Browse Category: Social Media Marketing

How to Launch a ‘Pharmaceutical Product’ on Social Media

Social Media for the pharmaceutical companies saw growth from both Corporate pages and Career pages by staying aggressively active on all the platforms. It has become a mandatory to stay on top of your customer’s mind and you have to create your presence, let me be clear not just create but be more engaging with your audience.

Social Media Platforms the pharmaceutical companies saw growth from both Corporate pages and Career pages by staying aggressively active

About Kilitch – Pharmaceutical Company

Kilitch Drugs Logo

Kilitch is a pharmaceutical company with 25 years’ experience. Its intense focus on quality at every step of its manufacturing process has helped it gain a strong reputation as one of India’s leading contract manufacturing company. It’s revolutionary energy booster secret formula Roivit was recently launched in 3 African countries – Malawi, Ivory Coast, and Mauritania. The product comes in a tablet form and dissolves in water to make an instant energy drink. The high quality and rigorous testing are done around this energy booster make it suitable for all people – right from extreme sports athletes to office professional and housewife.

Website Screenshots of Roivit

The Challange

The India-based company wanted to create an impactful presence post launch in all 3 West African countries for Roivit. The challenge was to create a marketing campaign that is sensitive to the socio-economic demographics of the 3 nations, as well as, appeal to the local culture, traditions, and language, there. It also needed to convey the message about the universal appeal of the energy booster and captivate the attention of the general public to this exciting new product. It needed the marketing campaign to provide results as outlined in the strategy document prior to the launch.

Roivit

Idea

Looking at the challenge of the marketing campaign to resonate with the larger public, we suggested a unique brand strategy in line with the audience the energy booster was targeting. We came up with the central theme of ‘Always-On’ that formed the foundation of all marketing and promotional materials. We presented the branding strategy of the promotional materials to hit all 3 markets and all 3 key channels (print, digital, and online).  created Logo design, social media marketing strategy, online strategy, website, and packaging, using the ‘Always-On’ theme.

Social Media stats for Roivit

The Results

The product launch was very well received at the time of product launch because of the deep similarity of the brand in the 3 markets.

It helped the company to consolidate its position in the health and nutrition beverage market in these 3 countries. As an outcome, there was a good visibility of the product on the eve of the launch that provided substantial traction to their brand value post the launch.

Recommendation

On Platforms like Facebook and Twitter pharmaceutical companies saw growth from both Corporate pages and Career pages. The upper growth of the Careers pages is perhaps the sign of the low number of total Fans these pages have. As for the Corporate pages, the high growth rate suggests that this silo was a very important channel for pharma brands in 2016, companies also struggled to gain Follower growth for 2016. Top Branded portals’ handles were the biggest drivers of Followers growth mostly because of the comparatively low number of Followers. Just like on Facebook, the Over the counter Brand handles didn’t register any significant growth. This could be due to companies refocusing their efforts in other silos.

a searchable database of over 600,000,000 pieces of brand content, the following topics surfaced as the most popular talking points for pharmaceutical companies.

Though the volume of content published by pharma companies on Facebook has fallen year-on-year, the average interactions per post have been increasing. The utmost driver of this growth has been from Facebook Likes, which suggests paid promotion is largely responsible for the increase.

Note – This analysis doesn’t include dark posts. Only publicly viewable posts were considered for the study.

  1. There is 0 correlation between more posts and higher engagement.
  2. Pfizer has published the amount of content on Facebook than all other pharmaceutical companies in 2016 but had lower total interactions than most other companies

Social media is integrated into the daily lives of consumers, often engaging with brands for customer service support – except when it comes to pharmaceutical companies. Regulations have certain deterred pharma brands from the open social media dialogue consumers experience with retail, travel and hospitality brands. However, the demand for conversational interactions via social media channels in the pharmaceutical industry has caused a business to adjust their approach and establish a more meaningful dialogue between patients, healthcare providers and caregivers.

Referring to all this, here are the 5 key strategies for digital marketers to all the pharmaceutical companies to enhance and smoothen their social media marketing campaigns.

Be More Active in B2C Social Media Conversations

Pharmaceutical companies should improve their practices to be good at communicating at an enterprise level without risking regulatory non-compliance. Instead of using the social media to connect with the customers or engage in ongoing dialogue to build relationships, many pharmaceutical health companies play it safe. Some Pharmaceutical companies use social media to support their PR and corporate communications message, complying with regulations around managing adverse events. While social media is the best platform for these endeavours, there’s so much more pharmaceutical companies can do with social media without compromising compliance.

Use Social Media with Direct Customer Service Tools

Social media platforms are making this much easier for organizations, offering various tools for ease of communication with so many engaging factors such as Facebook Messenger and Twitter Quick Replies. Pharma companies need to utilize all these channels for many things like live advice, drug Details and live chats that answer basic questions or receive some adverse events reports.

The users of various devices reaching for their tablet or smartphone and opening Messenger or social media platform to find support instead of calling a customer care number. The Social messaging channels are perfect for cases like these because they offer instant access with minimal effort. Pharma companies need to respond to patients in the patient’s favour channel. These channels also offer an advantage for the pharmaceutical company too, they can engage in private, one-to-one conversations with patients (either with a human agent or even a chat robot) while tracking adverse events across various channels.

Patient forum and critical epidemics and new pharmaceutical research, mergers, and acquisitions; conversations about all these topics are occurring daily online and they hold potentially valuable insights for Pharma companies.

5 Tips for Automated Facebook Campaigns

Automated Facebook Campaigns When it involves advertising online, Facebook is one of all the simplest places. From a sheer audience perspective, it is sensible. There square measure over two-billion monthly active users on the location.It’s the most important social media network ever created and it continues to grow daily. But with all of Facebook’s numerous options and enormous user base, it will take hours to observe and optimize. And I estimate you don’t have hours of additional time day by day to devote to Facebook advertising. You’ve got alternative things to try and do.But that doesn’t mean you’ll be able to neglect your Automated Facebook Campaigns. They still have to be compelled to be optimized if you wish to envision a positive come back on your investment.

It is an enormous cash maker for your business.

So, however, does one cut time and still optimize your campaigns?

You automatize it.

5 Tips for Automated Facebook Campaigns

Here’s the last word guide to Automated Facebook Campaigns

(1) Found out Custom Audiences for Funnel Stages

The first step in fixing any Facebook ad blitz is to specialize in audience targeting.
Facebook’s platform is top-notch once it involves audience targeting within the advertising house.You can target something from occupation to financial gain to hobbies and interests. But the goal of this section is straightforward, therefore don’t wander away within the targeting rabbit burrow. merely produce 3 audiences supported this simplified sort of a

Creating these audiences supported the buyer’s journey can facilitate the USA alter and automatize the method.The buyer’s journey may be a basic definition of the decision-making stages a typical user goes through.
Awareness: They’re conscious of their drawback, however, they’re undecided the way to fix it.
Consideration: the customer is currently finding out totally different ways (products or services) to repair this drawback.
Decision: the customer has currently found out the simplest choice to solve their drawback.Pretty easy, right? Here’s another example of a SaaS product decision:

Automated Facebook Campaigns
Find out custom audiences for funnel stages

The whole goal of the buyer’s journey is to assist marketers like the USA perceive that individuals won’t convert on the primary visit.They’ll presumably ignore the initial ad they see.You can’t merely target a chilly visitant with an enormous purchase-based ad.It won’t work. They aren’t prepared.So rather than frequently making new audiences, we are able to produce 3 audiences and populate them with users supported engagement, traffic, and more.
Once we’ve found out these audiences, we have a tendency to won’t got to lie with once more for a protracted time.
Here’s the way to produce audiences for every funnel stage.

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(2) Audience Awareness

As I discussed before, the primary stage of the buyer’s journey is that the awareness stage. Here, users square measure conscious of their drawback, however, they haven’t begun to go looking for solutions simply, however.So the goal of this stage is to focus on a wider audience to grab their attention and hopefully begin to funnel them through every audience level.

To start, open Facebook’s Business Manager  and navigate to your dashboard. From there, click “Audiences” underneath “Assets.”

Next, we wish to click “Create Audience.”

Here we’ve got choices.
The option you decide on can depend upon 2 things:

1. whether or not you’ve got any existing Facebook Custom Audiences.
2. the expansion and development of your business.

For example, if you have already got a Custom Audience that’s operating or a business with an oversized range of shoppers, you’ll be able to produce a “Lookalike Audience.” The “Lookalike Audience” can match your existing client file or “Custom Audience” to an analogous cluster of individuals with similar interests and demographics. If you’ve got the flexibility to use that possibility, select it. If not, you’ll be able to produce a “Saved Audience.”

It seeks to grab attention by casting a wider web. Then, you are taking those engaged users and push them down the funnel.

Here’s what a “Saved Audience” screen can look like:

Automated Facebook Campaigns
Audience Awareness

Next, you would like to start out filling the data.
Start by naming this your Awareness audience.
Next, fill within the basic data of your ideal client demographics.

Add data for the situation, age, gender, and language.
This is the broad-based targeting data.Once you’ve nailed down the demographics, you’ll be able to begin to slender your Awareness audience with interests and exclusions.

The idea here is to pick out interests that match your product or service.
For example, if you sell computer programme improvement services, you’ll wish to place SEO as Associate in Nursing interest.

Maybe you furthermore might sell a tool for keyword analysis. you’ll be able to simply add that, too

Now it’s time for the exclusions. this can be the step wherever you wish to blatantly exclude those who you recognize won’t convert from seeing your ads.
For example, let’s say you’ve ne’er sold SEO services to Fortune five hundred firms. They merely don’t wish your product.
And that’s fine. however, you wish to form absolutely to exclude them, therefore, you aren’t wasting any cash on sales that merely won’t shut.

Once you’ve narrowed down a couple of interests and exclusions, you must aim for Associate in Nursing audience size around five hundred,000-700,000.

That’s a perfect vary to focus your efforts on casting a large web while not over-reaching and risking vast, wasted ad spends. Now that you’ve got Associate in Nursing awareness stage audience set, it’s time to form Associate in Nursing audience for those within the thought stage.

(3) Think Audience

The thought stage is precisely what it sounds like: the customer is considering their choices to fixing or resolution their drawback.
They’re beginning to browse totally different vendors to envision who’s attending to facilitate them.
Since we’ve created Associate in Nursing awareness audience and driven a lot of high-quality visits to our page or website, we are able to currently produce a brand new “Custom Audience.”

We have multiple totally different choices to settle on from for making a “Custom Audience.”

Automated Facebook Campaign
Think Audience

My personal recommendations for this might be Engagement or web site Traffic.
Your awareness stage ads have the goal of transfer in new guests. These square measure guests that weren’t conscious of your complete, product, or service.
The “Consideration Audience” can specialize in causing a lot of ads to folks as they move through the funnel.
For example, if they have interaction on your website or Facebook page, they’re inquisitive about what you’ve got to supply.
They’ve begun to contemplate your product or service and one ad targeted to them would possibly push them to convert.
For this instance, we are able to choose Engagement.

This makes certain the audience is specifically targeting users WHO square measure considering product and services and showing interest in your page.
We have a lot of totally different choices to settle on from.

Automated Facebook Campaigns
Think Audience for Facebook Campaign

This will all depend on your existing Facebook ads setup.
For example, did you run Associate in a Nursing event? does one have Associate in Nursing Instagram business profile? Did you employ lead forms or video?
If you drove your “Awareness Audience” to your Facebook Page, you’ll be able to choose virtually any of those.
To keep it easy, we are able to choose the “Facebook Page” possibility.
Here, we are able to target a various string of choices and interactions.

Name your audience thought and make certain to pick out one year to stay funneling users in while not creating new audiences.
Once you’ve set this up, you’ll be able to move to the ultimate audience.

(4) Call Audience

Now that you’ve with success found out audiences for building awareness and thought, it’s time to seal the deal.
Close the sale by targeting these users WHO have emotional down your audience funnel.
At this time, you’re addressing those who square measure ready and prepared to shop for once they reach your audience.
In awareness, they saw your complete. In thought, they engaged along with your page. simply before creating a call they’ll presumably examine your product page on the website.
Here’s the way to target for that specific event.
Create your third audience, the “Custom Audience.”

This time, choose “Website Traffic” as your possibility.

Next, as our process price, we wish to pick out specific page visits.

You want to specialize in targeting your product and options page toward users WHO square measure near creating a judicial decision. By exploitation the merchandise and options page as your specific universal resource locator, it shows that these folks square measure heavily inquisitive about your product and may well be convinced to shop for it.
Now that you’ve got all of your custom audiences setups, you’ll be able to begin to make ads for every stage.
This will enable you to mechanically move audiences through the funnel as they make every step of engagement and website visits.

(5) Find out multiple ad sets for funnel stages

So, let’s build specific ads for every stage of the funnel.

Doing this can enable you to prevent the present cycle of constructing a lot of ads and tweaking them daily for achievement. Instead, you’ll be able to merely push users through every ad set till they convert. And with those custom audiences, they’ll mechanically keep flowing in.What kind of content works for every stage of the buyer’s journey?

Awareness stage ads should be low-profile lead magnets that don’t value something. These can be free e-books or whitepapers. Content ought to get more and a lot of more valuable to match intent as customers move through the buyer’s journey.

(6) Awareness Ads

Automate the main points with rules.Automated Facebook Campaigns rules ar a present from the heavens for marketers.
Instead of checking your Facebook ads daily to create certain your ad pay is traditional, or that prices per engagement aren’t unsteady, you’ll come upon rules and notifications.Let’s say you detected you’ve had major fluctuations in price per action or acquisition. You’re most likely thinking it’s time to bust out the spreadsheets and calendar reminders. What would you say if I told you that you simply might change it all?
Here’s how.
Go to your Ads Manager  and click “Create Rule” from the dashboard.

From here, we will produce various automation rules on the subject of something.

Automated Facebook Campaigns
Ad Format

Remember, you’ll customise these rules to suit your objective in nearly any means potential. You can conjointly produce unlimited rules.

Use these rules to optimize and change on the subject of something and everything you’ll think about along with your Facebook ads. They’re very helpful for driving conversions and tweaking campaigns while not really having to sit down there and do the work.

Conclusion

Automated Facebook Campaigns is handily one in every of the simplest places to advertise online. It’s a chance to place your product ahead of an associate audience of billions. And there are a lot of Facebook ad customization choices for you to focus on your specific audiences.But with all of these users and such various tools, it’s no marvel you’ll pay hours attempting to optimize your campaign daily. As online marketers, we have a tendency to can’t risk swing all our eggs in one basket.You need to be able to pay less time on the platform, nevertheless still get identical ad-optimization edges.
So, however, does one do it?
Automated Facebook Campaigns everything you’ll. Start by putting in custom audiences for each stage of the funnel.By doing this, you’ll regularly populate users into these audiences while not having to create additional. Next, produce ad sets to match those funnel stages.Continually run these, and you’ll target every stage with specific ads. Lastly, the benefit of Facebook’s rule improvement tool to change tedious, time-sucking tasks.Managing Facebook campaigns don’t need to take up your entire day.hence its called an Automated Facebook Campaigns.

Image Credit: neilpatel.com & Digital Vidya

How Artificial Intelligence (AI) is Changing Web-based Social Networking

An expert system (Artificial Intelligence) is the capacity of computer systems to comprehend specific elements of the environment, as well as inevitably, utilize that comprehending to finish jobs typically needing human intelligence as well as initiative.

While the concept of AI is both interesting as well as terrifying in the prominent creativity, it’s an exceptionally powerful device. Several of the most significant names in IT as well as computer are getting on the Artificial Intelligence bandwagon, consisting of IBM and also Google, in order to make their services and products as “human” and also pertinent to customers as feasible. Advertising and marketing automation that uses “Artificial Intelligence” will certainly have the ability to translate certain information regarding possible clients, such as where they hang around online, what items they such as and also just how they make use of social networks, as well as use deep layers of evaluation to identify appropriate advertising and marketing messages.

As an example, an advertising and marketing pile that utilizes AI formulas could discover that a specific purchaser that repeatedly makes use of Twitter on Thursday and also Friday early mornings has actually just recently led as well as performed a significant job as well as regularly video-conferences with associates throughout locations. The software application could after that recommend (or perhaps develop) targeted Tweets to be released on the days and also times that she’ll see them: one that praises her on her effective task as well as one connecting to an article regarding exactly how your item brings multi-regional business staff members more detailed with each other.

With AI’s pledge to transform the ready marketing experts looking for much better behavior targeting approaches, even more, a software application with integrated AI abilities will certainly start to show up. As well as quickly, one of the most affordable business will certainly be utilizing AI and also the deep consumer understandings it supplies.

A total sight of specific clients is valuable and also assures making your social networks advertising and marketing, material circulation and also all various other project components extra efficient.

Nevertheless, it calls for being clever as well as delicate with lead information. With personal privacy worries at an all-time high, B2B marketing professionals making use of Artificial Intelligence-enabled MAPs as well as SMMs will certainly need to stroll a great line in between intrusiveness and also significance while crafting customized material.

The venture has been developing in Artificial Intelligence, and this is relied upon to develop by around 300% all through whatever remains of this current year. 33% of the total populace is utilizing Social Media, and AI is having an enormous influence on how organizations are speaking with potential prospects on the web.

Discussing the online networking stages, more than 2.5 billion individuals are now utilizing different web-based social networking stages according to the measurement. This is about a 1/3 populace of the entire planet.

The counterfeit consciousness has far to go; be that as it may, it’s flourishing at a fast pace. The passageway of the computerized reasoning has just altered the web-based social networking.

Artificial Intelligence
social media updates

5 Ways in which Artificial Intelligence is changing the Online Networking

1. LinkedIn and Bright

In 2014, LinkedIn obtained a pursuit of employment startup called Bright.com. Brilliant utilizations machine learning calculations to offer a superior occupation competitor coordinate giving the two representatives a superior shot of contracting the correct individual for a vocation, and the applicant a superior determination of pertinent openings for work.

LinkedIn utilizes this to score a contender for organizations in view of recorded employing designs, account area, past work understanding and sets of responsibilities.

2. Slack bots

There are a few brands that need to distribute tremendous volumes of posts each day. These brands additionally utilize a lot of influencers by doing some online networking effort to advance their items. They think that its hard to choose which presents on feature and which presents are likely to perform well among their groups of onlookers. Since it’s a repetitive errand to break down immense volumes of substance, it’s more about the mystery.

The Slack bots have been created to maintain a strategic distance from the mystery. The bots can foresee the odds of achievement of different substance and they can recommend the bits of substance which have the most astounding plausibility of doing admirably. Moreover, these bots can likewise locate the comparative substance on the online networking and demonstrate to you the execution of the substance.

3. Facebook’s Artificial Intelligence Research

Facebook’s Research site run from investigations of neural systems figuring out how to anticipate hashtags, to design acknowledgment calculations that assistance you label your companions in Facebook photographs.

Manmade brainpower scientists at Facebook have likewise been dealing with another arrangement of inquiries for a more modern rendition of a Turing test to help build up a Siri-like colleague for clients that learn clever answers, rather than drawing from a pre-stacked content bank as most comparative computerized associates do now.

4. Google DeepMind

Google-claimed DeepMind is chipping away at counterfeit consciousness (Artificial Intelligence) that can envision like people and handle the eccentric situations in genuine.

DeepMind, that was procured by Google in 2014, is building up an Artificial Intelligence fit for ‘creative energy’, empowering machines to see the results of their activities previously they make them. DeepMind was fruitful in Artificial Intelligence when it created ‘AlphaGo’ that as of late beat a progression of human champions at the precarious tabletop game ‘Go’.

5. Pinterest and Visual Graph, Kosei

When you consider Pinterest, machine learning isn’t the main thing that rings a bell. On the other hand, not every person considered Pinterest to be the internet business goliath it has turned out to be in the course of recent months, however, the bookmarking system has been serving up many shocks. One of those was the current securing of an information programming organization having some expertise in customized suggestion demonstrating, Kosei.

Pinterest has recognized a few regions in which profound learning will convey advantages to the system, especially: protest acknowledgment to support Pin and item proposals; help promotion execution and significance expectation, and distinguish spam clients and substance.

To conclude, While the expert system in social networks will certainly be progressively fine-tuned, it will certainly take some time (if ever before) to change genuine human links in between brand names as well as consumers. AI devices are boosting to the factor where a software application, all on its own, will effectively build solid bonds with purchasers. However, for currently, it’s up to B2B online marketers to do all that’s essential to connect to leads naturally and also develop conversions as well as commitment with individual participation

Image Credit: Digital Vidya

Dominance of Social Media Marketing in Blogging

Social Media has recast the world of SEO and online marketing. Since Google’s Search, plus Your World, we’ve seen social media having a huge influence in search engine rankings. In the last couple of years, many Social Media Marketing companies are coming onto the market and creating brand awareness via social media promotions.

Before we go in-depth about the benefit of using social media as a blogger, let’s debate a few social media marketing basics.

What is Social Media Marketing?

First of all, Social Media Marketing is the act of creating brand grasp to drive targeted traffic from social media sites.

These sites include Facebook, Twitter, G+, Pinterest, YouTube, Flickr, community forums, etc.

Social Media Marketing relies on user interactions. Any place where people can mesh a place that can be marketed to.

  • Social Media: Websites like Facebook, Twitter, Google Plus, YouTube, Flickr, etc. where users (or groups of users) share some kind of media (e.g. videos, images, songs, texts, etc.).
  • Social Bookmarking: Websites like Digg, StumbleUpon, Delicious, etc. where users can bookmark their favorite URLs and share them publicly.
  • Social News: Websites like Techmeme where users defer news articles that get ranked based on popularity.
  • Social Apps: With the increasing usage of Smartphones, we can’t sustain to ignore the importance of social apps like Foursquare and Viber where users can interact with one another on-the-go.
Social Media Marketing blogging
Social Media Marketing
There was a time when you could only get traffic from search engines (and from paid traffic). But now, the situation has completely changed, and internet marketers and bloggers are using new social media marketing strategies to tap into targeted traffic streams from social media sites like Facebook, Twitter.
 
Need to have social media profiles for blogger, From a blogging perspective, social media traffic is some of the most targeted traffic available (and it’s free). From a brand perspective, you can get an opinion from your loyal votary via social media campaigns and interactions. Once you’ve built up trust, metamorphose these users into paying customers/subscribers becomes much easier.

These are popular Social Media sites:

  • YouTube
  • Facebook
  • LinkedIn
  • Pinterest
  • Foursquare
Social Media Marketing Blogging
Social Media Marketing Sites

Social Media Marketing for Bloggers

We need to invite the supposition that blogging and social media go hand-in-hand. Bloggers need to have a social media presence. This is crucial to the success of a blog.

It’s unimaginable to cover promotion techniques for every blog on every social media site cause each blog and each social media site works differently. But we can some benefits that you will incur if you start marketing on social media.

Marketing in this way will precisely help in driving traffic, generating links, construction domain authority, increasing traffic rank, and perhaps most importantly, getting even more subscribers.

Overall, Social Media Marketing will help in driving targeted traffic, and bloggers can benefit from the golden rule:

  • More targeted traffic = Higher earnings.

Here are some of the benefits of Social Media Marketing:

  • Free, Niche-Oriented Traffic: 

There are tons of social bookmarking websites floating around on the web. Some of these sites have users who will be really engaged with your content. When you find them, these users will be entrapped to your content, and your site will benefit from hyper-targeted, free traffic.

  • Increased Domain Authority:

Search engines give a lot of importance to social bookmarks because if a blog is linked with a popular social bookmarking/social media site, it will grow in Domain Authority. For more on increasing DA, read this- How To Increase Your Website’s Domain Authority.

  • Better Visibility And Popularity:

Most bookmarking websites have a voting/ranking system. If your content is really good, then you will get positive signals from that site which will help in driving targeted traffic to your blog.

  • Cheaper and Better Conversions:

Using other methods to drive traffic like PPC advertising, CPM advertising, and banner ads are costly, whereas paying for social media traffic is cheap and highly targeted.

  • Get Higher Ranking in SERPs:

Search engines give some importance to content apportion on social media sites. Search engines’ purpose To provide better results for users. Since those contents are being submitted by one, if you’re actively campaigning on Facebook, Twitter, Google Plus, and others, your rank in search engines will increase.

  • Better Crawling of Blog:

Social Media encouragement helps in better and faster crawling of your site. Promoting inactive content on social media sites helps in a better and deeper indexing of your site. You can enumerate try creating resource pages (like SML’s WordPress guide) to always keep old posts relevant and shared on social media.

  • Brand Domination:

With Social Media sites, you can convert your blog into a global brand. Users will be active and constantly discuss your blog and your work. This will build your blog’s stature and authority, ultimately bringing in more and more traffic.

Social Media Marketing Blogging

Benefits of having profile on social media

Do’s and Don’t of Social Media Marketing

Here are some things you should and should not do on social media sites…

Do’s:

  1.  Engage with users.
  2.  Post in a scheduled manner. Post daily, or at a regular interval.
  3.  Share links/images/video related to your niche.
  4.  Keep an eye on social media trends and upcoming news in your niche.
  5.  Talk about trending topics in your niche/market.
  6.  Keep your profile information up to date.
  7.  Target users based on demographics and interests.
  8.  Increase trust and loyalty among your users.

Dont’s:

  1. Avoid over posting.
  2. Don’t drink and update.
  3. Avoid spamming (too much self-promotion is spamming).
  4. Avoid buying fans and users.
  5. Don’t use bots to increase your numbers.
  6. Never fight with your readers. Stay calm!
  7. Don’t spend too much time on social media sites. Your target should be to do business, and a successful business is measured by the number of sales made. From a blogger’s perspective, this could be deliberate by the amount of traffic driven or conversions made.

Image Credits: Digital Vidya