Twitter is a microblogging and social media channel. Using twitter people share their opinions and interact with others using messages known as tweets. But we can do more than that using it. Twitter can help brands in achieving various goals and objectives like- brand awareness, generating leads, increase website traffic, building relationships with customers etc. So, today we are going to learn about how to do twitter marketing for brand awareness.
Twitter Marketing Strategies for Driving Brand Awareness
1. Tweet Awesome Content
The first thing you have to do to increase your brand awareness on twitter is tweet awesome and relevant content. Content must be the foundation of your twitter marketing strategy if you want to increase your brand awareness. Why?
Because in order to increase your brands’ awareness people must talk about your brand, engage with your tweets and retweet them.
But if your content is not that great and doesn’t add any value to them, they will simply ignore it. People love to share content that inspires them, educate them, entertain them and make them feel connected. So, make sure your tweet awesome content.
2. Tweet Consistently
The next thing you can include in your twitter marking strategy is tweet consistently. This is necessary if you want people to remember you because if they can’t see you why will they remember you and if they don’t remember all your previous efforts are wasted.
Make sure you tweet consistently without long gaps. But that does not mean you can post any content to remain active. Make sure you post good quality content because the quality is everything if you want people to engage with your content.
3. Contests and Giveaways
Contest and gives are very helpful in increasing brand awareness and must be a part of your twitter marketing strategy. Contest and giveaways make people engage with your content, share it with their friends and mention your brand in their tweets. As a result, your content reaches to a large number of people which ultimately helps you in increasing your brand awareness.
Besides this, you might get a place in twitter trending topics which will further boost your organic reach. But don’t overdo it because it might make you look like a spammer and destroy your reputation.
4. Use Trending Topics for Creating Content
Another tactic you can use to increase your brand recognition using twitter marketing is to use trending topics for creating content. Trending topics are the topics that are actively being searched, talked and are getting tweeted by a large number of people, influencers and celebrities.
By using these topics for your content, you can reach thousands of people who might retweet and engage with your content. But be careful while creating content because you don’t want to hurt anyone’s feelings or create a controversy with it. In order to find trending topics for your content, you can see trending tab in your twitter app, or use sites like rightrelevance, social animal etc.
5. Use of Hashtags
Hashtags can be defined as keywords or phrases that describe a topic. These hashtags are used by people to follow or search for a particular topic and thus make them a very important part of twitter and twitter marketing. Two sites that you can use to find relevant hashtags for your tweets are Hashtagify and Ritetag.
Only use niche related hashtags in your tweets and content so that they reach your target audience who is actively searching and following these topics. This will increase your followers, engagement rate and most importantly your brands’ presence and recognition.
6. Follow Industry Experts & Share their Content
Next you must follow relevant industry influencers and industry experts and share their content if you want to increase your brands’ awareness. Why? Because people follow and engage with those brands and influencers who have been accepted as industry experts in what they are doing.
By following such relevant brands and influencers and sharing their content you can start building the name and authority of your brand. This makes people recognize you as an industry expert because you are sharing high quality and relevant content.
7. Tweet on right time.
The next twitter marketing tactic that you can use to increase your brands’ presence and recognition is to tweet your content on the right time. There are certain days and certain hours in a day in which if you post your content you can get maximum engagement for your tweets. More engagement means more mentions which will ultimately increase your brands presence and brand recognition.
In order to find the right time for tweeting you can try out different timings of days and see at which time of day you have a most engagement or you can use tools like Tweriod, sprout social etc. You can also use tools like hootsuite and buffer to plan and schedule your tweets for posting. These two tools are very helpful when you are short of time or travelling.
8. Twitter Ads
Another tactic you can use to increase your brand presence and recognition is used twitter ads. Twitter ads allow you to promote yourself on Twitter using its precise targeting features. By using twitter ads, you can promote your account, your tweets and promote your own topic as a trending topic on twitter and reach a large number of people who will be interested in your brand and your content.
In order to use twitter ads, you must register with your profile on www.ads.twitter.com after that you can create your ads and reach your target audience.
There you have it guys best twitter marketing tactics and tips that you can use to increase your brand awareness on twitter Using these tactics and tips you can gain new followers, Increase engagement rate on your tweets and recognition as an industry expert.
If you like these tips and tactics leave your comments below and if you have any suggestion you can also write them in your comments. I would love to read your views and suggestions.
A digital marketer by profession and a writer from heart. I love to read, learn and write about digital marketing and fitness.