Browse Author: Tushar Mahajan

I’m a freelance content writer and I believe in doing smart-work instead of only doing hard-work. When I’m not researching about the tech ideas regarding digital marketing, I like reading books, sharing a good laugh, watching quality movies and munching on food. ‘Give respect and take respect’ is my outlook towards life
11 Effective Instagram Marketing Strategies For Beginners

11 Effective Instagram Marketing Strategies For Beginners

Instagram logo

Instagram boasts of a number of 800 million monthly active users, as of September 2017, up from 90 million in January 2013. This web-based photo-sharing mobile app is one of the most popular social networks all over the world, undoubtedly.

It possesses a huge capability for any business, as the target audience you’re trying to reach out could easily be available on this platform. Instagram happens to remain more popular with teens and youngsters, where about 40% of the global user-base is between 16 and 24 years old.

So what’s your killer strategy for Instagram? Following is a beginner’s guide for you to get going.

1) Keyword-focused profile name:

A profitable and useful tip would be changing your profile name to the keyword that you’re focusing on, related to your business/niche. It means, optimizing your account bio name for search queries.


It is mainly because the Instagram algorithm will consider your username and actual name as the only fields that will get importance in search queries.

2) Fascinating emoticons:

You can add ’emojis’ as a bullet list in the ‘bio’ area to accentuate different components of your business, which further tells your followers about the niche that you’re talking about. Similarly, a short phrase/sentence after the emojis is able to draw much of the required attention from visitors.


It also boosts the visual appeal of your profile to a certain extent. The bottom-line is to try displaying your creative and fun side more, instead of focussing only on formal sentences.

3) ‘About’ your profile:

As the total space in the ‘Bio’ portion is limited, owing to its 150 characters limit, choose to write constructively and precisely. Remember – ‘The first impression is the last impression’. Incorporating peculiar hobbies, interests or skills in your bio is another good trick.

When you determine the list of keywords to highlight in your bio, focus on the central importance or specific needs of your target audience. So that way, when someone sees your account name or even visits your account, he gets a fair idea of what content you’re offering and what topic it is basically about.

Having said that, referring your email address also gives you an advantage. Since it drives your followers to get in touch with you in a professional manner if required (in case the ‘comments mention’ or ‘direct message’ are missed out in the first place).

Instagram Bio example

4) The inclusion of hyperlinks:

The ‘Bio’ region is the only place on Instagram where a clickable link can be posted since there is no provision for including links in the comments section or photo captions. Even if we try to write a link in a comment or caption, it won’t be clickable. Redirecting the users to your main account’s ‘bio’ field by asking them to do so in photo captions would be advised.

You should use your ‘bio’ for indicating your website link or any landing page/capture page, or a specific product along with it’s a short description or a definite ‘Call To Action’ (CTA) button. This also helps new viewers getting identified with your business and what it offers about.

5) Care for right content:

Though it is rightly said that “Content is the King”, but on a visual platform like Instagram, one needs to check the kind of content that he plans to upload. Publishing breathtaking raw images, editing various fun-filled digital filters for photos, posting one-minute looped videos, adding locations through geotagged photographs are some of the top features that this service provides to its users.

Content is King

It would be wise to appeal more to viewers, rather than just focussing on writing. Even while writing the captions, try using succinct sentences, that resonate well with your audience. All this will be crucial in deciding whether users will follow your profile and would engage with your content or not.

6) Instagram ‘stories’:

‘Story’ section on Instagram is very powerful because it easily allows mentioning clickable ‘@’ symbol (followed by your Instagram name) to be put inside photos or short videos and get the user redirected back to your main account. Your followers have the option to replay the ‘stories’, as this feature lasts for next 24 hours and it disappears later.

Instagram LIVE

Instagram introduced this feature in August 2016.

7) ‘Live’ broadcast:

Just like the case of ‘stories’, similar is the case with Instagram ‘Live-video’ option. It can be added to your Instagram story by hitting the ‘share’ button after it has ended. Since it doesn’t have any time limitation, it’s an exceptional method to discuss your business, let people know why they should visit your account, build your audience and drive high user-engagement.

Instagram introduced this functionality in November 2016.

8) Relevant hashtags:

You can research the top hashtags that are in sync with the post that you publish on Instagram. This encourages to link up the subject/theme of the photos or videos to Instagram’s other content appearing on the same topic. Instead of using the same types of hashtags in every other post, try 4-5 group sets of different hashtags, typically 15-20 hashtags in each group.


When your followers get into the habit of posting with your brand hashtag, it definitely steers good amount of engagement on your posts.

9) More videos than images:

Videos for Instagram
Instead of posting only images, ‘videos’ are a great means of storytelling. So one option could be posting pre-recorded videos on Instagram (which are edited and have a logo of your business) on a regular basis on Instagram, irrespective of whether you possess a business of your own or not.

10) Stay responsive and authentic:

Responding on Instagram
Responding to your followers’ comments and following some of the important ones back is equally important on Instagram. Big brands position themselves as ‘engaging’ by appreciating present-day followers or attracting new ones by tapping on user-generated content.

11) A/B testing:

Lastly, never forget to track the efficacy of your strategies by experimenting with your available options. If a particular post on a particular day at a particular time doesn’t drive you a good number of user-engagement on Instagram, don’t hesitate to split-test by trying out multiple possibilities. It principally includes aspects like frequency of posts, the time of day that you post, popular hashtags, off-beat captions, and calls-to-action.

Owing to all these phenomenal reasons listed above, Instagram can surely be labeled as a profitable social media marketing tool. By following the above tips, one can easily transform from an ‘Insta-amateur’ to an ‘Insta-pro’.


11 Social Media Marketing Ideas Used By ‘Baahubali’ Movie Franchise

About :
Baahubali - The Beginning
(Baahubali – The Beginning)
Baahubali 2 - The Conclusion
(Baahubali 2 – The Conclusion)

‘Baahubali’ (English meaning: The One with Strong Arms) is an Indian epic-historical fiction film filled with oodles of drama, action and visual art. The franchise had two cinematic parts namely ‘Baahubali: The Beginning’ as the first part which opened worldwide on 10th July 2015. The second installment in this series, ‘Baahubali 2: The Conclusion’ released on 28th April 2017.

This magnum opus feature film was directed by S S Rajamouli. Produced by Shobu Yarlagadda and Prasad Devineni, the film was initially shot as a bilingual in Telugu and Tamil but was later dubbed into Hindi and other international languages too.

Starring Prabhas, Rana Daggubati, Anushka Shetty and Tamannaah Bhatia in the lead roles, the other actors in supporting roles were Ramya Krishnan, Sathyaraj and Nassar.

The first film was made with a budget of ₹180 crore, which was considered the most expensive in India, back then. Both the parts were supposed to be produced on a joint budget of ₹250 crore initially. But according to one of the producers Shobu, the joint budget was later increased to around ₹400-₹450 crore range, especially for the sequel.

Business Objectives:

Business objectives

1) Right from the onset, the chief people linked with this project had a clear vision to have a massive pan-India release for the franchise.

2) They wanted to make a national film, instead of letting it stay restricted only to regional languages like Telugu and Tamil. Even at their first trailer screening event, the director talked about his deep emotional connect with epic works of literature like ‘Ramayana’ and ‘Mahabharata’ along with comic books called ‘Amar Chitra Katha’, which further gave him the inspiration to conceptualize the idea behind this film.

3) By integrating all the cinematic parameters with state-of-the-art technology, the makers wished to provide an optimum user experience on celluloid so as to win hearts of the mass audience.

★ Highly Effective Social Media Campaigns and Digital Marketing Strategies Undertaken:

Social media campaigns

Here is a curated list of how ‘Baahubali’ franchise dominated the social media game comprehensively.

1) WhatsApp –
As part of their promotional maneuvres, the film’s unit started with one of the most widely-used instant messaging platforms, WhatsApp. Months before the release of the first part, they announced a unique phone number (+918096755222) to give exclusive updates about the film to their fans who registered for the same, on 27th December 2014.

2) Facebook
They ran various campaigns on FB to stay well-connected with their ardent fans. Be it the ‘Baahubali Profile Picture Frame’ contest, broadcasting ‘Live’ on Facebook by offering titbits about the film or the ‘Baahubali Comics’ using Facebook canvas (immersive and interactive mobile ad-experience purpose), each idea generated a lot of buzz. One of the noted campaigns was the launch of Baahubali-themed animated stickers inside FB Messenger app, which saw a sudden spike in its downloads within a week. Their official Facebook page has a fan base of more than 4.21 million till date and is still counting.

3) YouTube –
Just like the methods of storytelling in Bollywood have changed drastically in past few years, so have the techniques in social media marketing too. Their team unveiled short ‘Making-of’ and ‘Behind-the-scene’ videos on their official YouTube channel, sporting the film’s lead actors and actresses on their respective birthday occasions. This plainly kept the audience on their toes, every other month. Fans and followers were up for a visual treat after viewing numerous dialogue-trailers, which kept those anticipated subscribers captivated for a brief period of time.

4) Instagram –
Their official Instagram account also observed high engagement-rate from the audience all over the world, where every uploaded photo witnessed thousands of ‘likes’ each time. Currently, it possesses 496K followers on Instagram.

5) Twitter –
Since the movie took over the world audience by storm, such huge was the magnitude of its craze that quite many hashtags like #Baahubali, #BaahubaliOnJuly10th, #LiveTheEpic, #ReLiveTheEpic, #Baahubali2, #BaahubaliAtComicCon, etc. remained favourites of members of the Twitterati for months. Their team even ran ‘Baahubali Quest’ Twitter campaigns by cleverly asking their followers to follow the cast & crew’s social media profiles by using the hashtag #ADayWithBaahubali, in order to win lucky tickets for the movie. The film’s official Twitter handle has slightly more than 576K followers so far.

6) Website –
Possessing a self-hosted website is totally advisable for one’s brand, which can then rank higher in search engines if it is popular or generating huge traffic. And in the case of the official website of ‘Baahubali’ film franchise, it was no different.

7) Merchandise –
An array of merchandise including ‘Baahubali’ lifestyle accessories, gadget add-ons, costumes and film’s collectibles were made available on their website, thus allowing the film to generate extra revenue. Such post-movie-release game plan was bound to bear fruit because the film’s re-watch value escalated and so did the audience engagement rate.

8) Tumblr –
Fans from all over the world poured their enormous love and showed respect for their favourite characters in the film, undoubtedly! Exclusive and profuse amount of user-generated content was received in the time leading up to the film’s release. Thus the film’s back-end team decided to cash in on this opportunity by using a short-form blog to promote the multimedia and other forms of content. Traditional art sketches, digital artwork, unconventional materials and fan mails constituted this website in countless numbers.

9) Blog –
One of the many uses of possessing a blog is that it is nothing but a cost-effective form of content marketing. With a view to providing more insights on the worldwide success that ‘Baahubali’ franchise had achieved, their team kept sharing timely and relevant information on their official blog.

10) Official Game app –
The reliability and user engagement of ‘Baahubali: The Game (Official)’ app can be very well judged from the fact that it generated 10 million+ downloads from Google Play Store with an average user rating of 4.4 out of 5.

11) Official Movie app –
The makers of the film utilized Google Play Store platform not just to market their game app, but even for their movie app. Named as ‘Baahubali – Official Movie App’, it garnered 10,000+ downloads and received a rating of 4.8 on 5.

★ Reactions and Reception :

The mimic question “Why Kattappa Killed Baahubali?” grabbed the humongous attention of viewers on national and international platforms alike. In less than no time, the hashtag #WKKB went viral on social media platforms, almost like throwing gasoline on a fire. Every other WhatsApp forward message or Troll pages on Facebook, Twitter and Instagram had posts/feeds flooded with priceless memes around it, every other day. It made the audience laugh hard till their stomach hurt and this scenario continued for many months ahead.

Why Kattappa Killed Baahubali
(This scene technically happens just a few seconds before the ending of the first part of the film series, thereby ending in a cliffhanger)

Even a plethora of blogs and websites indirectly used various content marketing techniques to come up with special-dedicated versions of their comments/views on this movie – be it about its characters or music or VFX and what not. This further produced a ripple effect to encourage word of mouth, favoring the already released ‘Baahubali’ as well as for ‘Baahubali 2’ (which, at that time, was slated for an official release about 2 years later after the arrival of the first part).

All in all, it almost became a herculean task to handle the curiosity that had already been built up for ‘Baahubali 2’. It is learned that owing to the blockbuster success of the first part, the second part had already gathered enough limelight even months before its release.

This ultimately made the audience make beelines for the tickets counters of theatres/malls day-in and day-out, thereby setting the box office cash registers ringing from dawn to dusk (for both the movie parts).

★ Results Achieved:

(a) Record-breaking movie ‘Baahubali: The Beginning’, the first installment in this movie series grossed a whopping ₹600 crore worldwide.

(b) In India, ‘Baahubali: The Beginning’ became the fourth Facebook’s most talked-about topic of the year 2015, after PM Narendra Modi, E-commerce Boom and late president A.P.J. Abdul Kalam.

(c) ‘Baahubali: The Beginning’ topped the Google (India) ‘Trending Movies’ list of the year 2015 and also secured the second position in Google (India) ‘Trending Searches’ list of the year 2015.

(d) The official trailer of ‘Baahubali 2: The Conclusion’ gained 59.8 million views within first 24 hours across the world (YouTube, Facebook and Twitter platforms combined), when it released online on 16th March 2017.

(e) ‘Baahubali 2: The Conclusion’ is still having a historic run in theaters, at present. The results of their team’s vision and hard work have now come to such a point, that the film series is still earning crores of rupees as their net profit and it currently boasts as the 2nd highest grossing Indian movie in the worldwide collection. It became the first ever Indian film to gross over ₹1000 crore in all languages, by achieving this mark in simply ten days and has already collected ₹1706.5 crore globally till now. Touted as India’s biggest movie franchise, their other lists of national and international accolades are just endless. By breaking major box-office records, it set a new benchmark for the Indian Film Industry.

★ Key Learnings:

Key learnings

 As part of the film’s well planned viral marketing and engagement marketing techniques, back-to-back ‘refreshed’ content kept emerging out one after the other systematically, to grow brand following. The team multiplied the content in the form of ‘Baahubali’ customized image posters, half-a-minute snippets, graphic novel books, animated web series, etc. that kept the buzz alive for literally four to five years, which was nothing less than a journey.

• For better clarity about the brand/business promotion on popular social networking platforms, innovative and out-of-the-box tactics need to be attempted constantly.

• The potential of digital marketing ecosystem in this 21st century is merely endless, as this industry is progressing at an ever-growing rate, not only in India but throughout the world. It is utmost essential to keep oneself updated about the latest trends and technologies in digital marketing from time to time (if one wants to sustain for a long time in this sector).


★ Source credits: