How to Create Successful Email Marketing Campaigns?
Emails are one of the oldest methods of communications.
We all receive and send emails but with billions of emails sent daily like promotional emails, offer emails, spam emails it has become very difficult to get the target audience to click on the mail and take your desired action.
Email marketing is the process of sending emails to your customers or your prospects. Sending an email might sound easy and you would be thinking it is just writing an email and sending to the prospects and we all can write emails what’s the big deal in it?
Well sending emails and running successful mail campaigns are two different things. So today I’m going to tell you to create successful email marketing campaigns.
How to Create Successful Email Marketing Campaigns?
1. Build a Solid Email List
The first step in creating and running a successful email marketing campaigns is building a solid email list.
No campaign can be successful without a solid email list full of people who are interested in your business and the best way to do so is using popups or signup forms on your site.
This not only helps in building a solid email list but also show that these people are interested in your offerings and might turn into your customers one day.
I know there are many people in the market that sell databases of email addresses but these databases do not contain verified email address and these people might not even open your emails. why?
Because they never signup for receiving emails from you and when it comes to running successful mail campaigns that is something we do not want to happen.
We want people to be interested in our emails, open them, engage with them, wait for receiving them again and take a desired action on the mail sent.
2. Know Your Goals
We got a super solid email list and ready to send those emails but before sending those emails the next thing you want to do is know your goals. What is the goal of your email marketing campaigns?
Whether you want to send welcome emails to those who have signed up on your site, want to engage with your subscribers, convert your prospects into your customers or you want to segment your subscribers.
We must be clear what our goal is and what we want to achieve through sending emails this will guide your efforts and help you in achieving your goals.
3. Use Segment Targeting
Segment targeting is the process of segmenting your subscribers based upon certain factors like their interest in certain products or services you offer, online behaviour on your site, buying behaviour etc.
By segmenting your audience, you can target them more effectively and increase your engagement with them. This will not only increase your open rates but will also help you achieve your desired goals and your email marketing campaign will be super successful.
4. Write Solid Headline
When it comes to creating successful email marketing campaigns, we cannot ignore the importance of headline of email.
It is the first thing your customer sees and decides whether it is worth his attention or not. Write a headline that grabs receivers’ attention and gives an idea of the content of the email.
Don’t look like spammers we don’t want to look like spammers and get our sent mail to be moved to the spam folder of receiver. Write a headline that grabs the attention of the receiver and make them open your email.
5. Write Engaging Content
The mail got the attention of the receiver and is super excited to know what’s in there for him/her in the email. He/she opens it and gets disappointed.
Email does not have informative and engaging content and lefts reading just a few lines of the email. Content is the core of any marketing campaign. Write engaging content, use images, use CTAs.
By doing this you will be able to grab the attention of your receiver’s and ensure they read the content you have written and taken the desired actions you want them to take.
The actions can be visiting a webpage, view a recently uploaded YouTube video or any other action you want them to take. Keep this in mind you will be one more step closer to creating and running successful email marketing campaigns.
6. Use A/B & Multi-Variant Testing
Next step in creating successful email marketing campaigns is the use of a/b and multi-variant testing.
A/B testing is basically comparing two versions of emails against each other and see which perform better whereas multi-variant testing is modifying certain elements of an email to see which combination of elements perform best.
These two techniques are very helpful and can help you in knowing which combination of elements or which version of your email performs wells with your target audience and get your desired action performed by them.
How often you send emails to your prospects or your customers plays an important role in ensuring the success of your email marketing campaigns.
Only send an email when you are confident that the content is useful and informative don’t bombard your prospects with emails if your content is not informative or useful to your subscribers.
This will not only ensure a high open rate but will also increase the engagement rate of your emails and your mail campaign will be super successful.
8. Honour Opt-Out Request of Your Subscribers.
Another thing you can do to run successful email marketing campaigns is honouring the opt-out request of your subscribers.
Although many famous email service providers automatically do this for their clients if you are not using one of those email service providers do remove those subscribers from your list who have requested to remove them from your email list.
Nobody gives a second look on those emails they don’t want to receive and they simply ignore or move such emails into the spam folder and we don’t want that to happen if your aim is to run successful mail campaigns.
This will improve the quality of your email list and help you target only those prospects or customers that are interested in your business offering.
Sending email is easy and running email campaigns is not to keep these points in mind and your email marketing campaigns will be super successful.
Feel free to write your views in the comment section and let me know if you find this post useful or not?
A digital marketer by profession and a writer from heart. I love to read, learn and write about digital marketing and fitness.