Best place to do Marketing on Social Media
- Instagram for better engagement: As compare to Facebook, Instagram has better engagement. The number of people post pictures and videos more than Facebook. In a data it was revealed that Instagram attracts more likes and comments per post than Facebook. This was especially true for small brands, and those food, fashion, travels. This shows the engagement of people is high on Instagram than on Facebook.
- Facebook for higher visibility and reach: When it comes to reach, Facebook has authority over Instagram. It does have only the larger user base, but also it has acceptance across most age groups. So you will have a better chance at boosting visibility using this platform. This is true if you are not targeting a specific age group.
- Instagram is to target younger audience: Instagram appeal to younger audience. This is a best platform to target younger audience. Many brands who has its customer the younger audience target them on Instagram. A brand Harley Davidson target the younger audience that was only for men between the age group of 18-35 targeted them on Instagram and they targeted 1.4 million men in this age group in just three weeks.
- Facebook for distributing information: It is a best place to distribute information than Instagram. You have limits on Instagram. Facebook gives you freedom to share unlimited links to your blogs and products pages. So if your objective is to promote your blog and distribute informational posts, it would be better option than Instagram.
Conclusion:- Choosing the right platform depends on what you are looking for. You have to look upon your goals and what you want to achieve from this campaign. Benefits of both the social media, Facebook and Instagram is highly subjective in nature. Different business and different audience means that what work better for you may not work well for another business. Different business have different target audience so they should choose their social media platform where they find their customers active. According to me, the best place for marketers to market their brand is Instagram because their you will find the huge audience to target. You can easily promote your business and engage with the audience.