Browse Category: Facebook Marketing

How to get most out of Facebook Ad Campaigns?

How to Get Most Out of Facebook Ad Campaigns

Facebook ads is an advertising platform that allows the brands to create and display ads on Facebook. Using facebook ads we can target large number of people who might be interested in our brands offerings. Keeping this in mind today we are going to talk about “How to get most out of Facebook Ad Campaigns”.

How to get most out of Facebook Ad Campaigns.

1. Select the right campaign goal

Select right campaign goal
Select the right campaign goal

The first thing you need to do to get most out of your Facebook ad Campaigns is to select an appropriate goal during campaign creation. Once you select your goal you are presented with the features and options that allows you to accomplish them.

These ensures that you are using features and options that suit your goals and are capable of giving you desired results.

2. Use A/B Testing

Use A/B Testing
Use A/B Testing

Next thing you can do to get the most out of your Facebook ad campaigns is used A/B testing. A/b testing also known as split testing is a tactic in which the performance of two ad creatives is compared to know which one performed better.

It shows which headline, call to action, images, text copy, ad placements etc work best with your audience. Using these results you can optimise your future campaigns and thus get better ROI from them.

3. Use Detailed Targeting

Use Detailed Targeting
Use Detailed Targeting

Detailed targeting is an audience level setting that allows you to include and target people based upon their demographics ,interests and behaviours.

This ensures that your ads reach right audience. For example: Suppose you sell customized picture coffee mugs here you can select anniversary( within 61-90 days) option in behavior category. These people are relevant to what you are offering and might buy your mugs when they see your ads.

4. Implement Facebook Pixel on your Website

Implement Facebook Pixel on your Website
Implement Facebook Pixel on your Website

Facebook pixel is a javascript code that you can place on your site. Facebook pixel allows you to track conversions,Optimise ads delivery based upon actions taken by the people on your site ,and create a lookalike audience who have the same characteristics as your top customers.

This ensures you get more conversions, more reach and more ROI through your facebook campaigns. Following are the steps to get your pixel code:

(i)Go to facebook ads manager.

(ii)Click on the pixel tab in the event manager.

(iii) Click on create pixel option.

(iv)Enter a name for your pixel and site url and click on continue.

(v)Congratulations you have successfully created pixel for your site.

Next you have to implement that code on your site . Once you have created pixel using above steps facebook will give you 3 options to install that code on your site. Select the option that best suit you and you have successfully installed facebook pixel on your site.

5. Use a Lookalike Audience

Use a Lookalike Audience
Use a Lookalike Audience

Next tip to get most out of facebook ad campaigns is created and use lookalike audience. Creating a lookalike audience allow you to target those people on facebook that exhibit the same characteristics and behaviours as your top customers or people who have interacted with your business in the past.

In order to create a lookalike audience, you need pixel data, mobile app data or data of your page fans. This ensures that your ads reach only those people who will be interested in your offerings.

6. Connections

Connections
Connections

Connections is a ad set level setting that allows you to include or exclude people from your audience. There are 4 connection type options in this setting:

(i)Facebook page.

(ii)Apps.

(iii)Events

(iv)Advanced combinations

This option allows you to include or exclude people from your target audience . It is a very useful setting and has many advantages too. For example, you can exclude people who have like your page. Since these people already like your page your offers or posts can reach them organically. So it would be better to exclude them to reach new people and get most out of your facebook ad campaigns.

7. Ad Scheduling

Ad Scheduling
Ad Scheduling

Ad scheduling is a campaign budget optimization setting that allows you to run your ads on selected days and selected hours. You can use this option to run your ads during your working hours to ensure you are there when your customer tries to reach you. Why is that important?

Simple nobody likes to wait and if you make your customer wait they might not come back when you are available to answer their queries or assist them.

8. Block List

Blocklist
Blocklist

Block list is a placement level setting which is available when you select edit placement option. Blocklist ensures that your ads don’t run on specified websites or apps within its audience network. This ensure your ads only show up on right sites and apps and not on sites and apps that are in your block list.

9. Use Call to Action

Use Call to Action
Use Call to Action

Add a call to action in your ad if you want to get most out of your Facebook ad campaigns. Call to action(CTA) can be defined as desired action you want people to take when they see your ads.

Call to action can persuade a person to take desired action like-signup for the newsletter, visit your site, purchase your products etc. Beside this ads with CTA have a better click through rate(ctr)as compared to ads without a CTA.

10. Relevant & Working Landing Page

Relevant and working landing page
Relevant and working landing page

The last tip to get the most out of your Facebook ad campaigns is used relevant and working landing page. A landing page is a page where your customer lands once he or she clicks on your ad.

You can reach the right audience using various settings but if you can’t ensure they land on right landing page then everything else you have done so far is useless. Ensure that you have landing page that is relevant to your ad text, loads fast and is carefully designed along with a call to action.

Conclusion

Facebook ads have very powerful and useful options and setting which if used can great results and more ROI. Use settings and options discussed in this post and you will get most out of your Facebook ad campaigns. Leave your comments below if you like this post or have any suggestion. I would love to read your views.

Beginner’s Guide to Facebook Ads

In today’s world, more than 1.2 billion people use Facebook and more than 30 million businesses have active pages.

Facebook ads help to reach businesses to the right audience with the right messages.

Paid advertising on Facebook is one of the best ways to impact the reach of the content. If you are willing to part with some funds, Facebook is a highly effective tool.

So, if you are thinking to try your hands in paid Facebook promotion for your business, here is the step by step guide with your first Facebook Ad.

To get started we must first visit the Ads Manager. Its where you create new ads, get an overview of your current campaigns and measure their performance.

Let’s jump right into the following steps: –

Step 1: Choose your Objective

Before creating any advertisement it’s important to think about the purpose of that advertisement and what you are aiming to achieve. That’s why the first step is to decide marketing objectives. Some goals could be as follows: –

1. Increase the traffic of website through Facebook

2. Increase number of people (attendees) at my event

3. Generating new leads

4. Boost engagement of our Facebook page

So, if the objective is clear in our mind, then making Facebook ads become much easier.

Step 2: Select your Audience

Once the objective has been deciding the next step is to select the correct audience so that we can put the relevant content according to that audience.

This is one of the important features for Facebook advertising as it helps in finding different audiences like: –

1. Core Audience

2. Custom Audience

3. Lookalike Audience

The Core Audience helps in finding the audience based on different criteria like demographics, interests, location. For e.g. the people who love doing online shopping.

There is a feature on Facebook called Custom audience in which we can engage to old customers. This feature helps in making a connection with the existing audience.

There is a feature of Look-Alike Audience as well in which the audience has not been engaged with the past, but they have the same interests as of the existing ones.

Step 3. Decide the Location of Your Ad

In Facebook this is not mandatory that you have to post your ads on Facebook only, you can post them in other mediums as well like Instagram and Messenger and within other mobile apps with Facebook audience network. It all depends on the target audience.

For e.g., If your audience is a frequent Instagram user then Instagram is a useful placement.

Step 4. Set your Budget

Budgeting is an important part of an advertising campaign. The cost depends on the total amount you spend or cost which you get from the ads.

The success of the ad depends on the ad auctions and how the ad has been performed in the mind of the target audience. An auction happens when a person is eligible to view your ad.

If you do not know much about auction bid, then you can set them to be automatic when creating the campaign.

You can also enter a daily budget or lifetime budget if you want to stop your campaign.

Step 5. Pick a Format

Ads can be very effective if we pick the right format for our campaign. The different options of ad formats can allow you to tailor your campaign to your selected target audiences.

The different options are as follows: –

1. Photo

Use different kinds of images to tell your story.

2. Video

Make videos to engage with your customer with the correct use of image, sound and motion.

3. Slideshow

Create lightweight videos in no time. This is the easiest, quick and affordable way to create a video like ads.

4. Collection

Showcase your products by telling the story in an impressive way.

5. Lead Ads

Use this format on Facebook to generate leads.

6. Link Ads

Increase the number of people on your website.

7. Dynamic Ads

It helps in finding the right audience for your products in a sophisticated and automated way.

Step 6. Place your Order

You can review your ad and confirm that you are ready to submit your ad.

Step 7. Measure the Performance of Your Ad

You can click on all available ads and analyze the ad performance. You can click on ‘view charts’ to get further details and measure it.

This is the place where we learn about the performance of the ad i.e whether it is meeting the objectives, but also the demographics and placement as well.

Metrics must be relevant to your ad’s objective. For eg, an ad is aimed at generating awareness is not measured by the same metrics as an ad focussed on increasing app installs.

With this, you can ensure your budget is well spent and you can track relevant metrics of your campaign.

With this, you can tell the actual success of each ad i.e which ad worked better and what can be improved in each ad.

Final Thoughts

As Facebook Marketing has gained immense importance in recent days, it is highly recommended that marketers should use this in their overall marketing strategy to reach out to their target audience. Hopefully, you must have got insights on Facebook Ads and will surely use it.