Browse Category: Search Engine Optimization (SEO)

Link building in Seo and how to get backlinks?

Link Building in SEO and How to Get Backlinks?

Google algorithm uses 200 ranking factors to rank a web page on google. These factors determine relevancy, usefulness and ranking of a web page on google. But not all factors have high influence over ranking on google and one of these factors are links. Links are one of the most important factors in Seo and as some marketers would say is the #1 ranking factor of Google. Keeping this in mind today we are going to discuss “Link building in Seo and how to get backlinks?”.

What are Link building and its advantages?

Links building in Seo can be defined as the process of acquiring hyperlinks from authoritative sites. These links pass the ranking value (Ranking juice) from authoritative sites to your own. Let’s see some advantages of link building in SEO:

(a)Improve your ranking in organic results.

(b)Allows you to promote your brand and content on authoritative sites.

(c)Help people navigate from authoritative sites to your site and increase your organic traffic.

(d)Help google discover your web pages and determine how they should be rank on organic results.

(e)Showcase your expertise, authority and trustworthiness to google.

(f)Increase your domain and page authority etc.

Do all links pass value and are important?

The answer is to the above question is “NO”. In link building there are 2 types of links:

(a) Follow links- These links pass the value to your sites.

(b) No follow links- These links do not pass the value to your site.

A link becomes a follow link if the value of the rel attribute in the anchor tag is “Follow”. Similarly, a link becomes no follow link if the value of rel attribute is set to “no follow”.

Other than these two factors relevancy, domain authority, page authority of linking domain is also very important for link building in SEO. The linking domain must be an industry expert with high domain and page authority. Only these follow links are important when it comes to link building in SEO.

How to get backlinks for sites?

Before getting started it is necessary to understand that no method, tactic or strategy can give you guarantee that if you use them you will get a backlink. Link building requires patience, building relationships and luck too. Keeping this in mind lets move toward tips and ways to get backlinks for your site.

1. Guest Blogging

Guest Blogging
Guest Blogging

One of the most common methods used for link building in SEO is Guest blogging. Guest blogging is basically writing blog posts for other sites as a guest blogger. You can use google to find out blogs and sites in your niche that allows guest posting on them. Guest blogging helps in getting recognized as an industry expert in your field. By posting relevant and useful content you build relationships which ultimately can get you backlinks for your site.

2. Use Your Competitor’s Backlinks Profile

Use your competitors backlinks profile
Use your competitor’s backlinks profile

Another method that you can use for link building in SEO is to use your competitors backlink profile. Tools like SEMRush and Ahref can help you with this. These tools can be used to see which sites are providing backlinks to your competitors, type of link they are providing and their domain authority.

However, if you don’t have access to these tools you can use google. Just type your competitors’ name in google and make a list of sites that are providing backlinks to them. You can use this information to reach out to these sites along with your created content and if you are lucky you will get a backlink from them.

3. Create Valuable Content

Create valuable content
Create valuable content

The next method that can be used for getting backlinks for your site is to create valuable content that your target audience will found relevant and useful. If people find your content useful they will mention you, share your content and will also give you a backlink. So make sure your content is well researched and presented effectively if you want to get a backlink for it easily.

4.Broken Backlink method

Broken Backlink method
Broken Backlink method

Next tactic that can be used for getting backlinks from authoritative sites is to discover their broken backlinks. To discover such links you can download and use google extensions like checking my links that show you broken links for the page you are viewing.

Once you have found such links simply create your own content for its replacement. Next, reach out to them with your mail and offer your help to fix that broken link. Make sure your content is of good quality otherwise you might not get the backlink.

5. Build Relationships

Build relationships
Build relationships

The next that can be used for link building in SEO is to build relationships with authoritative sites and bloggers. Engage with their content and develop your relationship with them. Next, offer your content for their reviews and ask them to share it and give you a backlink if they found it relevant and useful.

6. Convert Mentions into Backlinks

Convert mentions into backlinks
Convert mentions into backlinks

If you have been sharing high-quality content with your audience then chances are that they might have mentioned you on their sites without giving you a backlink.

You can use such mentions to get backlinks for your site. Send them a mail and request to convert that mention into a backlink. In order to find such mentions you can use tools like SEMRush, Ahref etc or simply search your brand name on google and look for mentions.

7. Q&A Sites & Forums

Q&A sites and forums
Q&A sites and forums

Another tactic that you can use for link building is joined sites like quora, reddit etc. Join discussions and answer niche-related questions along with a link back to your site. But never overuse links in your answer and discussion, it can destroy your online reputation and might get you banned on the platform.

In order to find niche related topics and questions simply search niche related key phrases and you will be presented with hundreds of discussion and questions related to your niche that you can answer.

Conclusion

Link building is not easy. It requires patience because developing relationships takes time and link building is all about making relationships and helping each other. If you like my post leave your comments below along with your views and I would love to read them all.

How to Perform Keyword Research for SEO?

How to Perform Keyword Research for SEO?

Search Engine Optimisation(SEO) is all about keywords. Keywords are used to create content and pages with the hope that they rank high on search engine results. But can we use any keyword or phrase for creating content and pages?

The answer is a big “No”.

Not every keyword is worthy enough to be used for creating content and pages. Only the ones that are worthy enough should be used for SEO. Keeping this in mind today we are going to discuss “How to Perform Keyword Research for SEO”.

What is Keyword Research?

Keyword research is the process of finding keywords and phrases that are being entered in the search queries by the people. These keywords and phrases are used for creating content and pages with a goal to rank high on search engine result pages.

How to Research for Keywords?

1. Create a Seed Keywords List

Create a Seed Keywords List
Create a Seed Keywords List

Seed keywords are the keywords which act as a base for the keywords research process. These keywords must be relevant to your niche and your offerings. In order to create a seed keyword list you can use:

(i) Brainstorming

Brainstorming
Brainstorming

Here you want to think and ask yourself what terms people might use in the search engine to find your business. For example, You sell customized t-shirts. Keywords like customized t-shirts, customized t-shirts online, buy customized t-shirts etc., would be relevant for you. Make sure these keywords are relevant and are related to your offerings.

(ii) Wikipedia

Wikipedia
Wikipedia

Another way to find keywords related to your niche for keyword research is by using Wikipedia. Using wikipedia you can find many subtopics related to your niche. These subtopics themselves can be used as keywords as they are related to your niche and people are interested in these topics and are actively searching for them.

(iii) Reddit/Forums

Reddit/Forums
Reddit/Forums

Next you can use Reddit and forums to find new keywords. Let us say you sell homemade chocolates. You can head over to Reddit and search for a broad topic. For example- Homemade chocolates. It will return you a list of topics that your audience is interested and actively talking about. Similarly, you can go to a forum enter your topic and you will be presented with a list of threads /topics that your target audience is actively talking and looking for.

(iv) Google Suggest

Google Suggest
Google Suggest

The next thing you can do to find keywords for keyword research is to use the power of google suggest. Here you can write topics related to your niche or topics that you have collected using Wikipedia in the above step. When you enter a topic in google it shows you a list of keywords and phrases that are being entered by people that are related to your niche. How can it help you?

These phrases are very useful in your research as these are the most used search terms on google. They have high search volumes due to which they are appearing as a suggestion on google and when we want to search new keywords for us we simply can’t ignore google suggest.

(v) Google Keyword Planner

Google Keyword Planner
Google Keyword Planner

Using Google keyword planner you can discover new keywords for your site. Simply type topics related to your niche or enter your site URL and it will present you a list of related keywords and phrases. One thing should be kept in mind google keyword planner is designed keeping in mind PPC advertisers and not SEO. Therefore your expected results might vary if you only have google keyword planner at your disposal.

(vi)Semrush Keyword Research/Moz Keyword Explorer/Ahref Keyword Explorer

SEMRush
SEMRush

Besides helping in SEO audit these tools can also help you in your keyword research process. You can use them to find new keywords and collect metrics related to those keywords. You can also use these tools to know which keywords your competitors are using and create your own content to outrank them.

2. Collect Keyword Metrics

Collect Keyword Metrics
Collect Keyword Metrics

Now you have made your seed list the next step in your keyword research is collecting metrics for your keywords. Metrics like-Search volume, keyword difficulty, competition are of great importance. These metrics are used to filter keywords. In order to collect these metrics, we can use tools like google keyword planner, Moz keyword explorer, SEMRush SEO keywords research, AHREF keyword explorer, Ubersuggest etc.

However as mentioned earlier  google keywords planner is designed keeping in mind PPC advertisers and not SEO. They can be used to know how many clicks and impressions a keyword got in the past and how it might perform in the future.  But if you can afford, buy one of the paid tools like SEMRush, Ahref or Moz and if you can’t you can use google keyword planner or Ubersuggest.

3. Filtering

Filtering
Filtering

The next step in your keyword research process is filtering keywords on the basis of metrics collected in the previous step(search volume, keyword difficulty, competition etc.). We must filter keywords based upon these metrics so only those keywords are left that are relevant and are capable of boosting organic traffic of our site. For example, There can be keywords which might be relevant but don’t have a high search volume. So we must evaluate and filter keywords. In this step we assess the value of the keywords, check their relevancy and filter our keywords after which we will have our final keyword list.

4. Keyword Targeting & Content Creation

Keyword Targeting & Content Creation
Keyword Targeting & Content Creation

After getting your final keyword list the last step in your keyword research process is keyword targeting and content creation. In this step, we will select keywords from the final keywords list and prepare our content strategy for those keywords. For example, you might decide to optimize already existing pages and content or create new pages and new content using your selected keywords.

Conclusion

Keywords are the base of all SEO efforts. A good keyword can give your organic traffic a big boost whereas an irrelevant keyword can waste all your efforts. We must carefully evaluate keywords and their metrics before using them. If you like this post on keywords research leave your comments below also let me know how you do your keyword research.

voice-search-optimization

Voice Search Optimization : An Incredibly Easy Method That Works for All

Google claims half of the inquiries will be directed by utilizing voice search by 2020.

It is safe to say that you are set up for this seismic move in SEO or for voice search optimization?

As a web site or business owner, your primary aim is to modify doubtless interested customers to search out and get your product or services.

If users are progressively using voice search to pick up data, optimizing your web site is sensible. By implementing the newest digital promoting ways, you can remain in front of the challenge and have the primary mover advantage.

What is Voice Search Optimization?

voice-search-optimization

Voice Search is when consumers utilizing their voice through a device,  typically a phone or home assistant to form a question via a search engine or digital assistant.

It’s growth statistics have exploded with the introduction of ‘smart speaker’ devices, like Amazon’s Echo, Google Home, and Apple’s new HomePod.

These devices have verified to be wildly common, which means that voice search isn’t any longer simply an elaborate toy that you simply use some times once you get a brand new phone and so ignore.

It has created its manner into our homes, and also the trends recommend that it’s here to remain. 

Voice Search Optimization is the optimization of keywords and keyword phrases for searches using voice assistants. 

Evolution of  Voice Search

Keep in mind when voice search required calling a number from your cell phone and saying your search query?

That was what voice search gave the look of in its infancy (to be a lot of precise, in 2010). And to very little surprise, few individuals really used it.

Since then, it has improved considerably. On June 2011, Google declared they were beginning to take off voice search on Google.com.

At first, the feature may well be accessed solely in English. Today, we’ve got a selection of regarding sixty languages supported by Google Voice Search. With the Hummingbird update in 2013,  the ideas of written and spoken search modified plenty.

The updated rule stressed regular language process and was aimed toward considering the users’ intent and also the context of the question.

From then on, search queries structured in sentences have come back a lot of relevant answers. With voice search, individuals usually raise a long query as they might commonly speak. Subsequently, the Hummingbird update gave an enormous push to voice search improvement.

The Trendsetters in Voice Search

voice-search-optimization-assistants

Some of the trendsetters in voice search incorporate Siri from Apple, Google Now, Cortana from Microsoft, Alexa by Amazon among others.

With evolving technology tech giants have reduced the error rate on voice search results, completely impacting user experiences.

Voice labs found that there have been a complete of thirty-three million voice-first devices in circulation. In a survey of SEO trends for 2017 and on the far side, voice search stood at the third spot.

When and where which are individuals utilizing voice search?

In his keynote, Google CEO Sundar Pichai reported that one-fifth of the questions on Google are voice look.

Teenagers are savvy clients of voice search, however, Thrive Analytics found that individuals in all age gatherings utilize mobile personal assistants. They use it on the go, with friends, and even within the restroom.

With the expansion within the use of digital assistants, Voice Search Optimization is vital to your SEO success. Let’s begin by understanding however it ties back to Google’s algorithmic rule.

1. User Intent

In 2013, Google launched a noteworthy algorithmic update — the Google Hummingbird. It started considering the user intent and logical importance of queries.

When individuals scan for your site, would they like to purchase something or would they say they are searching for information?

User intent tells us the reason an individual wrote their question or query into a search engine. Generally, the intent is clear and clearly expressed within the question with words like “buy,” “price,” “how to,” “what is,” etc. however alternative times, intent hides only in user’s mind.

The intent might or might not be expressed. Regardless — because of the Hummingbird update — Google digs into the context of the search question. They investigate sites’ content and furnish you with whatever answer is deemed most relevant.

voice-search-optimization-user-intent

For example, I’ll look for “Oscar winners” in search.

In the doubtless situation, I’m keen on the recent awards ceremony — not in results from twenty years past.

Search engines perceive this and take it under consideration. Therefore, you ought to take into account user intent once making content, so as to reinforce the connectedness of your pages to specific search queries.

So if you wish to optimize your page for a featured snippet, your main aim ought to be understanding user intent and giving your audience a direct answer. This can help you to optimize your webpage for voice search optimization.

On this subject, Jenny Halasz says:

“Try to match your customers’ intent together with your content, look for to answer queries, and supply details where attainable.”

2. Page Speed

Page speed means that the time required for your page to load. This additionally influences whether or not or not your page can seem in voice search results.

voice-search-optimization-Page-speed

Imagine an individual using voice search — they’re likely in a hurry or in a rush.  So to achieve those searchers, page speed improvement extremely could be a high priority. As an initial step, examine your present site speed with PageSpeed Insights. 

This tool tells you whether or not your site’s current loading time is quick enough, and recommends for a way to create it even quicker.

Note also that mobile speed is a lot of vital than desktop for voice search improvement or voice search optimization.

This goes for overall style also — ensure your web site is mobile-friendly since a majority of voice searches happen via mobile devices.

3. Long Tail Conversation Keywords & FAQs Pages

Now keywords aren’t any longer simply keywords. Keywords within the voice search world are long-tail+. The “plus” refers to the informal phrases that you simply ought to add once optimizing for informal voice search.

First of all, talking to your voice assistant, you’d begin with “Hey Siri…,” “OK, Google,” etc. These phrases cause you to assume you’re communication together with your device, not simply conducting a keyword-based question or query.

Therefore once trying to find the best hotels, you’re presumably to raise a question: “Hey Siri, which are the best hotels to stay?”

Your keyword strategy should currently be a lot of informal in nature and mimic however real users speak and raise queries verbally.

Start considering the kinds of queries you get, about your business while talking to customers on the phone, then begin documenting and recording the precise words they use once they talking with your customer representative

Once you have got an inventory of queries and statements your customers provide you with over the phone, you’ll then begin making content pages that specialize in those longer, a lot of informal search terms.

OR

An incredible method to use the same client data is to make FAQ pages that attention on those long-tail+ conversational watchword phrases.

Try and cluster common queries on an identical page. Opt for natural-sounding queries and phrases rather than the recent SEO-keyword phrases.

Also, anticipate a lot of direct queries from searchers. Searches like “best digital camera” can begin to disappear, and hyper-specific searches can become a lot of standards.

Supply fast, compact answers to queries that voice searchers are asking.

It will seem to be a difficult task, however making it won’t solely facilitate your website but, it show up in voice search results, however, it may increase your probabilities of showing in the Google “Featured snippet.

4. Featured Snippet

If you’re not known with the name “featured snippets,” you virtually acknowledge how they look like. Featured snippets seem at the highest of the SERPs.

Google pulls the foremost relevant content and places it in a very box like this:

voice-search-optimization-featured-snippet

Its matter as a result of up to half-hour of 1.5 million tested Google queries contain them. You’ll make sure that if the results embrace a featured piece, your voice assistant can pull its answer from there.

Therefore if you would like to rank in voice search results, you must target providing such quality knowledge that Google displays it within the featured snippet.

5. Structured Data Markup

Structured Data Markup is the code added to HTML markup and utilized by search engines to understand your site’s content in a better way.

Using structured data on your website can help search engines crawl and read your content efficiently. Having this data may also facilitate your pages in featured snippets and, consequently, in voice search results. Specifically, you can use it to provide better information to mobile devices about your site and its content.

So, if you are doing everything properly and manufacture content understood by search engines as most relevant (and if you get a small amount of luck), your piece can become featured.

When elaborating structured data, you must keep in mind it’s quick to become spammy. Use the information that has relevance to the content you give and eventually keep upgrading your markup, as everything tends to be changing constantly.

voice-search-optimization-structured-data-markup

Use structured data markup (applying the right schemas) to provide the voice search devices even a lot of data regarding your website and it’s content.

Structured information markup from schema.org is crucial for your web site because it defines a lot of specific data and makes it easier for search engines to accurately analyze your content and perceive its context.

For the implementation part, you can use Schema.org as they have a set of schemas which enable SEO specialists to markup their websites.

6. Local SEO and Business Listing

58% of consumers use voice search to find local businesses. This comes as little surprise since most people use voice search when they’re walking or driving somewhere to discover where they should go.

Most significantly, people conducting voice search possible use the phrase “near me”.

Say I decide to have a coffee then I’m more likely to say “OK Google, a coffee cafe near me,” than “coffee cafe in Pune.” In this case, the search engine will use my location to understand which cafes are closest to me at the moment.

Remember that “near me” queries are simply adding a location intent to a search. If you would like to rank for “cafe near me”, then, by all means, track that keyword’s performance on your ranking tools, but don’t worry about putting “near me” in your actual site code.

voice-search-optimization-local-seo-business-listing

Here is another way

Many voice searches are local in nature, having your Google My Business listing claimed can help increase your chances of showing up when a voice search is done pertaining to your local business, location or business category.

So, if you haven’t claimed your Google My Business listing yet, what are you waiting for?

It’s time! Claiming and optimizing Google My Business is a great way for Google to find out more information about your business, like the category of business you’re in, your address, phone number, business hours and more.

A lot of voice searches are for local queries and listing your business there will help you rank better for such queries. 

7. Domain Authority

Did you recognize that sites with infinite links rank more often in voice search?

The answer to the current question is true.

In fact, the typical Ahrefs Domain Rating of a voice search result’s nearly 77.

Average domain rating (Which is high)

Many voice search “results” are literally simply one result. And Google wants to provide you a solution from an authorized source. (alternatively a domain with most trusted and authorized).

In order to they lean on domain authority over page authority.

voice-search-optimization-domain-authority

For example, here’s a Google Home voice search:

Google Home voice search result
The answer comes from an authoritative domain (speedtest.net).
But the page itself includes a pretty low Page Authority (13).

The secret is this:
If you would like to rank in voice search, concentrate on the build-up your Domain Authority.
When you do, Google can wish to use your website} as source… even from pages on your site that don’t have a lot of links.

8. Rank Videos in the Search Results

Recently Google released what I call “Video Featured Snippets”.
This snippet as you’ll see, it’s a video result. however rather than a link to a YouTube video, Google pulls out the section of the video that’s relevant to your search.

Here’s an ideal example of what I mean…

Let’s say that you simply need to rank your videos on YouTube. therefore you opt to go looking for a few video SEO recommendation.

If  you employ a keyboard, you’re likely to go looking for one thing like YouTube SEO search
Sure, their videos are within the search results. however, they rank within the fifth spot.

voice-search-optimization-video-featured-snippet

YouTube SEO SERPs video
Look what happens after you search for a keyword: “how do I rank my YouTube videos”
You get a Video Featured snippet in Google SERP

The secret’s this:
Video could be a massive part of Google’s strategy for responsive voice search optimization queries. Therefore if you wish to induce your content before of voice searchers, you would like to rank your videos in Google.

An Outline of Our Most attention-grabbing Findings are As Follows:

(i) PageSpeed seems to play a vital role in voice search SEO. the common voice search result page loads in 4.6 seconds (52% quicker than the common page).

(ii) HTTPS sites command Google’s voice search lists. Truth be told, 70.4% of Google Home outcome pages are verified with HTTPS.

(iii) Google prefers short, brief responses to voice search queries. The standard voice search result’s solely 29 words long.

(iv) The schema might not play a key role in voice search rankings. 36.4% of voice search results come back from pages that use Schema (which is just slightly beyond the worldwide average of 31.3%).

(v) Authoritative domains tend to supply voice search results considerably over non-authoritative domains. In fact, the mean Ahrefs Domain Rating of a Google Home result’s 76.8.

(vi) Content with extreme levels of social engagement tends to perform well in a voice search query. In fact, the common voice search result has 1,199 Facebook shares and forty-four Tweets.

(vii) Simple, easy-to-read content might facilitate with voice search SEO. The common Google voice search result’s written at a ninth-grade level.

(viii) We have a tendency to found that only a few voice search results had an accurate question in their title tag. Therefore, making individual pages for every voice search question doesn’t seem to be a good voice search SEO strategy.

(ix) The normal word check of a voice search output page is 2,312 words. Along these lines, Google will in general source voice search answers from long structure content.

(x) Content that ranks top in desktop search is additionally terribly possible to seem like a voice search answer. Indeed, roughly 75% of voice indexed lists rank in the main 3 for that inquiry.

(xi) Showing up in a Featured Snippet may enable you to rank in voice search. 40.7% of all voice search answers originated from a Featured Snippet.

Wrapping Up

Voice technology is another step within the direction toward improving user involvement with semantics. Voice search may be a trend that’s on the increase and not leaving at any point in the near future.

User already using voice search broadly — and its quality can develop significantly in the coming years.

Those who already take voice search optimization into consideration in their SEO can improve their content visibility considerably, as voice search results more and more limited to the top pages. 

With voice search optimization, web site owners will simply offer answers to users needs and desires, that will increase traffic to their landing pages.

Searchers hungry for fast answers, this technology serves this needs and is a horny different to net search.

As a digital vendor, you wish to understand the importance of adopting new SEO trends to avoid falling by the roadside.

If implementing associate degree SEO strategy it’s time you incorporated voice search so as to make the most the increasing variety of individuals who are utilizing these tools for web search.

Learn about it, place it to use, and watch your business explode.

How to Optimise Your Own Website?

What is SEO?

SEO (Search Engine Optimisation) as its name suggests refers to the implementation of such practices that increase the visibility of the site on search engine and give the website visitor a good user experience while they browse through the site.

SEO is not just a one time process it requires you to continuously optimise your site as per the latest algorithmic updates of search engines. So, let’s get started with how to optimise your own site.

How to Optimise Your own Website?

1. Keyword Research & Using it for Creating Content

 Image source - Pixabay
Keyword Research

The first step in optimising your site is doing keyword research before writing content. SEO is all about keywords these play a very important role they tell search bots which site should rank for which keyword.

Using relevant keywords which have high search volume for creating content will not only help in getting more traffic to your site but will also provide a good user experience and reduce your bounce rate.

Some tools for Keyword Research

(i) Google keyword planner(free)

(ii) Keyword tool.io(free)

(iii) Moz keyword research tool(paid)

Once you have found your keywords the next step is writing content using them. To ensure you don’t look like spam or to avoid Google penalties make sure you are not:

(i) Overusing the keyword (Not maintaining a keyword density of 2-3 times).

(ii) Keyword stuffing. (pasting the keyword many times in a row)

(iii) Writing thin content.

2. Use of Keyword in the Meta Description, Title, Alt Attribute.

Use keyword in Meta Description, Title, Alt Attribute. Image source - Pixabay
Use a keyword in Meta Description, Title, Alt Attribute

Another SEO tip to optimise your site is using your relevant keywords in the meta description, the title of your page, headline and an alt attribute of the image tag.

Make sure you are using your focus keywords as well as its close synonyms. This tells the search engine what is the content of the page and for which keyword you want your site to be ranked.

3. Link Building

Link Building Image source - Pixabay
Link Building

Next step to improve your SEO after creating content-rich of relevant keywords is” link building”. Link building is the process of acquiring hyperlinks from authoritative sites to your own site.

This improves the authoritativeness of your site and thus let your site rank high in search engines organic listings.

Best practices to avoid Google Penalties

(i) Acquiring natural link from authoritative sites

(ii) Not buying links from agencies

(iii) Disavow toxic links.

4. Fast and Mobile Responsive

Fast and Mobile Responsive Image source - Pixabay
Fast and Mobile Responsive

The next step in order to improve the SEO of your site is to make your site fast and mobile responsive. In today’s world, people spend most of their time on smartphones.

They consume content while using their phones. Since the screen of these phones is relatively small to desktops it becomes even more important to optimise your site and make them mobile responsive and fast (between 2-3 seconds).

5. Optimise Robots.txt & Sitemap

Optimise robots.txt and sitemap Image source - Pixabay
Optimise Robots.txt & Sitemap

Another thing which should do in order to improve the SEO of your site is helping the google bot. In order to crawl and index a site google bot uses two important things robots.txt file and sitemap of a website.

Robots.txt file instructs the bot on how the site should be crawled and indexed. The sitemap tells bots which pages are available for crawling.

Make sure there are no errors in your robots.txt file and all relevant pages are listed on sitemap and are being indexed by the bot.

6. Know the Latest SEO Updates

Know the Latest SEO Updates Image source - Pixabay
Know the Latest SEO Updates

As I told you in the beginning SEO is not a one-time thing and requires your site to be continuously optimised as per the latest updates in the algorithm of Google.

Make sure you know what is happening in the world of search engines.  Follow SEO blogs to make sure you have information about the changes in the search algorithm of Google, so you can optimise your site as per the latest updates and keep It up to date with the latest updates.

Conclusion

When it comes to optimizing your site, it is a continuous process. Keep yourself and your site updated with the latest updates in the world of SEO. If you like my post leave your comment and thumbs up in the comment section.

Five tips to improve Landing Page experience

Five tips to improve landing page experience

Introduction

when it comes to making that ad seen super effective, its not all about whats in the ad itself… let’s not forget about your landing page experience! landing page experience is adword’s measure of how well your website gives people who click your ads exactly what they’re looking for quickly and effortlessly.

you certainly don’t want a highly relevant well-crafted ad that ends up taking a user off to a product or service they weren’t looking for ! the experience users have after they click on your ad and visit your landing page URL is just as important. It affects your ad Rank.Your cost per click(CPC) and your position in the ad auction. a poor experience may even result in your ads showing less often or not at all! let’s work to avoid all that to do so, keep these five tips in mind.

1. Offer relevant, useful and original content:

  • Strive to offer features or content that are unique to your site.
  • make your landing page directly relevant to your ad text and keyword:
    • Be Specific: when the user wants a particular thing. if some one clicks on an ad for a sports car, they shouldn’t wind up on a general “all car models” and makes page.
    • Be general: when the user wants options if someone’s looking to compare digital cameras, they probably don’t want to land on a specific model’s page.

2. Promote transparency and foster trustworthiness of your site:

  • openly share information about your business and clearly state what your business does.
  • explain your products or services before asking visitors to fill out forms.
  • make it easy for visitors to find your contact information.
  • if you request personal information from of customers, make it clear why you’re asking for it and what you’ll do with it.
  • distinguish sponsored links, like ads, from the rest of your website’s content.

3. Make mobile and computer navigation easy:

  • Organize and design your page well, so people don’t have to hunt around for information.
  • Make it quick and easy for people to order the product mentioned i your ad.
  • Avoid pop-ups or other features that interfere with their navigation of your site.
  • help customers find what they’re looking for by prioritizing above-the-fold content.

4. Be fast (decrease your page loading time):

make sure your landing page loads quickly once someone clicks on your ad, whether on a computer or mobile device.

5. Make your site (even more) mobile-friendly:

see how your site scores on mobile-friendliness and speed and find out how to improve it.

5 Essentials Of An Effective Landing Page

What is a Landing Page?

A landing page is a webpage which serves as a entry point or a particular section of a webpage. It is also a webpage in response in clicking on a search engine optimised search result or an online advertisement. It is a great way to drive traffic, improve Search Engine Optimisation and improve brand. Most of the businesses use landing pages to generate leads for future conversion.

A landing page is as good as its ability to convert site traffic into leads or sale. Without this ability landing page is practically useless.

Five Essentials Of An Effective Landing Page

1. Content

Content is the most important part of any website and to some extent a success of any website is primarily depended on the content. A content is what delivers a right message about your product to your customers. Everything begins with a content. The content of the entry page of the website should be your topmost priority as users visit it the most. So, it should be as such that it grabs the attention of the visitors and appeals them to know more about your services.

Also, as keywords plays an important role in doubling website’s traffic. So, content is the right place to highlight your keywords in a most relevant way and connecting your customers with your website as when customers will type their queries using your keyword phrase they will find your website on their search page.

Search Engine Optimization
Search Engine Optimization

2. Loading Time 

Page speed plays very crucial role in website user’s experience. Nobody has time to sit and wait for the website to load when a customer can easily visit competitor’s website. A widely quoted study found that, “A 1-second delay in page load time equals 11% fewer page views, a 16% decrease in customer satisfaction, and 7% loss in conversions.”

There are several tools you can use to test your website’s speed and two of them are as follows:

  1.  PageSpeedInsights                                                                                                                                                           PageSpeed Insights measures the performance of a page for mobile and desktop devices. It fetches the url twice, once with a mobile user-agent, and once with a desktop user-agent. checks to see if a page has applied common performance best practices and provides a score, which ranges from 0 to 100 points, and falls into one of the following three categories:
  2. Good: The page applies most performance best practices and should deliver a good user experience.
  3. Needs work: The page is missing some common performance optimizations that may result in a slow user experience.
  4. Poor: The page is not optimized and is likely to deliver a slow user experience.
Search Engine Optimization
Search Engine Optimization

                                                                                                                                                  

  1. YSlow                                                                                                                                                                                     YSlow analyzes web pages and suggests ways to improve their performance based on a set of rules for high performance web pages. Its highlighted features are:
  • Grades web page based on one of three predefined ruleset or a user-defined ruleset.
  • It offers suggestions for improving the page’s performance.
  • Summarizes the page’s components.
  • Displays statistics about the page.

  3. Call to action button

Call to action buttons are the most important part of any website.  A great call to action button can direct users, get them to take a desired action improve conversion rates, and ultimately help your website achieve its defined objectives. The entire purpose of the landing page is to make sure that your customers press call to action button as without it, landing page is doomed to fall. It should be strong and highly visible. The most common call to action buttons are:

Search Engine Optimization
Search Engine Optimization
  1. Free Trial: This call to action button is perfect for those who wants to know about your services but are hesitant to invest money on something they had never tried.
  2. Sign Up: This call to action button allows you to sign up on a particular website and becomes the user for them.
  3. Download Now: You will find this type of call to action button on different websites, for example on songs or movies websites you will find this type of button to download your song or movie. Also, different websites use this button to allow you to download their brochure or curriculum

4. Easy Navigation

It is very important for every business to make sure that their customers can easily navigate their websites. This navigation menu is the collection of links you see placed vertically or horizontally on the web page and sometimes on the footer of the web page. An organised and easy to follow navigation creates better user experience and which will lead to more business. A navigation bar guides people find what they want to search in the website. Through navigation you make your visitors aware of all the services you can provide to them. 

Search Engine Optimization
Search Engine Optimization

5. Images and videos 

Like content, images and videos also plays critical role in designing your website successfully and increasing the number of visitors to your websites. They can be the great way to get users engage with your website. A website without an image is boring as people prefers looking at an image than reading words. Images gives your visitors an expression of what your website is all about. A visitor can easily decide whether they should spend their quality time on your website or not. It will increase the user experience and therefore a way to generate lead and to add visitors to your site.

Search Engine Optimization

“A Picture Is Worth A Thousand Words” …. A great saying!!

Images are attractive and instead of reading a lot of text and getting bore people prefers seeing and image or a video and knows about your services. Sometimes an image generate leads. According to the survey, most of the visitors spend less time viewing any website, so sometimes because of so many words in the website visitor prefers leaving it without knowing about your services.

Images draws visitors attention and triggers their emotions. After viewing an images they can connect with in the first few seconds of their visit then they can easily engage to your site without looking the time a visitor spends on your website.

Photo Credit: Digital Vidya Media

Leading 5 Suggestions To Track Your Local SEO & SEM

Numerous electronic advertising and marketing methods today still concentrate on website traffic. Great deals for agencies/developers/marketers will certainly put an Analytics tracking code on your website and also stop. For many neighborhood services, however, website traffic isn’t really all that purposeful of a statistics. As well as in most cases (e.g. Adwords & Facebook), even more, web traffic simply suggests, even more, investing, with no genuine connection to outcomes.

Exactly what you actually require your monitoring configuration to inform you is the number of leads you’re obtaining, and also where. It additionally has to do so promptly and also quickly, without you needing to log right into numerous accounts to assemble every little thing with each other.

If you’re investing loan or power on SEO, Adwords, Facebook, or another sort of electronic web traffic stream as well as you’re not gauging the number of leads you obtain from each resource, quite exactly what you’re doing today and also make establishing a strong monitoring strategy your following top priority.

This overview is planned to load you know all the fundamental components you’ll set up a straightforward, yet adaptable and also durable monitoring arrangement.

  • Analytics arrangement suggestions

Analytics is incredibly very easy to establish. Develop (or authorize right into) a Google account, include your Account as well as Property (site), as well as mount the monitoring code in your site’s layout.

Whatever takes place, do not allow your company or designer established your Analytics residential property by themselves Account. Agencies as well as programmers: STOP DOING THIS! Develop a different Google/Gmail account as well as allow this be the “proprietor” of a brand-new Analytics Account, after that share approval with the agency/developer’s account, the customer’s individual Google account, and more.

The “All Website Data” sight will certainly be produced by default for a brand-new residential or commercial property. If you’re most likely to include filters or make other sophisticated modifications, make sure to develop as well as make use of a different View, maintaining the default sight tidy as well as pure.

Additionally, make certain to establish the ideal money and also time area in the “View Settings.” If you ever before making use of Adwords, utilizing the incorrect money setup will certainly cause a significant difference in between Adwords as well as Analytics.

  • Goals.

As soon as your standard Analytics configuration remains in the area, you ought to include some objectives. This is where the magic occurs. Preferably, every service purpose your internet site could attain must be stood for as an objective conversion. Conversions could be found in lots of kinds, however below are a few of one of the most usual ones:.

Goal

  •  Contact type entry.
  • Quote, demand kind entry.
  •  Phone telephone call.
  •  Text message.
  •  Chat.
  •  Appointment reservation.
  •  Newsletter signup.
  •  E-commerce acquisition.
  • To develop an objective in Analytics:.

Browse to the Admin display.
Under the proper View, pick Goals and afterward + New Goal.
You could either select in between an objective Template, or Custom. Many objectives are simplest to establish selecting Custom.
Provide your objective a name (ex-spouse. Call Form Submission) as well as select a kind. The majority of objectives for regional companies will certainly either be a Destination or an Event.

  •  Form monitoring.

The most basic method to track type fills up is to have the type redirect to a “Thank You” web page after entry. This is normally my favored configuration; it’s very easy to set up, as well as I could utilize the Thank You web page to suggest various other solutions, short articles, etc. on the website as well as possibly maintain the individual around. I likewise discover a specialized Thank You web page to offer the very best affirmation that the kind entry really underwent.

Various kinds could all utilize the exact same Thank You web page, as well as pass along variables in the URL to identify themselves from each various other so you do not need to develop a hundred various Thank You web pages to track various kinds or objectives.

An additional choice is utilizing occasion monitoring. Occasion monitoring permits you to track the click of a switch or web link (the send switch, when it comes to an internet type). This would certainly prevent the demand for a thanks web page if you do not wish to (or cannot) send out the individual in other places when they send a type. It’s additionally convenient for various other, advanced kinds of monitoring.

  • Call monitoring.

Lots of organizations, as well as online marketers, have actually taken on kind monitoring, given that it’s very easy as well as totally free. That’s wonderful. However, for many organizations, it leaves a massive quantity of internet conversions untracked.

If you’re investing cash money to produce website traffic to your website, you might be hemorrhaging spending plan if you’re not gathering and also connecting the call conversions from your internet site.

There are a number of options as well as strategies to call monitoring. I make use of and also suggest CallRail, which likewise appears to have actually become the beloved of the electronic advertising and marketing neighborhood over a previous couple of years many thanks to its convenience of usage, wonderful assistance, reasonable prices, as well as concentrate on assimilation. An additional alternative (so I do not find as entirely prejudiced) is CallTrackingMetrics.

  • Number each resource.

With this method, you’ll develop a monitoring number for every resource you want to track ask for. These resources may be:.

  • Organic search website traffic.
  •  Paid search website traffic.
  •  Facebook reference website traffic.
  •  Yelp reference web traffic.
  •  Direct website traffic.
  •  Vanity URL website traffic (for site visitors originating from an offline TELEVISION or radio advertisement, for instance).

When a person comes to your website from among these predefined resources, the matching number will certainly receive the location of your genuine number, anywhere it’s noticeable. If a person calls that number, an occasion will certainly be passed to Analytics in addition to the resource.

This method isn’t really excellent, however, it’s a strong option if your website obtains huge quantities of website traffic (5k+ visits/day), as well as you, intend to maintain call monitoring expenses reduced. It will certainly do a strong work of addressing the fundamental concerns of the amount of phone calls your website creates and also where they originated from, however it features a couple of small cautions:.

  • Calls stemming from resources you really did not predefine will certainly be missed out on.
  •  Events sent out to Analytics will certainly produce synthetic sessions not linked to real customer sessions.
  •  Call conversions originating from Adwords clicks will not be connected to projects, advertisement teams, or keywords.
  • Number swimming pools.

” Keyword Pools,” as CallRail describes them, are the awesome application for phone call monitoring. As long as your website traffic does not make this choice excessively pricey (which will not be a trouble for the majority of neighborhood company sites), this is the means to go.

In this strategy, you produce a swimming pool with numerous numbers (8+ with CallRail). Each simultaneous site visitor on your website is designated a various number, as well as if they call it, the conversion is affixed to their session in Analytics, in addition to their click in Adwords (if relevant). Say goodbye to synthetic sessions or separated conversions, and also as long as you have sufficient numbers in your swimming pool to cover your website’s website traffic, you’ll catch all telephone calls from your website, no matter resource. It’s additionally much quicker to establish compared to a number each resource, and also will certainly also make you much more eye-catching as well as much better at sporting activities!

  • Implementation.

When you’ve obtained your phone call monitoring system set up, you’ll execute some code on your website to permit the vibrant number insertion to function its magic. Many systems will certainly give you with a code bit and also guidelines for setup. If you make use of CallRail as well as WordPress, there are a useful plugin making points also easier. Simply set up, attach, as well as go.

Goal Description

To obtain your phone calls videotaped in Analytics, you’ll simply allow that choice from your phone call monitoring solution. With CallRail you merely allow the assimilation, include your domain name, as well as phone calls, will certainly be sent out to your Analytics account as Events. Much like with your kind entries, you could include these occasions as an objective. Generally, it makes good sense to include a solitary objective called “Phone Calls” and also establish your occasion problems inning accordance with the result from your telephone call monitoring solution.
this was pointers for configuration GA Account currently we are specifying to track SEO & SEM.

( 1) Google Search Console.

It’s simple to fail to remember to establish Search Console (previously Webmaster Tools), due to the fact that the majority of the moment it plays a rear seat duty in your electronic advertising dimension. Yet miss it, and also you’ll do away with some essential technological SEO fundamentals (nation setup, XML sitemaps, robots.txt confirmation, creep records, and so on), and also you’ll lose out on some convenient search phrase click information in the Search Analytics area. Look Console information could additionally be vital for detecting charges as well as various other issues, later on, need to they ever before appear.

Make certain to attach your Search Console with your Analytics residential or commercial property, along with your Adwords account.

With all the essentials of your monitoring arrangement in position, the following action is to bring your paid marketing information right into the mix.

( 2) Google Adwords.

Adwords is possibly the solitary most persuading need to obtain correct monitoring in position. Without it, you could invest a great deal of loan on clicks without truly understanding just what you leave it. Conversion information in Adwords is likewise definitely crucial in making educated optimizations to your project setups, advertisement message, search phrases, and so forth.

If you would certainly such as some even more of my rantings on conversions in Adwords as well as a few other methods to obtain even more from your projects, have a look at this current write-up:-RRB-.

Obtaining your information streaming in all the best instructions is straightforward, however usually forgotten.

Relating to Analytics.

Initially, see to it your Adwords and also Analytics accounts are connected. Constantly make certain you have auto-tagging made it possible for on your Adwords account. Currently, all your Adwords information will certainly appear in the Acquisition > Adwords location of Analytics. This is a great time to ascertain that you have the money appropriately embedded in Analytics (Admin > View Settings); or else, your Adwords invest will certainly be transformed into the money embedded in Analytics as well as tape-record the incorrect buck worths (as well as you cannot alter information that’s currently been imported).

Next off, you’ll wish to obtain those telephone call and also kind conversions from Analytics right into Adwords.

( 3) Google Tag Manager.

If you’re locating on your own placing a lot of code bits on your website (internet conversation, Analytics, call monitoring, Adwords, Facebook Pixels, etc), Google Tag Manager is a great device for handling them all from one place. You could additionally do all type of sophisticated cutting as well as dicing.

GTM is essentially a container that you place all your bits in, then you place a solitary GTM bit on your website. When mounted, you never ever have to return to your website’s code to earn modifications to your bits. You could handle them all from the GTM user interface in a straightforward, version-controlled atmosphere.

Never mind if you simply require Analytics on your website (and also are utilizing the CallRail plugin). But also for even more durable requirements, it’s well worth thinking about for its large power as well as simpleness.

UTM monitoring URLs & Google Campaign URL Builder.

When you’ve obtained conversion information inhabiting all your waking ideas, you could intend to take points an action additionally. Possibly you intend to track website traffic and also leads that originated from an offline promotion, a calling card, an e-mail trademark, and so on. You could construct monitoring URLs that consist of UTM specifications (project, resource, as well as a tool), to ensure that when site visitors concern your website from a particular area, you could inform where that location was!

When you understand ways to construct these URLs, you do not actually require a device, however, Google’s Campaign URL Builder makes fast sufficient job of it that it’s bound to gain a place in your internet browser’s book markings bar.

( 4) Rank monitoring.

Whaaat? Ranking monitoring is a filthy word to conversion monitoring perfectionists, right?

Nah. It’s really that ranking monitoring is a bad key statistics for your electronic advertising initiatives, yet it could be extremely valuable as a supplementary statistics and also for aiding to identify modifications in website traffic, as Darren Shaw checked out right here.

For neighborhood services, we assume our Local Rank Tracker is a rather darn great device for the task.

( 5) Google My Business Insights.

Your GMB listing is a fundamental item of your neighborhood SEO facilities, as well as GMB Insights, supply some significant information (perceptions as well as clicks for your listing, primarily). It additionally aims to inform you the amount of telephone calls your listing creates for you, however, it turns up a little bit brief because it relies upon “tel:” web links rather than tracking numbers. It will certainly inform you the number of individuals clicked your telephone number, however not the amount of really made the phone call. It additionally will not provide you any kind of understandings right into phone calls originating from desktop computer individuals.

Fire up your phone call monitoring system again, produce an “offline” number, as well as utilize it as your “key number” on your GMB listing. Do not panic. You could protect your NAP uniformity by benching your actual neighborhood number to an “extra number” port on your GMB listing.

  • Make some pleasant SEO records.

I could inhabit virtually my whole basic SEO customer record from the Acquisition area of Analytics. Making conversions the celebrity of the program truly assists to maintain customers taken part in their month-to-month coverage.

If you’re brand-new to tracking your electronic advertising and marketing, I wish this gives a practical beginning factor, as well as assists, puncture a few of the complication and also unpredictability concerning the best ways to finest ready up.

Image Credit: Moz

[easy-tweet tweet=”Leading 5 Suggestions To Track Your Local SEO & SEM” user=”jihandesai”]

Top 5 Difference Between Google vs Bing SEO

Bing could be your organization’s greatest untapped chance if you, thus lots of others, failed to remember that there are online search engine besides Google.

Bing and also Yahoo (which has actually been powered by Bing given that 2010) with each other control 33.6 percent of the desktop computer internet search engine market share in the United States. In particular markets, that number’s also greater: Bing as well as Yahoo procedure nearly 80 percent of all searches associated with education and learning, vehicle, as well as telecoms, as an example.

As well as, most notably, lots of marketing professionals have actually kept in mind that Bing web traffic transforms far better compared to Google web traffic– which may have something to do with Bing’s typical market being elder as well as probably having, even more, loan to invest

Fortunately is that if you’ve currently purchased Google SEO, after that you’re simply a jump, miss, and also a dive far from seeing concrete outcomes on various other internet search engine too. That’s since Bing, as well as Google, share a number of the very same ranking signals, however, there are additionally crucial distinctions which we’ll analyze in this post.

Google SEO

1. Search phrases

Among the most significant distinctions in between Bing and also Google concerns search phrases.

On the one hand, Google’s striving to boost search precision by recognizing searcher intent and also analyzing contextual hints from various websites. We call this semantic search, which partially depends on artificial intelligence and also expert system (such as RankBrain) in order to help them recognize a web page’s web content.

Google has claimed that RankBrain is the 3rd essential consider their ranking formula– which indicates that precise suit keywords do not matter almost as high as producing extensive topical web pages and also posts for your site visitors.

On the various another hand, Bing’s a little rustic when it involves broad-matching keyword phrases, and also their Webmaster Guidelines, in fact, encourage you to “utilize targeted keywords whenever feasible.” You’ll discover you rate much better in Bing SERPs if you make use of precise keyword phrases any place you can, including your domain name, your meta summaries, and also your H1 and also H2 title tags.

One more distinction is that Google makes use of contextual ideas in your question to determine exactly what you’re looking for, whereas Bing preferentially reveals your regional outcomes initially. If words you’re looking for has several definitions, Bing will certainly likewise offer various other choices in the sidebar in order to help them recognize your inquiry.

Google: Create detailed web pages backed by keyword study, however, concentrate on topical significance rather than precise suit keywords.

Bing: Use uncomplicated key phrases that specifically match the terms you’re targeting in Bing’s search engine result– simply do not over-optimize or you take the chance of contravening of Penguin.

BING SEO

2. Meta Keywords

While we’re on the topic of search phrases, allow’s deal with the elephant in the space: as for Google is worried, metasearch phrases are dead. Google claimed back in 2009 that “several years ago Google started ignoring the search phrases meta tag,” and also you do not need to look difficult to locate posts concerning why you should not utilize meta key phrases.

Nonetheless, over on Bing, meta keywords live as well as kicking. Levy Online, an electronics company, published this current real-world instance:

Normally, this does not provide you a reason to abuse them or to begin packing unnecessary key phrases right into the meta tag, yet it does imply you should not overlook them completely. While meta keywords could be mostly unnecessary when it involves Google, they have a significant effect on Bing outcomes.

Google: Meta key phrase tag isn’t really a ranking signal.

Bing: Meta summaries and also key phrases could (possibly) have a huge influence on search position.

3. Backlinks

Both Google, as well as Bing, approve count on. They both worth backlinks, for instance, since these are indications that site visitors located your material valuable, trust fund the info you’ve offered, as well as currently intend to share it with others.

Google determines trust fund by determining the PageRank (the web link equity streaming with backlinks) of domain names connecting to your material. High-PageRank web links are heavy greatly, as well as a few of those deserve means greater than numerous spammy, low-PageRank web links.

Bing likewise values top-notch web links, however, they evaluate top quality somewhat in different ways. For instance, Bing puts, even more, focus on domain name age and also specific domain name expansions. From Bing’s POV, you’re the most popular point given that cut bread if you make great deals of natural backlinks with reputable domain names, particularly if those domain names finish with.gov, edu, and.org expansions.

Bing additionally puts a little even more focus on the variety of web links you get. Nevertheless, similar to Google, you must stay clear of dishonest web link structure. I would certainly warn you to construct no greater than 20 weblinks each month as well as to aim to concentrate on top quality over amount.

Google: Authoritative backlinks, as well as top-notch material, are one of the essential signs of a web page’s authority when it concerns backlinks.

Bing: Link matter is weighted extra greatly, and also elements such as domain name age and.gov, edu, and.org domain name expansions are thought about depending on signals.

4. Social Signals

Google has actually long rejected that social signals play a unique function in web page position, regardless of a great deal of supposition that it plays some bit part.

Bing, on the various another hand, is really open regarding the significance of social signals:

” Social media contributes to today’s initiative to place well in search engine result. One of the most noticeable components it plays is using impact. If you are significant socially, this results in your fans sharing your info commonly, which consequently causes Bing seeing these favorable signals. These favorable signals could have an influence on exactly how you rate naturally in the future.”
If you wish to place well on Bing, after that you’re most likely to have to maintain a perceptive in your social media sites circles. Involve with your target market and also gain as several tweets, shares, such as, as well as +1 s as feasible.

Cooking social networks right into your SEO method is lengthy, however well worth it if you intend to enhance for Bing. Take into consideration downloading and install a detailed social media sites paying attention device that will certainly assist you to locate as well as use every discussion individuals are having concerning your service online.

Google: Treats Facebook as well as Twitter web pages like other indexed web pages.

Bing: Social signals are a crucial ranking aspect. Search results page will certainly reveal you your Facebook buddies’ as well as Twitter fans’ scores of various organizations.

5. Multimedia Content

Bing’s been forging ahead when it concerns aesthetic search, which goes together with among their most proclaimed functions– “entity understanding.”

Basically, Bing has the capability to precisely creep and also recognize different kinds of multimedia material, such as video clip, sound, and also pictures. Bing could likewise creep as well as recognize Flash internet sites.

At the same time, Google still depends most greatly on the text-based material, as well as Flash websites are just about unnoticeable to them. Top quality photos, as well as video clips, do issue, yet they typically aren’t heavy almost as greatly.

While I would not encourage you to go out and also construct a Flash site, intensifying your material with even more photos, video clips, and also audio documents can offer you a boost on your competitors.

Google: Emphasizes text-based web content as well as can not creep Flash websites.

Bing: More focus on multimedia web content and also has the ability to creep and also recognize Flash internet sites.

Various Other Technical SEO Differences

While the 5 distinctions detailed above are most likely the most significant distinctions dividing Google as well as Bing, there are still other little inconsistencies that I need to keep in mind.

As an example, while you could usually depend on Google to index your website as well as count on that it will certainly attempt to creep and also index every web page of your website, Bing has the tendency to concentrate on essential web pages as well as creeps your web pages a lot more rarely.

Luckily, you could assist this procedure along by sending your website to Bing for indexing and afterward raising your crawl price by utilizing your Bing Webmaster Tools as well as clicking Crawl Control. You could additionally send your sitemap to Bing by clicking Submit a Sitemap in your Webmaster Tools or by consisting of a course to it in your robots.txt– a vital action, considering that this is a ranking signal.

Image Credit: Digital Vidya

How to get High Quality DA and PA Backlinks

Backlinks are when a 3rd party websites link back your website. It uses to be more quaintly backlinks pointing back to your site is better for your websites page ranks. Writing the bunch of articles and submit them to an article directory get an external link back to your site.In modern SEO, it depends on quality backlink. Random backlinks are nothing special.

But if you get a high Domain Authority site linking back to your site, It will affect your ranking in search engine result page.

high quality backlink
Google Algorithm For Ranking

As we already know backlinking is one of the ranking factors of Google algorisms.Effective link building is now about trust and popularity. Only a high-quality backlink gives value and credibility.
In most cases, though, a high-quality backlink is worth way more than a buck. Some businesses pay thousands of dollars to get a single DA 80+ backlink.

What is Typically DA and PR High Quality Backlink

Domain Authority (DA) and Page Authority (PA) are 3rd party metrics developed and maintained by Moz which “predict the websites potential in search engine rankings based on Moz’s own algorithm”. DA is the ranking of the overall domain and PA is the ranking of any internal page/post etc.

The higher the DA, PA, the better the link.

moz da pa metrics
DA PA Metrics by Moz

There’s no official rule for “high quality” or “low quality” Domain Authority backlink, it’s widely popular that websites with a score of 80 or higher are the very High-Quality popular site.

For example, if you earn a backlink from NYtimes.com, HuffingtonPost.com, and Time.com, forbes.com. you will get a lot of benefits.

Your DA will go up. Your SEO will improve. And you will get more traffic.

Why are High-Quality DA PA Backlinks Important?

Backlinks have benefits beyond search engine result. With the help of quality Backlink, your website will be able to get a brand and moreover even branding authority can be gained too.
Relevancy of the backlink is important.

Search engines provide relevant results, and so it’s very important to keep relevancy in consideration when they evaluate backlinks, A backlink can be relevant on different levels.
Search engines consider the overall relevance of the linking site, the relevance of the specific page with the link on it, and the relevance of the content directly surrounding the link.
Backlink from a trusted source a high-quality website, and that a high-quality site would also be a very trustworthy site.

For determine if a website is trustworthy for the user, search engines use a set of trusted seed sites (for example, Wikipedia, BBC etc.), which they know for sure are high quality and
which are difficult to get links from.

Why are High Quality DA PA Backlinks Important
Google Penguin Update

Few the amount of links away a website is from one of all the seed sites. The higher its TrustRank is

and the higher the standard a link from that website is,

getting backlinks from big authority sites is much easier said than done.

How to get High-Quality DA PA links?

Before you start, you need to determine which site to go after.
You don’t want to chase every site in your niche with high DA and PA. If you be more specific with your targeting you will have a higher chance of getting backlinks.
Start by searching for your focus keyword.
As a general rule of thumb, any result on the first page likely has a high DA. This isn’t always the case, but it’s true most of the time.
Make a list of domains on the first page of google. You can check their da and pausing Moz’s open site explorer.
If the score is 80 or higher, prioritize that site. You’re aiming for the best but always maintain relevancy.
You should not target too many sites at one go. Target few sites to start with.

Broken links Building

This basic idea is that most sites have links that no longer work.
Broken links lead to pages that were deleted long before.
you own a big website, you want to ensure that your users able to access all the resource and valuable articles backlinks.

broken link building
Broken Link Building Outreach

Then your user if they try to access those links they will end up with 404 page.
You as a marketer can take advantage of this situation.
If you find a broken link on a site with high da pa score, you can use that opportunity the site and increase your chance of getting quality backlink.

How to do it?

Screaming Frog SEO Spider

You will tell the site about the broken link and offer your own valuable content to replace it and also simply ask for a backlink in return for the help.

First, you need to find broken links on high DA authority sites. You can use the Screaming Frog SEO Spider.

you can download it from here.
Put the URL of the site and hit “start”.

how to use screaming for broken link building
Screaming Frog Tool

it’s recommended to find the URLs of older articles.
The SEO Spider will crawl the website and get all of the data ready.

When it complete crawling the site, click on the Response Codes tab (fourth from the left).

Then go to the sidebar on the right side and scroll down until you see the “Client Error (4xx)” tree. Click on that.

broken link building audit using screaming frog
Screaming Frog Tool

You’ll see a list of all the dead links on that page or site. And to see which pages on the site have these broken links, click on any URL and click the “Inlinks” tab at the bottom of the screen.The URL in the “from” column is the page on the site that contains the broken link.

That’s the URL you’ll want to reference when contacting the site.

If it’s more convenient for you, you can also export all of this data to a spreadsheet.

How to use Archive.org

Once you find the dead link. Access the old article using Archive.org.

It’s a wonderful utility allows you to view the article page that does not exist anymore.

Type or paste your broken link URL in Archive.org.

After you enter your broken Link URL in Archive.org.It may show some kind of error.

If you get the “Hrm” message, don’t worry! Click on the link to search all the archived pages.

finding old article using archive.org hrm error
archive.org Wayback tool

You might see the correct URL on the next page.

If you see the right link, click on it and find a cached version of the page.

A cached page is represented by a colored dot on a calendar date.

archiving artile
archive.org Wayback tool

Hover over the one you want and click on the timestamp. And there is your page.

An example template you can use to implement this method:

Subject: Your site has a dead link.
Finally, notify the site owner for the broken link, do not be too needy. Best be polite and direct and ask for a backlink.

Hi [name],
I visited your site recently and found out that this page on your site: (URL).
It’s a great page, but I found a dead link on it. The link leads to (page URL), which is no longer active.
I wrote an article on (topic), and I think it would be a great fit for your page. It might make a good addition to your article.
Either way, keep up your insightful articles – Google sure loves those 10 000+ word tomes.

Thank you for your time,
(Your name)

Getting High-Quality Backlink though Guest post

We already heard about the Guest post before. You want to be a quick and easy way get your guest post on their site.
When we talk about guest posting for backlinking. We usually follow a couple of steps.
Step 1: Find a site that accepts guest posts.
Step 2: Pitch good content and get published with a link in your author bio.

First visit their blog read few posts, understand the value
Authority sites are very much looking for valuable contents, that will provide value to their site. Then you need to understand what topics they cover and how in-depth their posts are.

If you can provide awesome content, most authority sites will be more likely happy to give you a link to exchange.

Your content does have to stand out. You should not pitch a calendar date simple topic or east articles.
Interact with the blog
Choose at least 3, 4 of your favorite post you and leave an in-depth meaningful comment on each one. Even ask a question or offer suggestion or something you think would add value to what they posted. The purpose of this is to interact.
Many of the authors of blog post will reply to the comments on their post. It a good way to get them to see your name and start knowing who you are.
Send them your pitch email.
Be personalized, send the value proposition article idea for guest blogging.
Be consecutive, keep it short but be in point. Maybe they would not reply on your first try. Wait few days try to send few follow up with great articles ideas.

Ego Bait

Ego bait is a piece of content that plays on the ego of the people who are featured within that content. The hope is that, by being included, these people feel better about and are more inclined to share the content with a link.

Some Example of Ego Bait.

Interviewing an Influencer. You can create sets of a question. Do an Interview session, and letter posts it to your blog.

Produce Top list. A top list also happens to be one of the most common and successful forms of ego bait.

Creating Resouce list. People are looking to make their work and personal lives easier. If you can offer a post that lists the best resources online to solve their problems, then the chances are great they’re going to link to it or share it.

Testimonial

Companies like to get testimonials.
You could try some of their products. And leave a valuable testimonial on your website backlink. You can call them or directly mail them. Tell your success stories after using their products
A well-written Testimonial on a high DA, you will get a nice authority quality backlink.

Conclusion

Focusing on getting high-quality backlinks with high DA PA, tremendous boost your site, drive a lot of traffic. Helps you to get more visibility on search engine result page.You get a good amount of trust authority in your nitch.

Relevance of Local Content in the Era of 4G World

Type it, We Have it!

In today’s world where everyone is connected to a high speed 4G internet speed and everything is just a click away, it is not difficult to say “TYPE IT, WE HAVE IT”. With the ability of google to suggest the near by spots to fulfill your requirement which you searched for, local businesses are now somewhat capable to survive among the big giants in their industry. Not only the small business but even the large business brands which have their transactions made through local counters spread across the globe or to few countries, are benefiting from it.

In today’s time, almost everyone is using a smartphone with a high speed 4G internet speed in it and making more searches on these devices rather than a laptop or a desktop computer, a user can search for their requirement on Google and based upon their location, Google provides the nearby shops, stores or business units where the user can easily reach out and can fulfill the user requirement.

So how does Local Content Search works?

Local Content
Google search on mobile

This is an opportunity for all the business house no matter micro, small, medium or large, to attract a huge number of customers which are nearby to their location along with clients from a distant place. All that firm has to do is to use local content while creating their website and show themselves that they are available at the location from where the customer is searching. The local content can be something about the place where the business is operating along with the services that the business is offering to its customers, consumers feedback received from the clients who have already used their services, etc. Anything which showcase the presence of the firm in a particular area can be used for creating local content leading to local marketing. This content is used by Google to tell the searchers on their website about the providers of the services which the user is looking for leading to increase in customer base.

Why does Local Content has such High Demand?

With the introduction of the ‘Pigeon Update’, local content has been in talks and is growing at a very fast pace. Local content has become a treat for the entrepreneurs since the time Google has started showing the nearby locations whenever a user searches for something. With the increasing use of the smartphones to search google for various things, it has become really important for a entrepreneur to keep a keen eye on the local content. Here’s Why:

  1. Google value its searchers time – Google tries to provide its users with a solution with which a user can easily fulfill the requirement with minimal amount of time spent of the user in achieving what the user wants. Google will show where a user can find the services which s/he require nearby him or her saving the time which gets wasted in travelling to far of locations.

    Local Content
    Google Search
  2. Increase use of 4G Smartphones and other portable devices – With the increasing use of the smartphones a user nowadays uses various applications which are connected to google to find the nearby spots where he can services where google provides the users places which are nearby to the location from where the user is searching from using the GPS system of the smartphone.
  3. Increasing number of competitors – With the huge number of competitors in market which vary from a micro to named and large corporate, it becomes really difficult to survive in the market. Using the local content, an SME enterprise can give a tough competition in the market by attracting customers which are nearby to his/her business location who searches for the services on google.
  4. Showcasing its presence – Using the local content any enterprise can make their presence feel to the people in the market. Local content helps the enterprise to be found by the customers which acts as a PULL strategy for the enterprise leading to more number of customers approaching the firm for their services or the products.

    Local Content
    Local Business Listing
  5. Marketing themselves – Local content also helps to market a brand name in the market and showcase their potential to the customers. Whenever the searcher use local keywords such as location, he/she will have a better visibility.
  6. Better Search Engine Ranking – Local content not only helps the business to be easily visible to the potential customers but it also helps the firm to improve their ranking on google search results in the organic results category. This means more potential finders will be able to know about the business without putting in much efforts.
  7. Maintenance of Online Reputation – No matter a business is small, medium or large, every firm needs to maintain a good reputation with the customer. Positive local content helps the to create a good image among the customers and maintain a good reputation and a long lasting relationship with the customers.
  8. Showcase expertise around the region – Local content helps a firm to showcase their expertise around the area where the firm is operating and if done properly can also helps the firm to showcase themselves to be the king of that area or sometimes of the city.
  9. Segregation of marketing strategies – Depending upon their location of operations, local content also helps to create different – different marketing strategies aligned to the local content using Integrated Marketing Communication targeting the local audience. In case multi-location a firm would be able to create local marketing strategies which might be aligned to local content.
  10. Link building or word of mouth – When customer base increases, number of mouths which speaks for your business also increases. Increasing number of customers through word of mouth also needs to be catered but customer before using your services checks research about your business. Local content helps to cater these customers as well as customer will be willing to know if the kind of services or firm is operational at other locations.

Therefore it is really important for any enterprise to not only think about the big things but also to work upon the local content which in future will play a really powerful role, which if neglected, may result in bad result for the enterprise. In today’s date, Content Marketing is the best tool to attract huge number of customers specially when it comes to Local Content which talks for the people around the business.

Photo Credit: dawsondawsoninc.com

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