E-commerce businesses are using digital marketing platform to acquire new customers, generate leads, promote new products, and drive conversions. And email continues is one of the most effective and popular marketing channels. Initially designing an email marketing campaign comes across as an exciting and very creative task. But many first-timers often do not get it right at the first time. To help the startup guys, I have created the perfect email marketing strategy guide. Before talking about how the startups can jump into email marketing, do your homework right. You need to keep your game ready for carrying out in your email campaign. The remaining plan goes accordingly. Let’s Check the top 3 Email Marketing strategies for e-commerce startups to build their email campaigns.
Email Marketing Strategy 1| Know your potential Customers.
The vital strategic point to know is who is your Target Audience and are you clear on that? What is your target market according to your product? Would you rather concentrate your efforts on to target a broader audience or to a selected group? Finally, these questions should provide guidance and form the basis of the email marketing campaign. Knowing your target audience prevents you to waste resources on audience. Because, this can easily eliminate who are not a good fit for your product. The next step is to generate a list of customers who might actually be interested in what you’re going to say in your emails.
Email Marketing Strategy 2 | Building an Email List
Creating an email list is an art and it gives an edge to the business by collecting emails from the user. A rich and popular content has a higher potential to get liked by the users. In addition, while building the email list, startups should focus on the target audience. Especially relevant audience will only help to boost the business.
- Using Email– First, create a remarkable email content if you want people to stay subscribed and forward your emails to their contact list. Second, encourage your email subscribers to share and forward your email by including a social sharing button and an email to a friend button. Third, promote an online contest in Twitter, Facebook and include a free giveaway and have the entrants signup using their email addresses. Fourth, Create multiple email subscription types to send more targeted content to specific segments of your marketing personas. Email recipients more likely click through emails that’s targeted at them. Fifth, include a link to your signatures which will lead people to product landing page where users will sign up.
- Leverage with Social Media Channels– Promote your products and offers in Twitter or LinkedIn and add the Social Sharing button with your post. Use the Facebook business page to promote an offer which requires an email address submission. Most importantly, always add a CTA (Call to Action) button to your landing page that requires an email address for access.
- Use Your Website– First, link to the product offers that would capture email signups. Consider your websites homepage, blog page, About Us Page and the Contact Us page. Second, When you are creating a content for the guest logins, make sure to add a Call-to-Action as well as a link for readers to subscribe to your product blogs.
Email Marketing Strategy 3 | Choosing a right emailing tool
Choosing a right emailing tool is the first step for success. There are varieties of tooling options available in the market each having some unique features.
MailChimp is the most affordable tool having a great feature. This Provides an insight to what worked well and what went wrong in the email campaign. It is the most widely accepted tool because of its affordability. The platforms also work seamlessly with Hootsuite, Facebook, Twitter, Pinterest and Instagram.
Litmus is one of the most popular and robust tool for tracking and testing email. It supports all operating systems in the mobile world as well as traditional web world.
GetResponse is an user friendly email marketing tool and this offers an excellent return on investment. The price plan will depend on the size of your company and the length of your contact list.
CakeMail – It is the ideal email marketing tool for the business looking to get the startup customer base. Google has the tool integrated in it providing an added advantage. The tool gives a detailed stat about the ongoing campaigns.
SendingBlue– SendingBlue is perfect for an e-commerce startup. The platform provides user-friendly email design tools. In addition, plenty of backend scope are there for developers to add extra functionality to email campaigns. Especially one of the most useful features of SendinBlue is it allows to synchronize contact lists from most major platforms.
According to a 2014 study by McKinsey and Company, for every dollar you put into email marketing you get back 40X more than you would through Facebook, Instagram, and almost every other marketing channel.
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