Digital Marketing Blog

Digital Marketing Case Studies, WhyTos, HowTos, Interviews, News, Events, Jobs and more...

LinkedIn VS Facebook- From A Marketer’s Perspective

With the increasing number of social media platforms, as a marketer, we need to make a crucial choice of focusing our social media efforts on a limited number of platforms. This decision is vital to the existence of a brand and can make or break it as well.

In this blog post, we will discuss the difference between LinkedIn and Facebook and which platform will best help you achieve your goals and objectives.

A brief introduction of our two contestants for today:-

Facebook– People tend to spend more time on Facebook than on LinkedIn for the simple reason that it is perceived as a more ‘fun’ platform where friends are able to get together and share their thoughts and opinions over a casual post like a meme or joke. Facebook is clearly in the quantity win with over 2.07 billion monthly active users.

LinkedIn– LinkedIn, however, is a more serious platform where users log in for a specific purpose, be it recruitment, job hunting, connecting with colleagues or sharing their professional expertise on specific industry related topics. LinkedIn is far behind Facebook when it comes to the numbers game, with around 467 million members.

1. Audience Profile

Facebook– General consumers. Facebook is primarily a platform where friends and family get together to de-stress or connect with known persons. Marketers on Facebook need to keep their audience interests in mind, keeping the tone light and friendly. Create content which your audience would like to consume.

LinkedIn– Companies/organizations/businesses. LinkedIn allows users to create a professional, job-oriented profile, offering a variety of ways for a marketer to target based on seniority, job function, industry and more. Marketers on LinkedIn should keep the tone serious and professional, industry-specific and to the point. LinkedIn is primarily used by B2B businesses to connect with users in the same industry segment.

2. Analytics-

Facebook- Facebook provides real-time, built-in reports consisting data of the type of audience, their country of origin, and others ranging from likes, reach, visits, posts, people, events, videos, messages to a lot more. This data is very useful to a marketer as their job hardly ends after an advertising campaign is created. They constantly need to optimize it to achieve the best results at the lowest cost.

LinkedIn- LinkedIn does not provide extensive insights on page performance limiting to updates, interactions, clicks, impressions, reach, followers and visitors. This makes it difficult for a marketer to analyze and extract data on the performance of a LinkedIn campaign. 

3. Cost-

Facebook- Facebook gives the option to adjust how much you’re willing to pay per day (starting at Rs.40 per day), which corresponds to the number of users you reach out to. Overall, Facebook is a much cheaper option, with the average CPC of Rs. 5, being the lowest across all social media platforms. As a marketer, a lower cost is of vital importance in determining the success of an advertising campaign  

LinkedIn- LinkedIn offers a specific way to reach an audience but the cost is higher than Facebook’s. LinkedIn is said to be one of the most expensive advertising platforms in terms of average CPC of Rs.150. The minimum amount that LinkedIn will generally require you to allot for your CPC and CPM bids is Rs.100 (for either). And the minimum budget generally allotted by LinkedIn for your daily budget is Rs.500. The huge difference in cost from that of Facebook, shy away many marketers, making LinkedIn a secondary consideration. That being said, there a number of successfully launched campaigns on LinkedIn as well,  like the Volkswagen Campaign, where the results were far greater than the initial cost.

4. Branding-

Facebook- On Facebook there is a strong distinction between a user’s personal profile and a brand’s page. The content posted on a personal profile and a company’s page is completely different and unrelated. A marketer must build his company’s brand and his personal brand separately and simultaneously.

LinkedIn- On LinkedIn there is no distinction between personal and professional branding as it seamlessly integrates with each other in the form of a common profile. Through a user’s profile, it enables the audience to connect with the brand. Vice-versa if a brand posts valuable content then the employees of the brand are known as well. A marketer needs to be able to sell himself as well as his company through the use of one single profile.

5. Thought Leadership-

Facebook- Facebook is not a platform where users generally express their professional opinion but rather a light and casual conversation amongst friends. Marketers cannot hope to get their audience to pour out their expertise and insights into their industry or job.

LinkedIn- LinkedIn is the primary platform where users come together to influence others through their professional opinions. The most common place of thought leaders is LinkedIn groups where experts speak about their opinions with respect to a specific industry.

6. Marketing Objectives-

Facebook- As a marketer, Facebook provides a number of opportunities to achieve objectives such as Awareness, Consideration and Conversion but is more suitable for Direct Sales and Traffic. The level and detail of targeting on Facebook is world’s apart that of all other social media platforms, making it ideal for marketers to grow their brand.

LinkedIn- As a marketer, LinkedIn cannot be used to directly sell to your industrial buyers as users on LinkedIn login for their own personal and professional development rather than to outright buy a product or service. It will lead to a very low conversion rate and more often than not, a poor brand image.


The controversy of which platform is better for marketing has been chewed over and over in the last years by marketers, entrepreneurs and bloggers.

Lately, Facebook is focusing on improving their paid marketing campaigns and continue to develop new and innovative features appealing to B2B companies and marketers alike, in a strive to reach above LinkedIn in the B2B space.

Having a deep understanding of who you are marketing to (your buyer personas) and how they use these platforms at each stage of the buyer’s journey, will enable you to become more customer-centric in your marketing.

Instead of focusing on which platform is better for your marketing strategy, simply being aware of how and when to use each on the potential journey your prospects go through before they decide to buy from you can make a dramatic shift in your marketing strategy.


Image Source- Hootsuite, Pear Analytics, Pinterest, Social Media Examiner.

5 Social Media Branding Strategies To Follow In 2018

Social Media Branding Strategies To Follow In 2018

Every company in today’s competitive world is after creating a long and everlasting impact on their customers. Every time we step out to shell out some bucks we look for a brand. We don’t like to compromise a brand for money. So, we can see how a proper branding of a product is so valuable for continuous growth of our business. Businesses are trying to figure out their target audiences and best fit products or services for their target audiences through various social media channels like Facebook, Twitter, Instagram etc. Until 2017, in social media marketing, platforms like Facebook, Twitter, LinkedIn, Instagram, WordPress, Tumblr played a major role in branding. There are few social media branding strategies needed in 2018 and brands should keep an eye on these while preparing marketing strategies.

Strategy 1 | Embracing Virtual Reality and Augmented Reality

Imagine a user experience where shoppers can try your products and make a buying decision without walking into the store. Have you experienced Lens kart’s augmented and virtual reality on their product landing page? Yes, they use both strategies to help users decide on their purchase by providing them a live experience about the product. In short, Virtual reality uses a 360- degree product view to move you from your current environment to a virtual world. On the other hand, Augmented reality adds digital insights to transform the current environment. Therefore, virtual reality replaces your sight, augmented reality enhances it. So, let’s look at some key facts which will help us decide to embrace these technologies.

  • 25% of the brands will embrace AR to enhance their end-user experience and it will record more spending starting from 2018 to 2022.
  • In 2017 end, 37% of world’s population is active on social media. In 2018, most of the giants and mid-level brands are going to incorporate AR to stay ahead in the market.
  • AR & VR users will hit 200 million by 2018 and 65% of the online customers will make a purchasing decision on the product landing page. AR advertising spending would be on the higher side than VR. Businesses, marketers should bet big on using AR on social media platforms like Facebook, Twitter, and blogs.

Strategy 2 | Embracing Investment In Influencer Marketing

Social Media is all about influencing and attracting your customers towards your brand. Furthermore, businesses focus on influential people to influence potential buyers and influencer marketing is proven to be the best way of marketing in social media in 2017. It will continue to be a focus of smart marketers from the beginning of 2018.

Also, let’s find out who all are our mega, macro and micro influencers in social media. Mega influencers are the celebrities in social media and they have typically more than a million followers. Macro influencers are typically business professionals or famous product specialist or freelancers. They typically have approximately ten thousand to a million followers. And, micro influencer category has 500- 1000 followers because they are mini-celebrities in their own circle. Working with micro influencers can provide best results if the business is following a long- tail strategy. So, let’s dig down to the facts of influencer marketing and why it could be useful for marketers.

  • Influencer marketing delivers 11 times more ROI than traditional digital marketing. The need for Marketer interest in Influencer marketing increased 90x from 2013 to 2016. This has been drastically doubled in first nine months of 2017 and the same is excepted in 2018.
  • People follow and highly seek for influencers in social media platforms like Twitter, LinkedIn, Instagram and Facebook. To attract customers and promote products or services, most of the businesses decide to include influencers having thousands of followers. In return, the high demand Social media personalities increase the value of services.
  • Video content would be the biggest platform for influencer marketing in 2018 with a presence in social media. A report shows that videos are twice as effective to lead generation or drive sales as normal text-based contents.
  • 49% people depend on the influencers engagement on their purchase decisions.
  • Twitter users reported 5.2 times increase in purchasing decisions made when they are exposed to influencer contents.

Strategy 3 | Focus On Gen Z

According to a recent study conducted by Goldman Sachs, Gen Z is more valuable to any business. Did you know that from a span of 2018 to 2020, Gen Z will account for 40% of all consumers? The oldest Gen Z’s are avg. 22-year-old and businesses are planning to move their marketing strategy based on Gen Z’s need. 2018 will experience a big bet investment made in Snapchat or Instagram which are loved by Gen Z’s.

Gen Z’s represent a buying power of $44 billion and influence an additional $600 billion of family spending. This includes over 70% of family food choices and 80%- 90% of the items are purchased for them. Marketers need to make the video content more engaging and especially relevant, Gen z’s have an 8- second filter for any digital content. According to the research report, 9 out of 10 Gen Z’s watch YouTube daily, 70% prefer streaming over broadcast or cable TV.

Strategy 4 |Increasing Brand Participation In messaging Platforms

While approx. 2.5 billion people use various messaging platforms and yet, brands focus on connecting with consumers on social networks. It is high time that brands should focus on messaging platforms which comes handy for customers to use and communicate. It is likely that brands will invest more in 2018 in time and money to connect with consumers in messengers. Technologies like artificial intelligence, voice assistants, and chatbots will enable brands to offer personalized shopping experiences on messaging platforms like WhatsApp, messenger etc.

Strategy 5 | Invest In Popular Social Media Platforms Of 2017

Don’t you think this can be a great strategy to embrace the familiar social media platforms and make more investments to enhance them? Therefore, few points will help marketers take appropriate decisions.

  • There must be an increasing popularity of Instagram stories. Over 200 million people use Instagram stories each month, which is over 50 million more who use snap chat. As a result, half of the Instagram users will use stories at the end of 2018 and brands must take time to master their stories.
  • Expansion of live streaming is going to be a great way to capture the attention of the followers in social media. 2018 would be a booming year for more and more brands to introduce live streaming to their customers to enhance customer experience.
  • Twitter branding strategy needs rethinking. Twitter has failed to grow followers significantly in 2017, therefore, Twitter leadership will aim to rethink on the platform which includes revamping the Twitter advertising options.
  • Marketers need attention in the recent Facebook business strategy. Facebook is coming up with a new technology called “Spaces” which is designed to allow friends and followers to connect in Virtual Reality. Facebook will be the first successful VR social media platform for marketing.

In conclusion, marketers should be clear about the objective, target audience, a clearly defined outline to measure KPIs and last but not the least, make sure your goals are SMART (Specific, Measurable, Agreed-upon, Realistic and Time-Based).

Top 4 Tips To Improve Organic Farming Through Digital Marketing

How the Thought Process Started?

Just a few days ago I had come across a article in Times of India on “Marathwada women’s organic farms sow new seeds” it was basically about hardships and difficulties faced by a woman named Shrimati Mangal Waghmare from Marathwada Maharashtra who earns about 25k INR a month selling organic produce grown on her farm and what led to her in taking such a huge step.

Which comes to my next point on why not give Smt Mangal a good Digital Education on how she can find a larger customer base who is in need of pesticide-free good organic vegetables. We are living in a India were farmers due lack of adequate support, lesser profit margin and Debt ridden are committing suicides. This should not continue further as Agriculture is the Backbone of our nation, it has proven time and over again. Just a small fact to justify the above statement:

India accounts for 7.68 percent of total global agricultural output. GDP of Industry sector is $495.62 billion and world rank is 12.

Contribution of Agriculture sector in Indian economy is much higher than world’s average (6.1%).

So Organic Farming in India is still in its infant stage due to low awareness at the producer level on the difference between conventional farming and organic farming. At the consumer level there is confusion between natural and organic products and limited understanding of the health benefits of organic food products.

What is Organic Farming???

Organic farming is a method of crop and livestock production that involves not to use pesticides, fertilizers, genetically modified organisms, antibiotics and growth hormones. The principal goal of organic production is to develop enterprises that are sustainable and harmonious with the environment.

Top 4 Tips to increase organic farming through Digital Marketing

Tip 1: Educate the Organic farmers on Digital Marketing tools/ Benefits

This is the basic initiative that any private or government organization can take as to educate farmers to the benefits they can get through the internet by using Digital Marketing. The cost effectiveness they can gain through Digital Marketing as it is a Low Cost Marketing. Here is where the govt has to play a major role by giving free/low cost internet access/basic smartphone to the registered organic farmers under various govt initiated schemes like Pradhan Mantri Fasal Bima Yojana/ Paramparagat Krishi Vikas Yojana/ NABARD etc.

Tip 2: To have all the schemes/services UNDER 1 UMBRELLA

There should be a one-point of source for the farmers to access like a mobile app (Ecommerce Platform) wherein he/she can get information of various schemes and products available like organic seeds, fertilizers for better soil fertility, search for distributors/wholesalers, current pricing index for better profit margin, tracking Delivery status, weather forecast linking with weather stations, create a discussion forum for sending queries and suggestions. The Government here must rope in agricultural scientists and international research institutions. The App should majorly be in Hindi/English and customized to various regional languages as well for better usage and traffic.

Tip 3: Using “The Right Keywords and Phrases”

By using the right keywords and phrases through Digital Marketing Tool SEM, SEO the organic farmer can tap the right set of customers directly without involving any middlemen who mostly eat away most of the profits and can be a successful technique by targeting the right audience. Again this can only be done through proper Digital education and knowledge or through hiring a Digital Marketer to do the needful.

Some of the “Keywords or Phrases” which can be used:

Organic Fruits and Vegetables

Pesticide-free Fruits and Vegetables

100% Natural and Healthy

Tip 4: Not to Focus only on Rural Areas

The focus should be to have more Organic farmers from all parts of the country like Tier1, Tier 2 Cities, Towns and even Urban areas where there lots of farmers and housewives who are interested and keen in doing the same (house terrace gardening). If the Target audience are Housewives the strategy can be positioned to promote Women Empowerment and creating a campaign like “Createyourownfood” this can be done through creating a Facebook page whereby adding value to the the content by posting pictures, videos on tips to improve organic farming, availability of organic seeds, articles on organic farming through personal experiences. The outcome will be more engagement of women in Organic farming through Facebook, as there more number of women users on Facebook. The same can be done through twitter and Instagram for eg #createyourownfood. Video Marketing is another unexplored and upcoming Digital Marketing tool wherein a Farmer can upload his current Organic Produce on any social media platform thereby creating and engagement, awareness, reach and Demand.

The Ultimate Goal

Through Integration of Digital Marketing and Organic farming these 3 important Goals/Objectives can be achieved


Using Digital Marketing Tools an Organic Farmer can easily have a better Reach and Accessibility to his/her potential customers, thereby increasing the production Organic produce with the desired Demands from the Market.


In all the aspects Digital Marketing if used wisely is economical for a farmer as he can utilize those profits for the Research and Development in Organic Farming. As Digital marketing tools are cost effective makes the farmer directly in contact with the consumer/retailer.


Organic Farming if helped by Digital Marketing can have a acceleration in production of Organic produce, better reach to the relevant consumers, more number of Digital users in Rural Market using Digital Tools/Medium.

A Few Laudable Outcomes

Today, Sikkim is an organic state with 75,000 ha of land under organic cultivation based on an initiative that started in 2003.

Meghalaya aims to convert 200,000 ha under organic farming by 2020.

Kerala has more than 100,000 farmers practising organic farming and 10 cooperatives promoting the sector. The Centre’s announcement for allocation of 1 billion for organic market development and 3 billion for the participatory guarantee scheme is commendable.


Organic Farming can be Boon for a few like Smt. Mangal Waghmare from Marathwada but if implemented wisely through a low cost medium like Digital Marketing it can be a boon for many and further Contributing to the Agriculture sector for Indian economy’s Growth Story.

6 Mistakes That Can Kill Your Email Marketing Campaign

Email marketing is the key to promotion and notifies the user. Marketers use to compute leads and get subscribers to opt-in or open emails. Most of the time problem converting the readers into a valued customer. Yeah, The email conversion rate. In this article, you will learn 6 mistakes marketers and bloggers do to kill their email marketing conversion. And how you can correct them.

The common problem has come from not enough experience. For instance, a company would like to have a good email campaign but does not have enough experience or knowledge. If you are in such a predicament, either consult any professional or read on to find out what’s killing your email marketing game, so that you can avoid going down the wrong path.

Lack of Consistency

When you are sending the email marketing campaign you have to make sure. That your subject line is clear to the point. You have proper and attractive visual elements. Also, you have to remind users that they are registered with you. If you are aiming for click-through rate. You have to make the email and landing page similar in appearance. If you lead clients to a totally different visual and massage. You will be playing with their trust.

Your Text is not Crispy Enough

A proper sale text able to sell product or service itself without any visual element. but if you attach an image to the offer, you will be putting great emphasis on the text as well. This is where you need to apply various principles of persuasion that can beat the hesitation and encourage potential customers to make a purchase. Make it more specific and personalize to connect client’s emotions. That will do the magic.

Are You Using Segmentation

email marketing segmentation
Email Marketing Segmentation

Email Segmentation is definitely very important. The user registered with you by purchasing a product or downloading your free product. Immediately, You will get an idea what type of content will catch their attention. You also can segment users based on their previous action either they click on the link, response to your emails or made some action on your website. You can segment them based on their behavior and their interest. Make sure that you have something for all your segments. Mostly few numbers of the user will convent into a valuable customer.

It will be your job to convert the rest of the user base. Do not let any of them drop out. Use proper segmentation, use automated email for each step of their conversion. You may find some users are not converting at all. Maybe they are just there for your content update or they are already purchased from your competitor. You can provide those users valuable content. So they visit your site. That way you are getting few amount of traffic in your site, helping in your SEO.

Are You Measuring

email marketing measurement
Email marketing measurement

You need to monitor and analyze indicators often on. In the long run, to see how certain solutions will work. If the only change you are making is that the sender of your emails will be different or you write the subject line in another style, that will not be enough. Monitoring and analyzing indicators will significantly change the results and you will immediately gain remarkably valuable data.

Poor Delivery and Engagement in your Email Marketing

You could get into a big serious legal issue if you are adding peoples without their permission. You should first check country’s law again the spam. Too many time businesses take the shortcut and buy the email list. And compile them in an unethical manner. Spam hurts the reputation of your business in big time. Once people making your email as spam you are under spam radar. Thereafter, most of your email campaign will be sent to the spam folder or drop out as undelivered.

Email marketing measurement
Email marketing measurement

For an instance, understand you have to send email to people. You must their explicit permission first. For an instance, if you collect a business card from an event or somewhere. You should not add it to your list.
Someone may be opt-in for digital content or downloads once, it does not mean they really interested hearing your marketing message. They will not be converting enough. For such subscribers, you can reconfirm their subscription permission.

  • Ask them simple question if they want to continue receiving your emails.
  • Send Extra Free Downloadable content to find out, if your reader’s interest in receiving contents from your or not.
  • Ask your readers to subscribe to another list to segment your list further.
  • It’s also important to remind your user why they are receiving your email from you. you can add it to your footer information.

Email Marketing – Poor delivery

Email Marketing’s crucial is deliverability and engagement. Send emails to your subscriber list will be less likely delivered. Also more likely to be engaged with it. ISPs and Cops always looking how many email campaigns you are sending. How frequently you are sending your campaign. What is your email open rate, and click through rate or your unsubscribe rate or spam report rate.

Your Email Should be delivered

email marketing engagement
Email marketing engagement

If your Email Marketing Campaign delivery rate is very low. It causes your reputation score with ISPs.
There are many ways to ensure your email is delivered:

  • Implement a double opt-in – Asking email subscribers to confirm their email address before they are added to the list will ensure cleaner data and in turn, improve delivery rates.
  • Only send to engaged users – Sending to recipients who have opened or clicked through to your campaigns within the last six months will increase the likelihood of emails landing in the inbox.
  • Give users access to a preference center – A preference center, where a user can select which type of emails they would like to receive, is a good alternative to only giving the option to unsubscribe. If you have many lists, this allows users to opt out from some emails but stay on the list for others.

Email Marketing – List Management

Email marketing list mannagement

Whether you’re gathering bad data, not taking out hard bounces otherwise emailing the inactive subscribers.Lazy list management can affect your open rates. Ultimately, being lazy about managing your list results in one of two things:

People receive email they’re not interested in

  1. ISPs don’t deliver email messages
  2. You guessed it – both of these are bad for open rates.

So how can you be more responsible for managing your list?

Create a permission-based in-house list

43% of email recipients click the spam button based on the “from” name or email address, so it’s important that email recipients know who you are and expect to receive emails from you. And it’s extremely important that you have their permission.

Building a permission-based in-house list isn’t difficult. Here are a few tips to get started:

  • Ask permission after a purchase by including a checkbox that encourages users to also opt in to your mailing list.
  • Implement an email sign up form that allows users who aren’t ready to purchase to still give you their email address. The form could be added to your homepage, landing pages or on social media.
  • Offer an incentive in return for their email address. This could be anything from a discount on their first purchase to a free piece of content.
  • Set expectations with email subscribers. Inform them the types of emails you will send and how often they will be emailed.


If the open rates are in struggle, your recipient either doesn’t know you or just isn’t interested in the content of your campaign.
If your click-through rate is bad, you must be your email content and landing page is not relevant to each other.
Segment the email list by personal interest, or behavior or purchase date. Sending the targeted message in a timely manner make your campaign more relevant make subscriber to open your email.
Combining with conscientious list management and a stellar subject line (that you’re A/B testing, of course), it will bound to improve.

Top Ways To Promote Private Businesses on Social Media


Social media marketing is the method of achieving marketing goals for businesses through social media sites. It includes activities like text, photo and video updates.


It is a very effective and powerful way for businesses of all sizes to reach desired customers. Since social networks are one of the fastest growing industries in the world, social media marketing creates a platform to build a brand and increase a brand’s popularity, through building relationships and communicating with potential customers.


There are various SMM sites available nowadays and each SMM site requires a different approach. Allow us to illustrate how these different SMM sites can be used to achieve your marketing goals.


Facebook is the biggest social network in the world with an average of 2.07 billion monthly active users. Hence it only makes sense that one needs to be on Facebook to achieve results.
Here are some ways you can market of Facebook:

1. Create your company page

Pages are the simplest way to start marketing on Facebook. They are very easy to set up and moreover its free. Pages are similar to profiles, but its used to promote businesses and organizations. They do not have any restrictions on how many people friends they can have. A unique feature only offered in Pages is Page Insights. This allows the administrators of the Page to see what activity the Page has been receiving during a period of time, even in a graphical representation.

2. Create Ads

Facebook Ads are the best way to reach desired audience. You can create ads targeted at specific geographic areas, ages, education levels, and even the types of devices used for browsing. Unlike pages, Ads aren’t free on Facebook but provide powerful targeting parameters.

There are two ways by which ads can be run, pay per click or pay per impression. Facebook helps you decide a budget that is most suitable for your ad. You can even set daily limits so that you don’t end up blowing your entire budget.

3. Create Groups

Facebook groups acts like a discussion forum. It provides a platform for free communication between service provider and the consumer. Restrictions can also be placed on the groups to filter who all can visit the page. Groups are sometimes preferred over pages as it gives the audience the freedom to interact with the organization and get their queries and complains heard.


LinkedIn is a professional networking site. With over 106 million active users, it is the go to place to meet different professionals from different fields. It is more focused on b2b than b2c.
Here are some ways you can promote your business on LinkedIn:

1. Create your company page

Your LinkedIn company page is your business’s LinkedIn profile. Creating a company page and linking it to your profile helps you to add more content and information which in turn offers customers to learn more about the business, know about the people who work there and interact with relevant content.

2. Post great content

The main aim here is to attract the right audience. Thus, posting content that targets the right kind of people is key. Get colleagues to share and like posts. This helps posts to reach a larger audience.

It is also important to note that you don’t lose the interest of the audience. So, update frequently. Posts with great visuals go a long way since LinkedIn isn’t a very visual network. More clicks, shares and comments are great indicators of great content.

3. Groups

Creating a group on LinkedIn helps you to hold discussions with the audience regarding the services your business offers. This helps engage the people and it makes sure that the members know what your business is about.

It is also important to participate in other groups. This helps to identify new audiences, interact with new users and create new relations.

4. LinkedIn Ad campaigns

LinkedIn ads helps you find what you want. Be it target executives, influencers, or job seekers, there are numerous ways to advertise on LinkedIn through different ad types, including self-serve, partner programs, and other options.

The benefit of using LinkedIn’s sponsored content is that is helps reach a larger audience, attract more company page followers and increase clicks on various platforms like desktops, mobiles etc.


With 330 million monthly active users twitter is one of the best microblogging social networking site available online. People follow (subscribe) to your Twitter account, and you follow other people. This allows you to read, reply to and easily share their tweets with your followers (retweet).

Here are some ways twitter can be used to promote your business:

1. Showcase your brand

Your Twitter profile helps tell your business story to the Twitter community. Tweets help convey messages and to communicate with your audience. So, open communication is key. Respond to tweets about your business. You can retweet posts that are positive and address negative tweets in a respectful manner.

Even though Twitter offers us a 140-character word limit, it’s better to keep tweets short and sweet. The key is tweet often and not tweet long. An ideal length of a tweet would be around 20-25 characters. This encourages others to retweet or add additional content.

2. Mentions and Tagging

A great way to increase social ties with other businesses is to retweet their content. This will lead to others retweeting your content.

Another way of mentioning others in your tweets is by using @username. This is called tagging. Tagging is used when you want to include someone who was at a particular event, to give credit when credit is due or to increase the reach of tweets by encouraging others to share it.

3. Using Hashtags

#Hashtags is a way to organize your tweets around a specific events/keywords/topic. They act as hyperlinks to tweets associated with the hashtag. It’s also a good way to find prospects who may have an interest in your business, products. Be sure to not use more than 2 hashtags per tweet. Tweets with not more than 2 hashtags have 21% more engagement than those who have 3 or more hashtags.

6 Important Tips To Write Effective Content For Email Marketing

Email marketing has become prominent and considered as one of the utmost popular forms of marketing in this digital era.

As a matter of fact, it doesn’t matter how fancy your marketing emails look. If they’re devoid of well-written content, your subscribers will stop opening and start deleting your messages.  So, how do you write an influential marketing email? It all comes down by following few best practices which have been discussed in this blog.

Email Marketing in Terms of Statistics

To help you understand how critical and effective email marketing is today, below are some statistics for email marketing :

  • Approx. 54% of emails nowadays are accessed from mobile platforms
  • Mobile is one of the greatest popular solo platform through which users interact with emails for the first time
  • It has been seen that personalized emails have a higher click-through rate, approx. 15% than non-personalized emails
  • Probability is high that marketers will get a click on an email as they will through a Tweet

1.     Personalize Your Emails


Personalized email copy is always better than general email copy. Always remember to input your customer’s name ( as shown in the above ICICI email) into your email subject lines. Be sure to target the body of your email so that it speaks directly to your audience and nobody else.

Email marketers might think that their emails will be lost in array of emails and the right audience might overlook them. The only way to guarantee that they won’t be overlooked is to personalize and differentiate them fully.

2.     Give Priority to Clarity First and “Catchiness” Second


There is no doubt that catchy emails are attractive, but only if they’re also conveying clear message. This is what makes your audience want to click on them. Follow this principle and focus on making your emails first clear and descriptive, and then make them catchy. Just reading the first two lines in the picture above, it’s clear that the email is about latest updates for WhatsApp.

This ensure that your audience will understand the purpose of your emails and that you won’t be going out of your way to develop email campaigns that don’t draw real results.

What’s more, emails that are clear boost your authority as a company, since they promise only what they can deliver, and help readers develop realistic their expectations?

3.     Align Your Subject Line with Email Copy


Even though your subject line is clear and catchy, it’s of no use if it doesn’t align with your body copy. Always taken in account that delivering what you promise is critical in the world of email, and only people who can truly do this successfully in the long run. For example, in above Uber’s email, it is clear from the subject that the customer is getting 50% off on next 10 rides and same has been described in the body of the email.

Try to have a correlation between your subject line with body content. What your email subject line promises, the email message should deliver. Why? Since when audience don’t get what they’re actually promised in the subject line, click-through rates fall drastically. It will not only enhance your repute as a company and but will ensure that customers want to click your emails in the days to come.

4.     Keep it Relevant


Relevance is significant for a quality email, so be sure to tie the content of your email in with something that will ground it as pertinent and in-demand. Just like the email subject line should try to establish relevancy through personalization, so should the message of the email. By showing relevance, will grab the reader’s attention and there’s a greater likelihood that that person will click through. In GoDaddy’s email, reminder emails are sent to tell the reader why they’re being emailed and this email is meant to remind the user to renew their subscription before the expiry with an option to opt for auto-renew services.

5.     Prefer Writing Your Email Copy in the Second Person


Writing in the second person means using the pronouns “you,” “your,” and “yours.” This voice should be used because it’s personal and unique. When you put emphasis, and interact directly to your customers, it’s easier for them to relate to the voice and content of your email. As shown in Caratlane’s email, 6 times you or your is used as compared to us or we which has been used only twice. It’s clear that importance is given to the reader.

This, in turn, also makes it easier for them to connect with your emails. It will enhances the likelihood that they’ll open your emails in the future – which is a good thing for everyone.

6.     Showcase Benefits Instead the Features of Your Offer


You know the value of your email. But does your recipient knows it? No, not yet. And it’s your responsibility to explain it. The problematic area is, many emails only explain the feature they are offering, not the benefit. Make sure to focus the benefits of the offer rather than the features. This is applicable if you’re making an offer via email. As shown in the picture, Online TV 13 is emphasizing more on the benefits rather than its features.

In addition to being more valuable for readers, this also helps in presenting a realistic picture of your product. Following this principle will go a long way toward helping people understand what to expect from it. While most people focus on the features in an attempt to sell a product, focusing on the benefits can go much further toward helping the reader understand what’s unique and special about the product.

It is always recommended that emails should not be kept long-winded. As a substitute, keep your emails short and to-the-point. This boosts the prospect that you’ll keep your target audience’s interest and also serves to keep you on track and on topic throughout the duration of your email campaign.

Although you are a professional, but allowing your personality to shine through your email copy is an effective way to differentiate yourself from the crowd. Avoid spamming your readers with email marketing unnecessary. Only send out emails when you have important things to say and don’t ever send out an email just for a formality. It will only make you lose your customers and they might unsubscribe you as well.

By learning the tips on how to write content for email marketing, will only benefit you improve your content campaigns. It will also be effective in building brand engagement.

Top 5 Tips to Promote Online Brick and Mortar Business

When you have both a Brick and Mortar shop and also an online store, it could be difficult to understand where to toss your advertising bucks. You do not wish to forget the shop that was your support, however you recognize to increase your reach, the on the internet shop is your best option– unless you intend to open up extra places, which could be expensive as well as lengthy.
Luckily, there are a variety of methods you could incorporate promos for your online shop as well as your brick-and-mortar organization. Not just will this aid you concentrate on a couple of advertising projects at once as well as solid general branding, however, it will certainly additionally conserve your loan as you toss your advertising bucks behind advertisements with several functions.

online marketing


1. Develop Social Media Buzz

The social network could be a wonderful means to send out website traffic to your site, yet it could likewise be utilized to develop a buzz around occasions at your brick and Mortar shop. As an example, for a grand opening, you could develop an occasion on Facebook and also welcome individuals to participate in. Use an advertisement to target much more individuals in your location.
On Twitter, you could hold a Twitter conversation full of a particular hashtag. At the end of the assigned conversation time, welcome individuals to see your Brick and Mortar shop for a unique you’ve created simply for them.
Stream Cliff Farm, a little horticulture facility, coffee shop, and also occasion place, uses Facebook to get to existing and also brand-new site visitors. Considering that its area provides normal occasions, this is the excellent suit for them. At the very same time, it provides the capability to buy some products online along with getting your place for occasions, so it could quickly offer to brand-new clients as well as accumulate their details.

2. Promo codes

Promo codes could attract brand-new clients right into your shop. Discount coupons are prominent with consumers almost everywhere, with around 96 percent of customers utilizing promo codes. When you understand simply exactly how prominent promo codes are as well as the number of individuals utilizes them, you start to see exactly what a solid advertising device this is, both online as well as off.
The most effective promo codes are ones that could be made use of both online as well as in a Brick and Mortar shop. There is absolutely nothing fairly so aggravating as attempting to buy something online just to be informed you could just utilize the voucher in the shop, as well as the other way around. Make it very easy for your clients to utilize your discount coupons both online as well as off and also you’ll get one of the most consumers feasible from the promo.
You’ll additionally make some choices regarding whether you will certainly permit voucher piling or restriction clients to one discount coupon at once. A fine example of a business that enables consumers to make use of discount coupons is Kirkland’s. Consumers that enroll in its e-mail checklist obtain a message with a code that could be made use of online or a universal product code that could be checked in the shop. Because there are times when supply is out online or in the shop, yet offered at the various other, this is a wonderful function for customers.


3. Attribute Your Physical Location on Your Website

Regarding 50 percent of those that did a regional search on their mobile phones go to the Brick and Mortar within 24 hrs, so it is crucial to focus on your website as well as exactly how you’re offering your shop to clients. If you desire those that discover your site to find right in your shop, you need to make your place tempting to them.
You could include products that remain in the shop yet are not marketed online, describe exactly what your shop needs to supply or discuss price cuts you supply for details teams, such as elders or army.
Nitterhouse Masonry is a fine example of a shop supplying an extensive, real-life check out its physical place on its site’s touchdown web page. It includes images of its Brick and Mortar shops, clarifies once a week specials and also discusses offered shop price cuts.

4. In-Store Promotions

Do not disregard cross-promotions where you use information regarding just what your shop provides online. For instance, if somebody enters the shop and also you’re out of a thing, deal to buy it for them. Likewise, mention that you provide on the internet getting if they obtain a house and also determine they require another thing yet do not intend to return out.
Mention on the internet promos by providing a promo code with an online discount code, or ask if you could authorize them for your e-mail listing, specifically if you send out promo codes by means of e-mail to your clients. Calling card, as well as literary works, must additionally detail your site so clients have numerous methods to call you as well as to obtain info regarding the items you market.
An example of a business that supplies multi-layered promos is Victoria’s Secret. When you enter into among their shops, salesmen ask if you get on the firm’s e-mail listing. They will certainly after that send you details regarding brand-new items, sales as well as vouchers. Currently, it has actually gathered your info as well as could market to you both for its online and also brick-and-mortar shops.

5. Use Technology

Urge your consumers to download and install an application, and afterward utilize iBeacons to sound a consumer’s phone when she goes to your shop. This is specifically efficient if you’re situated in a shopping center or shopping center, due to the fact that the client is currently there purchasing. You’re simply advising her that you have brand-new goods, a sale taking place or that you would certainly enjoy seeing her drop in.
Lord & Taylor not just pings clients when they obtain with 100 meters of the shop, yet it additionally sends out an individualized message based upon where the individual lies within the shop and also previous acquisitions the client has actually made. This makes the advertising wise as well as very targeted.

To get to one of the most clients feasible and also continuously expand as a company, it is necessary to continually look for brand-new methods to connect. By incorporating promos for both on the internet and also offline shops, you’ll acquire one of the most traction feasible.

Image Credit: Digital Vidya, go-gulf

5 Essentials Of An Effective Landing Page

What is a Landing Page?

A landing page is a webpage which serves as a entry point or a particular section of a webpage. It is also a webpage in response in clicking on a search engine optimised search result or an online advertisement. It is a great way to drive traffic, improve Search Engine Optimisation and improve brand. Most of the businesses use landing pages to generate leads for future conversion.

A landing page is as good as its ability to convert site traffic into leads or sale. Without this ability landing page is practically useless.

Five Essentials Of An Effective Landing Page

1. Content

Content is the most important part of any website and to some extent a success of any website is primarily depended on the content. A content is what delivers a right message about your product to your customers. Everything begins with a content. The content of the entry page of the website should be your topmost priority as users visit it the most. So, it should be as such that it grabs the attention of the visitors and appeals them to know more about your services.

Also, as keywords plays an important role in doubling website’s traffic. So, content is the right place to highlight your keywords in a most relevant way and connecting your customers with your website as when customers will type their queries using your keyword phrase they will find your website on their search page.

Search Engine Optimization
Search Engine Optimization

2. Loading Time 

Page speed plays very crucial role in website user’s experience. Nobody has time to sit and wait for the website to load when a customer can easily visit competitor’s website. A widely quoted study found that, “A 1-second delay in page load time equals 11% fewer page views, a 16% decrease in customer satisfaction, and 7% loss in conversions.”

There are several tools you can use to test your website’s speed and two of them are as follows:

  1.  PageSpeedInsights                                                                                                                                                           PageSpeed Insights measures the performance of a page for mobile and desktop devices. It fetches the url twice, once with a mobile user-agent, and once with a desktop user-agent. checks to see if a page has applied common performance best practices and provides a score, which ranges from 0 to 100 points, and falls into one of the following three categories:
  2. Good: The page applies most performance best practices and should deliver a good user experience.
  3. Needs work: The page is missing some common performance optimizations that may result in a slow user experience.
  4. Poor: The page is not optimized and is likely to deliver a slow user experience.
Search Engine Optimization
Search Engine Optimization


  1. YSlow                                                                                                                                                                                     YSlow analyzes web pages and suggests ways to improve their performance based on a set of rules for high performance web pages. Its highlighted features are:
  • Grades web page based on one of three predefined ruleset or a user-defined ruleset.
  • It offers suggestions for improving the page’s performance.
  • Summarizes the page’s components.
  • Displays statistics about the page.

  3. Call to action button

Call to action buttons are the most important part of any website.  A great call to action button can direct users, get them to take a desired action improve conversion rates, and ultimately help your website achieve its defined objectives. The entire purpose of the landing page is to make sure that your customers press call to action button as without it, landing page is doomed to fall. It should be strong and highly visible. The most common call to action buttons are:

Search Engine Optimization
Search Engine Optimization
  1. Free Trial: This call to action button is perfect for those who wants to know about your services but are hesitant to invest money on something they had never tried.
  2. Sign Up: This call to action button allows you to sign up on a particular website and becomes the user for them.
  3. Download Now: You will find this type of call to action button on different websites, for example on songs or movies websites you will find this type of button to download your song or movie. Also, different websites use this button to allow you to download their brochure or curriculum

4. Easy Navigation

It is very important for every business to make sure that their customers can easily navigate their websites. This navigation menu is the collection of links you see placed vertically or horizontally on the web page and sometimes on the footer of the web page. An organised and easy to follow navigation creates better user experience and which will lead to more business. A navigation bar guides people find what they want to search in the website. Through navigation you make your visitors aware of all the services you can provide to them. 

Search Engine Optimization
Search Engine Optimization

5. Images and videos 

Like content, images and videos also plays critical role in designing your website successfully and increasing the number of visitors to your websites. They can be the great way to get users engage with your website. A website without an image is boring as people prefers looking at an image than reading words. Images gives your visitors an expression of what your website is all about. A visitor can easily decide whether they should spend their quality time on your website or not. It will increase the user experience and therefore a way to generate lead and to add visitors to your site.

Search Engine Optimization

“A Picture Is Worth A Thousand Words” …. A great saying!!

Images are attractive and instead of reading a lot of text and getting bore people prefers seeing and image or a video and knows about your services. Sometimes an image generate leads. According to the survey, most of the visitors spend less time viewing any website, so sometimes because of so many words in the website visitor prefers leaving it without knowing about your services.

Images draws visitors attention and triggers their emotions. After viewing an images they can connect with in the first few seconds of their visit then they can easily engage to your site without looking the time a visitor spends on your website.

Photo Credit: Digital Vidya Media

How Content Marketing Affects Audience Aggregation

How content marketing affects audience aggregation and how it helps in any business. Below are the points describing content marketing and audience aggregation and also how content marketing affects audience aggregation.

Content Marketing

ways of content marketing
Ways of content marketing

It is how you make way for your content so that it can reach your target audience. Most important and crucial step for any business. An effective content can create an amazing impact on the audience.

Your business and your product both are portrayed through that content which reaches your user. There are so many ways to make a good content such as:


The visuals play an important role in every field it makes space in customers mind for a long term. And if you get a right picture related to your content it will surely help to get the public attraction.


Talking about visuals, videos are trending these days as it describes your content in a detailed form where each and everything is right on point. Videos should always be short and crisp so that the public doesn’t get bored of what you are talking about. It is also said that the first 4 seconds of your video decides that if someone will see it or not. So always make sure you convey every message in that short span of time.

Add campaigns

Add campaigns are a very good example of content marketing. It includes people in it and it becomes a two-way communication which is more attractive.

Promo cards/discount coupons

The discount vouchers can be given to the customers based on their buying behavior. A personal mail and message would make a great impact on them.
And there are a lot more ways to make a good content. That will help you build an image in the customer’s mind.

Audience aggregation

know your audience
Audience aggregation is about knowing your audience.

Audience aggregation is to build a set of audience based on similar interest/ likes/ dislikes/ demographics/ characteristics. It brings the set of audience to one platform and nurtures them. Audience aggregation plays an important part. Where we must invest less and we want any type of interaction with the similar mindset of people. It is important from customers point view as its according to their interest. Audience process undergoes three major stages involves: –

Aggregation of audience

Getting audience on the same platform and with the same pace of mind so that similar message to be delivered and potential customers can be engaged.

Nurturing audience

Following are the steps included in nurturing audience:

Select distribution channel.
Select the distribution tools.
Builds your audience.
Set up content machinery.
Plan the customer journey.
Segment and target.

Monetizing them

It is the last step which involves converting customers in the call to action so that they go to the sales team. Also, right action should be taken at the right time.

How content marketing and audience aggregation

Content marketing plays an important role in any business, it’s the first step reaching towards your audience. Content marketing and audience aggregation go hand in hand.
The right set of content helps to reach a large number of audience required for a particular objective. The content should be clear and also precise. So that it can be understood easily so that content can be reached to the potential customers.

Qualitative content

At each and every step of audience aggregation fresh, effective and qualitative content should be sprinkled. So, that audience gets mature with each coming step and finally goes for the call to action.

Comparative example

Content marketing works as a fertilizer required for the soil which helps plants to grow. Same is the content marketing for audience aggregation. Audience aggregation is the inbound interest of customers whereas content marketing leads to call to action.

As a farmer keeps sprinkling the fertilizers in its farm to make the plants grow. In the same way, content marketer sprinkles content at each and every step of audience aggregation. Until and unless the customer goes for a call to action. Content marketing should be strategic and on point. As at the right time the crops get mature and ready to harvest. In the same manner the customer develops the inbound interest and goes for a call to action.

Similar content

Keep your content same on each and every platform of media promoting it. So that the customers following you on the various social network doesn’t get confused regarding what message you want to covey. Also, this happens many times that we put one content on different social platforms in different ways.

Suppose there is a product we are promoting on 3 different pages contain exactly the same information. Here, with each page customer will become clearer about what the message is explained.

Low cost

Content is king
how content marketing affects audience aggregation.


The above line says a very important point. There are so many ways to do paid advertising which helps you to get a large number of customers and which also increases the product reach. But on the other hand, if you have good, effective, smooth and easily understandable content, you will have a great benefit of it and it will save 90% of your cost.

A good content is a game changer in any marketing field if your customer is satisfied with your content you can expect an immediate reaction. So, content marketing leads to expand audience aggregation with low cost.


At last, concluding this topic I would like to say that there are many ways to which content marketing affects audience aggregation. It can also have two perspectives either positive or negative. The fact is content marketing is always important to keep in mind for expressing your message. It is the basic tool for any interaction from the customers. Also from the customer’s point of view content is the first and the most important impression one can make for its product.

Audience aggregation is a stage where with the help of content marketing you can get the customers you want. Which is a very important step in any business. So, first of all, make a good content and then go for a good strategic audience aggregation. This will help your business to increase its reach and express its message to potential customers.