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How Keywords Plays An Important Role In Doubling Your Website’s Traffic

Today in the era of digital marketing, keywords plays crucial role in online marketing. They are very important for every business website as they drive targeted business traffic to your business.

What are Keywords?

Keywords are the most fundamental and significant element of digital marketing. They act like connectors for digital marketers that connect them to their audience or customers. The majority of people look for products and services online and the first thing they do is to type in their requirement in the search box and their typed requirement acts as a keyword phrase.

Importance of Keywords

Majority of people look for their products online and they depend on keywords and depend on search engine results pages before they make any purchase as they prefer first page or they don’t go beyond the first page to look for an options. Therefore, selecting a good keyword can help business to be on the first page on search engine and their website can drive traffic.

How Keywords work in PPC Advertisements?

In a PPC campaign, you pay Google however much you wish to have them list ads for your site at the top and right of the organic search listings. When someone clicks on your ad, you pay the current Cost Per Click (CPC) from your budget. In the process of displaying ads and attracting customers to your website, keywords stands in the centre as the keyword selection drives the consumers that will see your ads. Selecting a right keyword for the right ad will lead to a successful online business. Keywords are critical to your search campaigns. They are the queries that customer searches, so, a right keyword will help your customers reaching you.

Digital Marketing keywords

Types of Keyword Match

While bidding on a keyword in your PPC campaigns, you need to choose a keyword match type, which tells Google how restrictively you want it to match your advertisements to keyword searches. There are five different match types to choose from when advertising with Google AdWords.

  1. BROAD MATCH: It is the default match type and by using this type your advertisement is eligible to appear on user’s search query which is related to your keyword through synonyms, misspellings, variations (such as colour, size, location), singular, plural etc.
  2. PHRASE MATCH In Phrase Match your advertisement is eligible only when the order of the query remain intact to the keyword and no words are inserted in the middle. Only variation to the phrase such as singular, plural and misspelling are allowed.
  3. EXACT MATCH: It is the most specific and restrictive match type. By using this match type user can see your ad only when they type your exact keyword phrase by itself.
  4. BROAD MATCH MODIFIER: This match type is very similar to broad match type and the only exception is that the words with + sign before are compulsory and must be present in your search query for your Ad to trigger.

 Few tips to be followed while selecting right keyword:

  • While selecting your keyword make sure you find out right word or phrase that are relevant to your product. It helps audience to find out about your business when they will search for that product or service. While selecting a keyword ask yourself ” Does your keyword really matches with what your business does” ?
  • Search well about the volume of your selected keyword before finalising it. There are number of free and paid keyword research tools which help you see approximate search volumes for each keyword and as well as the competition with that keyword i.e how many other websites are using that keyword.
  • Put yourself in place of your clients or customers and think how they would search for you, rather than how you want to be found for.
  • Keep an eye on your competitors and check the number of advertisers bidding on each keyword relative to all keywords across Google for the location and targeted set.
  • Understand the approximate cost per click you might pay if you bid on a keyword.
  • Use keyword planner.

What is Keyword Planner?

Keyword planner is a free AdWords tool for a new and experienced advertisers to search to helpful keyword ideas. Keyword Planner lay the groundwork for  successful campaign.  This tool is compatible in 7 languages (English, Spanish, German, French, Italian, Portuguese, and Russian).

Benefits of Keyword Planner 

  1. Discover new keywords: Keyword planner starts by searching words and phrases related to your product and services. It works to find the keywords that are most relevant to your business which you can then choose to add to your plan.
  2. Compare keywords trends : Keyword planner suggests bid estimates and it helps you see how often keywords are searched and how their search volume changes over the period of time. Through this tool you can narrow down your keyword list and set your budget for the keywords you really want.

Digital Marketing keywords

What are Negative Keywords?

Negative keywords are the type of keywords that prevents your ad being triggered by a certain word or phrase.  Your ads aren’t shown to anyone who is searching for that phrase. This is also known as a negative match.  While traditional keywords trigger your ads to display for relevant searches, negative keywords prevents your ads from being triggered. The search networks will know not to show your ad for anyone searching a phrase that contains your negative keyword. For example: When you add “information” to your list of negative keywords then any person who will search for information about your product will not see your advertisement. There are people who search for items before buying the product, so these keywords help you avoid the clicks from those customers as you are paying for every click you get. You can add any word or phrase as a negative keyword that to think can lead unwanted clicks to your ad and therefore an unnecessary spending.

Digital Marketing keywords


It is very important to make online marketing strategy and selecting a keyword that will help them make their business success as a wrong keyword can damage your brand value.

Photo Credits: Digital Vidya Media Library

Dominance of Social Media Marketing in Blogging

Social Media has recast the world of SEO and online marketing. Since Google’s Search, plus Your World, we’ve seen social media having a huge influence in search engine rankings. In the last couple of years, many Social Media Marketing companies are coming onto the market and creating brand awareness via social media promotions.

Before we go in-depth about the benefit of using social media as a blogger, let’s debate a few social media marketing basics.

What is Social Media Marketing?

First of all, Social Media Marketing is the act of creating brand grasp to drive targeted traffic from social media sites.

These sites include Facebook, Twitter, G+, Pinterest, YouTube, Flickr, community forums, etc.

Social Media Marketing relies on user interactions. Any place where people can mesh a place that can be marketed to.

  • Social Media: Websites like Facebook, Twitter, Google Plus, YouTube, Flickr, etc. where users (or groups of users) share some kind of media (e.g. videos, images, songs, texts, etc.).
  • Social Bookmarking: Websites like Digg, StumbleUpon, Delicious, etc. where users can bookmark their favorite URLs and share them publicly.
  • Social News: Websites like Techmeme where users defer news articles that get ranked based on popularity.
  • Social Apps: With the increasing usage of Smartphones, we can’t sustain to ignore the importance of social apps like Foursquare and Viber where users can interact with one another on-the-go.
Social Media Marketing blogging
Social Media Marketing
There was a time when you could only get traffic from search engines (and from paid traffic). But now, the situation has completely changed, and internet marketers and bloggers are using new social media marketing strategies to tap into targeted traffic streams from social media sites like Facebook, Twitter.
Need to have social media profiles for blogger, From a blogging perspective, social media traffic is some of the most targeted traffic available (and it’s free). From a brand perspective, you can get an opinion from your loyal votary via social media campaigns and interactions. Once you’ve built up trust, metamorphose these users into paying customers/subscribers becomes much easier.

These are popular Social Media sites:

  • YouTube
  • Facebook
  • LinkedIn
  • Pinterest
  • Foursquare
Social Media Marketing Blogging
Social Media Marketing Sites

Social Media Marketing for Bloggers

We need to invite the supposition that blogging and social media go hand-in-hand. Bloggers need to have a social media presence. This is crucial to the success of a blog.

It’s unimaginable to cover promotion techniques for every blog on every social media site cause each blog and each social media site works differently. But we can some benefits that you will incur if you start marketing on social media.

Marketing in this way will precisely help in driving traffic, generating links, construction domain authority, increasing traffic rank, and perhaps most importantly, getting even more subscribers.

Overall, Social Media Marketing will help in driving targeted traffic, and bloggers can benefit from the golden rule:

  • More targeted traffic = Higher earnings.

Here are some of the benefits of Social Media Marketing:

  • Free, Niche-Oriented Traffic: 

There are tons of social bookmarking websites floating around on the web. Some of these sites have users who will be really engaged with your content. When you find them, these users will be entrapped to your content, and your site will benefit from hyper-targeted, free traffic.

  • Increased Domain Authority:

Search engines give a lot of importance to social bookmarks because if a blog is linked with a popular social bookmarking/social media site, it will grow in Domain Authority. For more on increasing DA, read this- How To Increase Your Website’s Domain Authority.

  • Better Visibility And Popularity:

Most bookmarking websites have a voting/ranking system. If your content is really good, then you will get positive signals from that site which will help in driving targeted traffic to your blog.

  • Cheaper and Better Conversions:

Using other methods to drive traffic like PPC advertising, CPM advertising, and banner ads are costly, whereas paying for social media traffic is cheap and highly targeted.

  • Get Higher Ranking in SERPs:

Search engines give some importance to content apportion on social media sites. Search engines’ purpose To provide better results for users. Since those contents are being submitted by one, if you’re actively campaigning on Facebook, Twitter, Google Plus, and others, your rank in search engines will increase.

  • Better Crawling of Blog:

Social Media encouragement helps in better and faster crawling of your site. Promoting inactive content on social media sites helps in a better and deeper indexing of your site. You can enumerate try creating resource pages (like SML’s WordPress guide) to always keep old posts relevant and shared on social media.

  • Brand Domination:

With Social Media sites, you can convert your blog into a global brand. Users will be active and constantly discuss your blog and your work. This will build your blog’s stature and authority, ultimately bringing in more and more traffic.

Social Media Marketing Blogging

Benefits of having profile on social media

Do’s and Don’t of Social Media Marketing

Here are some things you should and should not do on social media sites…


  1.  Engage with users.
  2.  Post in a scheduled manner. Post daily, or at a regular interval.
  3.  Share links/images/video related to your niche.
  4.  Keep an eye on social media trends and upcoming news in your niche.
  5.  Talk about trending topics in your niche/market.
  6.  Keep your profile information up to date.
  7.  Target users based on demographics and interests.
  8.  Increase trust and loyalty among your users.


  1. Avoid over posting.
  2. Don’t drink and update.
  3. Avoid spamming (too much self-promotion is spamming).
  4. Avoid buying fans and users.
  5. Don’t use bots to increase your numbers.
  6. Never fight with your readers. Stay calm!
  7. Don’t spend too much time on social media sites. Your target should be to do business, and a successful business is measured by the number of sales made. From a blogger’s perspective, this could be deliberate by the amount of traffic driven or conversions made.

Image Credits: Digital Vidya

Top 5 Benefits Of Paid Advertising

Paid Advertising on the digital platform now a day is most company’s need, as digital marketing is growing at such a fast pace. Every company want’s its business to be visible to as much as the audience it can, most of the company gets out of the competitive market because proper investment is not made in the advertising sector. Until and unless you don’t start investing in advertising sector your business may grow but will take a lot of time so it’s better to invest a bit rather than waiting for long.

About Paid Advertising

Paid Advertising is basically those types of advertising for which you pay an amount based on the interests, demographics, needs, likes, dislikes etc. of your customers. Which increases the reach of your customers so that your company remains in the eyes of your customer. With the help of paid advertising, you will get more and more traffic to your websites and 80% of that public can become your customers.


Benefits of Paid Advertising
Types of Paid Ads

There are so many types of Paid Advertising in the digital market which are doing very well for most of the companies. You get the power to focus your product according to its relevance. Paid Advertising is a game changer for any business if waiting for your business to grow through organic source is taking a huge amount of time you must see to the sources which can make your work easy with less investment. So, if you have any doubt regarding paid advertising such as: how will it help? Why adopt this method? Is it necessary? Will it be affordable? the answer to your questions is described in the next topic.

Benefits of Paid Advertising

Below described are the instant benefits seen in any business opting for paid advertising:

Increases reach of your business with the help of paid advertising

Reach is a critical stage in any business where you expect more and more customers. It increases the reach of your business as it will be visible to the audience you targeted according to their interests. So, you will get the traffic of those who are not only your visitors but those who look forward to your work, because of which you will get customers who are interested in your product and can become leads in future.

Time Efficient

You see, ‘Time is money’ if you are wasting your time hoping to get the best results you are wasting your valuable time. So paid advertising reduces your time as in organic search you must wait for long to make your business more effective and generally company doesn’t get the right customer. You get that instant and most amazing result in a very short span of time and get to know your reliable or new customers, this is the stage where your money proves the real value of your time.

Content Value

Always try to get the right value of your content. Assume if nobody knows about your content and have never seen it, then your content will be a waste as it’s not helping you out in any way. Here, this is the place where paid advertising helps, as people get to know about your content they will react according to their requirements and your content will become a valuable part of your marketing. Also provide the content in an innovative way such as: videos are the great source, use pictures, start with online campaigns, you can provide with free webinars as Digital Vidya is doing and there is a lot more proven solution to this which can be used so that it makes the right space in customers mind.

Target Audience

With the help of paid advertising, you hit the right customer at the right time. There are so many ways where you get only those people who will actually become your customers, for example, Facebook ads, Twitter, LinkedIn, Google paid ads, PPC and there are many more, these are various platforms , there are lot more places on the internet where you get an opportunity to select your target audience and advertise accordingly. You will always be benefited with the right audience who becomes your customer not the people who just come to your website to see your work and create traffic.


Benefits of Paid Advertising
Social Media Channels

As it helps you to find the right customer for your business and you will also get the response from those who are at the stage to interact with your company. The unnecessary disturbance will not be created, there will be the right customer coming for the right services to the right company at the right time. As you are doing any type of investment make sure that it is also user-friendly from your customers point of you this is a very important point most of the time we think from our perspective that how can we make it grow but you never know what your customers have in mind make an amazing research on your possible customers and start thinking like them as soon as you make that concept clear in your mind nothing can stop your business.


So, as we conclude to it paid to advertise is required when you want your business to grow in the various field and let people know about it waiting for organic to work will take your huge time and effort. So why not going for a better option if it brings a lot more than you invested. It will also help you to reduce the work pressure and you will get more time to think to lead the business at the next stage. One more thing I would like to add as if now you are investing some amount in advertising sector try to plan. While choosing any social network to be sure that the network you choose will get you the customers you want because you are basically making so much effort for that purpose only.


How to Promote Online Course through Inbound Marketing

The concept of inbound marketing is focused on attracting the right set of audience by earning their interest. Different from the traditional form of marketing that directly sells product service to customers, inbound marketing is based on the idea of creating the list of the right set of content and sharing for the right set of audience, in order to communicate and attract their attention and interest and creating a lasting relationship. An advance inbound marketing course will make you master in the field of inbound.

The Inbound marketing has the internet as a field of action and for businesses that also act in the virtual world, such as online courses, is the perfect strategy to attract and retain customers.

Despite its concept does not have an exact explanation, other data on Inbound marketing are quite concrete and prove why use it is a good strategy for dissemination of online courses and many other businesses that use online channels:

  • It costs 62% cheaper than Outbound Marketing.
  • With the Inbound Marketing, businesses that use blogs obtain 97% more links pointing to their platform.
  • The average return on investment produced by Inbound Marketing is 275%.
  • On average 92% of marketing professionals claim that the Inbound Marketing is essential for companies, before the current economy.

attracting to inbound marketing course

How to use inbound marketing for online courses?

Inbound marketing is a strategy that utilizes many forms of pull marketing – content marketing, blogs, events, SEO, social media and more – to create brand awareness and attract new business.In inbound marketing, the focus is to create the content to attract the interest of the customer by doing SEO, Content Marketing, and Strategy on Social Media.

There are several ways to make Inbound Marketing and each one of them fits in one of the five stages of Inbound that is:


Attract the right audience

First, you need to attract people to your site. Invest in SEO to improve your position on Search Engine. In the advertisement on social networks or advertisement in search engine through Search Engine marketing. For an example, Produce relevant and well-prepared content. Post on a blog is also great for attracting new users. Create a relevant well informative ads that relevant to your targeted audience in social media. Write attracting relevant headline and description in ad copy for search engine marketing. You can use social media for brand awareness or for lead generating. There you will find your target audience there. Attract your audience toward your brand on social media by posting attractive articles that relevant to them. With the proper planning on strategy in Social Media, investing in Search Engine Ranking,  Search Engine Marketing, Content Marketing Strategy you will achieve your goal.

Attracting audience through.

  • Search Engine Optimization
  • Social Media Marketing
  • Search Engine Marketing
  • Content Marketing


attracting to inbound marketing course

Turn visitors into leads

In this second stage is necessary a content more attractive and converting, after all, you will ask the user something valuable, as an e-mail. For this reason, you must offer them something valuable on their interest such as eBook with the content, can offer exclusive access to a module of the course, or demo class or any other materials by which your target audience can be interested. For an example, Digital Vaidya provides demo class. You also need to work Landing page optimization.

Anatomy of a Perfect Landing page

  • A Great Headline
  • Well Describe Sub-heading
  • Eye catchy supportive image
  • Well designed form with Eye catchy CTA Button
  • Trusted logo with no exit link
  • Value proposition
  • Unique Points and Benefits
  • Social Proof

promoting inbound marketing course


Convert leads to sales

This is the time to focus and go straight to the prospect. People have already given you their contact what proves that they are really interested. So it is time for you solve the blocking question between you and them. So they will convert into sales. List down all the blocking question your users might have.

For Example, Take Digital Vidya for an Example

You may be had questions like,

  • Why course delivered only online?
  • Who are trainers?
  • I am already a Digital marketer, why should I learn Digital marketing?
  • currently working in finance, can I learn digital marketing?
  • as fresher, how DM course could help me?

Create a list of content for every blocking questions. You should use proper types of content types for delivering those blocking questions such as Webinars, Guides, or Testimonials. Invest in email marketing with the right set of content and show for the users that you have information of their interest. First list down the content type, whatever is best for your target audience. Analyze which content type could deliver their answer.

A good percentage will convert at the end of the customer journey, customer journey depends on normally how much time your prospect takes before they convert into sales. Move the rest into funnel back keep sending them valuable contents until they convert.


Customer loyalty

You have already sold your product, but your conversation with the customer does not need to stop. This is the time to build a relationship. Create a strategy to follow up and increase customer loyalty. Offer special plans, access to other online courses, support material, etc.


Transform your customers into brand ambassador for your brand

Doing a good job in the previous step, this becomes a lot easier. Delight your customers and to transform them into true ambassadors of your brand means that you did a good job. To conquer this result give your customer more than a brand that produces contents, but a brand with a purpose which he admires and is proud to be a part.

How to do all of this? Invest in quality content related to your business. Online courses have by goal teach, therefore, to promote them the best strategy is to provide content that shows what the user will win by acquiring it. Besides serving as proof of your capacity as a professional.

You focus in conquer your customers, we focus on ensuring that he/she has a good experience when purchasing your material.