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8 Types Of Facebook Content To Drive Engagement

If You’re Not Putting Out Relevant Content In Relevant Places,

You Don’t Exist.


Gary Vaynerchuck, CEO, VAYNERMEDIA

Users only engage in content that adds VALUE to their lives.

Value doesn’t only mean improving the quality of their lives. Making users think, have fun, learn something, making them connect to people, relate to something, feel something- all this is VALUE.

8 Ways to Provide Value Content on Facebook to Drive Engagement are:-

1. The Entertaining Content:

Brands should produce content which is entertaining but also true to their core.

It need not be the most intellectual content that could ever be consumed, but we can pretty much all agree that, on occasion, looking at some adorable pictures of kittens can serve as a great intermission from our daily cerebral posts. 

Have you heard the news? India’s biggest sale – The Big Billion Days are back! Watch now! #AbMehengaaiGiregiKnow more: http://fkrt.it/6K3Gh0NN

Posted by Flipkart on 7 ಸೆಪ್ಟೆಂಬರ್ 2017

Flipkart is one of the brands that has been able to master the art of promotion through entertaining videos. In the above short video, Flipkart is seen promoting its ‘Big Billion Day’ sale through a humorous video where children behave like adults.

2. The Educative Content:

Brands often cater to a particular theme and the content of that brand revolves around that theme. Educative content is anything that provides knowledge or information about something to the reader or viewer. By providing interesting information to a customer, he or she eventually gets engaged and attempts to seek out more of such information or share it with his or her friends.

In this Facebook post, a provider of consumer-direct travel services in India, Yatra.com through its post, ‘7 Unbeatable Reasons To Honeymoon in Melbourne’ provides travel related information for those newly wed couples seeking a destination for their honeymoon.

3. The Content People Can Relate To:

The rule of thumb proves time and again that people are more likely to like, comment on and subscribe to a post to which they can relate to. It serves as a feeling of nostalgia which emotionally connects with an audience. The keyword here is Relatability, where one tends to cease everything midway and contemplate the unforeseen familiarity of the post.

All India Backchod (AIB) is a comedian group that is notorious for its sarcastic and hilarious posts which contradict and expose society and its customs. In the above image, the Panda represents a relaxed and procrastinate student who finds it almost impossible to gather the strength and fortitude of spirit to complete an assignment due the next day. The Bat represents an extrovert, gregarious party-animal who livens up the place. I’m sure most of us can relate to this.

4. The Emotional Content

It can be rightly said that a post has emotional content when it deeply connects you with itself and gives you a warm fuzzy feeling.

Happy Mother's Day from Practo!

While smiling or crying. While falling or hurting. You always remembered her. To the first doctor you ever called. Happy Mother’s Day. Watch our tribute to her and #CallMomNow.

Posted by Practo on 8 ಮೇ 2015

In the above video, Practoa website that allows patients to search for the best doctors, released a video on Mothers Day which thanks all mothers for their continuous love and affection towards their children, calling a mother a child’s first doctor. Surely every child and every mother would be emotionally touched after seeing this video.

5. The Trending Content:

Trends are the most talked about topics at a particular point of time. Posts that are trending would get more traction than they would otherwise get, which in turn leads to engagement. Companies should make the most use of trneds and leverage it to their advantage.

Amul is said to be one of the pioneers of Trending Content. Amul has successfully created its entire marketing strategy revolving around trending topics.

In the above image, Amul has created a pun over the recent winner of Miss World 2017, Manushi Chhillar, where Amul’s mascot is seen handing over a slab of Amul butter to ‘Mahakhushi’ who is elated to receive the prestigious ‘Butter Award’.

6. The Humanizing Content:

Humanizing Content has a far larger impact in comparison to simply advertising the bare product. As people online are not able to physically view the product, humanizing it would enable them to perceive the product and position it in their minds.

Police Sunglasses is a consumer fashion brand that has posted a picture of a man wearing the sunglasses in a fashionable and stylish manner, communicating to users that they too could look the same if they were to be proud owners of these sunglasses.

7. The Inviting Content:

Inviting Content is a popular form of content whereby instead of simply posting a description of a product or service, companies provide a platform for people to interact with themselves and amongst each other. The users are happy to take a break from the usual lackluster article and share their views, thereby driving engagement.

For instance, Kotak Life Insurance, through this gif post, asks users to view it and comment in the comment section below with a screenshot right before the car and truck collide. Making users aware of the inherent threat of loss of life due to an accident, #LifeCanFlipAnytime, Kotak persuades users to consider Life Insurance.

8. The User Generated Content:

User Generated Content, also known as UGC, is one of the most interesting forms of content wherein the company shares a users post. Rather than hiring expensive actors and graphic design artists, the company leverages the content created by the user, making the user the advocate; which mind you, is more engaging, trustworthy and credible than scores of well placed advertisements.

In the image above, Lay’s, the famous potato chip brand, shares an image of a girl with a packet of Lay’s chips in her hand and encourages users to share their own ‘Lay’s moment’ in order to be featured on the official Lay’s page.

Conclusion

We are long past that phase where merely ‘selling’ on Facebook will generate and increase sale figures and units. Only when the content adds value to a user, will they like, comment on or subscribe to it; in other words, only then will the user engage with the content. And since engagement is the ultimate goal of every business, one should really consider providing this said value to their followers.

Top 5 Difference Between Google vs Bing SEO

Bing could be your organization’s greatest untapped chance if you, thus lots of others, failed to remember that there are online search engine besides Google.

Bing and also Yahoo (which has actually been powered by Bing given that 2010) with each other control 33.6 percent of the desktop computer internet search engine market share in the United States. In particular markets, that number’s also greater: Bing as well as Yahoo procedure nearly 80 percent of all searches associated with education and learning, vehicle, as well as telecoms, as an example.

As well as, most notably, lots of marketing professionals have actually kept in mind that Bing web traffic transforms far better compared to Google web traffic– which may have something to do with Bing’s typical market being elder as well as probably having, even more, loan to invest

Fortunately is that if you’ve currently purchased Google SEO, after that you’re simply a jump, miss, and also a dive far from seeing concrete outcomes on various other internet search engine too. That’s since Bing, as well as Google, share a number of the very same ranking signals, however, there are additionally crucial distinctions which we’ll analyze in this post.

Google SEO

1. Search phrases

Among the most significant distinctions in between Bing and also Google concerns search phrases.

On the one hand, Google’s striving to boost search precision by recognizing searcher intent and also analyzing contextual hints from various websites. We call this semantic search, which partially depends on artificial intelligence and also expert system (such as RankBrain) in order to help them recognize a web page’s web content.

Google has claimed that RankBrain is the 3rd essential consider their ranking formula– which indicates that precise suit keywords do not matter almost as high as producing extensive topical web pages and also posts for your site visitors.

On the various another hand, Bing’s a little rustic when it involves broad-matching keyword phrases, and also their Webmaster Guidelines, in fact, encourage you to “utilize targeted keywords whenever feasible.” You’ll discover you rate much better in Bing SERPs if you make use of precise keyword phrases any place you can, including your domain name, your meta summaries, and also your H1 and also H2 title tags.

One more distinction is that Google makes use of contextual ideas in your question to determine exactly what you’re looking for, whereas Bing preferentially reveals your regional outcomes initially. If words you’re looking for has several definitions, Bing will certainly likewise offer various other choices in the sidebar in order to help them recognize your inquiry.

Google: Create detailed web pages backed by keyword study, however, concentrate on topical significance rather than precise suit keywords.

Bing: Use uncomplicated key phrases that specifically match the terms you’re targeting in Bing’s search engine result– simply do not over-optimize or you take the chance of contravening of Penguin.

BING SEO

2. Meta Keywords

While we’re on the topic of search phrases, allow’s deal with the elephant in the space: as for Google is worried, metasearch phrases are dead. Google claimed back in 2009 that “several years ago Google started ignoring the search phrases meta tag,” and also you do not need to look difficult to locate posts concerning why you should not utilize meta key phrases.

Nonetheless, over on Bing, meta keywords live as well as kicking. Levy Online, an electronics company, published this current real-world instance:

Normally, this does not provide you a reason to abuse them or to begin packing unnecessary key phrases right into the meta tag, yet it does imply you should not overlook them completely. While meta keywords could be mostly unnecessary when it involves Google, they have a significant effect on Bing outcomes.

Google: Meta key phrase tag isn’t really a ranking signal.

Bing: Meta summaries and also key phrases could (possibly) have a huge influence on search position.

3. Backlinks

Both Google, as well as Bing, approve count on. They both worth backlinks, for instance, since these are indications that site visitors located your material valuable, trust fund the info you’ve offered, as well as currently intend to share it with others.

Google determines trust fund by determining the PageRank (the web link equity streaming with backlinks) of domain names connecting to your material. High-PageRank web links are heavy greatly, as well as a few of those deserve means greater than numerous spammy, low-PageRank web links.

Bing likewise values top-notch web links, however, they evaluate top quality somewhat in different ways. For instance, Bing puts, even more, focus on domain name age and also specific domain name expansions. From Bing’s POV, you’re the most popular point given that cut bread if you make great deals of natural backlinks with reputable domain names, particularly if those domain names finish with.gov, edu, and.org expansions.

Bing additionally puts a little even more focus on the variety of web links you get. Nevertheless, similar to Google, you must stay clear of dishonest web link structure. I would certainly warn you to construct no greater than 20 weblinks each month as well as to aim to concentrate on top quality over amount.

Google: Authoritative backlinks, as well as top-notch material, are one of the essential signs of a web page’s authority when it concerns backlinks.

Bing: Link matter is weighted extra greatly, and also elements such as domain name age and.gov, edu, and.org domain name expansions are thought about depending on signals.

4. Social Signals

Google has actually long rejected that social signals play a unique function in web page position, regardless of a great deal of supposition that it plays some bit part.

Bing, on the various another hand, is really open regarding the significance of social signals:

” Social media contributes to today’s initiative to place well in search engine result. One of the most noticeable components it plays is using impact. If you are significant socially, this results in your fans sharing your info commonly, which consequently causes Bing seeing these favorable signals. These favorable signals could have an influence on exactly how you rate naturally in the future.”
If you wish to place well on Bing, after that you’re most likely to have to maintain a perceptive in your social media sites circles. Involve with your target market and also gain as several tweets, shares, such as, as well as +1 s as feasible.

Cooking social networks right into your SEO method is lengthy, however well worth it if you intend to enhance for Bing. Take into consideration downloading and install a detailed social media sites paying attention device that will certainly assist you to locate as well as use every discussion individuals are having concerning your service online.

Google: Treats Facebook as well as Twitter web pages like other indexed web pages.

Bing: Social signals are a crucial ranking aspect. Search results page will certainly reveal you your Facebook buddies’ as well as Twitter fans’ scores of various organizations.

5. Multimedia Content

Bing’s been forging ahead when it concerns aesthetic search, which goes together with among their most proclaimed functions– “entity understanding.”

Basically, Bing has the capability to precisely creep and also recognize different kinds of multimedia material, such as video clip, sound, and also pictures. Bing could likewise creep as well as recognize Flash internet sites.

At the same time, Google still depends most greatly on the text-based material, as well as Flash websites are just about unnoticeable to them. Top quality photos, as well as video clips, do issue, yet they typically aren’t heavy almost as greatly.

While I would not encourage you to go out and also construct a Flash site, intensifying your material with even more photos, video clips, and also audio documents can offer you a boost on your competitors.

Google: Emphasizes text-based web content as well as can not creep Flash websites.

Bing: More focus on multimedia web content and also has the ability to creep and also recognize Flash internet sites.

Various Other Technical SEO Differences

While the 5 distinctions detailed above are most likely the most significant distinctions dividing Google as well as Bing, there are still other little inconsistencies that I need to keep in mind.

As an example, while you could usually depend on Google to index your website as well as count on that it will certainly attempt to creep and also index every web page of your website, Bing has the tendency to concentrate on essential web pages as well as creeps your web pages a lot more rarely.

Luckily, you could assist this procedure along by sending your website to Bing for indexing and afterward raising your crawl price by utilizing your Bing Webmaster Tools as well as clicking Crawl Control. You could additionally send your sitemap to Bing by clicking Submit a Sitemap in your Webmaster Tools or by consisting of a course to it in your robots.txt– a vital action, considering that this is a ranking signal.

Image Credit: Digital Vidya

11 Social Media Marketing Ideas Used By ‘Baahubali’ Movie Franchise

About :
Baahubali - The Beginning
(Baahubali – The Beginning)
Baahubali 2 - The Conclusion
(Baahubali 2 – The Conclusion)

‘Baahubali’ (English meaning: The One with Strong Arms) is an Indian epic-historical fiction film filled with oodles of drama, action and visual art. The franchise had two cinematic parts namely ‘Baahubali: The Beginning’ as the first part which opened worldwide on 10th July 2015. The second installment in this series, ‘Baahubali 2: The Conclusion’ released on 28th April 2017.

This magnum opus feature film was directed by S S Rajamouli. Produced by Shobu Yarlagadda and Prasad Devineni, the film was initially shot as a bilingual in Telugu and Tamil but was later dubbed into Hindi and other international languages too.

Starring Prabhas, Rana Daggubati, Anushka Shetty and Tamannaah Bhatia in the lead roles, the other actors in supporting roles were Ramya Krishnan, Sathyaraj and Nassar.

The first film was made with a budget of ₹180 crore, which was considered the most expensive in India, back then. Both the parts were supposed to be produced on a joint budget of ₹250 crore initially. But according to one of the producers Shobu, the joint budget was later increased to around ₹400-₹450 crore range, especially for the sequel.

Business Objectives:

Business objectives

1) Right from the onset, the chief people linked with this project had a clear vision to have a massive pan-India release for the franchise.

2) They wanted to make a national film, instead of letting it stay restricted only to regional languages like Telugu and Tamil. Even at their first trailer screening event, the director talked about his deep emotional connect with epic works of literature like ‘Ramayana’ and ‘Mahabharata’ along with comic books called ‘Amar Chitra Katha’, which further gave him the inspiration to conceptualize the idea behind this film.

3) By integrating all the cinematic parameters with state-of-the-art technology, the makers wished to provide an optimum user experience on celluloid so as to win hearts of the mass audience.

★ Highly Effective Social Media Campaigns and Digital Marketing Strategies Undertaken:

Social media campaigns

Here is a curated list of how ‘Baahubali’ franchise dominated the social media game comprehensively.

1) WhatsApp –
As part of their promotional maneuvres, the film’s unit started with one of the most widely-used instant messaging platforms, WhatsApp. Months before the release of the first part, they announced a unique phone number (+918096755222) to give exclusive updates about the film to their fans who registered for the same, on 27th December 2014.

2) Facebook
They ran various campaigns on FB to stay well-connected with their ardent fans. Be it the ‘Baahubali Profile Picture Frame’ contest, broadcasting ‘Live’ on Facebook by offering titbits about the film or the ‘Baahubali Comics’ using Facebook canvas (immersive and interactive mobile ad-experience purpose), each idea generated a lot of buzz. One of the noted campaigns was the launch of Baahubali-themed animated stickers inside FB Messenger app, which saw a sudden spike in its downloads within a week. Their official Facebook page has a fan base of more than 4.21 million till date and is still counting.

3) YouTube –
Just like the methods of storytelling in Bollywood have changed drastically in past few years, so have the techniques in social media marketing too. Their team unveiled short ‘Making-of’ and ‘Behind-the-scene’ videos on their official YouTube channel, sporting the film’s lead actors and actresses on their respective birthday occasions. This plainly kept the audience on their toes, every other month. Fans and followers were up for a visual treat after viewing numerous dialogue-trailers, which kept those anticipated subscribers captivated for a brief period of time.

4) Instagram –
Their official Instagram account also observed high engagement-rate from the audience all over the world, where every uploaded photo witnessed thousands of ‘likes’ each time. Currently, it possesses 496K followers on Instagram.

5) Twitter –
Since the movie took over the world audience by storm, such huge was the magnitude of its craze that quite many hashtags like #Baahubali, #BaahubaliOnJuly10th, #LiveTheEpic, #ReLiveTheEpic, #Baahubali2, #BaahubaliAtComicCon, etc. remained favourites of members of the Twitterati for months. Their team even ran ‘Baahubali Quest’ Twitter campaigns by cleverly asking their followers to follow the cast & crew’s social media profiles by using the hashtag #ADayWithBaahubali, in order to win lucky tickets for the movie. The film’s official Twitter handle has slightly more than 576K followers so far.

6) Website –
Possessing a self-hosted website is totally advisable for one’s brand, which can then rank higher in search engines if it is popular or generating huge traffic. And in the case of the official website of ‘Baahubali’ film franchise, it was no different.

7) Merchandise –
An array of merchandise including ‘Baahubali’ lifestyle accessories, gadget add-ons, costumes and film’s collectibles were made available on their website, thus allowing the film to generate extra revenue. Such post-movie-release game plan was bound to bear fruit because the film’s re-watch value escalated and so did the audience engagement rate.

8) Tumblr –
Fans from all over the world poured their enormous love and showed respect for their favourite characters in the film, undoubtedly! Exclusive and profuse amount of user-generated content was received in the time leading up to the film’s release. Thus the film’s back-end team decided to cash in on this opportunity by using a short-form blog to promote the multimedia and other forms of content. Traditional art sketches, digital artwork, unconventional materials and fan mails constituted this website in countless numbers.

9) Blog –
One of the many uses of possessing a blog is that it is nothing but a cost-effective form of content marketing. With a view to providing more insights on the worldwide success that ‘Baahubali’ franchise had achieved, their team kept sharing timely and relevant information on their official blog.

10) Official Game app –
The reliability and user engagement of ‘Baahubali: The Game (Official)’ app can be very well judged from the fact that it generated 10 million+ downloads from Google Play Store with an average user rating of 4.4 out of 5.

11) Official Movie app –
The makers of the film utilized Google Play Store platform not just to market their game app, but even for their movie app. Named as ‘Baahubali – Official Movie App’, it garnered 10,000+ downloads and received a rating of 4.8 on 5.

★ Reactions and Reception :

The mimic question “Why Kattappa Killed Baahubali?” grabbed the humongous attention of viewers on national and international platforms alike. In less than no time, the hashtag #WKKB went viral on social media platforms, almost like throwing gasoline on a fire. Every other WhatsApp forward message or Troll pages on Facebook, Twitter and Instagram had posts/feeds flooded with priceless memes around it, every other day. It made the audience laugh hard till their stomach hurt and this scenario continued for many months ahead.

Why Kattappa Killed Baahubali
(This scene technically happens just a few seconds before the ending of the first part of the film series, thereby ending in a cliffhanger)

Even a plethora of blogs and websites indirectly used various content marketing techniques to come up with special-dedicated versions of their comments/views on this movie – be it about its characters or music or VFX and what not. This further produced a ripple effect to encourage word of mouth, favoring the already released ‘Baahubali’ as well as for ‘Baahubali 2’ (which, at that time, was slated for an official release about 2 years later after the arrival of the first part).

All in all, it almost became a herculean task to handle the curiosity that had already been built up for ‘Baahubali 2’. It is learned that owing to the blockbuster success of the first part, the second part had already gathered enough limelight even months before its release.

This ultimately made the audience make beelines for the tickets counters of theatres/malls day-in and day-out, thereby setting the box office cash registers ringing from dawn to dusk (for both the movie parts).

★ Results Achieved:
Results

(a) Record-breaking movie ‘Baahubali: The Beginning’, the first installment in this movie series grossed a whopping ₹600 crore worldwide.

(b) In India, ‘Baahubali: The Beginning’ became the fourth Facebook’s most talked-about topic of the year 2015, after PM Narendra Modi, E-commerce Boom and late president A.P.J. Abdul Kalam.

(c) ‘Baahubali: The Beginning’ topped the Google (India) ‘Trending Movies’ list of the year 2015 and also secured the second position in Google (India) ‘Trending Searches’ list of the year 2015.

(d) The official trailer of ‘Baahubali 2: The Conclusion’ gained 59.8 million views within first 24 hours across the world (YouTube, Facebook and Twitter platforms combined), when it released online on 16th March 2017.

(e) ‘Baahubali 2: The Conclusion’ is still having a historic run in theaters, at present. The results of their team’s vision and hard work have now come to such a point, that the film series is still earning crores of rupees as their net profit and it currently boasts as the 2nd highest grossing Indian movie in the worldwide collection. It became the first ever Indian film to gross over ₹1000 crore in all languages, by achieving this mark in simply ten days and has already collected ₹1706.5 crore globally till now. Touted as India’s biggest movie franchise, their other lists of national and international accolades are just endless. By breaking major box-office records, it set a new benchmark for the Indian Film Industry.

★ Key Learnings:

Key learnings

 As part of the film’s well planned viral marketing and engagement marketing techniques, back-to-back ‘refreshed’ content kept emerging out one after the other systematically, to grow brand following. The team multiplied the content in the form of ‘Baahubali’ customized image posters, half-a-minute snippets, graphic novel books, animated web series, etc. that kept the buzz alive for literally four to five years, which was nothing less than a journey.

• For better clarity about the brand/business promotion on popular social networking platforms, innovative and out-of-the-box tactics need to be attempted constantly.

• The potential of digital marketing ecosystem in this 21st century is merely endless, as this industry is progressing at an ever-growing rate, not only in India but throughout the world. It is utmost essential to keep oneself updated about the latest trends and technologies in digital marketing from time to time (if one wants to sustain for a long time in this sector).

____________________________________________________________________________________________________________

★ Source credits:

a) https://en.wikipedia.org/wiki/Baahubali:_The_Beginning

b) https://en.wikipedia.org/wiki/Baahubali_2:_The_Conclusion

c) https://www.youtube.com/watch?v=HRUaXL3Jr3o

d) https://www.youtube.com/watch?v=Fk2V3rxBFkc

 

How to get High Quality DA and PA Backlinks

Backlinks are when a 3rd party websites link back your website. It uses to be more quaintly backlinks pointing back to your site is better for your websites page ranks. Writing the bunch of articles and submit them to an article directory get an external link back to your site.In modern SEO, it depends on quality backlink. Random backlinks are nothing special.

But if you get a high Domain Authority site linking back to your site, It will affect your ranking in search engine result page.

high quality backlink
Google Algorithm For Ranking

As we already know backlinking is one of the ranking factors of Google algorisms.Effective link building is now about trust and popularity. Only a high-quality backlink gives value and credibility.
In most cases, though, a high-quality backlink is worth way more than a buck. Some businesses pay thousands of dollars to get a single DA 80+ backlink.

What is Typically DA and PR High Quality Backlink

Domain Authority (DA) and Page Authority (PA) are 3rd party metrics developed and maintained by Moz which “predict the websites potential in search engine rankings based on Moz’s own algorithm”. DA is the ranking of the overall domain and PA is the ranking of any internal page/post etc.

The higher the DA, PA, the better the link.

moz da pa metrics
DA PA Metrics by Moz

There’s no official rule for “high quality” or “low quality” Domain Authority backlink, it’s widely popular that websites with a score of 80 or higher are the very High-Quality popular site.

For example, if you earn a backlink from NYtimes.com, HuffingtonPost.com, and Time.com, forbes.com. you will get a lot of benefits.

Your DA will go up. Your SEO will improve. And you will get more traffic.

Why are High-Quality DA PA Backlinks Important?

Backlinks have benefits beyond search engine result. With the help of quality Backlink, your website will be able to get a brand and moreover even branding authority can be gained too.
Relevancy of the backlink is important.

Search engines provide relevant results, and so it’s very important to keep relevancy in consideration when they evaluate backlinks, A backlink can be relevant on different levels.
Search engines consider the overall relevance of the linking site, the relevance of the specific page with the link on it, and the relevance of the content directly surrounding the link.
Backlink from a trusted source a high-quality website, and that a high-quality site would also be a very trustworthy site.

For determine if a website is trustworthy for the user, search engines use a set of trusted seed sites (for example, Wikipedia, BBC etc.), which they know for sure are high quality and
which are difficult to get links from.

Why are High Quality DA PA Backlinks Important
Google Penguin Update

Few the amount of links away a website is from one of all the seed sites. The higher its TrustRank is

and the higher the standard a link from that website is,

getting backlinks from big authority sites is much easier said than done.

How to get High-Quality DA PA links?

Before you start, you need to determine which site to go after.
You don’t want to chase every site in your niche with high DA and PA. If you be more specific with your targeting you will have a higher chance of getting backlinks.
Start by searching for your focus keyword.
As a general rule of thumb, any result on the first page likely has a high DA. This isn’t always the case, but it’s true most of the time.
Make a list of domains on the first page of google. You can check their da and pausing Moz’s open site explorer.
If the score is 80 or higher, prioritize that site. You’re aiming for the best but always maintain relevancy.
You should not target too many sites at one go. Target few sites to start with.

Broken links Building

This basic idea is that most sites have links that no longer work.
Broken links lead to pages that were deleted long before.
you own a big website, you want to ensure that your users able to access all the resource and valuable articles backlinks.

broken link building
Broken Link Building Outreach

Then your user if they try to access those links they will end up with 404 page.
You as a marketer can take advantage of this situation.
If you find a broken link on a site with high da pa score, you can use that opportunity the site and increase your chance of getting quality backlink.

How to do it?

Screaming Frog SEO Spider

You will tell the site about the broken link and offer your own valuable content to replace it and also simply ask for a backlink in return for the help.

First, you need to find broken links on high DA authority sites. You can use the Screaming Frog SEO Spider.

you can download it from here.
Put the URL of the site and hit “start”.

how to use screaming for broken link building
Screaming Frog Tool

it’s recommended to find the URLs of older articles.
The SEO Spider will crawl the website and get all of the data ready.

When it complete crawling the site, click on the Response Codes tab (fourth from the left).

Then go to the sidebar on the right side and scroll down until you see the “Client Error (4xx)” tree. Click on that.

broken link building audit using screaming frog
Screaming Frog Tool

You’ll see a list of all the dead links on that page or site. And to see which pages on the site have these broken links, click on any URL and click the “Inlinks” tab at the bottom of the screen.The URL in the “from” column is the page on the site that contains the broken link.

That’s the URL you’ll want to reference when contacting the site.

If it’s more convenient for you, you can also export all of this data to a spreadsheet.

How to use Archive.org

Once you find the dead link. Access the old article using Archive.org.

It’s a wonderful utility allows you to view the article page that does not exist anymore.

Type or paste your broken link URL in Archive.org.

After you enter your broken Link URL in Archive.org.It may show some kind of error.

If you get the “Hrm” message, don’t worry! Click on the link to search all the archived pages.

finding old article using archive.org hrm error
archive.org Wayback tool

You might see the correct URL on the next page.

If you see the right link, click on it and find a cached version of the page.

A cached page is represented by a colored dot on a calendar date.

archiving artile
archive.org Wayback tool

Hover over the one you want and click on the timestamp. And there is your page.

An example template you can use to implement this method:

Subject: Your site has a dead link.
Finally, notify the site owner for the broken link, do not be too needy. Best be polite and direct and ask for a backlink.

Hi [name],
I visited your site recently and found out that this page on your site: (URL).
It’s a great page, but I found a dead link on it. The link leads to (page URL), which is no longer active.
I wrote an article on (topic), and I think it would be a great fit for your page. It might make a good addition to your article.
Either way, keep up your insightful articles – Google sure loves those 10 000+ word tomes.

Thank you for your time,
(Your name)

Getting High-Quality Backlink though Guest post

We already heard about the Guest post before. You want to be a quick and easy way get your guest post on their site.
When we talk about guest posting for backlinking. We usually follow a couple of steps.
Step 1: Find a site that accepts guest posts.
Step 2: Pitch good content and get published with a link in your author bio.

First visit their blog read few posts, understand the value
Authority sites are very much looking for valuable contents, that will provide value to their site. Then you need to understand what topics they cover and how in-depth their posts are.

If you can provide awesome content, most authority sites will be more likely happy to give you a link to exchange.

Your content does have to stand out. You should not pitch a calendar date simple topic or east articles.
Interact with the blog
Choose at least 3, 4 of your favorite post you and leave an in-depth meaningful comment on each one. Even ask a question or offer suggestion or something you think would add value to what they posted. The purpose of this is to interact.
Many of the authors of blog post will reply to the comments on their post. It a good way to get them to see your name and start knowing who you are.
Send them your pitch email.
Be personalized, send the value proposition article idea for guest blogging.
Be consecutive, keep it short but be in point. Maybe they would not reply on your first try. Wait few days try to send few follow up with great articles ideas.

Ego Bait

Ego bait is a piece of content that plays on the ego of the people who are featured within that content. The hope is that, by being included, these people feel better about and are more inclined to share the content with a link.

Some Example of Ego Bait.

Interviewing an Influencer. You can create sets of a question. Do an Interview session, and letter posts it to your blog.

Produce Top list. A top list also happens to be one of the most common and successful forms of ego bait.

Creating Resouce list. People are looking to make their work and personal lives easier. If you can offer a post that lists the best resources online to solve their problems, then the chances are great they’re going to link to it or share it.

Testimonial

Companies like to get testimonials.
You could try some of their products. And leave a valuable testimonial on your website backlink. You can call them or directly mail them. Tell your success stories after using their products
A well-written Testimonial on a high DA, you will get a nice authority quality backlink.

Conclusion

Focusing on getting high-quality backlinks with high DA PA, tremendous boost your site, drive a lot of traffic. Helps you to get more visibility on search engine result page.You get a good amount of trust authority in your nitch.

Top 6 Latest Trends To Follow In Email Marketing

Email, when used as a marketing tool to deliver a commercial message to a person or group of people, is termed as Email Marketing. Since there has been an increase in the number of internet users in the world from few years, Email Marketing comes as an effective tool for brands and companies from various segments to communicate with their followers, existing or potential clientele.

Marketers need to uninterruptedly change their email strategies to cater to a fluctuating audience. Studying and following email trends is the need of the hour. It’s true that some trends fade in a few months, while many remain for years.

To help you keep updated with the industry, I have researched and combined six of the biggest email marketing trends which every marketer should follow.

Finally, you will have the savoir-faire to help you plan a viable email marketing strategy up to par with industry trends.

Trend 1: Using Interactive Email Content

The interactive content trend has been on rise since the last few years. It is not sufficient to just send an email which is just intended to be read, there has to be a content which should involve engagement from the recipient as well.

interactive-email-marketing

Question is why interactive content is so important?

The answer is, it offers a more personalized experience for the individual. It inclines to be more enchanting than a plain old newsletter. The user can actually get involved with the experience increases interest, which can enhance the complete engagement and conversion rates.

Some of the most useful and different forms of email interactivity comprises:

  • Live menus and navigation
  • Carousels, image galleries, and sliders
  • Product tour
  • Offer reveals
  • Quizzes
  • Reviews
  • Search bars
  • Add-to-cart functionality

Major Challenge to Focus while Designing Interactive Emails

Designing interactive emails is not difficult but keep in mind to make them look same across different email platforms. Few email clients have a limited capability to work with interactive content, and at times images might not work the same depending on the email service.

  • Make sure to take support from your graphic design/front-end design team to ensure the emails look and function as per the requirement
  • It will not only increase user engagement and but also make you stand out from the rest of the emails thronging the inbox

Trend 2: Omnichannel Email Marketing Practices

Omnichannel marketing is a type of marketing where the focus is on distributing a steady and uninterrupted experience across multiple channels. Fundamentally, the shopper experience should be unified if a person tries to access it between interacting on a website to reading an email or even visiting a physical location.

omnichannel-marketing

Let’s take an example of UK fashion retailer Oasis. They have an amazing feature for online shoppers to find that if an article is out of stock at their warehouse, a feature can be used to find a store that still has the article in stock. The particular article can then be dispatched to the customer and a confirmation email will be sent to the customer to inform its status. They have also provided all the staff members with iPads. This helps the staff to cross-check the instant accessibility of items, and if the item is out of stock at their location, they can use the iPad to place an online order for the shopper.

Ways to Implement Omnichannel Marketing

For successful implementation of implement omnichannel marketing, you need to think from customer’s perspective. What would be their experience when they interact with your company? How emails can be used to improve that experience? You will need to create and follow a plan which integrates email to support every point from your website to social media.

Trend 3. Adapting Automated Emails

automated-email-marketing

The next trend is automated marketing which is already a big part of email marketing. It’s vital since it can help any business track their audiences behavior across all channels, analyze it, and automate responses for different triggers. This permits them to scale up their operations without losing leads and while maintaining the personal touch that consumers demand.

How to Implement Marketing Automation

Firstly, you will need to select a marketing automation platform that best suits your needs. Sendlane and campaign monitor automation tools used in this field, but there are other options out there as well.

Trend 4. Mobile Email Marketing

In current scenario, we see an increase in the amount of email that is being accessed from mobile devices.

mobile-email-marketing

How does marketers can benefit from it? In the past researchers have found that 37% of users have bought a product using smartphone after getting a marketing email, whereas 44% go to a retail store and 46% purchase online.

Process to Implement a Mobile Email Marketing Approach

As a marketer, there are numerous steps that you can take which would be beneficial in mobile email.

  1. Email templates for Mobile– To start, you want to develop email templates that are suitable for mobile devices. If your emails look appealing on the device, chances are high that people are more likely to open them and to follow the desired path they provide.
  2. Inadequate Space for Subject Lines– On mobile devices, there is less space for the subject line. Use of shorter subject lines is recommended for marketing emails. As per the guidelines, emails for mobile should have a subject that is 30 characters or less.
  3. Utilizing Time– Because of shortage of time use less text and more images. They should be responsive.
  4. Use of Clickable Buttons– Provide users with clear action buttons that are big enough for them to click without any problems. If following the link is hard, many people will not even make an effort to click it.
  5. Landing Pages for Mobiles– For engaging consumers, make sure that you have landing pages that are mobile optimized. If the page doesn’t look good or not user-friendly, you are going to lose a lot of people.

Evaluate Results– Finally, assess the results of your email marketing. Follow statistics like the open rates and click-through. By following the outcomes, you can gain insights that will be helpful for future campaigns.

Trend 5. Behavior Targeting Email Marketing

behavioral-email-targeting

Ensuing this trend can make a huge difference in your returns from email marketing by increasing engagement and conversions. By targeting based on behavior, you are focusing at the past actions of the individual, and sending them content that is based on their actions.

How to Target Emails Based on Behavior?

To take benefits of this trend, there are some steps that you will need to follow.

  • The first step is to collect data about your clienteles. Track the actions of customers as how they interact with your brand.
  • Once you identify behaviors, you can design emails that respond to them.
  • Use an automated system, to set up emails that are prompted by different behaviors.

A tool like Sendlane comes with built-in triggers, one can teach up your email marketing platform to do the work for you based on set parameters.

Trend 6: Personalization of a new generation

Sending email campaigns created solely for the recipient does not only contain the recipient’s name in the copy. The objective is to offer clients exactly the product they are looking for at a price they are ready to pay. Maintaining the attention of an individual, via personalized emails, is a difficult task. You are never really “safe” and one mistake can ruin everything. Explain what your email marketing campaign is all about swiftly, efficiently and informatively. People don’t have the time or patience for going through long emails.

personalized-email

Important Points While Personalizing an Email

  • It’s very important to personalize a greeting and deliver a brief message that is easy to read and grasp.
  • Design an email that gives an impression as if it was written by a real person for a real person.

Now that you have understood these trends along with how to prepare and implement, it is time to get started on your efforts toward improved email marketing to help your business grow. Always follow below given points:

  • Use Interactive emails to increase customer engagement
  • Think beyond multi-channel and start focusing on omnichannel
  • Planning of emails which can be reached to customers based on their behavior
  • Use automation to get the most out of behavioral targeting
  • Enhancing your email campaigns for mobile
  • Crafting a personalized message will only be beneficial

Share with us what you think about the coming email marketing trends? Do you have any questions about any of the email marketing tips that we have covered? Let us know what you think in the comments section below.

Top 10 Affiliate Marketing Strategies

Lets get a gist of Affiliate marketing before discussing about Affiliate Marketing Strategies.

Affiliate Marketing

Affiliate marketing is an efficient method to get started with online marketing. It enables to earn commission by selling someone else’s product online or earn direct money by selling our own product.

Affiliate Marketing Chain

Affiliate Marketing is based on Performance based marketing & Revenue Sharing. Merchant gets benefitted by selling own products or can offer promoters a financial incentive through an affiliate program. Whereas Publisher gains commission by promoting other’s products and earn an income from it as an affiliate marketer. Affiliate(Publisher) acts as Mediator between Merchant and Customer.

Affiliate Marketing Chain Affiliate Marketing Chain

You can be a Merchant….

If you already have a website and are keen to market your website on other high traffic websites, you can reach out to portals like Vcommission / Tyroo in India. You need to check with them if they can take you as a merchant. They will then find relevant bloggers / publishers to promote your deals. The commission model that publisher can use to advertise your products on their relevant business websites is CPA/CPS/CPL.

The following website gives information on Top Affiliate plugins that are best suited to start affiliate marketing on website created on wordpress Free WordPress Affiliate Plug-ins.

If the website is built on WordPress, then the supporting plugin found at VCommission Auto Import Coupondealswill assist in filling coupon importing tool form in VCommission & CJ API.

Being an Affiliate is easier compared to being a Merchant. Affiliate can be a single individual or entire company.

Let’s focus on Top 10 Affiliate Marketing Strategies:

Affiliate Marketing by Affiliates Affiliate Marketing by Affiliates

1. Promoting Products

An Affiliate promotes one or more Affiliate Products. It can be on any channel it seems fit. It can be on a social network or through content marketing or a blog. In order to become an Affiliate, search for similar products of your niche and build an email list. Choosing Niche is very crucial.

Choosing Niche

Finding out problems people have and providing solutions to their problems is the first step. Solution can be in the form of selling ebooks or creating videos. Videos are more appealing than Text and Audio. (Or) Niche should be a topic one is passionate about, in order to build interesting, good and regular content. You might not be knowledgeable of dog training but having knowledge of best quality dog products is a plus. For example, you can write newsletter on dog training and link it to dog training products.

Next step is to decide, if the Niche of passion is going to make money. If not research on a topic that makes money. Choose a profitable niche and good quality products that have great payouts and high conversion rate. If the Niche is popular, analyse competition with already established marketers. Make sure products of chosen Niche attract audience. Niches can be like Health, Wealth, Personal development and Hobbies.

Money Magnets

Successful Affiliate sites are called Money Magnets. Those sites are simple websites with great information on products. They will contain way of capturing leads through offers like free E-books, Videos, Audio Tracks or free reports of high quality. Affiliate Marketing can be implemented through Email marketing, as it is a powerful tool to drive traffic. Automated emails twice a week is a better option to make people opt-in for the product.

Affiliate Marketing is flexible. You can add as many products as you want or can change Niche at any moment.

Affiliate can earn money based on Cost/Acquisition. Acquisition can be lead/ sale. Affiliates may use SEO to optimize web page to convert lead to sale, thus achieving higher conversion rate. Affiliate Networks like Clickbank guide Merchants on how much to pay affiliates. Attending conferences on Affiliate Summit enable Merchants decide Price of product, Price to sell and Incentives to be given to affiliates.

Crazy Egg Tool

Crazy egg tool helps in knowing the regions of webpage that visitors are visiting or clicking on. This information helps to optimize those regions to convert lead to sale. Affiliates doesn’t have to create any product or be an expert. They only require sharing the product link and is of less risk. Affiliates can get free Affiliate Link from Merchants. The link is unique to everyone. It allows the Merchant to track sales made by Affiliates. Affiliate Marketing is a Win-Win with very little Affiliate effort. If you already have a website, for example related to health, you can promote health related products through Affiliate link.

Affiliate Programs

Amazon has free Affiliate program called Amazon Associates, that anyone can join. It provides affiliate link to promote Amazon products. The link can be placed either on our blog, facebook, email, twitter or youtube. Ebay also has Affiliate programs.

Affiliate Marketing on Social Media Affiliate Marketing on Social Media

2. Affiliate Network

The next step is to research on Affiliate Program/ Affiliate Network like Paypal/ ClickBank that’s preferrred by similar sellers. Choosing Affiliate Program thats relevant to the Product plays a major role. For example a Network with heavy hitting coupon and Search marketing affiliates is a proper choice only if Affiliate is allowed to do PPC [Pay Per Click] or promote products using coupon codes. Its mandatory to select an Affiliate Network that has proper security measures to prevent fraudsters from creeping in. Please make sure the Affiliate products that Affiliate promotes should be “The Best” in Quality.

3. Building Site

The next step is to “Build site preferably on WordPress”. Build a website containing free content and build a squeeze page to promote your offer. In order for the site to be up and running,”Buy a Domain from Godaddy or Namecheap”. Hosting is also needed along with Domain. Domain indicates the address of site on internet. Hosting represents the exact location of the domain.

4. Setup Domain & Hosting

“Purchase and set up hosting” from reliable providers like “Godaddy or HostGator”.
If purchase of Domain and Hosting are from different providers, linking of Domain and Hosting together is important. Once the site is ready, creating Content relevant to Niche is crucial. The content of site should be interesting and Search Engine friendly. “Content is King”, hence it should be unique and of high quality.

5. Brand Awareness

Work towards builiding “Brand Awareness” to educate audience and make sales through live webinars.

6. Follow-up Emails

Create a strong follow up newsletter sequence through properly scheduled emails.

7. Driving Traffic

Drive traffic to the squeeze page, that promotes your product.

8. PPC Advertising

Pay Per Click Advertising [PPC] can be implemented to grow Affiliate Business.

9. Re-invest Money

Reinvest money that comes to your wallet in improving the website.

10. Ways to increase Traffic

Ways to increase traffic to your website are to Advertise, Video marketing, Onpage SEO,
Target long tail keywords, Get social, Irresitible headlines, Referral traffic, Link internally, Post content to linkedin, Email marketing, Compatibility on all devices, Easily Accessible- faster Downloads and Examining Analytics data.

Hope the Top Affiliate Marketing Strategies are helpful.

4 Types of Goals in Google Analytics – How to Make Most of Them?

What are goals and what are different types of goals in Google Analytics? To know more about that lets dive into the basics first. Your Google Analytics account without goal is like life without a purpose. Sure you enjoy tracking how many people visited and where they came from but at the end of the day it should mean something about what you want to gain by driving people to your website.

What actions you want your users to take to which will help you? More importantly, how will you track them?

The comprehensive answer to that very question is Google Analytics Goals!!

Using different types of goals in google analytics you will be able to track who played the video on your website, or how many people downloaded your catalogue or how many people left before finishing the purchase or which page is most popular and many more..

How to Set Goals in Google Analytics?

  • Go to Admin button on your Google Analytics left panel
  • Set the account and view you want to use and then under view tab click goals
  • Press the +Goal button
  • Voila! Select the type of goal and you are done!!

Choose the right view Click on goal in Admin Panel Click on New Goal (Types of Goals in Google Analytics)

Now let’s discuss what these goals actually do.  In Google Analytics, there are four ways to track goals:

  • Destination
  • Time
  • Pages/visit
  • Events

Let’s dig into each of them individually.

  1. Destination Goals

Destination goals keep track of specific URLs. Each time someone visits the specific URL set by you, the goal is triggered.Choose Destination Goal - (Types of Goals in Google Analytics)

When to use?

You should use them on your thank you page, confirmation pages, download pages etc. As these pages are not visible otherwise, so only a unique set of user who perform your desired action will reach here, enabling you to get the most accurate data.

  1. Duration Goal

This goal tells you, how many people spend how much time on a particular page of yours. You have to set the minimum duration bar so that one who stays over that duration should be considered as goal conversion. Also if large portion of users stay below your set time that means the page requires some improvements.

Click on Duration Goal - Types of Goals in Google Analytics

When to use?

Try to go through each of your page from the point of view of a visitor. Try to figure out how quickly a user can go though the content to find relevant information, so if more users are staying below that time that means people are not getting what they want and the page should be tweaked.

  1. Pages/Visit Goals

In this you track the number of pages user goes through per visit to your site. You can set the number of pages and this will help you analyze how many users are actually going through your website, checking all the content available on different pages of your website.

Choose Page Goal

When to use?

Websites with a lot of articles or in which the content is distributed on various pages use this to analyze overall quality of content on their website, so if a user is visiting more than a certain amount of pages you can analyze how much relevant your content is.

  1. Event Goals

This is slightly advanced as compared to other ones, but with advancement of website content it has become a critical point to analyse the popularity of your content.Choose Event Goal

Event goals are used to track any interaction user makes with your website, be it external links, social media buttons, video views, using a widget etc

Events have following components:

  • Category – It is a name that you provide as a way to group objects that you want to track.
  • Action – Is the type of event or interaction you want to track
  • Label – It is the additional for the event you want to track like song name etc
  • Value – You can use it to assign a numerical value to a tracked page object

# As per your need you may use as many or as few of them as you want. The event goal will triggered only if the event matches

When to use?

You should use it when you have a lot of interactive content on your website say, videos, games or widgets etc. This will help you in understanding how many people are interacting with content and help you analyze their behavior.

Other key terms:

Goal Values – Goal values is an option in google analytics which helps you in analysing the worth or revenue wise value of your visitors/customers. You can define goal values for each of your goals and populate your reports with data on where your revenue is coming from.

You can use it for your leads, for eg: if a travel agency got 10 leads during the month which produced $10,000 in revenue. Now, consider the total revenue of $10,000 and divide it by the total number of leads generated i.e. 10 thus this states the worth of each lead is $1,000. That’s the goal value.

Goal Funnels – Goal funnels allow you to monitor exactly how many people move through each step of your marketing process. It shows how many people leave your sales/marketing funnel at each step so you know what pages need fixing. For e.g., build a goal funnel to see how many people move through each step between their shopping cart and the payment page.

As per default setting, Google Analytics will track visitors in the funnel even if they jump into the middle i.e. if they don’t start from first page of your funnel. If you want to make sure that the goal funnel only counts visitors that have started on step 1 and completed the goal, check the required step box.

Well that’s all folks, this was an overview of the goals in Google Analytics. If you like analyzing the users in-depth and get them to make desirable actions for your business, Goals is definitely the top most tool in your toolbox.

Want to dig deep into details of Google Analytics? Master Google Analytics by undergoing a certification.

Photo Credits: Kissmetrics

How to Launch a ‘Pharmaceutical Product’ on Social Media

Social Media for the pharmaceutical companies saw growth from both Corporate pages and Career pages by staying aggressively active on all the platforms. It has become a mandatory to stay on top of your customer’s mind and you have to create your presence, let me be clear not just create but be more engaging with your audience.

Social Media Platforms the pharmaceutical companies saw growth from both Corporate pages and Career pages by staying aggressively active

About Kilitch – Pharmaceutical Company

Kilitch Drugs Logo

Kilitch is a pharmaceutical company with 25 years’ experience. Its intense focus on quality at every step of its manufacturing process has helped it gain a strong reputation as one of India’s leading contract manufacturing company. It’s revolutionary energy booster secret formula Roivit was recently launched in 3 African countries – Malawi, Ivory Coast, and Mauritania. The product comes in a tablet form and dissolves in water to make an instant energy drink. The high quality and rigorous testing are done around this energy booster make it suitable for all people – right from extreme sports athletes to office professional and housewife.

Website Screenshots of Roivit

The Challange

The India-based company wanted to create an impactful presence post launch in all 3 West African countries for Roivit. The challenge was to create a marketing campaign that is sensitive to the socio-economic demographics of the 3 nations, as well as, appeal to the local culture, traditions, and language, there. It also needed to convey the message about the universal appeal of the energy booster and captivate the attention of the general public to this exciting new product. It needed the marketing campaign to provide results as outlined in the strategy document prior to the launch.

Roivit

Idea

Looking at the challenge of the marketing campaign to resonate with the larger public, we suggested a unique brand strategy in line with the audience the energy booster was targeting. We came up with the central theme of ‘Always-On’ that formed the foundation of all marketing and promotional materials. We presented the branding strategy of the promotional materials to hit all 3 markets and all 3 key channels (print, digital, and online).  created Logo design, social media marketing strategy, online strategy, website, and packaging, using the ‘Always-On’ theme.

Social Media stats for Roivit

The Results

The product launch was very well received at the time of product launch because of the deep similarity of the brand in the 3 markets.

It helped the company to consolidate its position in the health and nutrition beverage market in these 3 countries. As an outcome, there was a good visibility of the product on the eve of the launch that provided substantial traction to their brand value post the launch.

Recommendation

On Platforms like Facebook and Twitter pharmaceutical companies saw growth from both Corporate pages and Career pages. The upper growth of the Careers pages is perhaps the sign of the low number of total Fans these pages have. As for the Corporate pages, the high growth rate suggests that this silo was a very important channel for pharma brands in 2016, companies also struggled to gain Follower growth for 2016. Top Branded portals’ handles were the biggest drivers of Followers growth mostly because of the comparatively low number of Followers. Just like on Facebook, the Over the counter Brand handles didn’t register any significant growth. This could be due to companies refocusing their efforts in other silos.

a searchable database of over 600,000,000 pieces of brand content, the following topics surfaced as the most popular talking points for pharmaceutical companies.

Though the volume of content published by pharma companies on Facebook has fallen year-on-year, the average interactions per post have been increasing. The utmost driver of this growth has been from Facebook Likes, which suggests paid promotion is largely responsible for the increase.

Note – This analysis doesn’t include dark posts. Only publicly viewable posts were considered for the study.

  1. There is 0 correlation between more posts and higher engagement.
  2. Pfizer has published the amount of content on Facebook than all other pharmaceutical companies in 2016 but had lower total interactions than most other companies

Social media is integrated into the daily lives of consumers, often engaging with brands for customer service support – except when it comes to pharmaceutical companies. Regulations have certain deterred pharma brands from the open social media dialogue consumers experience with retail, travel and hospitality brands. However, the demand for conversational interactions via social media channels in the pharmaceutical industry has caused a business to adjust their approach and establish a more meaningful dialogue between patients, healthcare providers and caregivers.

Referring to all this, here are the 5 key strategies for digital marketers to all the pharmaceutical companies to enhance and smoothen their social media marketing campaigns.

Be More Active in B2C Social Media Conversations

Pharmaceutical companies should improve their practices to be good at communicating at an enterprise level without risking regulatory non-compliance. Instead of using the social media to connect with the customers or engage in ongoing dialogue to build relationships, many pharmaceutical health companies play it safe. Some Pharmaceutical companies use social media to support their PR and corporate communications message, complying with regulations around managing adverse events. While social media is the best platform for these endeavours, there’s so much more pharmaceutical companies can do with social media without compromising compliance.

Use Social Media with Direct Customer Service Tools

Social media platforms are making this much easier for organizations, offering various tools for ease of communication with so many engaging factors such as Facebook Messenger and Twitter Quick Replies. Pharma companies need to utilize all these channels for many things like live advice, drug Details and live chats that answer basic questions or receive some adverse events reports.

The users of various devices reaching for their tablet or smartphone and opening Messenger or social media platform to find support instead of calling a customer care number. The Social messaging channels are perfect for cases like these because they offer instant access with minimal effort. Pharma companies need to respond to patients in the patient’s favour channel. These channels also offer an advantage for the pharmaceutical company too, they can engage in private, one-to-one conversations with patients (either with a human agent or even a chat robot) while tracking adverse events across various channels.

Patient forum and critical epidemics and new pharmaceutical research, mergers, and acquisitions; conversations about all these topics are occurring daily online and they hold potentially valuable insights for Pharma companies.

5 Tips for Automated Facebook Campaigns

Automated Facebook Campaigns When it involves advertising online, Facebook is one of all the simplest places. From a sheer audience perspective, it is sensible. There square measure over two-billion monthly active users on the location.It’s the most important social media network ever created and it continues to grow daily. But with all of Facebook’s numerous options and enormous user base, it will take hours to observe and optimize. And I estimate you don’t have hours of additional time day by day to devote to Facebook advertising. You’ve got alternative things to try and do.But that doesn’t mean you’ll be able to neglect your Automated Facebook Campaigns. They still have to be compelled to be optimized if you wish to envision a positive come back on your investment.

It is an enormous cash maker for your business.

So, however, does one cut time and still optimize your campaigns?

You automatize it.

5 Tips for Automated Facebook Campaigns

Here’s the last word guide to Automated Facebook Campaigns

(1) Found out Custom Audiences for Funnel Stages

The first step in fixing any Facebook ad blitz is to specialize in audience targeting.
Facebook’s platform is top-notch once it involves audience targeting within the advertising house.You can target something from occupation to financial gain to hobbies and interests. But the goal of this section is straightforward, therefore don’t wander away within the targeting rabbit burrow. merely produce 3 audiences supported this simplified sort of a

Creating these audiences supported the buyer’s journey can facilitate the USA alter and automatize the method.The buyer’s journey may be a basic definition of the decision-making stages a typical user goes through.
Awareness: They’re conscious of their drawback, however, they’re undecided the way to fix it.
Consideration: the customer is currently finding out totally different ways (products or services) to repair this drawback.
Decision: the customer has currently found out the simplest choice to solve their drawback.Pretty easy, right? Here’s another example of a SaaS product decision:

Automated Facebook Campaigns
Find out custom audiences for funnel stages

The whole goal of the buyer’s journey is to assist marketers like the USA perceive that individuals won’t convert on the primary visit.They’ll presumably ignore the initial ad they see.You can’t merely target a chilly visitant with an enormous purchase-based ad.It won’t work. They aren’t prepared.So rather than frequently making new audiences, we are able to produce 3 audiences and populate them with users supported engagement, traffic, and more.
Once we’ve found out these audiences, we have a tendency to won’t got to lie with once more for a protracted time.
Here’s the way to produce audiences for every funnel stage.

[contentblcok id=240]

(2) Audience Awareness

As I discussed before, the primary stage of the buyer’s journey is that the awareness stage. Here, users square measure conscious of their drawback, however, they haven’t begun to go looking for solutions simply, however.So the goal of this stage is to focus on a wider audience to grab their attention and hopefully begin to funnel them through every audience level.

To start, open Facebook’s Business Manager  and navigate to your dashboard. From there, click “Audiences” underneath “Assets.”

Next, we wish to click “Create Audience.”

Here we’ve got choices.
The option you decide on can depend upon 2 things:

1. whether or not you’ve got any existing Facebook Custom Audiences.
2. the expansion and development of your business.

For example, if you have already got a Custom Audience that’s operating or a business with an oversized range of shoppers, you’ll be able to produce a “Lookalike Audience.” The “Lookalike Audience” can match your existing client file or “Custom Audience” to an analogous cluster of individuals with similar interests and demographics. If you’ve got the flexibility to use that possibility, select it. If not, you’ll be able to produce a “Saved Audience.”

It seeks to grab attention by casting a wider web. Then, you are taking those engaged users and push them down the funnel.

Here’s what a “Saved Audience” screen can look like:

Automated Facebook Campaigns
Audience Awareness

Next, you would like to start out filling the data.
Start by naming this your Awareness audience.
Next, fill within the basic data of your ideal client demographics.

Add data for the situation, age, gender, and language.
This is the broad-based targeting data.Once you’ve nailed down the demographics, you’ll be able to begin to slender your Awareness audience with interests and exclusions.

The idea here is to pick out interests that match your product or service.
For example, if you sell computer programme improvement services, you’ll wish to place SEO as Associate in Nursing interest.

Maybe you furthermore might sell a tool for keyword analysis. you’ll be able to simply add that, too

Now it’s time for the exclusions. this can be the step wherever you wish to blatantly exclude those who you recognize won’t convert from seeing your ads.
For example, let’s say you’ve ne’er sold SEO services to Fortune five hundred firms. They merely don’t wish your product.
And that’s fine. however, you wish to form absolutely to exclude them, therefore, you aren’t wasting any cash on sales that merely won’t shut.

Once you’ve narrowed down a couple of interests and exclusions, you must aim for Associate in Nursing audience size around five hundred,000-700,000.

That’s a perfect vary to focus your efforts on casting a large web while not over-reaching and risking vast, wasted ad spends. Now that you’ve got Associate in Nursing awareness stage audience set, it’s time to form Associate in Nursing audience for those within the thought stage.

(3) Think Audience

The thought stage is precisely what it sounds like: the customer is considering their choices to fixing or resolution their drawback.
They’re beginning to browse totally different vendors to envision who’s attending to facilitate them.
Since we’ve created Associate in Nursing awareness audience and driven a lot of high-quality visits to our page or website, we are able to currently produce a brand new “Custom Audience.”

We have multiple totally different choices to settle on from for making a “Custom Audience.”

Automated Facebook Campaign
Think Audience

My personal recommendations for this might be Engagement or web site Traffic.
Your awareness stage ads have the goal of transfer in new guests. These square measure guests that weren’t conscious of your complete, product, or service.
The “Consideration Audience” can specialize in causing a lot of ads to folks as they move through the funnel.
For example, if they have interaction on your website or Facebook page, they’re inquisitive about what you’ve got to supply.
They’ve begun to contemplate your product or service and one ad targeted to them would possibly push them to convert.
For this instance, we are able to choose Engagement.

This makes certain the audience is specifically targeting users WHO square measure considering product and services and showing interest in your page.
We have a lot of totally different choices to settle on from.

Automated Facebook Campaigns
Think Audience for Facebook Campaign

This will all depend on your existing Facebook ads setup.
For example, did you run Associate in a Nursing event? does one have Associate in Nursing Instagram business profile? Did you employ lead forms or video?
If you drove your “Awareness Audience” to your Facebook Page, you’ll be able to choose virtually any of those.
To keep it easy, we are able to choose the “Facebook Page” possibility.
Here, we are able to target a various string of choices and interactions.

Name your audience thought and make certain to pick out one year to stay funneling users in while not creating new audiences.
Once you’ve set this up, you’ll be able to move to the ultimate audience.

(4) Call Audience

Now that you’ve with success found out audiences for building awareness and thought, it’s time to seal the deal.
Close the sale by targeting these users WHO have emotional down your audience funnel.
At this time, you’re addressing those who square measure ready and prepared to shop for once they reach your audience.
In awareness, they saw your complete. In thought, they engaged along with your page. simply before creating a call they’ll presumably examine your product page on the website.
Here’s the way to target for that specific event.
Create your third audience, the “Custom Audience.”

This time, choose “Website Traffic” as your possibility.

Next, as our process price, we wish to pick out specific page visits.

You want to specialize in targeting your product and options page toward users WHO square measure near creating a judicial decision. By exploitation the merchandise and options page as your specific universal resource locator, it shows that these folks square measure heavily inquisitive about your product and may well be convinced to shop for it.
Now that you’ve got all of your custom audiences setups, you’ll be able to begin to make ads for every stage.
This will enable you to mechanically move audiences through the funnel as they make every step of engagement and website visits.

(5) Find out multiple ad sets for funnel stages

So, let’s build specific ads for every stage of the funnel.

Doing this can enable you to prevent the present cycle of constructing a lot of ads and tweaking them daily for achievement. Instead, you’ll be able to merely push users through every ad set till they convert. And with those custom audiences, they’ll mechanically keep flowing in.What kind of content works for every stage of the buyer’s journey?

Awareness stage ads should be low-profile lead magnets that don’t value something. These can be free e-books or whitepapers. Content ought to get more and a lot of more valuable to match intent as customers move through the buyer’s journey.

(6) Awareness Ads

Automate the main points with rules.Automated Facebook Campaigns rules ar a present from the heavens for marketers.
Instead of checking your Facebook ads daily to create certain your ad pay is traditional, or that prices per engagement aren’t unsteady, you’ll come upon rules and notifications.Let’s say you detected you’ve had major fluctuations in price per action or acquisition. You’re most likely thinking it’s time to bust out the spreadsheets and calendar reminders. What would you say if I told you that you simply might change it all?
Here’s how.
Go to your Ads Manager  and click “Create Rule” from the dashboard.

From here, we will produce various automation rules on the subject of something.

Automated Facebook Campaigns
Ad Format

Remember, you’ll customise these rules to suit your objective in nearly any means potential. You can conjointly produce unlimited rules.

Use these rules to optimize and change on the subject of something and everything you’ll think about along with your Facebook ads. They’re very helpful for driving conversions and tweaking campaigns while not really having to sit down there and do the work.

Conclusion

Automated Facebook Campaigns is handily one in every of the simplest places to advertise online. It’s a chance to place your product ahead of an associate audience of billions. And there are a lot of Facebook ad customization choices for you to focus on your specific audiences.But with all of these users and such various tools, it’s no marvel you’ll pay hours attempting to optimize your campaign daily. As online marketers, we have a tendency to can’t risk swing all our eggs in one basket.You need to be able to pay less time on the platform, nevertheless still get identical ad-optimization edges.
So, however, does one do it?
Automated Facebook Campaigns everything you’ll. Start by putting in custom audiences for each stage of the funnel.By doing this, you’ll regularly populate users into these audiences while not having to create additional. Next, produce ad sets to match those funnel stages.Continually run these, and you’ll target every stage with specific ads. Lastly, the benefit of Facebook’s rule improvement tool to change tedious, time-sucking tasks.Managing Facebook campaigns don’t need to take up your entire day.hence its called an Automated Facebook Campaigns.

Image Credit: neilpatel.com & Digital Vidya