Browse Author: Sumeet

Email marketing campaigns

How to Create Successful Email Marketing Campaigns?

Emails are one of the oldest methods of communications.

We all receive and send emails but with billions of emails sent daily like promotional emails, offer emails, spam emails it has become very difficult to get the target audience to click on the mail and take your desired action.

Email marketing is the process of sending emails to your customers or your prospects. Sending an email might sound easy and you would be thinking it is just writing an email and sending to the prospects and we all can write emails what’s the big deal in it?

Well sending emails and running successful mail campaigns are two different things. So today I’m going to tell you to create successful email marketing campaigns.

How to Create Successful Email Marketing Campaigns?

1. Build a Solid Email List

Build a Solid Email List Image source:pixabay
Build a Solid Email List

The first step in creating and running a successful email marketing campaigns is building a solid email list.

No campaign can be successful without a solid email list full of people who are interested in your business and the best way to do so is using popups or signup forms on your site.

This not only helps in building a solid email list but also show that these people are interested in your offerings and might turn into your customers one day.

I know there are many people in the market that sell databases of email addresses but these databases do not contain verified email address and these people might not even open your emails. why?

Because they never signup for receiving emails from you and when it comes to running successful mail campaigns that is something we do not want to happen.

We want people to be interested in our emails, open them, engage with them, wait for receiving them again and take a desired action on the mail sent.

2. Know Your Goals

Know Your Goals Image source:pixabay
Know Your Goals

We got a super solid email list and ready to send those emails but before sending those emails the next thing you want to do is know your goals. What is the goal of your email marketing campaigns?

Whether you want to send welcome emails to those who have signed up on your site, want to engage with your subscribers, convert your prospects into your customers or you want to segment your subscribers.

We must be clear what our goal is and what we want to achieve through sending emails this will guide your efforts and help you in achieving your goals.

3. Use Segment Targeting

Use Segment Targeting Image Source Pixabay
Use Segment Targeting

Segment targeting is the process of segmenting your subscribers based upon certain factors like their interest in certain products or services you offer, online behaviour on your site, buying behaviour etc.

By segmenting your audience, you can target them more effectively and increase your engagement with them. This will not only increase your open rates but will also help you achieve your desired goals and your email marketing campaign will be super successful.

4. Write Solid Headline

Write Solid Headline Image source:pixabay
Write Solid Headline

When it comes to creating successful email marketing campaigns, we cannot ignore the importance of headline of email.

It is the first thing your customer sees and decides whether it is worth his attention or not. Write a headline that grabs receivers’ attention and gives an idea of the content of the email.

Don’t look like spammers we don’t want to look like spammers and get our sent mail to be moved to the spam folder of receiver. Write a headline that grabs the attention of the receiver and make them open your email.

5. Write Engaging Content

Write Engaging Content Image source:pixabay
Write Engaging Content

The mail got the attention of the receiver and is super excited to know what’s in there for him/her in the email. He/she opens it and gets disappointed.

Email does not have informative and engaging content and lefts reading just a few lines of the email. Content is the core of any marketing campaign. Write engaging content, use images, use CTAs.

By doing this you will be able to grab the attention of your receiver’s and ensure they read the content you have written and taken the desired actions you want them to take.

The actions can be visiting a webpage, view a recently uploaded YouTube video or any other action you want them to take. Keep this in mind you will be one more step closer to creating and running successful email marketing campaigns.

6. Use A/B & Multi-Variant Testing

Use A/B & Multi Variant Testing Image source:pixabay
Use A/B & Multi-Variant Testing

Next step in creating successful email marketing campaigns is the use of a/b and multi-variant testing.

A/B testing is basically comparing two versions of emails against each other and see which perform better whereas multi-variant testing is modifying certain elements of an email to see which combination of elements perform best.

These two techniques are very helpful and can help you in knowing which combination of elements or which version of your email performs wells with your target audience and get your desired action performed by them.

7.Frequency

Frequency Image source:pixabay
Frequency

How often you send emails to your prospects or your customers plays an important role in ensuring the success of your email marketing campaigns.

Only send an email when you are confident that the content is useful and informative don’t bombard your prospects with emails if your content is not informative or useful to your subscribers.

This will not only ensure a high open rate but will also increase the engagement rate of your emails and your mail campaign will be super successful.

8. Honour Opt-Out Request of Your Subscribers.

Honor Opt Out Request of Your Subscribers. Image source:pixabay
Honour Opt-Out Request of Your Subscribers.

Another thing you can do to run successful email marketing campaigns is honouring the opt-out request of your subscribers.

Although many famous email service providers automatically do this for their clients if you are not using one of those email service providers do remove those subscribers from your list who have requested to remove them from your email list.

Nobody gives a second look on those emails they don’t want to receive and they simply ignore or move such emails into the spam folder and we don’t want that to happen if your aim is to run successful mail campaigns.

This will improve the quality of your email list and help you target only those prospects or customers that are interested in your business offering.

Conclusion

Sending email is easy and running email campaigns is not to keep these points in mind and your email marketing campaigns will be super successful.

Feel free to write your views in the comment section and let me know if you find this post useful or not?

How to Optimise Your Own Website?

What is SEO?

SEO (Search Engine Optimisation) as its name suggests refers to the implementation of such practices that increase the visibility of the site on search engine and give the website visitor a good user experience while they browse through the site.

SEO is not just a one time process it requires you to continuously optimise your site as per the latest algorithmic updates of search engines. So, let’s get started with how to optimise your own site.

How to Optimise Your own Website?

1. Keyword Research & Using it for Creating Content

 Image source - Pixabay
Keyword Research

The first step in optimising your site is doing keyword research before writing content. SEO is all about keywords these play a very important role they tell search bots which site should rank for which keyword.

Using relevant keywords which have high search volume for creating content will not only help in getting more traffic to your site but will also provide a good user experience and reduce your bounce rate.

Some tools for Keyword Research

(i) Google keyword planner(free)

(ii) Keyword tool.io(free)

(iii) Moz keyword research tool(paid)

Once you have found your keywords the next step is writing content using them. To ensure you don’t look like spam or to avoid Google penalties make sure you are not:

(i) Overusing the keyword (Not maintaining a keyword density of 2-3 times).

(ii) Keyword stuffing. (pasting the keyword many times in a row)

(iii) Writing thin content.

2. Use of Keyword in the Meta Description, Title, Alt Attribute.

Use keyword in Meta Description, Title, Alt Attribute. Image source - Pixabay
Use a keyword in Meta Description, Title, Alt Attribute

Another SEO tip to optimise your site is using your relevant keywords in the meta description, the title of your page, headline and an alt attribute of the image tag.

Make sure you are using your focus keywords as well as its close synonyms. This tells the search engine what is the content of the page and for which keyword you want your site to be ranked.

3. Link Building

Link Building Image source - Pixabay
Link Building

Next step to improve your SEO after creating content-rich of relevant keywords is” link building”. Link building is the process of acquiring hyperlinks from authoritative sites to your own site.

This improves the authoritativeness of your site and thus let your site rank high in search engines organic listings.

Best practices to avoid Google Penalties

(i) Acquiring natural link from authoritative sites

(ii) Not buying links from agencies

(iii) Disavow toxic links.

4. Fast and Mobile Responsive

Fast and Mobile Responsive Image source - Pixabay
Fast and Mobile Responsive

The next step in order to improve the SEO of your site is to make your site fast and mobile responsive. In today’s world, people spend most of their time on smartphones.

They consume content while using their phones. Since the screen of these phones is relatively small to desktops it becomes even more important to optimise your site and make them mobile responsive and fast (between 2-3 seconds).

5. Optimise Robots.txt & Sitemap

Optimise robots.txt and sitemap Image source - Pixabay
Optimise Robots.txt & Sitemap

Another thing which should do in order to improve the SEO of your site is helping the google bot. In order to crawl and index a site google bot uses two important things robots.txt file and sitemap of a website.

Robots.txt file instructs the bot on how the site should be crawled and indexed. The sitemap tells bots which pages are available for crawling.

Make sure there are no errors in your robots.txt file and all relevant pages are listed on sitemap and are being indexed by the bot.

6. Know the Latest SEO Updates

Know the Latest SEO Updates Image source - Pixabay
Know the Latest SEO Updates

As I told you in the beginning SEO is not a one-time thing and requires your site to be continuously optimised as per the latest updates in the algorithm of Google.

Make sure you know what is happening in the world of search engines.  Follow SEO blogs to make sure you have information about the changes in the search algorithm of Google, so you can optimise your site as per the latest updates and keep It up to date with the latest updates.

Conclusion

When it comes to optimizing your site, it is a continuous process. Keep yourself and your site updated with the latest updates in the world of SEO. If you like my post leave your comment and thumbs up in the comment section.

How to Create Effective Google Ads Campaigns?

Google ads are formerly known as “Google Ad Words” is an online advertising platform where you can place your ads and reach a relevant audience who is interested in the products and services you offer.

Running ad campaigns on Google might look easy but getting good results and maximum ROI requires you to do some research work before you run campaigns.

So, today we are going to discuss how to create effective google ads campaigns.

How to Create Effective Google Ads Campaigns? 

1. Understand Your Goals

Google Ads Campaigns Goals Image Source - Pixabay
Google Ads Campaigns Goals

Goals are very important when it comes to running successful google ads campaigns.

Before getting started with creating your ads campaign ask yourself what you want to achieve from them? What is your goal? Whether you want to drive traffic to your site, build brand awareness, generate leads or you want to promote your newly created app on the Google network.

Select the right goal and let the google do its magic.

2. Understand Your Target Audience

Understand Your Target Audience Source - Pixabay
Understand Your Target Audience

If you don’t know who your audience you can never get the desired results you want from your Google ads campaigns. Research about your audience.

Understand what sites they visit? What type of content they are consuming? What services they are looking for? This information is very important and can help you in targeting your audience more effectively.

3. Select Appropriate Campaign Type

Ad Campaign Type Source - Pixabay
Ad Campaign Type

Once you know what your goal is and who is your audience is the next step is selecting best-suited campaign type. Each campaign type has its own benefits.

If you want to promote your business at the moment, they are searching for similar services like your search campaign type is the answer.

If you want to run ads on specific sites based upon the interest of your audience or your niche display campaign type is the right choice.

Want to sell your products? shopping campaign is the best choice or you just want to reach and engage with your audience on YouTube then select a video campaign type.

Understand what you want to target where and how and select a campaign type and you will be one step closer to creating successful Google ads campaigns.

4. Use of Ad Extensions/ Content Targeting

Use of Ad Extensions
Use of Ad Extensions

Ad extensions are used to provide additional information about your business to the customer.

If you are running google search ad campaigns use of ad extensions can increase your click-through rate by 15% select and use the ad extensions to increase your ad relevancy and get better results at a lower cost.

When it comes to ad extensions you have many options like. Here are some examples of types of extensions available you can use based upon your goals:

  • Site-link Extension– Lets you add additional links to your ad and let you take your customer to specific pages of your site.
  • Structured Snippet Extension-Let you highlight USP’s of your offered goods and services.
  • Call Extension-Let you add your contact number in your ad.
  • Location Extension– Let you add location address of your business
  • App Extensions-Let you link your business app to your text ads.
  • Promotion Extension – Lets you showcase special offers with your ads.

Content targeting in display campaigns helps in placing your ads on sites and placements of your choice. This gives a great degree of control on where your ads appear on the Google display network. Options available for content targeting are:

  • Keyword Targeting – It uses keywords to target relevant sites.
  • Topic Targeting – It can be used to target sites on the basis of certain topics.
  • Placement Targeting – It allows you to choose specific sites, videos and apps where your ad can appear.

5. Create Multiple Version of Your Ads & Use Ad Rotation Option

Create Multiple Version of Your Ads
Create Multiple Version of Your Ads

Create multiple version of ads for your Google ads campaigns and use ad rotation option. This option shows the ads which are likely to get more clicks or more conversions.

It is a small option but can deliver great results and when it comes to running effective ad campaigns even small optimization option does matter.

 6. Evaluate & Continuously Optimize

Evaluate and Optimize
Evaluate and Optimize

In order to run effective campaigns, you must continuously evaluate and optimize your campaigns in accordance with the data you got from running them.

Like there can be keywords that are underperforming or bringing irrelevant clicks and you might remove those keywords or ad those keywords as negative keywords.

Similarly, there can be certain placements which might not be working as expected. Keep a check on your campaigns and optimize them so that you get most out of your google ads campaigns.

Conclusion

Google ads are a very powerful tool and are capable of delivering high ROI if used wisely. Use different settings, experiment with them. Even a small setting which you are not using right now might deliver better results if you use them.

If you like this post leave your comments below and if you have any suggestion you can write those in the comment section too.

How to Build a Successful Social Media Marketing Strategy?

Social media has become part of our lives. People spend a lot of time on social media sites like Facebook, Twitter, Instagram etc.

Social media sites have completely changed the way customer interacts with brands. No business can underestimate their power when it comes to building relationships, generating leads and sale of the product.

A good social media presence not only helps a business achieve its goals and objectives but also helps them build a strong relationship with their customers.

Social media marketing strategy is a guide to your actions on social media channels. It covers everything you want to do and hope to achieve the best from social media. So today we are going to discuss how to build a successful social media marketing strategy.

How to Build a Successful Social Media Marketing Strategy?

1. Audit Your Present Social Media Strategy

Image source-Pixabay
Social Media Audit

The first step towards building a successful social media strategy is to audit your present strategy. This will help you a lot in building your new strategy. Ask yourself the following questions:

  1. Which platforms have worked for you in past?
  2. Which platform has given you the highest engagement?
  3. What types of post are being liked by your audience?

The answers to these questions will help you understand what is working and what is not working for you. This will save you efforts and resources which you can utilize somewhere else.

2. Set Your Goals

Image Source - Pixabay
Set your goals

Goals play an important role in crafting a social media strategy. We can’t have a social media strategy if we don’t know what are the goals that we want to achieve. Goals are the roadmap to following a strategy. Whether your goal is to increase awareness of your brand, increase your blog subscribers, generate leads or increase sales. The goals you set should be SMART

  • Specific
  • Measurable
  • Attainable
  • Realistic/Relevant
  • Time-bound

Keep these points in mind while setting your goals and you will be one step closer to crafting your strategy.

3. Know Your Audience

Image source-Pixabay
Know your audience

Another thing you should do in order to build a successful social media strategy is to know who your audience is. Do research about your target audience.

Understand:

  1. Who they are?
  2. What they do?
  3. What are their interest and hobbies?
  4. Where they spend most of their time online?

This will help you in understanding your audience and help you to target them more efficiently.

4. Research About Your Competitor’s Strategy

Image source-Pixabay
Research About Your Competitors Strategy

Research about your competitor’s social media strategy. Understand what are they doing and how are they doing. Which platforms are they using? The type of posts they are posting and how frequently they are posting. This will help you understand what is working and what’s not working with your target audience. This will not only help you in targeting your audience more efficiently but will also save you a lot of money and resources too.

5. Select Your Platforms

Image source-Pixabay
Select your platforms

Once you have done all the above steps. You will have a lot of data & insights and the next thing you would do is select the platforms for your social media strategy. These must be selected very carefully as different platforms have different strengths and weakness. For example, pictures work best on Instagram and text posts work best on Facebook. Use all the data you gathered and select your platforms accordingly.

6. Create Content Calendar

Image source-Pixabay
Create Content Calendar

The next step in building your successful social media strategy is to create your content calendar. This will guide your efforts. The date and time when you will be posting, type of content you will be posting.

You can not have a great social media strategy if you don’t have a calendar. Build your calendar, set dates when you will be posting, what type of posts you will be posting, frequency of postings etc.

7. Evaluate & Refine Continuously

Image Source - Pixabay
Evaluate & Refine Continuously

Social media strategy is very important and must be evaluated and refined continuously. As you implement your strategy you will get lots of new data.

This will let you know whether your strategy is working as per your set goals or not and you can refine it accordingly. You might find that things you thought won’t work that good are actually delivering and things which you thought will deliver might be under delivering. Keep a check on your strategy and continuously refine it with the data you get.

Conclusion

Social media strategy is very important and must be defined carefully and then it should be constantly evaluated and refined as things which might work today might not work tomorrow. Keep the above points in your mind while developing it.

If you like this post leave your comments below. If you have any suggestion you can also tell me about that in the comments section too.