Instagram for better engagement: As compare to Facebook, Instagram has better engagement. The number of people post pictures and videos more than Facebook. In a data it was revealed that Instagram attracts more likes and comments per post than Facebook. This was especially true for small brands, and those food, fashion, travels. This shows the engagement of people is high on Instagram than on Facebook.
Facebook for higher visibility and reach: When it comes to reach, Facebook has authority over Instagram. It does have only the larger user base, but also it has acceptance across most age groups. So you will have a better chance at boosting visibility using this platform. This is true if you are not targeting a specific age group.
Instagram is to target younger audience: Instagram appeal to younger audience. This is a best platform to target younger audience. Many brands who has its customer the younger audience target them on Instagram. A brand Harley Davidson target the younger audience that was only for men between the age group of 18-35 targeted them on Instagram and they targeted 1.4 million men in this age group in just three weeks.
Facebook for distributing information: It is a best place to distribute information than Instagram. You have limits on Instagram. Facebook gives you freedom to share unlimited links to your blogs and products pages. So if your objective is to promote your blog and distribute informational posts, it would be better option than Instagram.
Conclusion:- Choosing the right platform depends on what you are looking for. You have to look upon your goals and what you want to achieve from this campaign. Benefits of both the social media, Facebook and Instagram is highly subjective in nature. Different business and different audience means that what work better for you may not work well for another business. Different business have different target audience so they should choose their social media platform where they find their customers active. According to me, the best place for marketers to market their brand is Instagram because their you will find the huge audience to target. You can easily promote your business and engage with the audience.
Apple is a American Multinational Technology Company that designs, develops and sells consumer electronic, computer softwares and online services. Apple’s first slogan, “Byte into an Apple” and the slogan “Think Different” was used in advertising campaigns.
Apple created and captured market through Social Media:
Apple used seven market strategies to capture the market those are:
Rethink the need of Advertisement: It is necessary to invest more on ads by google ans facebook when you want to increse your sales revenue. But apple doesn’t think that way, they have completely diffrent strategies: a. product placement through celebreties and in popular show. b. the buzz created by positive reviews in media. Apple another strategy was to give free trails to the customers. They give free trails in exchange of positive testimonials.
Avoid Price wars by Emphasing your Unique Value Propostion:Apple focuses on their UVP (unique value proposition), which is beautiful design that works right out of the box with ever-smaller packaging. It’s a marketing strategy that gets juice throughout social media and is very much a competitive advantage for Apple and its market share.How can Apple keep its fans with a pricing strategy so much higher than the competition?It’s because Apple doesn’t view PCs as competition. Where others focus on a single killer feature through a variety of content marketing, Apple focuses on the entire product, and it shows. Apple doesn’t focuses on price rather you are ready to pay something more tahn paying more in the other brand product.
Keep your marketing and product simple: Apple understands that technology consumers often get overwhelmed. Overwhelm can create a confusion in a marketing mix. Apple helps reduce that consumer confusion by simplifying their web and sales copy. They completely eschew jargon or industry terms. Instead, they use simple, direct words and they continually stress the benefits that consumers absolutely need and will be thrilled by. This is part of their brilliance in content marketing; high tech without high tech terms.This approach doesn’t confuse their customers with too much information. As Leonardo da Vinci said, Simplicity is the ultimate sophistication.Apple keeps it simple and their customers love it giving them a loyalty with market share that is unprecedented. Apple ads and marketing strategy doesn’t convey the specifications and features of the product rather than it focuses on how the product is useful and how it can change your living standard. Even the products themselves are kept sleek and minimal, with simple color schemes and clean, uncluttered design. The names are short and easy to remember, including the “app store” that has made third party partners huge successes.
Know your audience and talk to them in their language: Apple mention their product specification and technical details of the product on therir websites. They doesn’t use the terms which the customers cannot understand, in their websites you wil find the words like edge-to-edge glass, retina display and LED backlight. Apple knows its customers and has developed loyalty in the market share. They know their customers and know the language in which they have to talk to their customers and make them comfortable instead of confusing them.
Design a better customer experience: When a Apple customer buy a product they upload video in which they unwrap their new apple product which is called unboxing. Apple has created a customer experience that goes far beyond the actual purchase in a retail store. They no longer even need to be in charge of a huge part of their content marketing since their target market is doing it for them.
Aim to your prospects’ Emotions: Emotional connections are the key to successful marketing strategies. It’s what makes certain stories, videos, and memes go viral. Think back to the first ads for the iPad, after its buzzy launch in 2010 and how simple their content marketing was.Remember those images of people relaxing in the living room with the strange new gadget? They looked happy and comfortable.They weren’t talking about display dimensions or processing power. They were just enjoying their iPads.Those ads, as with all of Apple’s marketing, hit their consumers where they really live – not in the pocketbook but in their hearts.
Build a Community of users or customers: Apple has built one of the most hardcore fan bases for any brand, anywhere in the world.Apple has created a brand personality and culture that’s cool, fun, and friendly — the opposite of some of its competitors. Apple’s marketing strategies include making customerswantto belong to that community. Their market share shows just how successful they have been. The first and most critical step to take in building a strong, vibrant and engaged community of users is to get crystal-clear on your brand values and personality. You have to create a vivid and accurate picture of your brand in your own mind first — your brand’s core message, its deeply-held values, its personality and what it stands for above all else.Then, your next step is to make sure that your pages, marketing copy and content all express those values and that personality. Every aspect of your website should be consistent with those words you chose to describe your brand, from graphics to fonts to color scheme.Last, but not least, show your readers and users you value them, as well as their opinions. Let them know that you’re deeply interested in them with your content.
How can you do this effectively on the web? You can try any or all of the following tips to start with:
Ask open-ended questions in your content.
Respond to cooment on your blog posts– carry on a conversation.
Try to initiate conversations with your users/readers on social media.
Create a referral reward program for customers who refer other new customers.
Reach out to customers with email.
CONCLUSION: Apple as a brand take care about every single things through which they have a hold in the market. Apple on social media that is on twitter and Facebook without any advertisement has captured the market. Apple joined Instagram where he has posted pictures shot by their product telling about the features of the product.
‘Baahubali’ (English meaning: The One with Strong Arms) is an Indian epic-historical fiction film filled with oodles of drama, action and visual art. The franchise had two cinematic parts namely ‘Baahubali: The Beginning’ as the first part which opened worldwide on 10th July 2015. The second installment in this series, ‘Baahubali 2: The Conclusion’ released on 28th April 2017.
This magnum opus feature film was directed by S S Rajamouli. Produced by Shobu Yarlagadda and Prasad Devineni, the film was initially shot as a bilingual in Telugu and Tamil but was later dubbed into Hindi and other international languages too.
Starring Prabhas, Rana Daggubati, Anushka Shetty and Tamannaah Bhatia in the lead roles, the other actors in supporting roles were Ramya Krishnan, Sathyaraj and Nassar.
The first film was made with a budget of ₹180 crore, which was considered the most expensive in India, back then. Both the parts were supposed to be produced on a joint budget of ₹250 crore initially. But according to one of the producers Shobu, the joint budget was later increased to around ₹400-₹450 crore range, especially for the sequel.
★ Business Objectives:
1) Right from the onset, the chief people linked with this project had a clear vision to have a massive pan-India release for the franchise.
2) They wanted to make a national film, instead of letting it stay restricted only to regional languages like Telugu and Tamil. Even at their first trailer screening event, the director talked about his deep emotional connect with epic works of literature like ‘Ramayana’ and ‘Mahabharata’ along with comic books called ‘Amar Chitra Katha’, which further gave him the inspiration to conceptualize the idea behind this film.
3) By integrating all the cinematic parameters with state-of-the-art technology, the makers wished to provide an optimum user experience on celluloid so as to win hearts of the mass audience.
★ Highly Effective Social Media Campaigns and Digital Marketing Strategies Undertaken:
Here is a curated list of how ‘Baahubali’ franchise dominated the social media game comprehensively.
1) WhatsApp –
As part of their promotional maneuvres, the film’s unit started with one of the most widely-used instant messaging platforms, WhatsApp. Months before the release of the first part, they announced a unique phone number (+918096755222) to give exclusive updates about the film to their fans who registered for the same, on 27th December 2014.
2) Facebook –
They ran various campaigns on FB to stay well-connected with their ardent fans. Be it the ‘Baahubali Profile Picture Frame’ contest, broadcasting ‘Live’ on Facebook by offering titbits about the film or the ‘Baahubali Comics’ using Facebook canvas (immersive and interactive mobile ad-experience purpose), each idea generated a lot of buzz. One of the noted campaigns was the launch of Baahubali-themed animated stickers inside FB Messenger app, which saw a sudden spike in its downloads within a week. Their official Facebook page has a fan base of more than 4.21 million till date and is still counting.
3) YouTube –
Just like the methods of storytelling in Bollywood have changed drastically in past few years, so have the techniques in social media marketing too. Their team unveiled short ‘Making-of’ and ‘Behind-the-scene’ videos on their official YouTube channel, sporting the film’s lead actors and actresses on their respective birthday occasions. This plainly kept the audience on their toes, every other month. Fans and followers were up for a visual treat after viewing numerous dialogue-trailers, which kept those anticipated subscribers captivated for a brief period of time.
4) Instagram –
Their official Instagram account also observed high engagement-rate from the audience all over the world, where every uploaded photo witnessed thousands of ‘likes’ each time. Currently, it possesses 496K followers on Instagram.
5) Twitter –
Since the movie took over the world audience by storm, such huge was the magnitude of its craze that quite many hashtags like #Baahubali, #BaahubaliOnJuly10th, #LiveTheEpic, #ReLiveTheEpic, #Baahubali2, #BaahubaliAtComicCon, etc. remained favourites of members of the Twitterati for months. Their team even ran ‘Baahubali Quest’ Twitter campaigns by cleverly asking their followers to follow the cast & crew’s social media profiles by using the hashtag #ADayWithBaahubali, in order to win lucky tickets for the movie. The film’s official Twitter handle has slightly more than 576K followers so far.
6) Website –
Possessing a self-hosted website is totally advisable for one’s brand, which can then rank higher in search engines if it is popular or generating huge traffic. And in the case of the official website of ‘Baahubali’ film franchise, it was no different.
7) Merchandise –
An array of merchandise including ‘Baahubali’ lifestyle accessories, gadget add-ons, costumes and film’s collectibles were made available on their website, thus allowing the film to generate extra revenue. Such post-movie-release game plan was bound to bear fruit because the film’s re-watch value escalated and so did the audience engagement rate.
8) Tumblr –
Fans from all over the world poured their enormous love and showed respect for their favourite characters in the film, undoubtedly! Exclusive and profuse amount of user-generated content was received in the time leading up to the film’s release. Thus the film’s back-end team decided to cash in on this opportunity by using a short-form blog to promote the multimedia and other forms of content. Traditional art sketches, digital artwork, unconventional materials and fan mails constituted this website in countless numbers.
9) Blog –
One of the many uses of possessing a blog is that it is nothing but a cost-effective form of content marketing. With a view to providing more insights on the worldwide success that ‘Baahubali’ franchise had achieved, their team kept sharing timely and relevant information on their official blog.
10) Official Game app –
The reliability and user engagement of ‘Baahubali: The Game (Official)’ app can be very well judged from the fact that it generated 10 million+ downloads from Google Play Store with an average user rating of 4.4 out of 5.
11) Official Movie app –
The makers of the film utilized Google Play Store platform not just to market their game app, but even for their movie app. Named as ‘Baahubali – Official Movie App’, it garnered 10,000+ downloads and received a rating of 4.8 on 5.
★ Reactions and Reception :
The mimic question “Why Kattappa Killed Baahubali?” grabbed the humongous attention of viewers on national and international platforms alike. In less than no time, the hashtag #WKKB went viral on social media platforms, almost like throwing gasoline on a fire. Every other WhatsApp forward message or Troll pages on Facebook, Twitter and Instagram had posts/feeds flooded with priceless memes around it, every other day. It made the audience laugh hard till their stomach hurt and this scenario continued for many months ahead.
Even a plethora of blogs and websites indirectly used various content marketing techniques to come up with special-dedicated versions of their comments/views on this movie – be it about its characters or music or VFX and what not. This further produced a ripple effect to encourage word of mouth, favoring the already released ‘Baahubali’ as well as for ‘Baahubali 2’ (which, at that time, was slated for an official release about 2 years later after the arrival of the first part).
All in all, it almost became a herculean task to handle the curiosity that had already been built up for ‘Baahubali 2’. It is learned that owing to the blockbuster success of the first part, the second part had already gathered enough limelight even months before its release.
This ultimately made the audience make beelines for the tickets counters of theatres/malls day-in and day-out, thereby setting the box office cash registers ringing from dawn to dusk (for both the movie parts).
★ Results Achieved:
(a) Record-breaking movie ‘Baahubali: The Beginning’, the first installment in this movie series grossed a whopping ₹600 crore worldwide.
(b) In India, ‘Baahubali: The Beginning’ became the fourth Facebook’s most talked-about topic of the year 2015, after PM Narendra Modi, E-commerce Boom and late president A.P.J. Abdul Kalam.
(c) ‘Baahubali: The Beginning’ topped the Google (India) ‘Trending Movies’ list of the year 2015 and also secured the second position in Google (India) ‘Trending Searches’ list of the year 2015.
(e) ‘Baahubali 2: The Conclusion’ is still having a historic run in theaters, at present. The results of their team’s vision and hard work have now come to such a point, that the film series is still earning crores of rupees as their net profit and it currently boasts as the 2nd highest grossing Indian movie in the worldwide collection. It became the first ever Indian film to gross over ₹1000 crore in all languages, by achieving this mark in simply ten days and has already collected ₹1706.5 crore globally till now. Touted as India’s biggest movie franchise, their other lists of national and international accolades are just endless. By breaking major box-office records, it set a new benchmark for the Indian Film Industry.
★ Key Learnings:
• As part of the film’s well planned viral marketing and engagement marketing techniques, back-to-back ‘refreshed’ content kept emerging out one after the other systematically, to grow brand following. The team multiplied the content in the form of ‘Baahubali’ customized image posters, half-a-minute snippets, graphic novel books, animated web series, etc. that kept the buzz alive for literally four to five years, which was nothing less than a journey.
• For better clarity about the brand/business promotion on popular social networking platforms, innovative and out-of-the-box tactics need to be attempted constantly.
• The potential of digital marketing ecosystem in this 21st century is merely endless, as this industry is progressing at an ever-growing rate, not only in India but throughout the world. It is utmost essential to keep oneself updated about the latest trends and technologies in digital marketing from time to time (if one wants to sustain for a long time in this sector).
I’m a freelance content writer and I believe in doing smart-work instead of only doing hard-work. When I’m not researching about the tech ideas regarding digital marketing, I like reading books, sharing a good laugh, watching quality movies and munching on food. ‘Give respect and take respect’ is my outlook towards life
Social Media for the pharmaceutical companies saw growth from both Corporate pages and Career pages by staying aggressively active on all the platforms. It has become a mandatory to stay on top of your customer’s mind and you have to create your presence, let me be clear not just create but be more engaging with your audience.
Social Media Platforms the pharmaceutical companies saw growth from both Corporate pages and Career pages by staying aggressively active
About Kilitch – Pharmaceutical Company
Kilitch is a pharmaceutical company with 25 years’ experience. Its intense focus on quality at every step of its manufacturing process has helped it gain a strong reputation as one of India’s leading contract manufacturing company. It’s revolutionary energy booster secret formula Roivit was recently launched in 3 African countries – Malawi, Ivory Coast, and Mauritania. The product comes in a tablet form and dissolves in water to make an instant energy drink. The high quality and rigorous testing are done around this energy booster make it suitable for all people – right from extreme sports athletes to office professional and housewife.
Website Screenshots of Roivit
The India-based company wanted to create an impactful presence post launch in all 3 West African countries for Roivit. The challenge was to create a marketing campaign that is sensitive to the socio-economic demographics of the 3 nations, as well as, appeal to the local culture, traditions, and language, there. It also needed to convey the message about the universal appeal of the energy booster and captivate the attention of the general public to this exciting new product. It needed the marketing campaign to provide results as outlined in the strategy document prior to the launch.
Looking at the challenge of the marketing campaign to resonate with the larger public, we suggested a unique brand strategy in line with the audience the energy booster was targeting. We came up with the central theme of ‘Always-On’ that formed the foundation of all marketing and promotional materials. We presented the branding strategy of the promotional materials to hit all 3 markets and all 3 key channels (print, digital, and online). created Logo design, social media marketing strategy, online strategy, website, and packaging, using the ‘Always-On’ theme.
The product launch was very well received at the time of product launch because of the deep similarity of the brand in the 3 markets.
It helped the company to consolidate its position in the health and nutrition beverage market in these 3 countries. As an outcome, there was a good visibility of the product on the eve of the launch that provided substantial traction to their brand value post the launch.
On Platforms like Facebook and Twitter pharmaceutical companies saw growth from both Corporate pages and Career pages. The upper growth of the Careers pages is perhaps the sign of the low number of total Fans these pages have. As for the Corporate pages, the high growth rate suggests that this silo was a very important channel for pharma brands in 2016, companies also struggled to gain Follower growth for 2016. Top Branded portals’ handles were the biggest drivers of Followers growth mostly because of the comparatively low number of Followers. Just like on Facebook, the Over the counter Brand handles didn’t register any significant growth. This could be due to companies refocusing their efforts in other silos.
a searchable database of over 600,000,000 pieces of brand content, the following topics surfaced as the most popular talking points for pharmaceutical companies.
Though the volume of content published by pharma companies on Facebook has fallen year-on-year, the average interactions per post have been increasing. The utmost driver of this growth has been from Facebook Likes, which suggests paid promotion is largely responsible for the increase.
Note – This analysis doesn’t include dark posts. Only publicly viewable posts were considered for the study.
There is 0 correlation between more posts and higher engagement.
Pfizer has published the amount of content on Facebook than all other pharmaceutical companies in 2016 but had lower total interactions than most other companies
Social media is integrated into the daily lives of consumers, often engaging with brands for customer service support – except when it comes to pharmaceutical companies. Regulations have certain deterred pharma brands from the open social media dialogue consumers experience with retail, travel and hospitality brands. However, the demand for conversational interactions via social media channels in the pharmaceutical industry has caused a business to adjust their approach and establish a more meaningful dialogue between patients, healthcare providers and caregivers.
Referring to all this, here are the 5 key strategies for digital marketers to all the pharmaceutical companies to enhance and smoothen their social media marketing campaigns.
Be More Active in B2C Social Media Conversations
Pharmaceutical companies should improve their practices to be good at communicating at an enterprise level without risking regulatory non-compliance. Instead of using the social media to connect with the customers or engage in ongoing dialogue to build relationships, many pharmaceutical health companies play it safe. Some Pharmaceutical companies use social media to support their PR and corporate communications message, complying with regulations around managing adverse events. While social media is the best platform for these endeavours, there’s so much more pharmaceutical companies can do with social media without compromising compliance.
Use Social Media with Direct Customer Service Tools
Social media platforms are making this much easier for organizations, offering various tools for ease of communication with so many engaging factors such as Facebook Messenger and Twitter Quick Replies. Pharma companies need to utilize all these channels for many things like live advice, drug Details and live chats that answer basic questions or receive some adverse events reports.
The users of various devices reaching for their tablet or smartphone and opening Messenger or social media platform to find support instead of calling a customer care number. The Social messaging channels are perfect for cases like these because they offer instant access with minimal effort. Pharma companies need to respond to patients in the patient’s favour channel. These channels also offer an advantage for the pharmaceutical company too, they can engage in private, one-to-one conversations with patients (either with a human agent or even a chat robot) while tracking adverse events across various channels.
Patient forum and critical epidemics and new pharmaceutical research, mergers, and acquisitions; conversations about all these topics are occurring daily online and they hold potentially valuable insights for Pharma companies.