Browse Category: Uncategorized

Five tips to improve Landing Page experience

Five tips to improve landing page experience


when it comes to making that ad seen super effective, its not all about whats in the ad itself… let’s not forget about your landing page experience! landing page experience is adword’s measure of how well your website gives people who click your ads exactly what they’re looking for quickly and effortlessly.

you certainly don’t want a highly relevant well-crafted ad that ends up taking a user off to a product or service they weren’t looking for ! the experience users have after they click on your ad and visit your landing page URL is just as important. It affects your ad Rank.Your cost per click(CPC) and your position in the ad auction. a poor experience may even result in your ads showing less often or not at all! let’s work to avoid all that to do so, keep these five tips in mind.

1. Offer relevant, useful and original content:

  • Strive to offer features or content that are unique to your site.
  • make your landing page directly relevant to your ad text and keyword:
    • Be Specific: when the user wants a particular thing. if some one clicks on an ad for a sports car, they shouldn’t wind up on a general “all car models” and makes page.
    • Be general: when the user wants options if someone’s looking to compare digital cameras, they probably don’t want to land on a specific model’s page.

2. Promote transparency and foster trustworthiness of your site:

  • openly share information about your business and clearly state what your business does.
  • explain your products or services before asking visitors to fill out forms.
  • make it easy for visitors to find your contact information.
  • if you request personal information from of customers, make it clear why you’re asking for it and what you’ll do with it.
  • distinguish sponsored links, like ads, from the rest of your website’s content.

3. Make mobile and computer navigation easy:

  • Organize and design your page well, so people don’t have to hunt around for information.
  • Make it quick and easy for people to order the product mentioned i your ad.
  • Avoid pop-ups or other features that interfere with their navigation of your site.
  • help customers find what they’re looking for by prioritizing above-the-fold content.

4. Be fast (decrease your page loading time):

make sure your landing page loads quickly once someone clicks on your ad, whether on a computer or mobile device.

5. Make your site (even more) mobile-friendly:

see how your site scores on mobile-friendliness and speed and find out how to improve it.

Top 10 Ways To Make Your Content More Clear And Creative


Content is the basic way to describe your product or service. Everything can be great if your content is attractive and easily communicative. We will discuss how our content can be clear and creative. There are so many ways to make it more understandable. So below we will discuss the top 10 ways to make your content more clear and creative: –

Set a clear target

Create a targeted content with the main point. First and the most important is to know about your target audience. Create a content according to your customer preference. There are so many different types of customers which can be categorized. For example, new engaging customers, the old customers who are now not coming to your website and there are many more variations.
The segmentation on the basis of locality is the most common one. As we create the segmented list we have a clear target what type of customers to be taken in mind while creating a particular

Content has an important role
An important role

page. Be clear for whom you are writing your words. This will help you to advertise your various content to different people according to their category.


Work on your subject

Work on your subject deeply. What you are trying to say must be first clear to you. Talk about something which is making your time useful. Make the best use of social media. There is so much to know about whatever you are going to write. And social media a free and a vast exploration of it. It will help you with each and every question you come up with while writing content.

Effective language

Make your words clear. The language in which the content should be understandable by the person from whom it is. Use common words but the attractive one. So many variations will lead to a complex content. Which will confuse your customer and the person will probably ignore your content.
Get your whole content to the point. Create a good set up before you actually go to the main page. Connect it with your previous page and also the one which is yet to come.

Build a trust

Be so generous with your content so that it creates a sense of belongingness. People should relate to what they read. An engaging way of writing is the best way to get your customer involve in the subject you are talking about.

Include links to your content

Include different links to your content so that it leads the person to your landing page. I would say create a connection with all your social media platforms. Be it Facebook, Instagram, YouTube on whatever platform you have your page connect each of them together. So that people could make it an easy source to get into your whole story. On whatever platform they go they find the same advertisement on each of them.

Increase the reputation of your content.
Increase the reputation.


Clear call to action

Call to action is very important for any business or blog. It can be in the form of lead, sales or web traffic. Create an easy and effective call to action. Also, the page where your call to action will lead them should be understandable. People will not try to make effort to understand what you are trying to say. They want the landing page to be understandable by itself. So, work on your landing page which will make the meaning of your call to action.

Add SEO to your account

Yoast SEO is an option provided by WordPress. It makes your content clearer in its own way. It helps you with the word limit, images. Basically, it improves the way you write any content. It provides you with improvements you should make in your content. It’s a very important tool for writing. It scores you according to your writing so that you could improve your work. It helps you with the systematic order of your words.

Be screen friendly

Now that what to and how to and why to questions of yours and solved. You should look up to the clarity of the content. The images or the videos which have been entered in the content should be of high quality. There should not be any error in those images or videos.
It leads to the bad impact on the ones looking for it. Videos should be clearly visible on each and every device. No two person uses the same devices to read the same content. It can be a laptop and at the same moment, it can be a cell phone or a tablet. So, consider in mind how you can adjust them accordingly.

Keep it short and simple

Understand the time game. A few moments and the content can get unread. It’s a second’s game make it worth. Trim your words, make it short. Don’t expect people to spend their time reading your whole page. That would be the biggest mistake you could do. Only the person will give their time to your page is when your page contains an attracting information. It should attract people. Think like your consumer and make it clear, precise and simple.

Create mini stories

There is pages which is can be made attractive by an easy medium. Sometimes when people start taking interest in your work. You can go for mini-stories for your subject. Give knowledge for free. Sometimes these sorts of things keep engaging customers. They will relate your subject, which can also lead to keeping a good interaction with customers. These small things can make your customers your promoters.

Quality of content is important
Quality of content is important.




These points are very important while writing the content. Be sure of following them. These can change the page to whole new level. There are so many tools to make your content better, practice each one of them. You will get more variations with your writing. The more you try to improve the more you can interact with people, after all, that’s our main goal. We say less is more. That is what content is, the less and attractive you make it, the more people will get to know about it.


Isn’t the whole point of strategizing email campaigns is that the company provides relevant content to their email recipients? Yet, this simple process sounds so daunting that we spend hours marking strategies, setting up marketing tools, trying to get access to futile customer data and what not; when all you have to do is swear by one simple strategy that can help you tremendously without creating havoc and panic.

Email list segmentation is all about breaking an email list into multiple groups in order to target different audiences with a  tailored unique messages with the help of a marketing campaign. According to certain reports, marketers have found a 760% increase in email revenue everytime they apply segmented campaigns. This is actually an ideal scenario- The more relevant the message, the more likely your subscriber/ consumer is to act on it.

Segmenting your communication is the best strategy marketers can adopt if they wish to improve their email marketing campaign by leaps and bounds. With proper analytics, user data and relevant information, marketers can segment their list in simple ways like gender, geolocation, past purchase, consumer preferences, Industry, interests and so much more! This not only personalizes your customer’s experience but also motivates the right call to action.

Let’s look at a few simple ways through which we can slice our email list into valuable segments based on what we know about each user and in return boost engagement and increase conversion–

  • Geographic Area-

One of the most popular and helpful methods of segmenting an email is by the user’s geographical location. This method allows you to engage with customers who not only have the ability to relate to your business but also helps you deduce what your customer might be exactly interested in.This only works best when you are in the vicinity close to the consumer.  Avoid marketing to a territory that your organization doesn’t even have a presence in yet.

A tip – utilize the geographic location by localizing subject line with an address of your local presence in the email. This creates value for the customer.

  • Past Purchases

Segmenting your customers on the basis of their past purchase pattern optimises your targeting. If a particular set of your target consumer has purchased from you before, understand the kind of products they bought, the category of the product, when they made the purchase, the need for it and so on. By studying this behavior and utilizing the gathered information you can send them emails that not only cater to their interests but also use it as an opportunity to sell complementary products that could go well with their past purchase.

  • Education Level –

There are two ways to deal with this. Either segment your list on the basis of the educational qualification that they hold or on the basis of the information they have on your brand/product. Marketers generally get confused and mix up this criterion leading to disastrous results. The educational qualification helps you decide what level of messaging can the audience understand and apply; whereas when it comes to the amount of education they have on your brand it helps you to know how persistent you have to be in order to move them closer to your desired call of action.

  • Content Type

Many a time marketers have to segment a unique list catering to the content type.This means that the leads or contacts are far more interested in certain content topics than others. Another interesting way to look at it is also the format that you deliver your content in.  Some like blogs, some like posts, some like videos and some are only interested in graphics. Just be more certain and less confident in knowing what segments of your list prefers to consume content in what format and deliver it to them via their preferred format. Take a look at what content gets people clicking, and segment your list based on that.

  • Inactive Customers –

There is a critical segment list that caters to abandoned and inactive customers. This is the segment that forms the space for improvement. You need to pique their interest and try and recover some of these abandoners back into your sales fold.  Figure out ways to re-establish contact and attempt to re-connect with them. Send them a survey form asking for insights to better your messaging, or send them an email that connects emotionally, like “We miss you!” or “Hey, It’s been a long time.” Tip – Cut through the noise by targeting this audience based on their real interests.

Every time a marketer selects a group from its email database, it’s applying email marketing segmentation and therefore they understand best, the complexity and gravity of email list segmentation. Owing to its intriguing pros any marketer can propitiously take an email marketing campaign to the next level, e.g.  -a segmentation by subscriber activity can help them identify and send direct messages to loyal subscribers and a followup campaign, on the other hand, can be directed towards not so engaged subscribers. If they can get their segments right and users end up receiving relevant emails packed with information that they actually want, unsubscribing rates will drastically fall down. It is simple, the more value you give to your subscribers, the more responsive they’ll become. Furthermore, personalization of messages leads to appropriate conversions, more purchases, and of course happier long-term clients which is a sign of having a positive impact on the engagement of their users. Because when you understand the reason why they joined your email marketing list in the first place and cater to that your job is half done.

Yet, every month email marketers have to deal with a new email-killing product that hampers their communication from reaching the targeted consumers in ways that best connect with beat this, they just have to be confident enough to use mail segmentation in a way that is right for them.

Therefore, email marketing segmentation is about more than just converting; it’s about understanding your audience better and learning how to better serve them in the process.