Browse Author: Sumeet

A digital marketer by profession and a writer from heart. I love to read, learn and write about digital marketing and fitness.
How to do twitter marketing for brand awareness?

How to do Twitter Marketing for Brand Awareness?

Twitter is a microblogging and social media channel. Using twitter people share their opinions and interact with others using messages known as tweets. But we can do more than that using it. Twitter can help brands in achieving various goals and objectives like- brand awareness, generating leads, increase website traffic, building relationships with customers etc. So, today we are going to learn about how to do twitter marketing for brand awareness.

Twitter Marketing Strategies for Driving Brand Awareness

1. Tweet Awesome Content

Tweet Awesome Content
Tweet Awesome Content

The first thing you have to do to increase your brand awareness on twitter is tweet awesome and relevant content. Content must be the foundation of your twitter marketing strategy if you want to increase your brand awareness. Why?

Because in order to increase your brands’ awareness people must talk about your brand, engage with your tweets and retweet them.

But if your content is not that great and doesn’t add any value to them, they will simply ignore it. People love to share content that inspires them, educate them, entertain them and make them feel connected. So, make sure your tweet awesome content.

2. Tweet Consistently

Tweet Consistently
Tweet Consistently

The next thing you can include in your twitter marking strategy is tweet consistently. This is necessary if you want people to remember you because if they can’t see you why will they remember you and if they don’t remember all your previous efforts are wasted.

Make sure you tweet consistently without long gaps. But that does not mean you can post any content to remain active. Make sure you post good quality content because the quality is everything if you want people to engage with your content.

3. Contests and Giveaways

Contests and Giveaways
Contests and Giveaways

Contest and gives are very helpful in increasing brand awareness and must be a part of your twitter marketing strategy. Contest and giveaways make people engage with your content, share it with their friends and mention your brand in their tweets. As a result, your content reaches to a large number of people which ultimately helps you in increasing your brand awareness.

Besides this, you might get a place in twitter trending topics which will further boost your organic reach. But don’t overdo it because it might make you look like a spammer and destroy your reputation.

4. Use Trending Topics for Creating Content

Use Trending Topics for Creating Content
Use Trending Topics for Creating Content

Another tactic you can use to increase your brand recognition using twitter marketing is to use trending topics for creating content. Trending topics are the topics that are actively being searched, talked and are getting tweeted by a large number of people, influencers and celebrities.

By using these topics for your content, you can reach thousands of people who might retweet and engage with your content. But be careful while creating content because you don’t want to hurt anyone’s feelings or create a controversy with it. In order to find trending topics for your content, you can see trending tab in your twitter app, or use sites like rightrelevance, social animal etc.

5. Use of Hashtags

Use of Hashtags
Use of Hashtags

Hashtags can be defined as keywords or phrases that describe a topic. These hashtags are used by people to follow or search for a particular topic and thus make them a very important part of twitter and twitter marketing. Two sites that you can use to find relevant hashtags for your tweets are Hashtagify and Ritetag.

Only use niche related hashtags in your tweets and content so that they reach your target audience who is actively searching and following these topics. This will increase your followers, engagement rate and most importantly your brands’ presence and recognition.

6. Follow Industry Experts & Share their Content

Follow Industry Experts & Share their Content
Follow Industry Experts & Share their Content

Next you must follow relevant industry influencers and industry experts and share their content if you want to increase your brands’ awareness. Why? Because people follow and engage with those brands and influencers who have been accepted as industry experts in what they are doing.

By following such relevant brands and influencers and sharing their content you can start building the name and authority of your brand. This makes people recognize you as an industry expert because you are sharing high quality and relevant content.

7. Tweet on right time.

Tweet on Right Time
Tweet on Right Time

The next twitter marketing tactic that you can use to increase your brands’ presence and recognition is to tweet your content on the right time. There are certain days and certain hours in a day in which if you post your content you can get maximum engagement for your tweets. More engagement means more mentions which will ultimately increase your brands presence and brand recognition.

In order to find the right time for tweeting you can try out different timings of days and see at which time of day you have a most engagement or you can use tools like Tweriod, sprout social etc. You can also use tools like hootsuite and buffer to plan and schedule your tweets for posting. These two tools are very helpful when you are short of time or travelling.

8. Twitter Ads

Twitter Ads
Twitter Ads

Another tactic you can use to increase your brand presence and recognition is used twitter ads. Twitter ads allow you to promote yourself on Twitter using its precise targeting features. By using twitter ads, you can promote your account, your tweets and promote your own topic as a trending topic on twitter and reach a large number of people who will be interested in your brand and your content.

In order to use twitter ads, you must register with your profile on www.ads.twitter.com after that you can create your ads and reach your target audience.

Conclusion.

There you have it guys best twitter marketing tactics and tips that you can use to increase your brand awareness on twitter Using these tactics and tips you can gain new followers, Increase engagement rate on your tweets and recognition as an industry expert.

If you like these tips and tactics leave your comments below and if you have any suggestion you can also write them in your comments. I would love to read your views and suggestions.

Link building in Seo and how to get backlinks?

Link Building in SEO and How to Get Backlinks?

Google algorithm uses 200 ranking factors to rank a web page on google. These factors determine relevancy, usefulness and ranking of a web page on google. But not all factors have high influence over ranking on google and one of these factors are links. Links are one of the most important factors in Seo and as some marketers would say is the #1 ranking factor of Google. Keeping this in mind today we are going to discuss “Link building in Seo and how to get backlinks?”.

What are Link building and its advantages?

Links building in Seo can be defined as the process of acquiring hyperlinks from authoritative sites. These links pass the ranking value (Ranking juice) from authoritative sites to your own. Let’s see some advantages of link building in SEO:

(a)Improve your ranking in organic results.

(b)Allows you to promote your brand and content on authoritative sites.

(c)Help people navigate from authoritative sites to your site and increase your organic traffic.

(d)Help google discover your web pages and determine how they should be rank on organic results.

(e)Showcase your expertise, authority and trustworthiness to google.

(f)Increase your domain and page authority etc.

Do all links pass value and are important?

The answer is to the above question is “NO”. In link building there are 2 types of links:

(a) Follow links- These links pass the value to your sites.

(b) No follow links- These links do not pass the value to your site.

A link becomes a follow link if the value of the rel attribute in the anchor tag is “Follow”. Similarly, a link becomes no follow link if the value of rel attribute is set to “no follow”.

Other than these two factors relevancy, domain authority, page authority of linking domain is also very important for link building in SEO. The linking domain must be an industry expert with high domain and page authority. Only these follow links are important when it comes to link building in SEO.

How to get backlinks for sites?

Before getting started it is necessary to understand that no method, tactic or strategy can give you guarantee that if you use them you will get a backlink. Link building requires patience, building relationships and luck too. Keeping this in mind lets move toward tips and ways to get backlinks for your site.

1. Guest Blogging

Guest Blogging
Guest Blogging

One of the most common methods used for link building in SEO is Guest blogging. Guest blogging is basically writing blog posts for other sites as a guest blogger. You can use google to find out blogs and sites in your niche that allows guest posting on them. Guest blogging helps in getting recognized as an industry expert in your field. By posting relevant and useful content you build relationships which ultimately can get you backlinks for your site.

2. Use Your Competitor’s Backlinks Profile

Use your competitors backlinks profile
Use your competitor’s backlinks profile

Another method that you can use for link building in SEO is to use your competitors backlink profile. Tools like SEMRush and Ahref can help you with this. These tools can be used to see which sites are providing backlinks to your competitors, type of link they are providing and their domain authority.

However, if you don’t have access to these tools you can use google. Just type your competitors’ name in google and make a list of sites that are providing backlinks to them. You can use this information to reach out to these sites along with your created content and if you are lucky you will get a backlink from them.

3. Create Valuable Content

Create valuable content
Create valuable content

The next method that can be used for getting backlinks for your site is to create valuable content that your target audience will found relevant and useful. If people find your content useful they will mention you, share your content and will also give you a backlink. So make sure your content is well researched and presented effectively if you want to get a backlink for it easily.

4.Broken Backlink method

Broken Backlink method
Broken Backlink method

Next tactic that can be used for getting backlinks from authoritative sites is to discover their broken backlinks. To discover such links you can download and use google extensions like checking my links that show you broken links for the page you are viewing.

Once you have found such links simply create your own content for its replacement. Next, reach out to them with your mail and offer your help to fix that broken link. Make sure your content is of good quality otherwise you might not get the backlink.

5. Build Relationships

Build relationships
Build relationships

The next that can be used for link building in SEO is to build relationships with authoritative sites and bloggers. Engage with their content and develop your relationship with them. Next, offer your content for their reviews and ask them to share it and give you a backlink if they found it relevant and useful.

6. Convert Mentions into Backlinks

Convert mentions into backlinks
Convert mentions into backlinks

If you have been sharing high-quality content with your audience then chances are that they might have mentioned you on their sites without giving you a backlink.

You can use such mentions to get backlinks for your site. Send them a mail and request to convert that mention into a backlink. In order to find such mentions you can use tools like SEMRush, Ahref etc or simply search your brand name on google and look for mentions.

7. Q&A Sites & Forums

Q&A sites and forums
Q&A sites and forums

Another tactic that you can use for link building is joined sites like quora, reddit etc. Join discussions and answer niche-related questions along with a link back to your site. But never overuse links in your answer and discussion, it can destroy your online reputation and might get you banned on the platform.

In order to find niche related topics and questions simply search niche related key phrases and you will be presented with hundreds of discussion and questions related to your niche that you can answer.

Conclusion

Link building is not easy. It requires patience because developing relationships takes time and link building is all about making relationships and helping each other. If you like my post leave your comments below along with your views and I would love to read them all.

How to get most out of Facebook Ad Campaigns?

How to Get Most Out of Facebook Ad Campaigns

Facebook ads is an advertising platform that allows the brands to create and display ads on Facebook. Using facebook ads we can target large number of people who might be interested in our brands offerings. Keeping this in mind today we are going to talk about “How to get most out of Facebook Ad Campaigns”.

How to get most out of Facebook Ad Campaigns.

1. Select the right campaign goal

Select right campaign goal
Select the right campaign goal

The first thing you need to do to get most out of your Facebook ad Campaigns is to select an appropriate goal during campaign creation. Once you select your goal you are presented with the features and options that allows you to accomplish them.

These ensures that you are using features and options that suit your goals and are capable of giving you desired results.

2. Use A/B Testing

Use A/B Testing
Use A/B Testing

Next thing you can do to get the most out of your Facebook ad campaigns is used A/B testing. A/b testing also known as split testing is a tactic in which the performance of two ad creatives is compared to know which one performed better.

It shows which headline, call to action, images, text copy, ad placements etc work best with your audience. Using these results you can optimise your future campaigns and thus get better ROI from them.

3. Use Detailed Targeting

Use Detailed Targeting
Use Detailed Targeting

Detailed targeting is an audience level setting that allows you to include and target people based upon their demographics ,interests and behaviours.

This ensures that your ads reach right audience. For example: Suppose you sell customized picture coffee mugs here you can select anniversary( within 61-90 days) option in behavior category. These people are relevant to what you are offering and might buy your mugs when they see your ads.

4. Implement Facebook Pixel on your Website

 Implement Facebook Pixel on your Website
Implement Facebook Pixel on your Website

Facebook pixel is a javascript code that you can place on your site. Facebook pixel allows you to track conversions,Optimise ads delivery based upon actions taken by the people on your site ,and create a lookalike audience who have the same characteristics as your top customers.

This ensures you get more conversions, more reach and more ROI through your facebook campaigns. Following are the steps to get your pixel code:

(i)Go to facebook ads manager.

(ii)Click on the pixel tab in the event manager.

(iii) Click on create pixel option.

(iv)Enter a name for your pixel and site url and click on continue.

(v)Congratulations you have successfully created pixel for your site.

Next you have to implement that code on your site . Once you have created pixel using above steps facebook will give you 3 options to install that code on your site. Select the option that best suit you and you have successfully installed facebook pixel on your site.

5. Use a Lookalike Audience

Use a Lookalike Audience
Use a Lookalike Audience

Next tip to get most out of facebook ad campaigns is created and use lookalike audience. Creating a lookalike audience allow you to target those people on facebook that exhibit the same characteristics and behaviours as your top customers or people who have interacted with your business in the past.

In order to create a lookalike audience, you need pixel data, mobile app data or data of your page fans. This ensures that your ads reach only those people who will be interested in your offerings.

6. Connections

Connections
Connections

Connections is a ad set level setting that allows you to include or exclude people from your audience. There are 4 connection type options in this setting:

(i)Facebook page.

(ii)Apps.

(iii)Events

(iv)Advanced combinations

This option allows you to include or exclude people from your target audience . It is a very useful setting and has many advantages too. For example, you can exclude people who have like your page. Since these people already like your page your offers or posts can reach them organically. So it would be better to exclude them to reach new people and get most out of your facebook ad campaigns.

7. Ad Scheduling

Ad Scheduling
Ad Scheduling

Ad scheduling is a campaign budget optimization setting that allows you to run your ads on selected days and selected hours. You can use this option to run your ads during your working hours to ensure you are there when your customer tries to reach you. Why is that important?

Simple nobody likes to wait and if you make your customer wait they might not come back when you are available to answer their queries or assist them.

8. Block List

Blocklist
Blocklist

Block list is a placement level setting which is available when you select edit placement option. Blocklist ensures that your ads don’t run on specified websites or apps within its audience network. This ensure your ads only show up on right sites and apps and not on sites and apps that are in your block list.

9. Use Call to Action

Use Call to Action
Use Call to Action

Add a call to action in your ad if you want to get most out of your Facebook ad campaigns. Call to action(CTA) can be defined as desired action you want people to take when they see your ads.

Call to action can persuade a person to take desired action like-signup for the newsletter, visit your site, purchase your products etc. Beside this ads with CTA have a better click through rate(ctr)as compared to ads without a CTA.

10. Relevant & Working Landing Page

Relevant and working landing page
Relevant and working landing page

The last tip to get the most out of your Facebook ad campaigns is used relevant and working landing page. A landing page is a page where your customer lands once he or she clicks on your ad.

You can reach the right audience using various settings but if you can’t ensure they land on right landing page then everything else you have done so far is useless. Ensure that you have landing page that is relevant to your ad text, loads fast and is carefully designed along with a call to action.

Conclusion

Facebook ads have very powerful and useful options and setting which if used can great results and more ROI. Use settings and options discussed in this post and you will get most out of your Facebook ad campaigns. Leave your comments below if you like this post or have any suggestion. I would love to read your views.

How to Perform Keyword Research for SEO?

How to Perform Keyword Research for SEO?

Search Engine Optimisation(SEO) is all about keywords. Keywords are used to create content and pages with the hope that they rank high on search engine results. But can we use any keyword or phrase for creating content and pages?

The answer is a big “No”.

Not every keyword is worthy enough to be used for creating content and pages. Only the ones that are worthy enough should be used for SEO. Keeping this in mind today we are going to discuss “How to Perform Keyword Research for SEO”.

What is Keyword Research?

Keyword research is the process of finding keywords and phrases that are being entered in the search queries by the people. These keywords and phrases are used for creating content and pages with a goal to rank high on search engine result pages.

How to Research for Keywords?

1. Create a Seed Keywords List

Create a Seed Keywords List
Create a Seed Keywords List

Seed keywords are the keywords which act as a base for the keywords research process. These keywords must be relevant to your niche and your offerings. In order to create a seed keyword list you can use:

(i) Brainstorming

Brainstorming
Brainstorming

Here you want to think and ask yourself what terms people might use in the search engine to find your business. For example, You sell customized t-shirts. Keywords like customized t-shirts, customized t-shirts online, buy customized t-shirts etc., would be relevant for you. Make sure these keywords are relevant and are related to your offerings.

(ii) Wikipedia

Wikipedia
Wikipedia

Another way to find keywords related to your niche for keyword research is by using Wikipedia. Using wikipedia you can find many subtopics related to your niche. These subtopics themselves can be used as keywords as they are related to your niche and people are interested in these topics and are actively searching for them.

(iii) Reddit/Forums

Reddit/Forums
Reddit/Forums

Next you can use Reddit and forums to find new keywords. Let us say you sell homemade chocolates. You can head over to Reddit and search for a broad topic. For example- Homemade chocolates. It will return you a list of topics that your audience is interested and actively talking about. Similarly, you can go to a forum enter your topic and you will be presented with a list of threads /topics that your target audience is actively talking and looking for.

(iv) Google Suggest

Google Suggest
Google Suggest

The next thing you can do to find keywords for keyword research is to use the power of google suggest. Here you can write topics related to your niche or topics that you have collected using Wikipedia in the above step. When you enter a topic in google it shows you a list of keywords and phrases that are being entered by people that are related to your niche. How can it help you?

These phrases are very useful in your research as these are the most used search terms on google. They have high search volumes due to which they are appearing as a suggestion on google and when we want to search new keywords for us we simply can’t ignore google suggest.

(v) Google Keyword Planner

Google Keyword Planner
Google Keyword Planner

Using Google keyword planner you can discover new keywords for your site. Simply type topics related to your niche or enter your site URL and it will present you a list of related keywords and phrases. One thing should be kept in mind google keyword planner is designed keeping in mind PPC advertisers and not SEO. Therefore your expected results might vary if you only have google keyword planner at your disposal.

(vi)Semrush Keyword Research/Moz Keyword Explorer/Ahref Keyword Explorer

SEMRush
SEMRush

Besides helping in SEO audit these tools can also help you in your keyword research process. You can use them to find new keywords and collect metrics related to those keywords. You can also use these tools to know which keywords your competitors are using and create your own content to outrank them.

2. Collect Keyword Metrics

Collect Keyword Metrics
Collect Keyword Metrics

Now you have made your seed list the next step in your keyword research is collecting metrics for your keywords. Metrics like-Search volume, keyword difficulty, competition are of great importance. These metrics are used to filter keywords. In order to collect these metrics, we can use tools like google keyword planner, Moz keyword explorer, SEMRush SEO keywords research, AHREF keyword explorer, Ubersuggest etc.

However as mentioned earlier  google keywords planner is designed keeping in mind PPC advertisers and not SEO. They can be used to know how many clicks and impressions a keyword got in the past and how it might perform in the future.  But if you can afford, buy one of the paid tools like SEMRush, Ahref or Moz and if you can’t you can use google keyword planner or Ubersuggest.

3. Filtering

Filtering
Filtering

The next step in your keyword research process is filtering keywords on the basis of metrics collected in the previous step(search volume, keyword difficulty, competition etc.). We must filter keywords based upon these metrics so only those keywords are left that are relevant and are capable of boosting organic traffic of our site. For example, There can be keywords which might be relevant but don’t have a high search volume. So we must evaluate and filter keywords. In this step we assess the value of the keywords, check their relevancy and filter our keywords after which we will have our final keyword list.

4. Keyword Targeting & Content Creation

Keyword Targeting & Content Creation
Keyword Targeting & Content Creation

After getting your final keyword list the last step in your keyword research process is keyword targeting and content creation. In this step, we will select keywords from the final keywords list and prepare our content strategy for those keywords. For example, you might decide to optimize already existing pages and content or create new pages and new content using your selected keywords.

Conclusion

Keywords are the base of all SEO efforts. A good keyword can give your organic traffic a big boost whereas an irrelevant keyword can waste all your efforts. We must carefully evaluate keywords and their metrics before using them. If you like this post on keywords research leave your comments below also let me know how you do your keyword research.

Top Tips to get Most out of Instagram Marketing.

Top Tips to Get Most Out of Instagram Marketing

Instagram is an online photo and video sharing social media platform. It is the second largest social network after Facebook with 1 billion active users and if you are a brand who is looking to build social media presence you can not ignore Instagram. Today I am going to share with you tips to get most out of Instagram Marketing.

1. Clearly Defined Objective

Clearly Defined Objective

The first tip to get most out of your instagram marketing strategy is to define a clear objective that you want to achieve. Whether the brand wants to increase its social media presence, increase sales or increase websites traffic. Objectives are very important as they act as the guide to brands marketing efforts. This ensures that the brand is moving in the right direction.

2. Switch to Business Profile

Switch to a Business Profile
Switch to a Business Profile

Even before you think about Instagram marketing the first thing you should do is switch to the business profile. Switching to a business profile is super easy . Go to settings –>Account –>Switch to professional Account. Switching profile allows you to create Instagram ads, access to insights tool which provide data like interactions, impressions, engagement of your posts.

 

3.Attractive bio, description and picture

Attractive bio,description and picture
Attractive bio, description and picture

The next tip to get most out of Instagram marketing is writing attractive bio, description and picture. Bio,description and picture are the first things that a user sees before following a brand and thus it must be capable of attracting the users at first look. Use these sections to educate people about your brand, your offerings and how your brand can help them.

4.Use Hashtags

Use Hashtags
Use Hashtags

Hashtags play a very important role in improving the organic reach of your posts. It helps people discover content through topics that interest them and thus we can not ignore them while marketing on Instagram. You can use up to 30 hashtags in your posts. While selecting your hashtags make sure they are relevant and have a high reach. Tools like Instagram search, rate tag can help you get the most relevant hashtags. You can also use hashtags that are being used by industry experts and influential people of your niche. Don’t forget to update your hashtags list after a while to keep getting good results.

5. Cross-Promote on Other Platforms

Cross- Promote on Other Platforms
Cross-Promote on Other Platforms

Another tip to get the most out of Instagram marketing is cross-promote on other social media platforms. Use your existing followers/ fans on other platforms for promoting yourself on Instagram. Ask them to follow you on Instagram. It will help you to get more followers which ultimately increase the organic reach of your Instagram content.

6. Awesome Content Strategy

Awesome Content Strategy
Awesome Content Strategy

Content is the base of every marketing strategy. A good content marketing strategy is necessary if you want to get the most out of marketing on Instagram. Don’t just post content to be active on the platform. Content that helps followers and adds value to their life deserve to be posted. Educational, inspirational/motivational, product demos, fun, customer stories and user-generated content are a few possible themes which you can use while creating content.

7. Attractive Posts

Attractive Posts
Attractive Posts

All Instagram posts are not equal. when it comes to Instagram marketing, you can either stand out or step away. Instagram is a visual platform. An attractive post attracts people towards it and thus gets large reach and engagement. Tools like Instagram filters, apps like SnapSeed, Canva, AfterLight can help you to elevate the beauty of your posts.

8.The Contest, Giveaways and Promotions

Contest,giveaways and promotions
Contest, giveaways and promotions

The next tip to get most out of Instagram marketing is run contests, giveaways and promotions. Contest,giveaways and promotions help in increasing reach of your brand, make people tag and share your content. As a result you get more organic reach and engagement. Don’t overuse contests, giveaways and promotions. Use them as a part of your content strategy and not as a base.

9. Consistent Posting

Consistent posting
Consistent Posting

The next thing you can do to get the most out of Instagram marketing is consistent posting. As mentioned above don’t just post to be active, post only when you have quality content. Post consistently awesome, unique , quality content without long gaps. Long gaps make followers forget about the brand and the brand might lose followers too.

10. Sponsored ads, stories and posts

Sponsored ads, stories and posts
Sponsored ads, stories and posts

Hashtags and awesome content provide you organic reach. While Sponsored ads, stories and posts help you reach a much larger audience who are interested in your offerings. Paid promotions along with your organic reach building tactics can help you get much better results and a better R.O.I.

11. Use of Trending Topics

Use of Trending Topics
Use of Trending Topics

Next thing to get most out of your Instagram marketing is using trending topics for creating content. Trending topics have a big organic reach. People are actively searching for these topics. By using these topics you have the opportunity to reach a big audience segment organically.

12. Use of Influencers

Use of Influencers
Use of Influencers

Industry experts, celebrities can help you in getting most out of Instagram marketing. These people have large following and can influence a large number of people. Making contacts with influencers and using them for your product promotions can not only help you large and relevant audience but can also get you much better results as compared to using only paid promotions.

13. Instagram stories

Instagram stories
Instagram stories

Instagram stories are pictures or videos that last only for 24 hours.These stories can be used by the brand to show the internal working, culture, behind the scene working of the brand. This makes followers feel much more connected with the brand and help a brand to get the most out of their Instagram marketing strategy.

14. Analyze Metrics

Analyze metrics

In order to get most out of Instagram marketing a brand must observe and analyze important metrics like followers growth rate, reach, frequency, impressions, click through rate. These data is very important as it helps the firm to know whether its marketing efforts are working at all or not, or to calculate its R.O.I( Return on investment).

Conclusions.

There you have it guys the top tips to get most out of Instagram marketing. Using these tips a brand can create an strong and effective Instagram marketing strategy which will help them to achieve their desired objectives and goals.If you like these tips make sure to leave your comments below and if you have any suggestion you can also write that in the comment section below

Importance of Web Analytics for Business

Web Analytics may be defined as a system that collects, process and reports a web site data which can be used to get insights about customers and how they interact with a business’s site.

Using Analytics reports we get access to valuable data that helps the business to achieve their goals and objective. Most of the brands use such data to create strategies to achieve their goals.

So today, we are going to discuss Web Analytics and why it is important for business?

Importance of Web Analytics

1. Access to Accurate Data to Understand the Traffic

Access to Accurate Data Source: Pixabay
Access to Accurate Data

Web Analytics is all about data and reporting data but not all data is useful. Google Analytics provides valuable data which can be used to discover hidden trends and insights thus it is very important for a business.

However, this data alone can also mislead a business if irrelevant data is not filtered out. Google Analytics filter helps in refining the data and provide you with data that is important and relevant for your business.

For example: Using exclude filter to see data related to your real prospects and not office staff.

2. Helps you to Understand Website Audience

Understand Website Audience Source - Pixabay
Understand Website Audience

A website that does not provide its visitors good user experience can not think of getting business using it. In order to improve user experience, we must understand a website audience, devices they use, the language they speak etc.

Web Analytics provides this data to business through its reports and thus help them understand their audience and develop strategies to improve their user experience when they visit the website. For example:

a. Technology Report: Provide data about which technology, browser and OS and network being used by a visitor.

b. Behaviour Report: Provide data about how a visitor is engaging with the website and their behaviour on the site.

c. Demographic Report: Provide data to understand and better know the audience of the site.

3. Understand Return on Investment

Understand Return on Investment  Source - Pixabay
Understand Return on Investment

Web Analytics help in knowing ROI by tracking the performance of social media campaigns, email campaigns, ad campaigns etc.

By default, Google Analytics tracks only traffic from 3 mediums that are organic, referral and direct. In order to track the performance of traffic from other sources and mediums link tagging is used.

This help in understanding the performance of campaigns and source and mediums used for the campaigns. By using this data, we can know the ROI from campaigns and optimise them to improve it.

4. Improve SEO

Improve SEO  Source - Pixabay
Improve SEO

Another important benefit of using Web Analytics is that it helps in improving SEO for the site. It Helps in identifying issues like slow loading, browser or OS issues.

Landing pages that are getting most of the organic traffic for the site.

Metrics like bounce rates, landing page report, exit page report etc can also be used to measure the quality of pages. Google Analytics can also help in identifying new opportunities.

For example: Identifying keywords for which you have a good position but poor CTR. Using this insight, a business can improve the content for that keyword and thus improve CTR.

In order to get access to this data, one must link Google Analytics with Google Search Console.

5. Improve PPC Performance

Improve PPC Performance Source - Pixabay
Improve PPC Performance

Another important benefit of using Web Analytics is that it helps in optimising the performance of Google ads by providing the enhanced remarketing capability, import of goals, analytics remarketing audience and ecommerce transactions directly into Google Ads account.

It can also help to track the behaviour of the customer on the website after an ad click or impression in order to use these features, one must link Google Analytics with Google Ads.

6. Identify Pain Points

Identify Pain Points Source - Pixabay
Identify Pain Points

When it comes to providing great user experience all the pain areas of the website must be rectified and Web Analytics helps a business in identifying them.

Reports like exit page reports, site speed report, device, browser and OS report etc. These reports help in identifying the pain area of the website and thus help in rectifying them to improve the user experience of the visitors.

7. Optimise Conversion Funnel

Optimise Conversion Funnel Source - Pixabay
Optimise Conversion Funnel

Using Web Analytics, we can set a number of goals which are important for the business these can be signing up for the newsletter, buying a product, register for a demo of product etc.

While creating a goal we write down each and every step that a user must take to successfully complete goal on the site.

Google Analytics through funnel visualization helps in identifying how many visitors who enter the funnel gets successfully converted(Complete the goal).

This helps a business to identify at which point of the funnel the customers are getting dropped out.

Using this data, a business can identify any issues that might be present on the site or particular pages of the site that are leading to drop out of customers from the funnel and thus solve these issues so that maximum number of customers in the funnel is successfully converted.

 

Data Reporting  Source - Pixabay
Data Reporting

8. Data Reporting

Refining and optimization of data are necessary before its use. Using Web Analytics, a business can not only refine the data but helps in the visual representation of this data so that it can be easily understood.

Google Analytics has a variety of viewing options like:

a. Data View: Tabular representation of data

b. Percentage View: Representation of data as a pie graph

c. Performance View: Bar graph representation of data.

d. Comparison View: It allows to see whether each metric in the table is performing above or below average.

e. Pivot View: Creates a pivot table.

Besides this Google Analytics allows creating custom reports a report that can be customized based upon needs.

Conclusion

Web Analytics is a very useful tool that not only helps in understanding our audience but also helps you discover business insights that might not be visible directly.

No business can ignore Analytics if they want to provide a great user experience to its visitors as well as gain access to business insights.

If you like my post or have any question or suggestion feel free to write to me about it in the comment section below.

Email marketing campaigns

How to Create Successful Email Marketing Campaigns?

Emails are one of the oldest methods of communications.

We all receive and send emails but with billions of emails sent daily like promotional emails, offer emails, spam emails it has become very difficult to get the target audience to click on the mail and take your desired action.

Email marketing is the process of sending emails to your customers or your prospects. Sending an email might sound easy and you would be thinking it is just writing an email and sending to the prospects and we all can write emails what’s the big deal in it?

Well sending emails and running successful mail campaigns are two different things. So today I’m going to tell you to create successful email marketing campaigns.

How to Create Successful Email Marketing Campaigns?

1. Build a Solid Email List

Build a Solid Email List Image source:pixabay
Build a Solid Email List

The first step in creating and running a successful email marketing campaigns is building a solid email list.

No campaign can be successful without a solid email list full of people who are interested in your business and the best way to do so is using popups or signup forms on your site.

This not only helps in building a solid email list but also show that these people are interested in your offerings and might turn into your customers one day.

I know there are many people in the market that sell databases of email addresses but these databases do not contain verified email address and these people might not even open your emails. why?

Because they never signup for receiving emails from you and when it comes to running successful mail campaigns that is something we do not want to happen.

We want people to be interested in our emails, open them, engage with them, wait for receiving them again and take a desired action on the mail sent.

2. Know Your Goals

Know Your Goals Image source:pixabay
Know Your Goals

We got a super solid email list and ready to send those emails but before sending those emails the next thing you want to do is know your goals. What is the goal of your email marketing campaigns?

Whether you want to send welcome emails to those who have signed up on your site, want to engage with your subscribers, convert your prospects into your customers or you want to segment your subscribers.

We must be clear what our goal is and what we want to achieve through sending emails this will guide your efforts and help you in achieving your goals.

3. Use Segment Targeting

Use Segment Targeting Image Source Pixabay
Use Segment Targeting

Segment targeting is the process of segmenting your subscribers based upon certain factors like their interest in certain products or services you offer, online behaviour on your site, buying behaviour etc.

By segmenting your audience, you can target them more effectively and increase your engagement with them. This will not only increase your open rates but will also help you achieve your desired goals and your email marketing campaign will be super successful.

4. Write Solid Headline

Write Solid Headline Image source:pixabay
Write Solid Headline

When it comes to creating successful email marketing campaigns, we cannot ignore the importance of headline of email.

It is the first thing your customer sees and decides whether it is worth his attention or not. Write a headline that grabs receivers’ attention and gives an idea of the content of the email.

Don’t look like spammers we don’t want to look like spammers and get our sent mail to be moved to the spam folder of receiver. Write a headline that grabs the attention of the receiver and make them open your email.

5. Write Engaging Content

Write Engaging Content Image source:pixabay
Write Engaging Content

The mail got the attention of the receiver and is super excited to know what’s in there for him/her in the email. He/she opens it and gets disappointed.

Email does not have informative and engaging content and lefts reading just a few lines of the email. Content is the core of any marketing campaign. Write engaging content, use images, use CTAs.

By doing this you will be able to grab the attention of your receiver’s and ensure they read the content you have written and taken the desired actions you want them to take.

The actions can be visiting a webpage, view a recently uploaded YouTube video or any other action you want them to take. Keep this in mind you will be one more step closer to creating and running successful email marketing campaigns.

6. Use A/B & Multi-Variant Testing

Use A/B & Multi Variant Testing Image source:pixabay
Use A/B & Multi-Variant Testing

Next step in creating successful email marketing campaigns is the use of a/b and multi-variant testing.

A/B testing is basically comparing two versions of emails against each other and see which perform better whereas multi-variant testing is modifying certain elements of an email to see which combination of elements perform best.

These two techniques are very helpful and can help you in knowing which combination of elements or which version of your email performs wells with your target audience and get your desired action performed by them.

7.Frequency

Frequency Image source:pixabay
Frequency

How often you send emails to your prospects or your customers plays an important role in ensuring the success of your email marketing campaigns.

Only send an email when you are confident that the content is useful and informative don’t bombard your prospects with emails if your content is not informative or useful to your subscribers.

This will not only ensure a high open rate but will also increase the engagement rate of your emails and your mail campaign will be super successful.

8. Honour Opt-Out Request of Your Subscribers.

Honor Opt Out Request of Your Subscribers. Image source:pixabay
Honour Opt-Out Request of Your Subscribers.

Another thing you can do to run successful email marketing campaigns is honouring the opt-out request of your subscribers.

Although many famous email service providers automatically do this for their clients if you are not using one of those email service providers do remove those subscribers from your list who have requested to remove them from your email list.

Nobody gives a second look on those emails they don’t want to receive and they simply ignore or move such emails into the spam folder and we don’t want that to happen if your aim is to run successful mail campaigns.

This will improve the quality of your email list and help you target only those prospects or customers that are interested in your business offering.

Conclusion

Sending email is easy and running email campaigns is not to keep these points in mind and your email marketing campaigns will be super successful.

Feel free to write your views in the comment section and let me know if you find this post useful or not?

How to Optimise Your Own Website?

What is SEO?

SEO (Search Engine Optimisation) as its name suggests refers to the implementation of such practices that increase the visibility of the site on search engine and give the website visitor a good user experience while they browse through the site.

SEO is not just a one time process it requires you to continuously optimise your site as per the latest algorithmic updates of search engines. So, let’s get started with how to optimise your own site.

How to Optimise Your own Website?

1. Keyword Research & Using it for Creating Content

 Image source - Pixabay
Keyword Research

The first step in optimising your site is doing keyword research before writing content. SEO is all about keywords these play a very important role they tell search bots which site should rank for which keyword.

Using relevant keywords which have high search volume for creating content will not only help in getting more traffic to your site but will also provide a good user experience and reduce your bounce rate.

Some tools for Keyword Research

(i) Google keyword planner(free)

(ii) Keyword tool.io(free)

(iii) Moz keyword research tool(paid)

Once you have found your keywords the next step is writing content using them. To ensure you don’t look like spam or to avoid Google penalties make sure you are not:

(i) Overusing the keyword (Not maintaining a keyword density of 2-3 times).

(ii) Keyword stuffing. (pasting the keyword many times in a row)

(iii) Writing thin content.

2. Use of Keyword in the Meta Description, Title, Alt Attribute.

Use keyword in Meta Description, Title, Alt Attribute. Image source - Pixabay
Use a keyword in Meta Description, Title, Alt Attribute

Another SEO tip to optimise your site is using your relevant keywords in the meta description, the title of your page, headline and an alt attribute of the image tag.

Make sure you are using your focus keywords as well as its close synonyms. This tells the search engine what is the content of the page and for which keyword you want your site to be ranked.

3. Link Building

Link Building Image source - Pixabay
Link Building

Next step to improve your SEO after creating content-rich of relevant keywords is” link building”. Link building is the process of acquiring hyperlinks from authoritative sites to your own site.

This improves the authoritativeness of your site and thus let your site rank high in search engines organic listings.

Best practices to avoid Google Penalties

(i) Acquiring natural link from authoritative sites

(ii) Not buying links from agencies

(iii) Disavow toxic links.

4. Fast and Mobile Responsive

Fast and Mobile Responsive Image source - Pixabay
Fast and Mobile Responsive

The next step in order to improve the SEO of your site is to make your site fast and mobile responsive. In today’s world, people spend most of their time on smartphones.

They consume content while using their phones. Since the screen of these phones is relatively small to desktops it becomes even more important to optimise your site and make them mobile responsive and fast (between 2-3 seconds).

5. Optimise Robots.txt & Sitemap

Optimise robots.txt and sitemap Image source - Pixabay
Optimise Robots.txt & Sitemap

Another thing which should do in order to improve the SEO of your site is helping the google bot. In order to crawl and index a site google bot uses two important things robots.txt file and sitemap of a website.

Robots.txt file instructs the bot on how the site should be crawled and indexed. The sitemap tells bots which pages are available for crawling.

Make sure there are no errors in your robots.txt file and all relevant pages are listed on sitemap and are being indexed by the bot.

6. Know the Latest SEO Updates

Know the Latest SEO Updates Image source - Pixabay
Know the Latest SEO Updates

As I told you in the beginning SEO is not a one-time thing and requires your site to be continuously optimised as per the latest updates in the algorithm of Google.

Make sure you know what is happening in the world of search engines.  Follow SEO blogs to make sure you have information about the changes in the search algorithm of Google, so you can optimise your site as per the latest updates and keep It up to date with the latest updates.

Conclusion

When it comes to optimizing your site, it is a continuous process. Keep yourself and your site updated with the latest updates in the world of SEO. If you like my post leave your comment and thumbs up in the comment section.

How to Create Effective Google Ads Campaigns?

Google ads are formerly known as “Google Ad Words” is an online advertising platform where you can place your ads and reach a relevant audience who is interested in the products and services you offer.

Running ad campaigns on Google might look easy but getting good results and maximum ROI requires you to do some research work before you run campaigns.

So, today we are going to discuss how to create effective google ads campaigns.

How to Create Effective Google Ads Campaigns? 

1. Understand Your Goals

Google Ads Campaigns Goals Image Source - Pixabay
Google Ads Campaigns Goals

Goals are very important when it comes to running successful google ads campaigns.

Before getting started with creating your ads campaign ask yourself what you want to achieve from them? What is your goal? Whether you want to drive traffic to your site, build brand awareness, generate leads or you want to promote your newly created app on the Google network.

Select the right goal and let the google do its magic.

2. Understand Your Target Audience

Understand Your Target Audience Source - Pixabay
Understand Your Target Audience

If you don’t know who your audience you can never get the desired results you want from your Google ads campaigns. Research about your audience.

Understand what sites they visit? What type of content they are consuming? What services they are looking for? This information is very important and can help you in targeting your audience more effectively.

3. Select Appropriate Campaign Type

Ad Campaign Type Source - Pixabay
Ad Campaign Type

Once you know what your goal is and who is your audience is the next step is selecting best-suited campaign type. Each campaign type has its own benefits.

If you want to promote your business at the moment, they are searching for similar services like your search campaign type is the answer.

If you want to run ads on specific sites based upon the interest of your audience or your niche display campaign type is the right choice.

Want to sell your products? shopping campaign is the best choice or you just want to reach and engage with your audience on YouTube then select a video campaign type.

Understand what you want to target where and how and select a campaign type and you will be one step closer to creating successful Google ads campaigns.

4. Use of Ad Extensions/ Content Targeting

Use of Ad Extensions
Use of Ad Extensions

Ad extensions are used to provide additional information about your business to the customer.

If you are running google search ad campaigns use of ad extensions can increase your click-through rate by 15% select and use the ad extensions to increase your ad relevancy and get better results at a lower cost.

When it comes to ad extensions you have many options like. Here are some examples of types of extensions available you can use based upon your goals:

  • Site-link Extension– Lets you add additional links to your ad and let you take your customer to specific pages of your site.
  • Structured Snippet Extension-Let you highlight USP’s of your offered goods and services.
  • Call Extension-Let you add your contact number in your ad.
  • Location Extension– Let you add location address of your business
  • App Extensions-Let you link your business app to your text ads.
  • Promotion Extension – Lets you showcase special offers with your ads.

Content targeting in display campaigns helps in placing your ads on sites and placements of your choice. This gives a great degree of control on where your ads appear on the Google display network. Options available for content targeting are:

  • Keyword Targeting – It uses keywords to target relevant sites.
  • Topic Targeting – It can be used to target sites on the basis of certain topics.
  • Placement Targeting – It allows you to choose specific sites, videos and apps where your ad can appear.

5. Create Multiple Version of Your Ads & Use Ad Rotation Option

Create Multiple Version of Your Ads
Create Multiple Version of Your Ads

Create multiple version of ads for your Google ads campaigns and use ad rotation option. This option shows the ads which are likely to get more clicks or more conversions.

It is a small option but can deliver great results and when it comes to running effective ad campaigns even small optimization option does matter.

 6. Evaluate & Continuously Optimize

Evaluate and Optimize
Evaluate and Optimize

In order to run effective campaigns, you must continuously evaluate and optimize your campaigns in accordance with the data you got from running them.

Like there can be keywords that are underperforming or bringing irrelevant clicks and you might remove those keywords or ad those keywords as negative keywords.

Similarly, there can be certain placements which might not be working as expected. Keep a check on your campaigns and optimize them so that you get most out of your google ads campaigns.

Conclusion

Google ads are a very powerful tool and are capable of delivering high ROI if used wisely. Use different settings, experiment with them. Even a small setting which you are not using right now might deliver better results if you use them.

If you like this post leave your comments below and if you have any suggestion you can write those in the comment section too.

How to Build a Successful Social Media Marketing Strategy?

Social media has become part of our lives. People spend a lot of time on social media sites like Facebook, Twitter, Instagram etc.

Social media sites have completely changed the way customer interacts with brands. No business can underestimate their power when it comes to building relationships, generating leads and sale of the product.

A good social media presence not only helps a business achieve its goals and objectives but also helps them build a strong relationship with their customers.

Social media marketing strategy is a guide to your actions on social media channels. It covers everything you want to do and hope to achieve the best from social media. So today we are going to discuss how to build a successful social media marketing strategy.

How to Build a Successful Social Media Marketing Strategy?

1. Audit Your Present Social Media Strategy

Image source-Pixabay
Social Media Audit

The first step towards building a successful social media strategy is to audit your present strategy. This will help you a lot in building your new strategy. Ask yourself the following questions:

  1. Which platforms have worked for you in past?
  2. Which platform has given you the highest engagement?
  3. What types of post are being liked by your audience?

The answers to these questions will help you understand what is working and what is not working for you. This will save you efforts and resources which you can utilize somewhere else.

2. Set Your Goals

Image Source - Pixabay
Set your goals

Goals play an important role in crafting a social media strategy. We can’t have a social media strategy if we don’t know what are the goals that we want to achieve. Goals are the roadmap to following a strategy. Whether your goal is to increase awareness of your brand, increase your blog subscribers, generate leads or increase sales. The goals you set should be SMART

  • Specific
  • Measurable
  • Attainable
  • Realistic/Relevant
  • Time-bound

Keep these points in mind while setting your goals and you will be one step closer to crafting your strategy.

3. Know Your Audience

Image source-Pixabay
Know your audience

Another thing you should do in order to build a successful social media strategy is to know who your audience is. Do research about your target audience.

Understand:

  1. Who they are?
  2. What they do?
  3. What are their interest and hobbies?
  4. Where they spend most of their time online?

This will help you in understanding your audience and help you to target them more efficiently.

4. Research About Your Competitor’s Strategy

Image source-Pixabay
Research About Your Competitors Strategy

Research about your competitor’s social media strategy. Understand what are they doing and how are they doing. Which platforms are they using? The type of posts they are posting and how frequently they are posting. This will help you understand what is working and what’s not working with your target audience. This will not only help you in targeting your audience more efficiently but will also save you a lot of money and resources too.

5. Select Your Platforms

Image source-Pixabay
Select your platforms

Once you have done all the above steps. You will have a lot of data & insights and the next thing you would do is select the platforms for your social media strategy. These must be selected very carefully as different platforms have different strengths and weakness. For example, pictures work best on Instagram and text posts work best on Facebook. Use all the data you gathered and select your platforms accordingly.

6. Create Content Calendar

Image source-Pixabay
Create Content Calendar

The next step in building your successful social media strategy is to create your content calendar. This will guide your efforts. The date and time when you will be posting, type of content you will be posting.

You can not have a great social media strategy if you don’t have a calendar. Build your calendar, set dates when you will be posting, what type of posts you will be posting, frequency of postings etc.

7. Evaluate & Refine Continuously

Image Source - Pixabay
Evaluate & Refine Continuously

Social media strategy is very important and must be evaluated and refined continuously. As you implement your strategy you will get lots of new data.

This will let you know whether your strategy is working as per your set goals or not and you can refine it accordingly. You might find that things you thought won’t work that good are actually delivering and things which you thought will deliver might be under delivering. Keep a check on your strategy and continuously refine it with the data you get.

Conclusion

Social media strategy is very important and must be defined carefully and then it should be constantly evaluated and refined as things which might work today might not work tomorrow. Keep the above points in your mind while developing it.

If you like this post leave your comments below. If you have any suggestion you can also tell me about that in the comments section too.