Browse Tag: email marketing

Email marketing campaigns

How to Create Successful Email Marketing Campaigns?

Emails are one of the oldest methods of communications.

We all receive and send emails but with billions of emails sent daily like promotional emails, offer emails, spam emails it has become very difficult to get the target audience to click on the mail and take your desired action.

Email marketing is the process of sending emails to your customers or your prospects. Sending an email might sound easy and you would be thinking it is just writing an email and sending to the prospects and we all can write emails what’s the big deal in it?

Well sending emails and running successful mail campaigns are two different things. So today I’m going to tell you to create successful email marketing campaigns.

How to Create Successful Email Marketing Campaigns?

1. Build a Solid Email List

Build a Solid Email List Image source:pixabay
Build a Solid Email List

The first step in creating and running a successful email marketing campaigns is building a solid email list.

No campaign can be successful without a solid email list full of people who are interested in your business and the best way to do so is using popups or signup forms on your site.

This not only helps in building a solid email list but also show that these people are interested in your offerings and might turn into your customers one day.

I know there are many people in the market that sell databases of email addresses but these databases do not contain verified email address and these people might not even open your emails. why?

Because they never signup for receiving emails from you and when it comes to running successful mail campaigns that is something we do not want to happen.

We want people to be interested in our emails, open them, engage with them, wait for receiving them again and take a desired action on the mail sent.

2. Know Your Goals

Know Your Goals Image source:pixabay
Know Your Goals

We got a super solid email list and ready to send those emails but before sending those emails the next thing you want to do is know your goals. What is the goal of your email marketing campaigns?

Whether you want to send welcome emails to those who have signed up on your site, want to engage with your subscribers, convert your prospects into your customers or you want to segment your subscribers.

We must be clear what our goal is and what we want to achieve through sending emails this will guide your efforts and help you in achieving your goals.

3. Use Segment Targeting

Use Segment Targeting Image Source Pixabay
Use Segment Targeting

Segment targeting is the process of segmenting your subscribers based upon certain factors like their interest in certain products or services you offer, online behaviour on your site, buying behaviour etc.

By segmenting your audience, you can target them more effectively and increase your engagement with them. This will not only increase your open rates but will also help you achieve your desired goals and your email marketing campaign will be super successful.

4. Write Solid Headline

Write Solid Headline Image source:pixabay
Write Solid Headline

When it comes to creating successful email marketing campaigns, we cannot ignore the importance of headline of email.

It is the first thing your customer sees and decides whether it is worth his attention or not. Write a headline that grabs receivers’ attention and gives an idea of the content of the email.

Don’t look like spammers we don’t want to look like spammers and get our sent mail to be moved to the spam folder of receiver. Write a headline that grabs the attention of the receiver and make them open your email.

5. Write Engaging Content

Write Engaging Content Image source:pixabay
Write Engaging Content

The mail got the attention of the receiver and is super excited to know what’s in there for him/her in the email. He/she opens it and gets disappointed.

Email does not have informative and engaging content and lefts reading just a few lines of the email. Content is the core of any marketing campaign. Write engaging content, use images, use CTAs.

By doing this you will be able to grab the attention of your receiver’s and ensure they read the content you have written and taken the desired actions you want them to take.

The actions can be visiting a webpage, view a recently uploaded YouTube video or any other action you want them to take. Keep this in mind you will be one more step closer to creating and running successful email marketing campaigns.

6. Use A/B & Multi-Variant Testing

Use A/B & Multi Variant Testing Image source:pixabay
Use A/B & Multi-Variant Testing

Next step in creating successful email marketing campaigns is the use of a/b and multi-variant testing.

A/B testing is basically comparing two versions of emails against each other and see which perform better whereas multi-variant testing is modifying certain elements of an email to see which combination of elements perform best.

These two techniques are very helpful and can help you in knowing which combination of elements or which version of your email performs wells with your target audience and get your desired action performed by them.

7.Frequency

Frequency Image source:pixabay
Frequency

How often you send emails to your prospects or your customers plays an important role in ensuring the success of your email marketing campaigns.

Only send an email when you are confident that the content is useful and informative don’t bombard your prospects with emails if your content is not informative or useful to your subscribers.

This will not only ensure a high open rate but will also increase the engagement rate of your emails and your mail campaign will be super successful.

8. Honour Opt-Out Request of Your Subscribers.

Honor Opt Out Request of Your Subscribers. Image source:pixabay
Honour Opt-Out Request of Your Subscribers.

Another thing you can do to run successful email marketing campaigns is honouring the opt-out request of your subscribers.

Although many famous email service providers automatically do this for their clients if you are not using one of those email service providers do remove those subscribers from your list who have requested to remove them from your email list.

Nobody gives a second look on those emails they don’t want to receive and they simply ignore or move such emails into the spam folder and we don’t want that to happen if your aim is to run successful mail campaigns.

This will improve the quality of your email list and help you target only those prospects or customers that are interested in your business offering.

Conclusion

Sending email is easy and running email campaigns is not to keep these points in mind and your email marketing campaigns will be super successful.

Feel free to write your views in the comment section and let me know if you find this post useful or not?

Result Oriented E-Mail List Segmentation using Tools and Software

Email Marketing Segmentation

Introduction

Result Oriented E-Mail List Segmentation using Tools and Software- in this regard, what makes email marketing so powerful, some say that the secret sauce is email list segmentation. email list segmentation is the practice of dividing your email list into groups based on the characteristics. Segmenting email list helps to speak more intelligently and directly with customers, giving them information that they want at the opportune time. Smart marketers use email list segmentation to drastically improve the effectiveness of their email marketing campaigns. Personalized emails deliver higher transaction rates, yet many of brands fail to use them effectively. By understanding the specific characteristics that differentiate each of these groups, you can tailor the content of your email marketing campaigns to each individual segment and significantly increase conversions.

Everyone’s business is different, so the ways that you choose to segment your email list will differ from how someone else segments their list. However, there are a few basics that will help to segment list properly and effectively:

  • Email Segmentation Software: Email Service Provider(ESP) allows to segment email list. There are number of Email Service Providers in the market lets take a look later.
  • Page-Level Targeting: A tool that will allow to create targeted email opting forms for specific website visitors, and then add them to the appropriate email list segments.
  • Lead Magnets: Now we need to create some lead magnets that will allow your website visitors to self-identify as belonging to one of your segments.

 

Email Segmentation Definition

“Email list segmentation is a technique that email marketers use to send highly targeted emails by dividing their list up into smaller groups or segments”.

Email Segmentation Software and Tools

1. EmailOctopus:

  • $0-$42/mo
  • EmailOctopus sends your Mail through Amazon’s simple Email service(SES), saving money without sacrificing deliver-ability.

 

2. MailChimp:

  • $0-$10,000(Free-high Volume Custom Quote)
  • Send Better Email.
  • Its Features and integrations allow you to send marketing emails, automated messages, and targeted campaigns and detailed reports help you keep improving over time.
  • Get insight about your subscribers and keep your contacts in one place with subscriber profiles.
  • Helps you email the right people at the right time.
  • Send automated emails based on customer behavior and preferences.
  • Get started with pre-built Workflows or use our built-in segmentation and targeting options to build custom rules. And get in-depth reporting on how each of your automated series is performing.

3. Aweber:

  • $19-$194(Monthly-Yearly)
  • Easy email marketing tools that allow you to send awesome emails.
  • Time-Saving Autoresponders, Seamless Integrations, Faster Email List Growth, Easy Importing, Industry-Leading Deliver-ability.

4. Intercom:

  • $49 – $500
  • Intercom is one place for your entire business to see and talk to customers.
  • Have live conversations and send targeted messages to website visitors and users of your app.

 

5. ConvertKit:

  • $29+
  • Email marketing for professional bloggers

 

 

 

 

6. Newsletter2Go:

  •  $0-$1200 (Premium)
  • Newsletter2Go’s email marketing software is specifically tailored to online retailers, which is demonstrated by its many integrations for online shops and its unique features such as 1 click product transferal or automatic recipient synchronization.
  • The Newsletter2Go cloud software is Easy to use – thanks to an intuitive editor allowing responsive newsletters to be designed in minutes.
  • Secure – due to 256-Bit SSL encryption and Newsletter2Go’s strong commitment to European data protection laws. Powerful: thanks to white listed servers and numerous certifications, which mean that Newsletter2Go can offer excellent delivery rates!

7. ActiveCampaign:

  • $9-$149 (Basic-Enterprise).
  • Grow your business with email marketing automation, sales automation, marketing automation and automatic follow ups.
  • Send newsletters, design beautiful email campaigns, and keep in touch with your contacts and customers.
  • Automate your marketing channels using personal and behavioral data about your contacts.
  • Get more leads and close deals faster with our refreshing new take on customer relations.

8. Customer.io:

  • $50-$1250 (Bootstrapper-Custom Quote)
  • Customer.io helps you send targeted human messages to your users, by utilizing their unique interactions with your business.
  • Send emails based on what people do (or don’t do). Flexible segmentation, Comprehensive reporting and A-B testing are a sample of our enterprise-class features in every Customer.io account.
  • It track the way people use your app and keep every email you send each person.
  • You can use that history to tailor each person’s experience.
  • Immediately your real-time data is streaming in to Customer.io and triggering actions based on rules you control.

9. Sendbloom:

  •  Custom Quote
  • Make outbound sales feel inbound. Sendbloom is a data-driven sales automation platform that makes it easy to create hyper-targeted email campaigns.
  • Know your Prospect, Tailor your messaging, Nurture Active Campaigns, Track Valuable Metrics, send with Google Gmail.

10. Iterable:

  • Request quote
  • The Right Message,to the Right Device,at the Right Time. Real-time consumer marketing made simple. Send the right message.
  • Select seamlessly between email and mobile push notifications based on what a customer does on your site, your app or in past campaigns.
  • Build sophisticated workflows in minutes without any code. Segments and dynamic lists are completely up-to-date, campaign analytics and reports are instant.

11. SmartMail.io:

  • Request Strategy Quote
  • Triple Your Open & Click Rates. Sell Up To 430% More With Email.
  • We implement and manage life cycle email campaigns for eCommerce companies.
  • Send immediately after user signs up, For new visitors only.
  • Campaign Setup, Email Template Design, Automate and Send, Monitor progress on all key metrics with login access our real time reporting.
  • Our techies handle the entire data integration process so you don’t have to lift a finger.
  • smartmail.io manage all the email sending and deliver-ability with no limits on how many are sent.
  • smartmail.io develop subject line and body copy for every email to ensure optimal performance

12. Send With Us

  • $0-$399/mo
  • Email automation for product teams and developers.
  • A beautiful dashboard to manage all your templates and a simple REST API to automate everything.

13. Zenbership

  • Free
  • Free & open source membership CRM software for online businesses facilitating the acquisition, monetization & retention of members.

14. ExpertSender

  • Custom Quote
  • “Triple Your Open & Click Rates, Sell Up To 430% More With Email We implement and manage lifecycle email campaigns for eCommerce companies.
  • Message content features, Managing effectiveness of email campaigns, Flexible configuration, Mailing list management, Managing subscriber, Advanced subscriber segmentation, Deliverability and authentication, Task automation.

15. Campaign Monitor

  • $9+
  • Campaign Monitor makes it easy for you to create, send, and optimize your email marketing campaigns.
  • Getting started only takes a few minutes.
  • Campaign Monitor offers a powerful email builder to design pixel-perfect, branded emails that look incredible in every inbox, on every device.
  • Campaign Monitor also gives users the functionality to A/B test, use dynamic content, segment their lists and more to make sure your email campaigns deliver results.
  • They also offer email automation and transnational email for marketers so that users can deliver a branded, consistent experience across every customer communication

16. Emma

  • Request
  • Emma’s a web-based service that lets you create, send and track stylish email campaigns and surveys.
  • Every Emma account includes: Unlimited emails to your list of subscribers; A revolutionary editor to drag, drop, edit and style content in seconds; Smart audience segmentation with unlimited groups and fields; Seamless integration with popular CRM, e-commerce, event, survey and social tools Onboarding that sets you up for success; Automated emails for welcomes, birthdays, win-backs and nurture series; Real-time analytics and insights, even when you’re on the go; And, of course, our fantastic, award-winning, super-helpful customer service.

17. Ongage

  • $499-$949 (Gold-Custom Quote)
  • Empowering email marketers to optimize.
  • The vendor-agnostic email marketing platform.
  • The only front end for hire that connects to your email delivery provider, including SMTP relays, ESPs & on-premise MTAs.
  • Optimize deliverability and reduce email marketing costs by working with several email delivery vendors and on-premise MTAs, at the same time.
  • Unique email routing.
  • Multi-view in-depth analytics.

18. Activetrail

  • 9€-99€ (Minimum-Maximum)
  • ActiveTrail is a leading multichannel email marketing platform provider (SaaS).
  • ActiveTrail provides an advanced multichannel platform for authorized email marketing, landing pages, surveys, lead management and more, all built on a multilingual and user-friendly web-based system.

19. Sendy

  • $59 (one time free)
  • Send newsletters, 100x cheaper via Amazon SES

20.Threads.io

  • $0 – $600
  • Easily understand user engagement and trigger behavior-driven communications

21.Nudge Spot

  • $0-$199/mo
  • Proactive Customer Communication Made Simple.
  • Talk to your customers based on what they do (or don’t do).
  • Give a 10x boost to your customer engagement.

22.MadKudu

  • MadKudu helps SaaS companies convert more trials into sales.
  • Results show a 20% increase in conversion rate.
  • MadKudu’s technology automatically mines user behavior data to identify which users are ready to convert, which are stuck and why, in order to trigger smart messages using the marketing tools companies already use.

23. Get Vero

  • $99-$1049/mo
  • Customer engagement made easy. Customers, users, subscribers…they are all people.
  • Vero helps you get to know them.

Email Segmentation Best Practices

1. New Subscribers

Don’t neglect your brand new subscribers by taking their email address and leaving them in the cold. Instead, give them a warm welcome with a welcome email. Simply add an exit-intent popup to convert abandoning website visitors into email subscribers. Then engage with them to convert them into customers, But why stop at just one welcome email? You could even send a series of emails to all new subscribers with the best of your blog content or show your new app users how to take the first step and then the next and the next. Whatever you decide to do with your welcome email or welcome sequence make sure that you are introducing your new subscribers to your best stuff, so you can begin to grow that relationship with them.

2. Preferences

Ask your customers how often they wish to receive your emails, and give them the option to select the type of emails they want to receive. Do they want blog posts updates, discounts, important updates, unsubscribe or all of the above.

3. Interests

Use your data on your subscriber’s interests to curate content that you know they’ll love.

4. Location

Unless people travel across the country or the world to attend your events, you probably don’t want to blast your entire email list every time you have an in-person event in a particular city.Instead, use your subscriber’s location to send targeted emails to let them know about upcoming events in their area.

5. Open Rate

Use information about your subscriber’s open rate to segment subscribers who frequently engage with your emails vs. those who engage less frequently. For example, you could reward your more engaged subscribers by giving them special opportunities.

6. Inactivity

If your subscribers have been inactive for a little while, remind them of the next step that you want them to take.For subscribers who have been inactive for a long period of time – say two months – you may want to send out a targeted email to see if they still want to hear from you, or if they would rather unsubscribe. This way, you keep your list fresh. 

7. Lead Magnet

Segment your subscribers by the specific lead magnet that they opted in for.

8. Lead Magnet Type

Everyone learns in different ways. Some subscribers may prefer to attend your live webinars, others prefer to read your summarized PDF reports.When you segment your subscribers based on the type of lead magnet that they initially opted in for (and any additional types they opted in for later), you can continue to give them the type of content they like best.

9. Opt-in Frequency

Some of your subscribers opt in for one of your lead magnets, while others may opt in for multiple lead magnets. Create a segment of subscribers who opted in for more than one lead magnet, and you’ll know who is most likely to want to hear about any new lead magnets that you have coming out. Then, you can notify that segment about your new lead magnets without pestering your other subscribers.

10. Abandoned Form

How about targeting visitors who started to fill out a form on your website, but never completed it?For example, you may have a web app with a free trial that requires a signup. A certain percentage of your visitors are going to start to sign up and then either change their mind or get distracted. You can recover those signups by sending them an email reminding them to finish the process. Just make sure that the first step in your signup form is to ask visitors to submit their email address.

11. Abandoned Shopping Cart

Shopping cart abandonment is a common issue for eCommerce sites. Thankfully, you can use targeted email marketing to re-engage those shoppers.

12. Didn’t Buy

Perhaps your visitor missed out on an opportunity to buy something altogether. For instance, you may have launched a product for a limited time, and now they’ve missed the window of opportunity to buy.What is the next step for these subscribers? The first thing you may want to do is send them some really valuable free content, to remind them of why they wanted to follow your brand in the first place. Maybe they didn’t buy because they don’t know your brand well enough, or they don’t have enough trust for you yet. Build a stronger relationship with these subscribers, and the next time you have something to offer they will be much more likely to buy.

13. Purchase History

Use your customer’s purchase history to offer cross-sells or up-sells.

14. Amount of Purchase

Segmenting your customers by the amount of their purchase allows you to offer them an appropriate up-sell on the back end. You can also give special treatment to customers with especially large purchase amounts by offering them a free “thank you” gift, or some other bonus that will reinforce in their minds that they made a good decision by buying from you.

15. Type of Purchase

Especially if you offer a lot of different types of products, segmenting your customers by purchase type is a great way to determine what their interests are so you can offer curated products that you know they’ll love.

16. Purchase Frequency

Reward your frequent shoppers with a special coupon just for 3rd time buyers or an invitation to join your loyalty program. On the flip side, you use targeted email marketing to encourage one-time customers to come back for seconds.

17. Buyer Satisfaction Level

When you get a new customer, do you ask them the following loyalty question: “On a scale from 0-10, how likely is it that you would recommend us to a friend or colleague?” You can use their answers to segment your list based on Net Promoter Score(NPS), or those who have a high score between 9-10 (“Promoters”), a medium score between 7-8 (“Passives”) and a low score between 0-6 (“Detractors”).

18. Purchase Cycle

Certain purchases have a cycle: they are seasonal, or they occur at certain times. Knowing where your customers are in their unique purchase cycle can guide your email marketing campaigns. For instance, let’s say you sell diapers, and one pack usually lasts for one month. When the customer is probably starting to run out of diapers (say, 21 days after their purchase), you might send them a friendly reminder email asking them if they’re ready for a new shipment.

19. Stage in Sales Funnel

Each subscriber’s stage in your sales funnel should determine what email they receive next. New subscribers need to be nurtured. Warm leads need to be primed for the sale, and eventually sold. Customers need to be presented with cross sells or up sells. Every stage should have it’s own unique email marketing campaign.

20. Change in Engagement

Sometimes people simply get busy and they stop engaging with your emails like they used to. This can happen no matter what you do. However, if you don’t do anything to re-engage those subscribers, you could lose them forever.

21. Change in Purchase Behavior

Particularly if you offer a monthly subscription or you have a product that needs to be re-purchased on a regular basis, you should check in with customers when they change their purchase behavior. If a customer cancels their subscription, you might want to send them an email to ask them why. Even if you don’t get that customer back, their answer will help you to improve the experience for future customers.

22. Mobile vs. Desktop

49% of email marketers still don’t segment their lists based on device habits. However, the email reading experience is completely different depending on whether you are reading on your mobile phone or your desktop.

23. Type of Email Account

If you want to refine your email design even more, you can segment by the different email clients that your subscribers use. Perhaps an even better use of this segmentation, however, is to interpolate what other services your subscribers have along with their email provider. For instance, HubSpot suggests asking everyone who has a Gmail address to add your blog to their Google Reader.

24. Affiliates

Do you have an affiliate program? Don’t forget about your affiliates! Nurturing that relationship will really pay off, so make sure you have specific email campaigns just for them.

25. Subscribers Who Referred You

Maybe you don’t have an affiliate program, but you do have subscribers who referred you to their friends. These are highly valuable subscribers who should be treated with special care, so give those people a special tag. Once tagged, you can give these evangelist subscribers a special “thank you” gift, an exclusive discount, or VIP access that no one else gets. Let them know how much you appreciate them for spreading the word about your brand, and they will show you undying loyalty.

26. Customers Who Haven’t Left a Review

Your customers can be your best brand advocates but only if they take action by sharing their experience. Customers who haven’t left a review yet can be sent a targeted email with a friendly request to leave a review. 

27. Brick-and-Mortar Customers

If you have both a brick-and-mortar plus an online shop, segment your customers by where they shop. That way, you can provide specific information to your brick-and-mortar customers about in-store only promotions.

28. Customer Lifetime Value

Do you have different customer profiles who are worth more or less over their lifetime as a customer? Be sure to segment those out so that you can really focus in on those customers who are worth the most over the long-term. For example, you might have one segment of consulting customers who hire you to give them advice, and another segment who hires you to provide them with high-end, done-for-you services. The done-for-you customers have a much higher lifetime value, so you may want to give them some special treatment.

29. Website Activity

Monitor your subscriber’s activity on your website so you know exactly what they are looking for.

30. Website Inactivity

You can also use website inactivity to segment your email list and get those users back on task.

31. Web Store Visit History

Use your website visit data to send targeted email campaigns to subscribers who visited your web store or your sales page but didn’t purchase.

32. Buyer Persona

Most businesses have more than one buyer persona. These personas usually have different needs and respond to different copy, so why not send targeted campaigns to each? You can create targeted email lists by separating your subscribers into various buyer personas by looking at what they’ve opted in to, what they’ve clicked on inside your email campaigns, and their behavior on your website. Use that collective info to create segments for each of your customer profiles.

33. Job Title

What does your subscriber do for a living? Are they a designer or an art director? Are they a salesperson or a customer service representative? Each job title has different pain points which can be addressed separately with segmentation.

34. Seniority

When it comes to making the decision to purchase your product or service, your subscriber’s seniority in their company often plays an important role. For example, a busy manager may want to know that your solution is something that they can delegate to their employees. On the other hand, the employee will need to have compelling reasons to give their manager for making the purchase, since their primary motive is to make their manager happy.

35. Skill Level

How skilled is your subscriber at the discipline you are trying to help them with? Are they a complete beginner or fairly proficient? Or are they already advanced, and looking to take their skills to an even higher level? The content you send to your subscribers can vary greatly depending on the skill level of your audience. So knowing what level to speak to them at can be extremely helpful for your campaigns.

36. Birthday

Segmenting by birthday is a nice thing to do for your subscribers, and it makes them feel special. By sending them targeted emails with special offers, or even just a simple “happy birthday” note, you can connect with them on a much more personal level.

37. Weather

Does weather play a role in your subscriber’s behavior? Use what you know about the weather in their area to entice them to take the action you want

38. Psychographics

What can you deduce about your subscriber’s psychographics from your data? Psychographics are traits like personality, values, opinions, attitudes, interests, and lifestyles. If you know what makes your subscribers “tick”, targeting emails to them will be so much easier and more effective. You can collect your data from lead magnets downloaded to clicks and website activity to “profile” your subscribers by psychographics and send them targeted emails that focus on just what they need from you.

39. Event Attendance

Use your data on who attended your events to send segmented emails. For example, you could keep track of people who attended your webinar vs. those who registered but never showed up Or you could have a segment of subscribers who attended your in-person event so you can send them photos from the event and notify them about the next one you have coming up.

40. Business Industry

If you collect industry information about your subscribers, you can tailor your email content so it is highly relevant to them. Perhaps you have written a blog post about how to market your business. When promoting that blog post to your email list, you could send one email to your real estate subscribers that explains how this blog post will help them get more clients. You could send another email to your restaurant owners that explains how your blog post will help them get more customers through the door, and so on.

41. Business Type

If your subscribers have their own business, you can segment by the type of business they own. Are they an eCommerce or a brick and mortar? Are they a franchise or a non-profit? Are they an enterprise or a small business?Each business type has it’s own unique needs that you can specifically address by segmenting.

42. Survey Respondents

If you sent out a survey, send something special to those who participated. They will be glad to know that you respect and appreciate the time they took out of their day to help you out!

43. Membership Expiration

Is your subscriber’s free trial about to expire? How about their membership that’s almost up? Let them know that it’s time to upgrade or renew.

44. Webinar Attendance

Segment subscribers who registered for a webinar by whether or not they attended. That way, you can re-engage those who didn’t attend with an opportunity to register for the encore Or you can simply give them a brief summary of what they missed. You can also segment your webinar attendees by how long they stayed on the call. Those who stay for the entire presentation might get a special bonus download, whereas those who drop off early might receive a survey about why they had to go or what caused them to lose interest.

45. VIPs

Reward the top 1% of your email list in terms of engagement and purchase activity with something exclusive, just for them.

46. Gender

If you have different offerings for men and women, go ahead and segment your subscribers by gender. Adidas sends out two completely different email campaigns. You’ll get one or the other depending on whether you’re male or female.

47. Age

Sometimes segmenting by your subscriber’s age can be important in relating to them better. 

48. Income

Segmenting your subscribers by income can be helpful. For instance, some subscribers need different information depending on their current income. If your subscribers are small business owners, one segment may want to learn from you about how to grow their 5-figure business to 6-figures. Another segment might want to know how to scale from 6-figures to 7-figures. Yet another segment may just want to know how to make their first 2K month.

49. Level of Education

In some cases, it may make sense to segment based on level of education.For example, if you are an educational institute, you may need to send different content and promotions to subscribers who’s highest level of education is a High School diploma, versus those who have earned their Bachelor’s degree and are looking to get their Master’s.

50. Employment

If you are a career coach or a recruiter, you may need to segment based on employment. Your groups might look something like this: 1) subscribers who want to change careers, 2) subscribers who are unemployed and looking for employment, 3) subscribers who simply want to “climb the corporate ladder”.

How To Get Highest Returns Through Email Marketing

What is Email Marketing

A message in a electronic form is popularly known as ‘Email’. A personalised message or commercial message to a group of people by use of electronic form can be defined as ‘Email Marketing’. Most commonly through advertisements, requests for business, or sales or donation, any email communication is considered email marketing if it helps to build business, customer loyalty, trust, product, company or a brand. Email marketing is an effective and a efficient way to stay connected with your clients while also promoting business.

Why Email Marketing

With email marketing, one can easily and quickly reach target markets or industry without large investments on print space, television or radio air time or high production costs. A study by Direct Marketing Association has observed a $35 Return-on-investment for every $1 which is spent on Email Marketing and no other medium delivers this high on returns.

Email Marketing

Here are few compelling reasons why email marketing is important and how they can help business:

1. Stay in contact
Emails have the ability to keep your customers informed.Consumers are capable of checking their email when it is convenient. It can give them a feeling that you are thinking of them. This email can be as simple as saying: “Hi, you’re on our mind, here is a special offer!” Those that have signed up to your email list have already made a commitment to receive these notes. So they will likely enjoy these emails and will boost engagement with your customers.

2. Reach customers in time
According to Litmus, 54% of all emails were opened on a mobile device. This is very significant and should come into play when planning any marketing strategy. More and more consumers are using their mobile devices to access not only emails but all other types of media and information.

 

 

3. Preferred medium type
For a long time now, email has been a form of communication. As the years have gone by, email has fast become one of our main choices of communication. We have all been groomed to reply to an email in some fashion. Whether it is to reply, to forward, click through to something else embedded within the email, delete, or to buy something, or to sign up. We tend to do something with the email. Knowing this, you can use email to drive people to your website, to pick up the phone and call or any other call to action.

4. Email marketing is easily measurable
Email marketing tools or softwares offer the ability to track what happens after you have sent out your email campaign. You can track delivery rates, bounce rates, unsubscribe rates, click through rates, and open rates. This gives you a better understanding of how your email campaigns are working, which ones to tweak or which ones to get rid of altogether. These metrics should not be ignored. They are an important part of your internet marketing campaign as a whole.

5. Email marketing is affordable
Emails can reach a large number of consumers for less than pennies per message and the cost per conversion is so low with email marketing. Email marketing services such SendGrid, iContact, GetResponse, MailChimp, Pinpointe and SurveyGizmo are the email marketing software solutions suitable for various types of businesses. These email marketing software solutions also do offer larger monthly plans for growing businesses and high volume sender plans. They also offer subscription services for higher-volume senders. So, yes, while it does offer a significant ROI, it might be a wise idea to hire someone to manage these efforts.

6. Targeted messaging
One of important aspects that email marketing serves is lead nurturing. The main idea here is that potential customers are at different stages of the buying cycle. Segmenting these customers into appropriate email marketing lists helps businesses target these groups more effectively. Customers need information to move them to the next buying cycle stage; pushing the right content can do just that.

7. It’s timely
One of the benefits of email marketing can be to sell your products, if approached in correct time and correct fashion. It’s important to use all the customer data and information you can. Sending customers a special offer on festivals, birthdays – customers are much more likely to purchase the deal.

8. Everyone Uses Email
A Hubspot survey states that 91% of consumers use email. That alone should be enough to convince you to explore the tool. Email is especially huge in the B2B world as it accounts for the most prominent form of communication.

 

Email Marketing Objectives

Email marketing is an indispensable tool for achieving the targets set out in your online email marketing campaigns. The use of email marketing requires the design and development of a clearly structured strategy. This includes the definition of concrete objectives that have to be reached with individual measures, such as mailers or newsletter, campaigns or transactional messages.

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Below are 6 critical objectives which can be achieved with email marketing:

1. Increase In Sales
Probably the most pursued objective in email marketing is to generate sales. Email marketing, however, can help to prepare a potential purchase by explaining the product.

2. New customer acquisition
When it comes to attracting or acquiring new customers, it is about making offers to customers / prospects that are still no clients of the company. But since email marketing is about permission marketing you can reach users who have already registered for your emailers or newsletter.

3. Brand and product awareness
Inform recipients of the availability of products or services that they may want or need and keep your brand image strong and consistent.

4. Brand recall
It means that the user remembers a trademark immediately just when the product category is mentioned, a high brand recall is needed and email marketing surely stand’s out here.

5. Customer Loyalty
Email marketing strengthens customer loyalty and helps in achieving long-term commitment from customer, seducing the person to regular purchases, and most importantly guaranteeing not to lose the customer to competitors by offering relevant offers that meet the customers’needs.

6. Customer Retention
There are a lot of reasons why email marketing drives retention. It’s more personal and direct than other marketing channels, and people love receiving email from their favorite brands. The type of emails work best for driving retention are such as Welcome Emails, Loyalty Emails, Post-Purchase Emails, Transactional Emails etc.

 

Email Marketing Challenges

Email marketing is a key to successful marketing and sales process, but there are numerous challenges to making the most of this critical marketing tool. As per MarketingSherpa’s email marketing benchmark study, the most important email marketing challenges were:
– Integrating email data with other data systems.
– Improving deliverability.
– Increasing Open Rates.
– Growing and retaining subscribers.
– Achieving measurable ROI.

Conclusion

It’s likely that there will always be new email marketing challenges just like any other marketing channel. But don’t give up because you can always overcome such problems by making the right moves and observing your performance. Email marketing is often an unbelievably powerful tool for curating, and keeping a loyal client base engaged with a clear impact.

Hope I did not miss that you wanted to know about Email Marketing – if yes, then please update in comments.