it.

If you like this post leave your comments below. If you have any suggestion you can also tell me about that in the comments section too.

How Social Media Marketing is influencing the sports industry in India

There is a new wave of sports enthusiasm emerging in India. With the introduction of sports leagues like the Indian Premiere League, Indian Super League,Pro Kabaddi League,Indian Badminton League and in recent times the prestigious Under 17 Fifa World Cup being held in in our own back yard ,the future for sports in India looks bright.Due to this sudden surge in the popularity of these leagues and sporting events,Sports brands have realized that there is a huge market awaiting to be tapped in india not only for popular sports like cricket but also sports about which no one was talking about 4 years ago like Kabaddi,Football,Badminton,Hockey etc.

It used to be a challenge for a marketeer to reach a million people with the same interests ,but in today’s time a Mumbai Indians fan sitting in London can be influenced by the advertisements about their team being made in India. This has all been possible because of the popularity of Social Media marketing .Therefore in this post I will be highlighting how social media platforms like Facebook,Twitter,Instagram,Pinterest etc are influencing Sports brand and institutes in India.

1.Engagement on Media Platforms

A study conducted found that 83% of fans, while watching sports on TV , constantly access their social media and 63% access social media while watching a game,sitting at the stadium.This trend has been recognized by sports brands and have now started coming up with different strategies to engage their fans as well as promote themselves.This results in increase in traffic on the sports brands site as well as increase in the awareness about the sport in general.

For example: Pro kabaddi league team Puneri Paltan has almost a million followers .This gives the team a platform to interact with their fans,Sell merchandise,Create campaigns to engage furthermore with potential new fans thus increase their Market.

2.Blogs

Blogging has been be a great way in which clubs and teams can interact with their supporters on a personal level and reach out to more communities and sports enthusiasts .This can be done by allowing supporters and fans to write about their experiences. They can engage with bloggers, by sharing the latest happenings of the club, who can then get it out to their community of followers. This is strategy being used by ISL teams such as Bengaluru FC and Athletico de Kolkata ,to name a few,to garner more online coverage and promote their Sports team/Brand.

3. SEO for Sports Brands

SEO or “Search Engine Optimization” is the process of getting free ,organic,natural or editorial traffic onto a site from the search results on a search engine.To increase exposure and increase traffic on the website sports teams in india have started working on this,because this social media strategy is used to improve the rankings on the search engine results page. Teams succeeding in this make sure that their site link is easily accessible to the person actively searching for them and beat competition by being displayed higher on the google search page results.

4. Data Analysis

In today’s age of big data,marketeers and management are changing their approach when it comes to forming strategies.Social media platforms allow marketers to analyse the patterns which are trending thus making it easier for the Team to have a good idea of what their market segment consists of,their behavioral cycles and what strategies can be used to further engage and interact with them.

5. Content Driven Market

Photos,Videos,Posts,advertisements almost anything today can be shared through social media platform. Sports teams and brands have now realized the importance of good,easy to the eye,catchy content and how it has a huge influence on their market. People like to engage on social media by sharing content that can garner many “likes and shares”,therefore we see an increase in the quality and quantity of the content being shared by teams in order to increase engagement and increase their market share.

6. Increase in Revenue

All the above mentioned points lead to one conclusion which is “Increase in Revenue”. Since the sports team are increasing their popularity through engagement and increasing their market share , people are ready to book tickets to see their favorite team play,they buy merchandise to show support for their team,they take part in team events and share it through social media which all leads to an increase in sales therefore increasing their revenue.

 

In the end i would like to conclude this article by saying that their are more than 323 million people India using the internet and social media marketers in the sports industry should look at this as an opportunity.The future for digital marketing certainly looks attractive.

 

 

5 Out-of-the-Box Ways to Improve your AdWords CTR

Google AdWords is deemed to be one of the most important implements in the digital marketing toolshed.  The metrics that it provides can give you an immense understanding of the performance of your ads, target market as well as website. Moreover, Google tends to charge you a lesser amount per click if you have a higher Click-Through-Rate (CTR). CTR, which happens to be one of the metrics is expressed as a percentage of ad’s clicks divided by its impressions. A higher CTR can also increase your Quality Score and give you a higher Ad Rank, as it tells Google that your Ad is resonating with users. Here are 5 out of the box ways to improve your AdWords CTR:

1.) Make sure your Keywords are Narrowed-Down and Relevant:

 Sifting out your keywords will improve your CTR will, in turn, reduce your Cost Per Conversion (CPC). The following mentions a few steps you can take to do this:

Reduce & Group Similar Keywords:

Your ad copy should match its keyword and this can be done by targeting your ads to specific keywords and grouping them accordingly.  For instance, if you’re writing ads for dresses, you can break up your ads into different keywords such as ‘cocktail dresses’, ‘summer dresses’, ‘gowns’ etc. in different ad groups rather than targeting those keywords under one generic dress ad. You should make separate ad groups for each of these dress categories and make varying ad copies for each one of them.  By doing this, you are being more relevant and attempting to sub-group your keywords.

Make use of Negative Keywords:

The negative keywords feature becomes useful when you do not want your ad to show up at certain google searches. This is done to stop your ad from showing to an audience that does not need your product at that moment in time. You can use the Keyword Planner to help you find negative keywords for your list so that your ads are more filtered. From them, you can get ideas about which words are not in line with your product offering and put them in your negative keyword list so that your ad does not show up in instances where it is not actually being searched for. So if we take the example of ‘dresses’, type it on google keyword planner, we will get relevant keyword search results. We might get results such as, “prom dresses’ or ‘dresses for rent’ etc. if you are a company selling casual dresses for sale, you would not want your ad to show up when people are searching for dresses for rent or even prom dresses. Hence you would put ‘rent’ and ‘prom’ as part of your negative keyword list.

Include target keywords in the Ad Copy you create:

It sounds pretty straightforward. Make sure the keywords you are bidding for are present in your ad heading, copy or in the display URL, or your CTR will plummet and you would end up paying more than you actually need to.

2.)  Title Case and Symbols improves CTR.

To improve your CTR, incorporate the use of title case in your ad copy. Make sure you use uppercase letters when you need to, along with symbols such as exclamation marks, currency signs or even the discount symbol if required. According to Acquisio, such symbols may appeal more to your target audience and thus increase clicks.

 

Photo Credits: Acquisio

Acquisio also gives the example demonstrated in the picture above. They stated that advertisement four or five would attain more clicks as it involves symbols such as % and ® which could potentially appeal to searchers.

3.) Use ad extensions to their full potential

 Never underestimate the power of ad extensions such as Sitelinks, Callouts, location, affiliate, price and more, as they allow you to reveal more information on your ads. With ad extensions, CTR may increase because you can input information such as a direct phone number for searchers to call, a map with your business’ location and buttons that link to different pages in your site, to name a few. This serves to be very appealing to potential leads as it provides them with a sense of direction. Not only this, ad extensions allow your ad to take up a greater space on the search results which entails that there is a higher chance of your ad being sought after.

Photo Credit: Clicteq

4.) Add Call to Actions (CTAs)

Right now you might be thinking that CTAs refer to phrases such as ‘Buy Now!’, ‘50% off, Only Today’ or ‘Check out our offers, Save big now!’

Although this might be true, CTA does not always have to be a sales push, unless you have tested it and it works for you. Instead, you can be creative and try something different. For instance, Wordstream exposed an example of a wedding planning company’s ad in Boston and their unusual approach to using CTA. In the ad copy, the company uses “Imagine the spectacular setting of the Boston Public Library…”’: a story-telling, unique and eye-catching phrase instead of the banal ‘buy now/save now’.

 5.) Review your bids to maintain/boost CTR

To ensure that you remain on the first page of relevant Google Searches, keep on reviewing on how much you have bid. Do not bid too less on keywords as it can reduce your ad’s CTR. Take into account and research on other factors, such as, time of day/week whereby your target audience is more engaged, geographic locations which would relate to your offering and many more. Moreover, be wary of your competitors and review the way in which they write their ad copies.

 

 

11 Effective Instagram Marketing Strategies For Beginners

11 Effective Instagram Marketing Strategies For Beginners

Instagram logo

Instagram boasts of a number of 800 million monthly active users, as of September 2017, up from 90 million in January 2013. This web-based photo-sharing mobile app is one of the most popular social networks all over the world, undoubtedly.

It possesses a huge capability for any business, as the target audience you’re trying to reach out could easily be available on this platform. Instagram happens to remain more popular with teens and youngsters, where about 40% of the global user-base is between 16 and 24 years old.

So what’s your killer strategy for Instagram? Following is a beginner’s guide for you to get going.

1) Keyword-focused profile name:

A profitable and useful tip would be changing your profile name to the keyword that you’re focusing on, related to your business/niche. It means, optimizing your account bio name for search queries.

Keywords

It is mainly because the Instagram algorithm will consider your username and actual name as the only fields that will get importance in search queries.

2) Fascinating emoticons:

You can add ’emojis’ as a bullet list in the ‘bio’ area to accentuate different components of your business, which further tells your followers about the niche that you’re talking about. Similarly, a short phrase/sentence after the emojis is able to draw much of the required attention from visitors.

Emojis

It also boosts the visual appeal of your profile to a certain extent. The bottom-line is to try displaying your creative and fun side more, instead of focussing only on formal sentences.

3) ‘About’ your profile:

As the total space in the ‘Bio’ portion is limited, owing to its 150 characters limit, choose to write constructively and precisely. Remember – ‘The first impression is the last impression’. Incorporating peculiar hobbies, interests or skills in your bio is another good trick.

When you determine the list of keywords to highlight in your bio, focus on the central importance or specific needs of your target audience. So that way, when someone sees your account name or even visits your account, he gets a fair idea of what content you’re offering and what topic it is basically about.

Having said that, referring your email address also gives you an advantage. Since it drives your followers to get in touch with you in a professional manner if required (in case the ‘comments mention’ or ‘direct message’ are missed out in the first place).

Instagram Bio example

4) The inclusion of hyperlinks:

The ‘Bio’ region is the only place on Instagram where a clickable link can be posted since there is no provision for including links in the comments section or photo captions. Even if we try to write a link in a comment or caption, it won’t be clickable. Redirecting the users to your main account’s ‘bio’ field by asking them to do so in photo captions would be advised.

You should use your ‘bio’ for indicating your website link or any landing page/capture page, or a specific product along with it’s a short description or a definite ‘Call To Action’ (CTA) button. This also helps new viewers getting identified with your business and what it offers about.

5) Care for right content:

Though it is rightly said that “Content is the King”, but on a visual platform like Instagram, one needs to check the kind of content that he plans to upload. Publishing breathtaking raw images, editing various fun-filled digital filters for photos, posting one-minute looped videos, adding locations through geotagged photographs are some of the top features that this service provides to its users.

Content is King

It would be wise to appeal more to viewers, rather than just focussing on writing. Even while writing the captions, try using succinct sentences, that resonate well with your audience. All this will be crucial in deciding whether users will follow your profile and would engage with your content or not.

6) Instagram ‘stories’:

‘Story’ section on Instagram is very powerful because it easily allows mentioning clickable ‘@’ symbol (followed by your Instagram name) to be put inside photos or short videos and get the user redirected back to your main account. Your followers have the option to replay the ‘stories’, as this feature lasts for next 24 hours and it disappears later.

Instagram LIVE

Instagram introduced this feature in August 2016.

7) ‘Live’ broadcast:

Just like the case of ‘stories’, similar is the case with Instagram ‘Live-video’ option. It can be added to your Instagram story by hitting the ‘share’ button after it has ended. Since it doesn’t have any time limitation, it’s an exceptional method to discuss your business, let people know why they should visit your account, build your audience and drive high user-engagement.

Instagram introduced this functionality in November 2016.

8) Relevant hashtags:

You can research the top hashtags that are in sync with the post that you publish on Instagram. This encourages to link up the subject/theme of the photos or videos to Instagram’s other content appearing on the same topic. Instead of using the same types of hashtags in every other post, try 4-5 group sets of different hashtags, typically 15-20 hashtags in each group.

Hashtags

When your followers get into the habit of posting with your brand hashtag, it definitely steers good amount of engagement on your posts.

9) More videos than images:

Videos for Instagram
Instead of posting only images, ‘videos’ are a great means of storytelling. So one option could be posting pre-recorded videos on Instagram (which are edited and have a logo of your business) on a regular basis on Instagram, irrespective of whether you possess a business of your own or not.

10) Stay responsive and authentic:

Responding on Instagram
Responding to your followers’ comments and following some of the important ones back is equally important on Instagram. Big brands position themselves as ‘engaging’ by appreciating present-day followers or attracting new ones by tapping on user-generated content.

11) A/B testing:

Lastly, never forget to track the efficacy of your strategies by experimenting with your available options. If a particular post on a particular day at a particular time doesn’t drive you a good number of user-engagement on Instagram, don’t hesitate to split-test by trying out multiple possibilities. It principally includes aspects like frequency of posts, the time of day that you post, popular hashtags, off-beat captions, and calls-to-action.

Owing to all these phenomenal reasons listed above, Instagram can surely be labeled as a profitable social media marketing tool. By following the above tips, one can easily transform from an ‘Insta-amateur’ to an ‘Insta-pro’.

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Reference:
https://en.wikipedia.org/wiki/Instagram

How Content Marketing Affects Audience Aggregation

how content marketing affects audience aggregation and how it helps in any business. Below are the points describing content marketing and audience aggregation and also how content marketing affects audience aggregation.

Content marketing

ways of content marketing
Ways of content marketing

It is how you make way for your content so that it can reach your target audience. Most important and crucial step for any business. An effective content can create an amazing impact on the audience.

Your business and your product both are portrayed through that content which reaches your user. There are so many ways to make a good content such as:

Pictures

The visuals play an important role in every field it makes space in customers mind for a long term. And if you get a right picture related to your content it will surely help to get the public attraction.

Videos

Talking about visuals, videos are trending these days as it describes your content in a detailed form where each and everything is right on point. Videos should always be short and crisp so that the public doesn’t get bored of what you are talking about. It is also said that the first 4 seconds of your video decides that if someone will see it or not. So always make sure you convey every message in that short span of time.

Add campaigns

Add campaigns are a very good example of content marketing. It includes people in it and it becomes a two-way communication which is more attractive.

Promo cards/discount coupons

The discount vouchers can be given to the customers based on their buying behavior. A personal mail and message would make a great impact on them.
And there are a lot more ways to make a good content. That will help you build an image in the customer’s mind.

Audience aggregation

know your audience
Audience aggregation is about knowing your audience.

Audience aggregation is to build a set of audience based on similar interest/ likes/ dislikes/ demographics/ characteristics. It brings the set of audience to one platform and nurtures them. Audience aggregation plays an important part. Where we must invest less and we want any type of interaction with the similar mindset of people. It is important from customers point view as its according to their interest. Audience process undergoes three major stages involves: –

Aggregation of audience

Getting audience on the same platform and with the same pace of mind so that similar message to be delivered and potential customers can be engaged.

Nurturing audience

Following are the steps included in nurturing audience:

Select distribution channel.
Select the distribution tools.
Builds your audience.
Set up content machinery.
Plan the customer journey.
Segment and target.

Monetizing them

It is the last step which involves converting customers in the call to action so that they go to the sales team. Also, right action should be taken at the right time.

How content marketing and audience aggregation

Content marketing plays an important role in any business, it’s the first step reaching towards your audience. Content marketing and audience aggregation go hand in hand.
The right set of content helps to reach a large number of audience required for a particular objective. The content should be clear and also precise. So that it can be understood easily so that content can be reached to the potential customers.

Qualitative content

At each and every step of audience aggregation fresh, effective and qualitative content should be sprinkled. So, that audience gets mature with each coming step and finally goes for the call to action.

Comparative example

Content marketing works as a fertilizer required for the soil which helps plants to grow. Same is the content marketing for audience aggregation. Audience aggregation is the inbound interest of customers whereas content marketing leads to call to action.

As a farmer keeps sprinkling the fertilizers in its farm to make the plants grow. In the same way, content marketer sprinkles content at each and every step of audience aggregation. Until and unless the customer goes for a call to action. Content marketing should be strategic and on point. As at the right time the crops get mature and ready to harvest. In the same manner the customer develops the inbound interest and goes for a call to action.

Similar content

Keep your content same on each and every platform of media promoting it. So that the customers following you on the various social network doesn’t get confused regarding what message you want to covey. Also, this happens many times that we put one content on different social platforms in different ways.

Suppose there is a product we are promoting on 3 different pages contain exactly the same information. Here, with each page customer will become clearer about what the message is explained.

Low cost

Content is king
how content marketing affects audience aggregation.

“HAVING A GOOD CONTENT IS LIKE HAVING GOLD.”

The above line says a very important point. There are so many ways to do paid advertising which helps you to get a large number of customers and which also increases the product reach. But on the other hand, if you have good, effective, smooth and easily understandable content, you will have a great benefit of it and it will save 90% of your cost.

A good content is a game changer in any marketing field if your customer is satisfied with your content you can expect an immediate reaction. So, content marketing leads to expand audience aggregation with low cost.

Conclusion

At last, concluding this topic I would like to say that there are many ways to which content marketing affects audience aggregation. It can also have two perspectives either positive or negative. The fact is content marketing is always important to keep in mind for expressing your message. It is the basic tool for any interaction from the customers. Also from the customer’s point of view content is the first and the most important impression one can make for its product.

Audience aggregation is a stage where with the help of content marketing you can get the customers you want. Which is a very important step in any business. So, first of all, make a good content and then go for a good strategic audience aggregation. This will help your business to increase its reach and express its message to potential customers.

LinkedIn VS Facebook- From A Marketer’s Perspective

With the increasing number of social media platforms, as a marketer, we need to make a crucial choice of focusing our social media efforts on a limited number of platforms. This decision is vital to the existence of a brand and can make or break it as well.

In this blog post, we will discuss the difference between LinkedIn and Facebook and which platform will best help you achieve your goals and objectives.

A brief introduction of our two contestants for today:-

Facebook– People tend to spend more time on Facebook than on LinkedIn for the simple reason that it is perceived as a more ‘fun’ platform where friends are able to get together and share their thoughts and opinions over a casual post like a meme or joke. Facebook is clearly in the quantity win with over 2.07 billion monthly active users.

LinkedIn– LinkedIn, however, is a more serious platform where users log in for a specific purpose, be it recruitment, job hunting, connecting with colleagues or sharing their professional expertise on specific industry related topics. LinkedIn is far behind Facebook when it comes to the numbers game, with around 467 million members.

1. Audience Profile

Facebook– General consumers. Facebook is primarily a platform where friends and family get together to de-stress or connect with known persons. Marketers on Facebook need to keep their audience interests in mind, keeping the tone light and friendly. Create content which your audience would like to consume.

LinkedIn– Companies/organizations/businesses. LinkedIn allows users to create a professional, job-oriented profile, offering a variety of ways for a marketer to target based on seniority, job function, industry and more. Marketers on LinkedIn should keep the tone serious and professional, industry-specific and to the point. LinkedIn is primarily used by B2B businesses to connect with users in the same industry segment.

2. Analytics-

Facebook- Facebook provides real-time, built-in reports consisting data of the type of audience, their country of origin, and others ranging from likes, reach, visits, posts, people, events, videos, messages to a lot more. This data is very useful to a marketer as their job hardly ends after an advertising campaign is created. They constantly need to optimize it to achieve the best results at the lowest cost.

LinkedIn- LinkedIn does not provide extensive insights on page performance limiting to updates, interactions, clicks, impressions, reach, followers and visitors. This makes it difficult for a marketer to analyze and extract data on the performance of a LinkedIn campaign. 

3. Cost-

Facebook- Facebook gives the option to adjust how much you’re willing to pay per day (starting at Rs.40 per day), which corresponds to the number of users you reach out to. Overall, Facebook is a much cheaper option, with the average CPC of Rs. 5, being the lowest across all social media platforms. As a marketer, a lower cost is of vital importance in determining the success of an advertising campaign  

LinkedIn- LinkedIn offers a specific way to reach an audience but the cost is higher than Facebook’s. LinkedIn is said to be one of the most expensive advertising platforms in terms of average CPC of Rs.150. The minimum amount that LinkedIn will generally require you to allot for your CPC and CPM bids is Rs.100 (for either). And the minimum budget generally allotted by LinkedIn for your daily budget is Rs.500. The huge difference in cost from that of Facebook, shy away many marketers, making LinkedIn a secondary consideration. That being said, there a number of successfully launched campaigns on LinkedIn as well,  like the Volkswagen Campaign, where the results were far greater than the initial cost.

4. Branding-

Facebook- On Facebook there is a strong distinction between a user’s personal profile and a brand’s page. The content posted on a personal profile and a company’s page is completely different and unrelated. A marketer must build his company’s brand and his personal brand separately and simultaneously.

LinkedIn- On LinkedIn there is no distinction between personal and professional branding as it seamlessly integrates with each other in the form of a common profile. Through a user’s profile, it enables the audience to connect with the brand. Vice-versa if a brand posts valuable content then the employees of the brand are known as well. A marketer needs to be able to sell himself as well as his company through the use of one single profile.

5. Thought Leadership-

Facebook- Facebook is not a platform where users generally express their professional opinion but rather a light and casual conversation amongst friends. Marketers cannot hope to get their audience to pour out their expertise and insights into their industry or job.

LinkedIn- LinkedIn is the primary platform where users come together to influence others through their professional opinions. The most common place of thought leaders is LinkedIn groups where experts speak about their opinions with respect to a specific industry.

6. Marketing Objectives-

Facebook- As a marketer, Facebook provides a number of opportunities to achieve objectives such as Awareness, Consideration and Conversion but is more suitable for Direct Sales and Traffic. The level and detail of targeting on Facebook is world’s apart that of all other social media platforms, making it ideal for marketers to grow their brand.

LinkedIn- As a marketer, LinkedIn cannot be used to directly sell to your industrial buyers as users on LinkedIn login for their own personal and professional development rather than to outright buy a product or service. It will lead to a very low conversion rate and more often than not, a poor brand image.

Conclusion-

The controversy of which platform is better for marketing has been chewed over and over in the last years by marketers, entrepreneurs and bloggers.

Lately, Facebook is focusing on improving their paid marketing campaigns and continue to develop new and innovative features appealing to B2B companies and marketers alike, in a strive to reach above LinkedIn in the B2B space.

Having a deep understanding of who you are marketing to (your buyer personas) and how they use these platforms at each stage of the buyer’s journey, will enable you to become more customer-centric in your marketing.

Instead of focusing on which platform is better for your marketing strategy, simply being aware of how and when to use each on the potential journey your prospects go through before they decide to buy from you can make a dramatic shift in your marketing strategy.

 

To know more about effective ways to maximize Facebook conversions, check out ‘8 Types Of Facebook Content To Drive Engagement‘.

Image Source- Hootsuite, Pear Analytics, Pinterest, Social Media Examiner.