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5 Steps To Set Up Your Own Drip Email Marketing Campaign

Before proceeding onto Drip Email Marketing, we need to be clear with the concept of Lifecycle Emails. “Lifecycle Emails are sending the right emails, to the right people, at the right time.” -Patrick McKenzie. Customer.io, a leading email automation company defines Lifecycle Emails as “sending people emails based on what they do or don’t do.”

Drip Email Marketing is a part of Lifecycle Emails which divides communication into a series of emails and sends them out to your users based on your understanding of how your users can consume it. To put it in simple words, right from the first stage when your users enter and view your website or content, to the final stage of purchase.

The essence of this kind of campaign lies in the fact that unlike your website or regular email marketing, with Drip Email Marketing you send out only a part of all that you want to convey to your users, little by little, in each email that you send them; eventually taking them forward from one stage to the next.

5 Steps to Set Up Your Own Drip Email Marketing Campaign

  1. Define The Start Point-

The first stage of any Drip Email Marketing Campaign is to determine where your subscribers are entering from. Users may enter into your email list from any of the following sources:-

  • Existing Customer Information
  • Website Chat Integration
  • Conferences and Seminars
  • Lead/Subscription Form
  • Etc.

Your initial objective must be simple and easy to define. For example, your objective can be to target all those who have downloaded your most popular e-book rather than trying to get all those to convert who have d0wnloaded any file or whitepaper from your website. Try to be a little specific when you define your start point. Defining the start point will help you determine what kinds of segmentation you require to collect the data as well as choose the right tools to collect the data in the most efficient and cost-effective manner.

2. Attribute-Based Segmentation-

Once we have defined our start point, we then need to compile all our historical data and past records to segment allocate) our subscribers into different baskets based on their interests or activities.

Users may be segmented on any of the following attributes:-

  • Industry
  • Role
  • Company Size
  • Product of Interest
  • Etc.

You will be sending out a different communication to different audience segments. For example, someone watching a video may be more interested in viewing audiovisual content and should be targeted only through webinars as compared to someone who has spent 10 minutes viewing your blog post.

Note: You should be in a position to actually arrange the data you require from your audience, i.e. they should be willing and able to provide you with this information.

3. Identify All Events You Want To Capture-

Events can be decided based on:-

  1. Page Views:- Number of pages viewed or time spent on each page.
  2. Action:- The actions taken by a user. E.g. to download an e-book.
  3. Email Activity:- The response of users to the email communication sent to them. E.g. Open rate, Click through rate.

You can then decide which events you want to track and segment users on.  Based on these events, users would be sent a different communication.

4. Create Workflow-

The most critical part of a Drip Email Marketing campaign is to create workflows. Based on the various segments and trigger points that you have decided, you will now create the workflow. Similar to a content calendar in the case of social media marketing, a workflow will enable you to plan out the communication that will be sent to a user based on the activities that he/she performs.

The workflow can be altered based on changes in the customer lifecycle and ensure that it is in sync with the audience segment.

A typical flowchart for a Food Blog.

5. Write Drip Emails For All Nodes In Your Workflow

Once the workflow is created, in the final stage we will actually design the emails for each of our audience segments. Each audience segment will have a different trigger point which should be clearly communicated through your emailers.

People usually don’t like to be bombarded with irrelevant emails. Make sure you maintain an adequate time gap in between the emails sent to your audience and keep a track of the open rate. The emails should be short and precise, addressing the users in a friendly and personal manner. At each stage, users have certain blocking questions which prevents them from converting. These questions should be promptly addressed in the email, based on their relevancy to the audience.

Conclusion-

Two leading tools used for Drip Email Marketing are:-

  1. Drip:- As the name suggests, Drip is an excellent Email Drip Marketing Tool through which you can easily send abandoned cart messages and customized emails that drive sales and deepen customer relationships. You can easily design comprehensive, custom email campaigns and simplify your sales funnel. A major strength of Drip is that you can create customized workflows (paths that determine what emails will be sent to which user and at what time) based on their attributes. For businesses in the B2B space, Drip is an excellent platform for lead scoring (categorizing users based on their value).

2.Customer.io:- An advantage of using Customer.io is that you can easily implement and do A/B Testing. You can segment people based on their Page Views (viewed a particular page of your website), Events (actions performed by users on your website like spending more than 5 minutes on a webpage) etc. or a combination of several of such activities.

3. MailChimp:- MailChimp is one of the leaders in the section of attribute-based segmentation and helps you to easily manage subscriptions with a user-friendly interface for all our non-techies out there. I would recommend this tool for beginners who are new to the practice of Drip Email Marketing or have little or no technical skills.

I would suggest you go ahead with a trial version of all 3 tools and then decide what suits you the best.

Image Source- Google

3 Top Email Marketing Strategies for E-Commerce Startups

E-commerce businesses are using digital marketing platform to acquire new customers, generate leads, promote new products, and drive conversions. And email continues is one of the most effective and popular marketing channels. Initially designing an email marketing campaign comes across as an exciting and very creative task. But many first-timers often do not get it right at the first time. To help the startup guys, I have created the perfect email marketing strategy guide. Before talking about how the startups can jump into email marketing, do your homework right. You need to keep your game ready for carrying out in your email campaign. The remaining plan goes accordingly. Let’s Check the top 3 Email Marketing strategies for e-commerce startups to build their email campaigns. 

Email Marketing Strategy 1| Know your potential Customers.


The vital strategic point to know is who is your Target Audience and are you clear on that?  What is your target market according to your product? Would you rather concentrate your efforts on to target a broader audience or to a selected group? Finally, these questions should provide guidance and form the basis of the email marketing campaign. Knowing your target audience prevents you to waste resources on audience. Because, this can easily eliminate who are not a good fit for your product. The next step is to generate a list of customers who might actually be interested in what you’re going to say in your emails.

Email Marketing Strategy 2 | Building an Email List


Creating an email list is an art and it gives an edge to the business by collecting emails from the user. A rich and popular content has a higher potential to get liked by the users. In addition, while building the email list, startups should focus on the target audience. Especially relevant audience will only help to boost the business.

  • Using Email– First, create a remarkable email content if you want people to stay subscribed and forward your emails to their contact list. Second, encourage your email subscribers to share and forward your email by including a social sharing button and an email to a friend button. Third, promote an online contest in Twitter, Facebook and include a free giveaway and have the entrants signup using their email addresses. Fourth, Create multiple email subscription types to send more targeted content to specific segments of your marketing personas. Email recipients more likely click through emails that’s targeted at them. Fifth, include a link to your signatures which will lead people to product landing page where users will sign up.
  • Leverage with Social Media Channels– Promote your products and offers in Twitter or LinkedIn and add the Social Sharing button with your post. Use the Facebook business page to promote an offer which requires an email address submission. Most importantly, always add a CTA (Call to Action) button to your landing page that requires an email address for access.
  • Use Your Website– First, link to the product offers that would capture email signups. Consider your websites homepage, blog page, About Us Page and the Contact Us page. Second, When you are creating a content for the guest logins, make sure to add a Call-to-Action as well as a link for readers to subscribe to your product blogs.

Email Marketing Strategy 3 | Choosing a right emailing tool


Choosing a right emailing tool is the first step for success. There are varieties of tooling options available in the market each having some unique features.

MailChimp is the most affordable tool having a great feature. This Provides an insight to what worked well and what went wrong in the email campaign. It is the most widely accepted tool because of its affordability. The platforms also work seamlessly with Hootsuite, Facebook, Twitter, Pinterest and Instagram.

Litmus is one of the most popular and robust tool for tracking and testing email. It supports all operating systems in the mobile world as well as traditional web world.

GetResponse is an user friendly email marketing tool and this offers an excellent return on investment. The price plan will depend on the size of your company and the length of your contact list. 

CakeMail – It is the ideal email marketing tool for the business looking to get the startup customer base. Google has the tool integrated in it providing an added advantage. The tool gives a detailed stat about the ongoing campaigns.

SendingBlue– SendingBlue is perfect for an e-commerce startup. The platform provides user-friendly email design tools. In addition, plenty of backend scope are there for developers to add extra functionality to email campaigns. Especially one of the most useful features of SendinBlue is it allows to synchronize contact lists from most major platforms.

According to a 2014 study by McKinsey and Company, for every dollar you put into email marketing you get back 40X more than you would through Facebook, Instagram, and almost every other marketing channel.

Photo Credits: Google Image

5 Common Questions Every Landing Page Must Address

Before we begin discussing how to build your ideal Landing Page, we need to address what exactly a Landing Page is.

Each page on your website that is used as an ‘entry point’, is called a Landing Page. A user can be directed to your website from any source, be it a Facebook post, a result turned up in Google search or a display add published on a website.

5 Common Questions Every Landing Page Must Address are:-

1. What Is It?-

You have to clearly define your Value Proposition. Value Proposition is defined as an innovation, service, or feature intended to make a company or product attractive to customers.  It should be the most attention-grabbing element on your Landing Page. It has to be crisp, short and loud so that a user that enters onto your website for the first time is exposed to this Value Proposition within the first few seconds and that’s what makes all the impact. A lot of marketers tend to ignore the power of a strong and impactful Value Proposition.

The above Landing Page of a popular marketing automation tool, Customer.io, clearly defines its Value Proposition, ‘Automate Your Product Messaging- Build, Test and Send From One Platform’. A user that visits their website for the first time immediately knows what it is, who is it for, how are they differentiating themselves from others and how it can be beneficial for him/her. They go on to further explain the Product Features, describing their Value Proposition through an infographic, followed by bullet points, keeping it neat and easy to understand.

2. Is It For Me?-

In order to communicate most effectively with your visitors, your Landing Page must contain the language your visitors understand.

A student visiting a University website would want to know about the course curriculum, fee structure, alumni association etc. An entrepreneur visiting an analytical tool website would want to know how that particular tool would help him grow his business.

You should understand your audience portfolio and create Buyer Personas in order to understand the needs, desires and demands of your audience. Your Landing Page should be able to resonate with your viewers.

3. What Does It Cost?-

Cost, in this case, doesn’t always mean Money. Of course, money is one of the costs involved but they extend to much more than money alone. Cost could be in terms of:-

  1. Time- People on the internet enjoy skimming through articles. They scan web pages, not read. You cannot expect them to spend additional time on your website without providing them with an incentive to do so.
  2. Learning New Things- Chances are if you’re reading this post, you like to learn and experiment. But as a rule of thumb, people usually are not the most passionate about learning new things, without knowing how it could benefit them.
  3. Data Import- The cost could be the time and risk involved with taking out your data from an existing system and transferring it to a new one. For example, you would think twice, thrice or maybe even more, before changing your internet service provider just for the simple reason to avoid all the hassle involved in the process.

These are in no way a comprehensive list of all costs involved with all kinds of businesses and industries. The cost, being subjective, would differ from business to business and user to user.

The above image showing a 30 Day Money Back Guarantee, attempts to address the Cost related question a user may have by providing a full refund within 30 days if he/she is not satisfied with the product or service.

4. What Is The Risk?-

In a way, Cost and Risk go hand-in-hand. They are interrelated to the extent that the Cost is a Risk for a user.

As a marketer, we need to address that risk in a way that it mitigates a customer’s concern in using or buying your product or service.

A popular and effective way to do that is to include User Testimonials, which are basically reviews and endorsements of customers who have used your product/service in the past and were satisfied with it. It shows a visitor that there are people like them who are using it and people who they trust (thought leaders) that are recommending a particular product/ service. The more the visitor is able to relate to the testimonials, the less risky he/she would feel in going ahead and taking the next step.

For instance, an entrepreneur would be more convinced in seeing the testimonial of a fellow entrepreneur in the same industry that he operates in.

The above screenshot is an apt illustration of customer testimonials by Elegant Themes, an easy-to-use website builder, that displays its customer testimonials along with their profile picture, narrating a short story about how the services they offer helped their customers build a website in few simple steps, without needing any technical know-how. Testimonials help establish credibility and trust and are able to connect with a user on a personal level.

5. What’s The Next Step?-

The final and most important aspect of a Landing Page is to move a user from one step to the next. The next step should be based on the readiness of a user instead of asking him/her to directly make a purchase.

For instance, a visitor who first visits your page for the first time should be persuaded to sign up for a free trial of your product. Only on expiry of that free trial should they be sent content which persuades them to make a purchase as they are now more mature and groomed towards you and your product and trust you as a brand.

If a visitor who has visited your website for the first time, having no knowledge about the service you provide, is given a link to make a purchase using his/her credit card, there is an extremely likely chance that he/she would simply log off your website without taking another look at your value proposition.

The user should be shown the relevant Call to Action based on his/her readiness in the flow originating from trial or subscription to a blog, to final purchase and repurchase.  “Nobody likes to be sold to, but everybody likes to buy” -Anonymous

Conclusion-

Though each Landing Page differs in various aspects in terms of its objectives and end goals, any marketer interested in obtaining a higher rate of customers moving through the Marketing Funnel must consider primarily these 5 questions while designing his/her Landing Page.

To learn more about Inbound Marketing and how to best leverage your Landing Page check  ‘What Is Inbound Marketing And Why It Is Essential For Every Marketer To Implement’.

 

Source:- Google, Customer.io

Facebook Vs Instagram which is best for marketing brands

                                     

Best place to do Marketing on Social Media

  • Instagram for better engagement: As compare to Facebook, Instagram has better engagement. The number of people post pictures and videos more than Facebook. In a data it was revealed that Instagram attracts more likes and comments per post than Facebook. This was especially true for small brands, and those food, fashion, travels. This shows the engagement of people is high on Instagram than on Facebook.

    average likes per post facebook instagram

  • Facebook for higher visibility and reach: When it comes to reach, Facebook has authority over Instagram. It does have only the larger user base, but also it has acceptance across most age groups. So you will have a better chance at boosting visibility using this platform. This is true if you are not targeting a specific age group.
  • Instagram is to target younger audience: Instagram appeal to younger audience. This is a best platform to target younger audience. Many brands who has its customer the younger audience target them on Instagram. A brand Harley Davidson target the younger audience that was only for men between the age group of 18-35 targeted them on Instagram and they targeted 1.4 million men in this age group in just three weeks.

  • Facebook for distributing information: It is a best place to distribute information than Instagram. You have limits on Instagram. Facebook gives you freedom to share unlimited links to your blogs and products pages. So if your objective is to promote your blog and distribute informational posts, it would be better option than Instagram.

Conclusion:- Choosing the right platform depends on what you are looking for. You have to look upon your goals and what you want to achieve from this campaign. Benefits of both the social media, Facebook and Instagram is highly subjective in nature. Different business and different audience means that what work better for you may not work well for another business. Different business have different target audience so they should choose their social media platform where they find their customers active. According to me, the best place for marketers to market their brand is Instagram because their you will find the huge audience to target. You can easily promote your business and engage with the audience.

Five tips to improve Landing Page experience

Five tips to improve landing page experience

Introduction

when it comes to making that ad seen super effective, its not all about whats in the ad itself… let’s not forget about your landing page experience! landing page experience is adword’s measure of how well your website gives people who click your ads exactly what they’re looking for quickly and effortlessly.

you certainly don’t want a highly relevant well-crafted ad that ends up taking a user off to a product or service they weren’t looking for ! the experience users have after they click on your ad and visit your landing page URL is just as important. It affects your ad Rank.Your cost per click(CPC) and your position in the ad auction. a poor experience may even result in your ads showing less often or not at all! let’s work to avoid all that to do so, keep these five tips in mind.

1. Offer relevant, useful and original content:

  • Strive to offer features or content that are unique to your site.
  • make your landing page directly relevant to your ad text and keyword:
    • Be Specific: when the user wants a particular thing. if some one clicks on an ad for a sports car, they shouldn’t wind up on a general “all car models” and makes page.
    • Be general: when the user wants options if someone’s looking to compare digital cameras, they probably don’t want to land on a specific model’s page.

2. Promote transparency and foster trustworthiness of your site:

  • openly share information about your business and clearly state what your business does.
  • explain your products or services before asking visitors to fill out forms.
  • make it easy for visitors to find your contact information.
  • if you request personal information from of customers, make it clear why you’re asking for it and what you’ll do with it.
  • distinguish sponsored links, like ads, from the rest of your website’s content.

3. Make mobile and computer navigation easy:

  • Organize and design your page well, so people don’t have to hunt around for information.
  • Make it quick and easy for people to order the product mentioned i your ad.
  • Avoid pop-ups or other features that interfere with their navigation of your site.
  • help customers find what they’re looking for by prioritizing above-the-fold content.

4. Be fast (decrease your page loading time):

make sure your landing page loads quickly once someone clicks on your ad, whether on a computer or mobile device.

5. Make your site (even more) mobile-friendly:

see how your site scores on mobile-friendliness and speed and find out how to improve it.

How Apple created and captured marketing through Social Media

Apple is a American Multinational Technology Company that designs, develops and sells consumer electronic, computer softwares and online services. Apple’s first slogan, “Byte into an Apple” and the slogan “Think Different” was used in advertising campaigns. 

Apple created and captured market through Social Media:

Apple used seven market strategies to capture the market those are:

  1. Rethink the need of Advertisement: It is necessary to invest more on ads by google ans facebook when you want to increse your sales revenue. But apple doesn’t think that way, they have completely diffrent strategies:                                                                                                                                                             a. product placement through celebreties and in popular show.                                                                   b. the buzz created by positive reviews in media.                                                               Apple another strategy was to give free trails to the customers. They give free trails in exchange of positive testimonials.
  2. Avoid Price wars by Emphasing your Unique Value Propostion: Apple focuses on their UVP (unique value proposition), which is beautiful design that works right out of the box with ever-smaller packaging. It’s a marketing strategy that gets juice throughout social media and is very much a competitive advantage for Apple and its market share.How can Apple keep its fans with a pricing strategy so much higher than the competition?It’s because Apple doesn’t view PCs as competition. Where others focus on a single killer feature through a variety of content marketing, Apple focuses on the entire product, and it shows. Apple doesn’t focuses on price rather you are ready to pay something more tahn paying more in the other brand product.
  3. Keep your marketing and product simple: Apple understands that technology consumers often get overwhelmed. Overwhelm can create a confusion in a marketing mix. Apple helps reduce that consumer confusion by simplifying their web and sales copy. They completely eschew jargon or industry terms. Instead, they use simple, direct words and they continually stress the benefits that consumers absolutely need and will be thrilled by. This is part of their brilliance in content marketing; high tech without high tech terms.This approach doesn’t confuse their customers with too much information. As Leonardo da Vinci said, Simplicity is the ultimate sophistication.Apple keeps it simple and their customers love it giving them a loyalty with market share that is unprecedented. Apple ads and marketing strategy doesn’t convey the specifications and features of the product rather than it focuses on how the product is useful and how it can change your living standard. Even the products themselves are kept sleek and minimal, with simple color schemes and clean, uncluttered design. The names are short and easy to remember, including the “app store” that has made third party partners huge successes.
  4. Know your audience and talk to them in their language: Apple mention their product specification and technical details of the product on therir websites. They doesn’t use the terms which the customers cannot understand, in their websites you wil find the words like edge-to-edge glass, retina display and LED backlight. Apple knows its customers and has developed loyalty in the market share. They know their customers and know the language in which they have to talk to their customers and make them comfortable instead of confusing them.
  5. Design a better customer experience: When a Apple customer buy a product they upload video in which they unwrap their new apple product which is called unboxing. Apple has created a customer experience that goes far beyond the actual purchase in a retail store. They no longer even need to be in charge of a huge part of their content marketing since their target market is doing it for them.
  6. Aim to your prospects’ Emotions: Emotional connections are the key to successful marketing strategies. It’s what makes certain stories, videos, and memes go viral. Think back to the first ads for the iPad, after its buzzy launch in 2010 and how simple their content marketing was.Remember those images of people relaxing in the living room with the strange new gadget? They looked happy and comfortable.They weren’t talking about display dimensions or processing power. They were just enjoying their iPads.Those ads, as with all of Apple’s marketing, hit their consumers where they really live – not in the pocketbook but in their hearts.
  7. Build a Community of users or customers: Apple has built one of the most hardcore fan bases for any brand, anywhere in the world. Apple has created a brand personality and culture that’s cool, fun, and friendly — the opposite of some of its competitors. Apple’s marketing strategies include making customers want to belong to that community. Their market share shows just how successful they have been. The first and most critical step to take in building a strong, vibrant and engaged community of users is to get crystal-clear on your brand values and personality. You have to create a vivid and accurate picture of your brand in your own mind first — your brand’s core message, its deeply-held values, its personality and what it stands for above all else.Then, your next step is to make sure that your pages, marketing copy and content all express those values and that personality. Every aspect of your website should be consistent with those words you chose to describe your brand, from graphics to fonts to color scheme.Last, but not least, show your readers and users you value them, as well as their opinionsLet them know that you’re deeply interested in them with your content.

    How can you do this effectively on the web? You can try any or all of the following tips to start with:

    •  Ask open-ended questions in your content.
    •  Respond to cooment on your blog posts– carry on a conversation.
    •  Try to initiate conversations with your users/readers on social media.
    •  Create a referral reward program for customers who refer other new customers.
    •  Reach out to customers with email.

    CONCLUSION: Apple as a brand take care about every single things through which they have a hold in the market. Apple on social media that is on twitter and Facebook without any advertisement has  captured the market. Apple joined Instagram where he has posted pictures shot by their product telling about the features of the product.

Apple on Twitter: https://twitter.com/Apple ( 1.5 million)

The twitter page of Apple has no tweet still have so many followers.

Apple on Facebook: https://www.facebook.com/apple/?ref=br_tf

Highlights info row image
10,935,466 people like this
Highlights info row image
11,039,250 people follow this
This is how the facebook page of Apple looks. It has no posts still customers are so loyal to this brand that it has so many who likes and follow this page.
  • 96 posts
  • 3.2m followers

This is the Instagram page of Apple where they shows the shot on their Iphones and they also generate backlinks by tagging the person.

5 Criteria To Select The Ideal Content Distribution Channel For Your Business

With more [distribution] channels, it’s important to have ‘must-have’ content and brands that cut through the clutter. -Thomas O Staggs

Deciding the ideal distribution channel for your business is extremely critical. It can potentially lead to huge profits or losses or can also put your future survival in jeopardy.

In this blog post, we will discuss guidelines on selecting the various channels on which you can aggregate your audience. Some of the most popular options are:-

  1. Social Platforms- Eg. Facebook, Twitter etc.
  2. Email
  3. Forums/Community Sites

You can pick and choose either any one single platform or you could choose multiple channels for the distribution of your content. However, for a small business just starting out into the market with a limited number of resources, I would suggest you stick with one channel, the one most appropriate for you, and then later diversify and expand into different channels.

In this post, for the purpose of easy illustration, we will consider and take into account three different platforms and discuss it’s advantages and limitations so that you can select the ideal content distribution channel for your business:-

  1. Email
  2. Facebook
  3. Twitter

Let’s get right to it then:-

1. Reach-

Which channel will help you to most effectively reach out to the maximum of your target audience?

In terms of an industry benchmark, Email> Facebook> Twitter

Why do I make such a bold statement? Because “there are 3x more email accounts than there are Facebook & Twitter accounts combined.”-Campaign Monitor

“In 2017, global e-mail users amounted to 3.7 billion users” – Statista.com; as compared to “2.07 billion monthly active Facebook users” – Zephoria.com. “As of the third quarter of 2017, the microblogging service [Twitter] averaged 330 million monthly active users.”- Statista.com

Facebook- Think of it this way. You need an email address to sign up for Facebook. Do you need a Facebook profile to create an email address?

Twitter- With respect to the reach of Twitter, it is nowhere near Email or even Facebook for that matter. The only plus point for the consideration of Twitter in this list is due to the presence of thought and opinion leaders on this platform.

But surely email does not get to enjoy all the benefits. The disadvantage of email as a platform is that you will have to begin from scratch, just like a community forum. Social media platforms like Facebook and Twitter almost hand out their users to you on a red carpet, to be used at your disposal.

2. Content Publishing Frequency-

What kind of content publishing frequency do you expect?

Email- If you have selected email as your distribution channel, you simply cannot bombard your audience with 5-7 emails a day. You will experience an unsubscription rate like never seen before. A frequency of once a day is more appropriate to engage your audience.

Facebook-2- 3 updates a day is acceptable by users, provided that your content provides value to them and is not merely monotonous sales ads.

Twitter- Users are more than happy receiving even 1 content unit every three hours.

This is the beauty of each platform. You need to decide what kind of content publishing frequency your business demands and act accordingly.

3. Content Consumption Pattern-

How do you want people to consume your content? How do you want users to engage (take action) with your content?

Facebook- Good multimedia content like photos, graphics, videos etc. are bound to perform better on Facebook than on Email. In fact, Facebook’s algorithm favours those who publish multimedia over textual content.

Email- Images on email will not be visible in the first view and the user would need to click a separate link which would redirect them to a blog post featuring your content. Seems tiresome, doesn’t it?

Now you see that in case of email, inline consumption is not favoured while in the case of social platforms, inline consumption of content is not only favoured but appreciated and encouraged. In fact, social media platforms allow you the option to engage with your audience. Users can easily like, comment and share your content with the click of a button, which could otherwise not be done on Email.

Here is where our beloved social media platforms rank higher than Email.

4. Profiling, Personalization and Targeting-

Segmentation and Targeting is the place where Email emerges victorious once again. Even though Facebook allows you to send targeted messages to a set of users that have liked your page, email is a free platform that you have 100% control over.

It is up to you what kind of data is available to you and what kind of data you can capture.

You can actually send out an automatic welcome email to visitors who have filled out a newsletter subscription form on your website or a reminder email to those who have not visited your website in the last 30 days. The customizability is endless.

Thus, from the Profiling, Personalization and Targeting perspective, Email is a winner here.

5. Channel Stability-

Facebook, Twitter, LinkedIn etc. are all proprietary platforms. They own and control every aspect of the platform and have the authority to choose who gets to view your content and who doesn’t. If you think that is not right (or a violation of your rights), take a look at their comprehensive terms and conditions; which we all supposedly read and accept.

Facebook, for instance, changes its algorithm almost every week.

In the earlier days, a content unit posted on Facebook would reach out to a significant proportion of your likes, if not all. That’s not the case anymore. In a bid to increase paid ads, Facebook has immensely reduced the reach of your post, persuading you into opting for the paid alternative to promote your post to your own likes.

A study from Edgerank Checker found that between February 2012 and March 2014, organic reach for the average Facebook Page dropped from 16% to 6.5%Research from Social@Ogilvy, meanwhile, suggests that for Pages with more than 500,000 Likes, organic reach could be as low as 2%.-Hubspot

As a small business, this would most definitely impact you as not everyone can afford to spend lavishly on every post.

However, in the case of Email as a platform, that’s not a problem. An email sent to your audience would most assuredly reach the inbox of that users. (Spam and Promotion is a different matter entirely. In order to avoid our email going into spam, we need to focus on using the right techniques of sending an email.

Conclusion-

The above 5 criteria are a short list of guidelines that every business must consider before opting into a particular platform for the distribution of your content.

Note that in most cases it’s not necessary to choose one single platform or two for that matter. If relevant, you can opt to go for multiple channels as well.

However, as I have mentioned before, you should focus your energy and resources on a single platform and then subsequently grow out into multiple channels.

Image Source- OptinMonster.com, Google, Business2Community.com,

Top 10 Ways To Make Your Content More Clear And Creative

About

Content is the basic way to describe your product or service. Everything can be great if your content is attractive and easily communicative. We will discuss how our content can be clear and creative. There are so many ways to make it more understandable. So below we will discuss the top 10 ways to make your content more clear and creative: –

Set a clear target

Create a targeted content with the main point. First and the most important is to know about your target audience. Create a content according to your customer preference. There are so many different types of customers which can be categorized. For example, new engaging customers, the old customers who are now not coming to your website and there are many more variations.
The segmentation on the basis of locality is the most common one. As we create the segmented list we have a clear target what type of customers to be taken in mind while creating a particular

Content has an important role
An important role

page. Be clear for whom you are writing your words. This will help you to advertise your various content to different people according to their category.

 

Work on your subject

Work on your subject deeply. What you are trying to say must be first clear to you. Talk about something which is making your time useful. Make the best use of social media. There is so much to know about whatever you are going to write. And social media a free and a vast exploration of it. It will help you with each and every question you come up with while writing content.

Effective language

Make your words clear. The language in which the content should be understandable by the person from whom it is. Use common words but the attractive one. So many variations will lead to a complex content. Which will confuse your customer and the person will probably ignore your content.
Get your whole content to the point. Create a good set up before you actually go to the main page. Connect it with your previous page and also the one which is yet to come.

Build a trust

Be so generous with your content so that it creates a sense of belongingness. People should relate to what they read. An engaging way of writing is the best way to get your customer involve in the subject you are talking about.

Include links to your content

Include different links to your content so that it leads the person to your landing page. I would say create a connection with all your social media platforms. Be it Facebook, Instagram, YouTube on whatever platform you have your page connect each of them together. So that people could make it an easy source to get into your whole story. On whatever platform they go they find the same advertisement on each of them.

Increase the reputation of your content.
Increase the reputation.

 

Clear call to action

Call to action is very important for any business or blog. It can be in the form of lead, sales or web traffic. Create an easy and effective call to action. Also, the page where your call to action will lead them should be understandable. People will not try to make effort to understand what you are trying to say. They want the landing page to be understandable by itself. So, work on your landing page which will make the meaning of your call to action.

Add SEO to your account

Yoast SEO is an option provided by WordPress. It makes your content clearer in its own way. It helps you with the word limit, images. Basically, it improves the way you write any content. It provides you with improvements you should make in your content. It’s a very important tool for writing. It scores you according to your writing so that you could improve your work. It helps you with the systematic order of your words.

Be screen friendly

Now that what to and how to and why to questions of yours and solved. You should look up to the clarity of the content. The images or the videos which have been entered in the content should be of high quality. There should not be any error in those images or videos.
It leads to the bad impact on the ones looking for it. Videos should be clearly visible on each and every device. No two person uses the same devices to read the same content. It can be a laptop and at the same moment, it can be a cell phone or a tablet. So, consider in mind how you can adjust them accordingly.

Keep it short and simple

Understand the time game. A few moments and the content can get unread. It’s a second’s game make it worth. Trim your words, make it short. Don’t expect people to spend their time reading your whole page. That would be the biggest mistake you could do. Only the person will give their time to your page is when your page contains an attracting information. It should attract people. Think like your consumer and make it clear, precise and simple.

Create mini stories

There is pages which is can be made attractive by an easy medium. Sometimes when people start taking interest in your work. You can go for mini-stories for your subject. Give knowledge for free. Sometimes these sorts of things keep engaging customers. They will relate your subject, which can also lead to keeping a good interaction with customers. These small things can make your customers your promoters.

Quality of content is important
Quality of content is important.

 

 

Conclusion

These points are very important while writing the content. Be sure of following them. These can change the page to whole new level. There are so many tools to make your content better, practice each one of them. You will get more variations with your writing. The more you try to improve the more you can interact with people, after all, that’s our main goal. We say less is more. That is what content is, the less and attractive you make it, the more people will get to know about it.

Result Oriented E-Mail List Segmentation using Tools and Software

Email Marketing Segmentation

Introduction

Result Oriented E-Mail List Segmentation using Tools and Software- in this regard, what makes email marketing so powerful, some say that the secret sauce is email list segmentation. email list segmentation is the practice of dividing your email list into groups based on the characteristics. Segmenting email list helps to speak more intelligently and directly with customers, giving them information that they want at the opportune time. Smart marketers use email list segmentation to drastically improve the effectiveness of their email marketing campaigns. Personalized emails deliver higher transaction rates, yet many of brands fail to use them effectively. By understanding the specific characteristics that differentiate each of these groups, you can tailor the content of your email marketing campaigns to each individual segment and significantly increase conversions.

Everyone’s business is different, so the ways that you choose to segment your email list will differ from how someone else segments their list. However, there are a few basics that will help to segment list properly and effectively:

  • Email Segmentation Software: Email Service Provider(ESP) allows to segment email list. There are number of Email Service Providers in the market lets take a look later.
  • Page-Level Targeting: A tool that will allow to create targeted email opting forms for specific website visitors, and then add them to the appropriate email list segments.
  • Lead Magnets: Now we need to create some lead magnets that will allow your website visitors to self-identify as belonging to one of your segments.

 

Email Segmentation Definition

“Email list segmentation is a technique that email marketers use to send highly targeted emails by dividing their list up into smaller groups or segments”.

Email Segmentation Software and Tools

1. EmailOctopus:

  • $0-$42/mo
  • EmailOctopus sends your Mail through Amazon’s simple Email service(SES), saving money without sacrificing deliver-ability.

 

2. MailChimp:

  • $0-$10,000(Free-high Volume Custom Quote)
  • Send Better Email.
  • Its Features and integrations allow you to send marketing emails, automated messages, and targeted campaigns and detailed reports help you keep improving over time.
  • Get insight about your subscribers and keep your contacts in one place with subscriber profiles.
  • Helps you email the right people at the right time.
  • Send automated emails based on customer behavior and preferences.
  • Get started with pre-built Workflows or use our built-in segmentation and targeting options to build custom rules. And get in-depth reporting on how each of your automated series is performing.

3. Aweber:

  • $19-$194(Monthly-Yearly)
  • Easy email marketing tools that allow you to send awesome emails.
  • Time-Saving Autoresponders, Seamless Integrations, Faster Email List Growth, Easy Importing, Industry-Leading Deliver-ability.

4. Intercom:

  • $49 – $500
  • Intercom is one place for your entire business to see and talk to customers.
  • Have live conversations and send targeted messages to website visitors and users of your app.

 

5. ConvertKit:

  • $29+
  • Email marketing for professional bloggers

 

 

 

 

6. Newsletter2Go:

  •  $0-$1200 (Premium)
  • Newsletter2Go’s email marketing software is specifically tailored to online retailers, which is demonstrated by its many integrations for online shops and its unique features such as 1 click product transferal or automatic recipient synchronization.
  • The Newsletter2Go cloud software is Easy to use – thanks to an intuitive editor allowing responsive newsletters to be designed in minutes.
  • Secure – due to 256-Bit SSL encryption and Newsletter2Go’s strong commitment to European data protection laws. Powerful: thanks to white listed servers and numerous certifications, which mean that Newsletter2Go can offer excellent delivery rates!

7. ActiveCampaign:

  • $9-$149 (Basic-Enterprise).
  • Grow your business with email marketing automation, sales automation, marketing automation and automatic follow ups.
  • Send newsletters, design beautiful email campaigns, and keep in touch with your contacts and customers.
  • Automate your marketing channels using personal and behavioral data about your contacts.
  • Get more leads and close deals faster with our refreshing new take on customer relations.

8. Customer.io:

  • $50-$1250 (Bootstrapper-Custom Quote)
  • Customer.io helps you send targeted human messages to your users, by utilizing their unique interactions with your business.
  • Send emails based on what people do (or don’t do). Flexible segmentation, Comprehensive reporting and A-B testing are a sample of our enterprise-class features in every Customer.io account.
  • It track the way people use your app and keep every email you send each person.
  • You can use that history to tailor each person’s experience.
  • Immediately your real-time data is streaming in to Customer.io and triggering actions based on rules you control.

9. Sendbloom:

  •  Custom Quote
  • Make outbound sales feel inbound. Sendbloom is a data-driven sales automation platform that makes it easy to create hyper-targeted email campaigns.
  • Know your Prospect, Tailor your messaging, Nurture Active Campaigns, Track Valuable Metrics, send with Google Gmail.

10. Iterable:

  • Request quote
  • The Right Message,to the Right Device,at the Right Time. Real-time consumer marketing made simple. Send the right message.
  • Select seamlessly between email and mobile push notifications based on what a customer does on your site, your app or in past campaigns.
  • Build sophisticated workflows in minutes without any code. Segments and dynamic lists are completely up-to-date, campaign analytics and reports are instant.

11. SmartMail.io:

  • Request Strategy Quote
  • Triple Your Open & Click Rates. Sell Up To 430% More With Email.
  • We implement and manage life cycle email campaigns for eCommerce companies.
  • Send immediately after user signs up, For new visitors only.
  • Campaign Setup, Email Template Design, Automate and Send, Monitor progress on all key metrics with login access our real time reporting.
  • Our techies handle the entire data integration process so you don’t have to lift a finger.
  • smartmail.io manage all the email sending and deliver-ability with no limits on how many are sent.
  • smartmail.io develop subject line and body copy for every email to ensure optimal performance

12. Send With Us

  • $0-$399/mo
  • Email automation for product teams and developers.
  • A beautiful dashboard to manage all your templates and a simple REST API to automate everything.

13. Zenbership

  • Free
  • Free & open source membership CRM software for online businesses facilitating the acquisition, monetization & retention of members.

14. ExpertSender

  • Custom Quote
  • “Triple Your Open & Click Rates, Sell Up To 430% More With Email We implement and manage lifecycle email campaigns for eCommerce companies.
  • Message content features, Managing effectiveness of email campaigns, Flexible configuration, Mailing list management, Managing subscriber, Advanced subscriber segmentation, Deliverability and authentication, Task automation.

15. Campaign Monitor

  • $9+
  • Campaign Monitor makes it easy for you to create, send, and optimize your email marketing campaigns.
  • Getting started only takes a few minutes.
  • Campaign Monitor offers a powerful email builder to design pixel-perfect, branded emails that look incredible in every inbox, on every device.
  • Campaign Monitor also gives users the functionality to A/B test, use dynamic content, segment their lists and more to make sure your email campaigns deliver results.
  • They also offer email automation and transnational email for marketers so that users can deliver a branded, consistent experience across every customer communication

16. Emma

  • Request
  • Emma’s a web-based service that lets you create, send and track stylish email campaigns and surveys.
  • Every Emma account includes: Unlimited emails to your list of subscribers; A revolutionary editor to drag, drop, edit and style content in seconds; Smart audience segmentation with unlimited groups and fields; Seamless integration with popular CRM, e-commerce, event, survey and social tools Onboarding that sets you up for success; Automated emails for welcomes, birthdays, win-backs and nurture series; Real-time analytics and insights, even when you’re on the go; And, of course, our fantastic, award-winning, super-helpful customer service.

17. Ongage

  • $499-$949 (Gold-Custom Quote)
  • Empowering email marketers to optimize.
  • The vendor-agnostic email marketing platform.
  • The only front end for hire that connects to your email delivery provider, including SMTP relays, ESPs & on-premise MTAs.
  • Optimize deliverability and reduce email marketing costs by working with several email delivery vendors and on-premise MTAs, at the same time.
  • Unique email routing.
  • Multi-view in-depth analytics.

18. Activetrail

  • 9€-99€ (Minimum-Maximum)
  • ActiveTrail is a leading multichannel email marketing platform provider (SaaS).
  • ActiveTrail provides an advanced multichannel platform for authorized email marketing, landing pages, surveys, lead management and more, all built on a multilingual and user-friendly web-based system.

19. Sendy

  • $59 (one time free)
  • Send newsletters, 100x cheaper via Amazon SES

20.Threads.io

  • $0 – $600
  • Easily understand user engagement and trigger behavior-driven communications

21.Nudge Spot

  • $0-$199/mo
  • Proactive Customer Communication Made Simple.
  • Talk to your customers based on what they do (or don’t do).
  • Give a 10x boost to your customer engagement.

22.MadKudu

  • MadKudu helps SaaS companies convert more trials into sales.
  • Results show a 20% increase in conversion rate.
  • MadKudu’s technology automatically mines user behavior data to identify which users are ready to convert, which are stuck and why, in order to trigger smart messages using the marketing tools companies already use.

23. Get Vero

  • $99-$1049/mo
  • Customer engagement made easy. Customers, users, subscribers…they are all people.
  • Vero helps you get to know them.

Email Segmentation Best Practices

1. New Subscribers

Don’t neglect your brand new subscribers by taking their email address and leaving them in the cold. Instead, give them a warm welcome with a welcome email. Simply add an exit-intent popup to convert abandoning website visitors into email subscribers. Then engage with them to convert them into customers, But why stop at just one welcome email? You could even send a series of emails to all new subscribers with the best of your blog content or show your new app users how to take the first step and then the next and the next. Whatever you decide to do with your welcome email or welcome sequence make sure that you are introducing your new subscribers to your best stuff, so you can begin to grow that relationship with them.

2. Preferences

Ask your customers how often they wish to receive your emails, and give them the option to select the type of emails they want to receive. Do they want blog posts updates, discounts, important updates, unsubscribe or all of the above.

3. Interests

Use your data on your subscriber’s interests to curate content that you know they’ll love.

4. Location

Unless people travel across the country or the world to attend your events, you probably don’t want to blast your entire email list every time you have an in-person event in a particular city.Instead, use your subscriber’s location to send targeted emails to let them know about upcoming events in their area.

5. Open Rate

Use information about your subscriber’s open rate to segment subscribers who frequently engage with your emails vs. those who engage less frequently. For example, you could reward your more engaged subscribers by giving them special opportunities.

6. Inactivity

If your subscribers have been inactive for a little while, remind them of the next step that you want them to take.For subscribers who have been inactive for a long period of time – say two months – you may want to send out a targeted email to see if they still want to hear from you, or if they would rather unsubscribe. This way, you keep your list fresh. 

7. Lead Magnet

Segment your subscribers by the specific lead magnet that they opted in for.

8. Lead Magnet Type

Everyone learns in different ways. Some subscribers may prefer to attend your live webinars, others prefer to read your summarized PDF reports.When you segment your subscribers based on the type of lead magnet that they initially opted in for (and any additional types they opted in for later), you can continue to give them the type of content they like best.

9. Opt-in Frequency

Some of your subscribers opt in for one of your lead magnets, while others may opt in for multiple lead magnets. Create a segment of subscribers who opted in for more than one lead magnet, and you’ll know who is most likely to want to hear about any new lead magnets that you have coming out. Then, you can notify that segment about your new lead magnets without pestering your other subscribers.

10. Abandoned Form

How about targeting visitors who started to fill out a form on your website, but never completed it?For example, you may have a web app with a free trial that requires a signup. A certain percentage of your visitors are going to start to sign up and then either change their mind or get distracted. You can recover those signups by sending them an email reminding them to finish the process. Just make sure that the first step in your signup form is to ask visitors to submit their email address.

11. Abandoned Shopping Cart

Shopping cart abandonment is a common issue for eCommerce sites. Thankfully, you can use targeted email marketing to re-engage those shoppers.

12. Didn’t Buy

Perhaps your visitor missed out on an opportunity to buy something altogether. For instance, you may have launched a product for a limited time, and now they’ve missed the window of opportunity to buy.What is the next step for these subscribers? The first thing you may want to do is send them some really valuable free content, to remind them of why they wanted to follow your brand in the first place. Maybe they didn’t buy because they don’t know your brand well enough, or they don’t have enough trust for you yet. Build a stronger relationship with these subscribers, and the next time you have something to offer they will be much more likely to buy.

13. Purchase History

Use your customer’s purchase history to offer cross-sells or up-sells.

14. Amount of Purchase

Segmenting your customers by the amount of their purchase allows you to offer them an appropriate up-sell on the back end. You can also give special treatment to customers with especially large purchase amounts by offering them a free “thank you” gift, or some other bonus that will reinforce in their minds that they made a good decision by buying from you.

15. Type of Purchase

Especially if you offer a lot of different types of products, segmenting your customers by purchase type is a great way to determine what their interests are so you can offer curated products that you know they’ll love.

16. Purchase Frequency

Reward your frequent shoppers with a special coupon just for 3rd time buyers or an invitation to join your loyalty program. On the flip side, you use targeted email marketing to encourage one-time customers to come back for seconds.

17. Buyer Satisfaction Level

When you get a new customer, do you ask them the following loyalty question: “On a scale from 0-10, how likely is it that you would recommend us to a friend or colleague?” You can use their answers to segment your list based on Net Promoter Score(NPS), or those who have a high score between 9-10 (“Promoters”), a medium score between 7-8 (“Passives”) and a low score between 0-6 (“Detractors”).

18. Purchase Cycle

Certain purchases have a cycle: they are seasonal, or they occur at certain times. Knowing where your customers are in their unique purchase cycle can guide your email marketing campaigns. For instance, let’s say you sell diapers, and one pack usually lasts for one month. When the customer is probably starting to run out of diapers (say, 21 days after their purchase), you might send them a friendly reminder email asking them if they’re ready for a new shipment.

19. Stage in Sales Funnel

Each subscriber’s stage in your sales funnel should determine what email they receive next. New subscribers need to be nurtured. Warm leads need to be primed for the sale, and eventually sold. Customers need to be presented with cross sells or up sells. Every stage should have it’s own unique email marketing campaign.

20. Change in Engagement

Sometimes people simply get busy and they stop engaging with your emails like they used to. This can happen no matter what you do. However, if you don’t do anything to re-engage those subscribers, you could lose them forever.

21. Change in Purchase Behavior

Particularly if you offer a monthly subscription or you have a product that needs to be re-purchased on a regular basis, you should check in with customers when they change their purchase behavior. If a customer cancels their subscription, you might want to send them an email to ask them why. Even if you don’t get that customer back, their answer will help you to improve the experience for future customers.

22. Mobile vs. Desktop

49% of email marketers still don’t segment their lists based on device habits. However, the email reading experience is completely different depending on whether you are reading on your mobile phone or your desktop.

23. Type of Email Account

If you want to refine your email design even more, you can segment by the different email clients that your subscribers use. Perhaps an even better use of this segmentation, however, is to interpolate what other services your subscribers have along with their email provider. For instance, HubSpot suggests asking everyone who has a Gmail address to add your blog to their Google Reader.

24. Affiliates

Do you have an affiliate program? Don’t forget about your affiliates! Nurturing that relationship will really pay off, so make sure you have specific email campaigns just for them.

25. Subscribers Who Referred You

Maybe you don’t have an affiliate program, but you do have subscribers who referred you to their friends. These are highly valuable subscribers who should be treated with special care, so give those people a special tag. Once tagged, you can give these evangelist subscribers a special “thank you” gift, an exclusive discount, or VIP access that no one else gets. Let them know how much you appreciate them for spreading the word about your brand, and they will show you undying loyalty.

26. Customers Who Haven’t Left a Review

Your customers can be your best brand advocates but only if they take action by sharing their experience. Customers who haven’t left a review yet can be sent a targeted email with a friendly request to leave a review. 

27. Brick-and-Mortar Customers

If you have both a brick-and-mortar plus an online shop, segment your customers by where they shop. That way, you can provide specific information to your brick-and-mortar customers about in-store only promotions.

28. Customer Lifetime Value

Do you have different customer profiles who are worth more or less over their lifetime as a customer? Be sure to segment those out so that you can really focus in on those customers who are worth the most over the long-term. For example, you might have one segment of consulting customers who hire you to give them advice, and another segment who hires you to provide them with high-end, done-for-you services. The done-for-you customers have a much higher lifetime value, so you may want to give them some special treatment.

29. Website Activity

Monitor your subscriber’s activity on your website so you know exactly what they are looking for.

30. Website Inactivity

You can also use website inactivity to segment your email list and get those users back on task.

31. Web Store Visit History

Use your website visit data to send targeted email campaigns to subscribers who visited your web store or your sales page but didn’t purchase.

32. Buyer Persona

Most businesses have more than one buyer persona. These personas usually have different needs and respond to different copy, so why not send targeted campaigns to each? You can create targeted email lists by separating your subscribers into various buyer personas by looking at what they’ve opted in to, what they’ve clicked on inside your email campaigns, and their behavior on your website. Use that collective info to create segments for each of your customer profiles.

33. Job Title

What does your subscriber do for a living? Are they a designer or an art director? Are they a salesperson or a customer service representative? Each job title has different pain points which can be addressed separately with segmentation.

34. Seniority

When it comes to making the decision to purchase your product or service, your subscriber’s seniority in their company often plays an important role. For example, a busy manager may want to know that your solution is something that they can delegate to their employees. On the other hand, the employee will need to have compelling reasons to give their manager for making the purchase, since their primary motive is to make their manager happy.

35. Skill Level

How skilled is your subscriber at the discipline you are trying to help them with? Are they a complete beginner or fairly proficient? Or are they already advanced, and looking to take their skills to an even higher level? The content you send to your subscribers can vary greatly depending on the skill level of your audience. So knowing what level to speak to them at can be extremely helpful for your campaigns.

36. Birthday

Segmenting by birthday is a nice thing to do for your subscribers, and it makes them feel special. By sending them targeted emails with special offers, or even just a simple “happy birthday” note, you can connect with them on a much more personal level.

37. Weather

Does weather play a role in your subscriber’s behavior? Use what you know about the weather in their area to entice them to take the action you want

38. Psychographics

What can you deduce about your subscriber’s psychographics from your data? Psychographics are traits like personality, values, opinions, attitudes, interests, and lifestyles. If you know what makes your subscribers “tick”, targeting emails to them will be so much easier and more effective. You can collect your data from lead magnets downloaded to clicks and website activity to “profile” your subscribers by psychographics and send them targeted emails that focus on just what they need from you.

39. Event Attendance

Use your data on who attended your events to send segmented emails. For example, you could keep track of people who attended your webinar vs. those who registered but never showed up Or you could have a segment of subscribers who attended your in-person event so you can send them photos from the event and notify them about the next one you have coming up.

40. Business Industry

If you collect industry information about your subscribers, you can tailor your email content so it is highly relevant to them. Perhaps you have written a blog post about how to market your business. When promoting that blog post to your email list, you could send one email to your real estate subscribers that explains how this blog post will help them get more clients. You could send another email to your restaurant owners that explains how your blog post will help them get more customers through the door, and so on.

41. Business Type

If your subscribers have their own business, you can segment by the type of business they own. Are they an eCommerce or a brick and mortar? Are they a franchise or a non-profit? Are they an enterprise or a small business?Each business type has it’s own unique needs that you can specifically address by segmenting.

42. Survey Respondents

If you sent out a survey, send something special to those who participated. They will be glad to know that you respect and appreciate the time they took out of their day to help you out!

43. Membership Expiration

Is your subscriber’s free trial about to expire? How about their membership that’s almost up? Let them know that it’s time to upgrade or renew.

44. Webinar Attendance

Segment subscribers who registered for a webinar by whether or not they attended. That way, you can re-engage those who didn’t attend with an opportunity to register for the encore Or you can simply give them a brief summary of what they missed. You can also segment your webinar attendees by how long they stayed on the call. Those who stay for the entire presentation might get a special bonus download, whereas those who drop off early might receive a survey about why they had to go or what caused them to lose interest.

45. VIPs

Reward the top 1% of your email list in terms of engagement and purchase activity with something exclusive, just for them.

46. Gender

If you have different offerings for men and women, go ahead and segment your subscribers by gender. Adidas sends out two completely different email campaigns. You’ll get one or the other depending on whether you’re male or female.

47. Age

Sometimes segmenting by your subscriber’s age can be important in relating to them better. 

48. Income

Segmenting your subscribers by income can be helpful. For instance, some subscribers need different information depending on their current income. If your subscribers are small business owners, one segment may want to learn from you about how to grow their 5-figure business to 6-figures. Another segment might want to know how to scale from 6-figures to 7-figures. Yet another segment may just want to know how to make their first 2K month.

49. Level of Education

In some cases, it may make sense to segment based on level of education.For example, if you are an educational institute, you may need to send different content and promotions to subscribers who’s highest level of education is a High School diploma, versus those who have earned their Bachelor’s degree and are looking to get their Master’s.

50. Employment

If you are a career coach or a recruiter, you may need to segment based on employment. Your groups might look something like this: 1) subscribers who want to change careers, 2) subscribers who are unemployed and looking for employment, 3) subscribers who simply want to “climb the corporate ladder”.

5 TIPS TO IMPROVE YOUR EMAIL LIST SEGMENTATION

Isn’t the whole point of strategizing email campaigns is that the company provides relevant content to their email recipients? Yet, this simple process sounds so daunting that we spend hours marking strategies, setting up marketing tools, trying to get access to futile customer data and what not; when all you have to do is swear by one simple strategy that can help you tremendously without creating havoc and panic.

Email list segmentation is all about breaking an email list into multiple groups in order to target different audiences with a  tailored unique messages with the help of a marketing campaign. According to certain reports, marketers have found a 760% increase in email revenue everytime they apply segmented campaigns. This is actually an ideal scenario- The more relevant the message, the more likely your subscriber/ consumer is to act on it.

Segmenting your communication is the best strategy marketers can adopt if they wish to improve their email marketing campaign by leaps and bounds. With proper analytics, user data and relevant information, marketers can segment their list in simple ways like gender, geolocation, past purchase, consumer preferences, Industry, interests and so much more! This not only personalizes your customer’s experience but also motivates the right call to action.

Let’s look at a few simple ways through which we can slice our email list into valuable segments based on what we know about each user and in return boost engagement and increase conversion–

  • Geographic Area-

One of the most popular and helpful methods of segmenting an email is by the user’s geographical location. This method allows you to engage with customers who not only have the ability to relate to your business but also helps you deduce what your customer might be exactly interested in.This only works best when you are in the vicinity close to the consumer.  Avoid marketing to a territory that your organization doesn’t even have a presence in yet.

A tip – utilize the geographic location by localizing subject line with an address of your local presence in the email. This creates value for the customer.

  • Past Purchases

Segmenting your customers on the basis of their past purchase pattern optimises your targeting. If a particular set of your target consumer has purchased from you before, understand the kind of products they bought, the category of the product, when they made the purchase, the need for it and so on. By studying this behavior and utilizing the gathered information you can send them emails that not only cater to their interests but also use it as an opportunity to sell complementary products that could go well with their past purchase.

  • Education Level –

There are two ways to deal with this. Either segment your list on the basis of the educational qualification that they hold or on the basis of the information they have on your brand/product. Marketers generally get confused and mix up this criterion leading to disastrous results. The educational qualification helps you decide what level of messaging can the audience understand and apply; whereas when it comes to the amount of education they have on your brand it helps you to know how persistent you have to be in order to move them closer to your desired call of action.

  • Content Type

Many a time marketers have to segment a unique list catering to the content type.This means that the leads or contacts are far more interested in certain content topics than others. Another interesting way to look at it is also the format that you deliver your content in.  Some like blogs, some like posts, some like videos and some are only interested in graphics. Just be more certain and less confident in knowing what segments of your list prefers to consume content in what format and deliver it to them via their preferred format. Take a look at what content gets people clicking, and segment your list based on that.

  • Inactive Customers –

There is a critical segment list that caters to abandoned and inactive customers. This is the segment that forms the space for improvement. You need to pique their interest and try and recover some of these abandoners back into your sales fold.  Figure out ways to re-establish contact and attempt to re-connect with them. Send them a survey form asking for insights to better your messaging, or send them an email that connects emotionally, like “We miss you!” or “Hey, It’s been a long time.” Tip – Cut through the noise by targeting this audience based on their real interests.

Every time a marketer selects a group from its email database, it’s applying email marketing segmentation and therefore they understand best, the complexity and gravity of email list segmentation. Owing to its intriguing pros any marketer can propitiously take an email marketing campaign to the next level, e.g.  -a segmentation by subscriber activity can help them identify and send direct messages to loyal subscribers and a followup campaign, on the other hand, can be directed towards not so engaged subscribers. If they can get their segments right and users end up receiving relevant emails packed with information that they actually want, unsubscribing rates will drastically fall down. It is simple, the more value you give to your subscribers, the more responsive they’ll become. Furthermore, personalization of messages leads to appropriate conversions, more purchases, and of course happier long-term clients which is a sign of having a positive impact on the engagement of their users. Because when you understand the reason why they joined your email marketing list in the first place and cater to that your job is half done.

Yet, every month email marketers have to deal with a new email-killing product that hampers their communication from reaching the targeted consumers in ways that best connect with them.to beat this, they just have to be confident enough to use mail segmentation in a way that is right for them.

Therefore, email marketing segmentation is about more than just converting; it’s about understanding your audience better and learning how to better serve them in the process.