Google ads are formerly known as “Google Ad Words” is an online advertising platform where you can place your ads and reach a relevant audience who is interested in the products and services you offer.
Running ad campaigns on Google might look easy but getting good results and maximum ROI requires you to do some research work before you run campaigns.
So, today we are going to discuss how to create effective google ads campaigns.
How to Create Effective Google Ads Campaigns?
1. Understand Your Goals
Goals are very important when it comes to running successful google ads campaigns.
Before getting started with creating your ads campaign ask yourself what you want to achieve from them? What is your goal? Whether you want to drive traffic to your site, build brand awareness, generate leads or you want to promote your newly created app on the Google network.
Select the right goal and let the google do its magic.
2. Understand Your Target Audience
If you don’t know who your audience you can never get the desired results you want from your Google ads campaigns. Research about your audience.
Understand what sites they visit? What type of content they are consuming? What services they are looking for? This information is very important and can help you in targeting your audience more effectively.
3. Select Appropriate Campaign Type
Once you know what your goal is and who is your audience is the next step is selecting best-suited campaign type. Each campaign type has its own benefits.
If you want to promote your business at the moment, they are searching for similar services like your search campaign type is the answer.
If you want to run ads on specific sites based upon the interest of your audience or your niche display campaign type is the right choice.
Want to sell your products? shopping campaign is the best choice or you just want to reach and engage with your audience on YouTube then select a video campaign type.
Understand what you want to target where and how and select a campaign type and you will be one step closer to creating successful Google ads campaigns.
4. Use of Ad Extensions/ Content Targeting
Ad extensions are used to provide additional information about your business to the customer.
If you are running google search ad campaigns use of ad extensions can increase your click-through rate by 15% select and use the ad extensions to increase your ad relevancy and get better results at a lower cost.
When it comes to ad extensions you have many options like. Here are some examples of types of extensions available you can use based upon your goals:
- Site-link Extension– Lets you add additional links to your ad and let you take your customer to specific pages of your site.
- Structured Snippet Extension-Let you highlight USP’s of your offered goods and services.
- Call Extension-Let you add your contact number in your ad.
- Location Extension– Let you add location address of your business
- App Extensions-Let you link your business app to your text ads.
- Promotion Extension – Lets you showcase special offers with your ads.
Content targeting in display campaigns helps in placing your ads on sites and placements of your choice. This gives a great degree of control on where your ads appear on the Google display network. Options available for content targeting are:
- Keyword Targeting – It uses keywords to target relevant sites.
- Topic Targeting – It can be used to target sites on the basis of certain topics.
- Placement Targeting – It allows you to choose specific sites, videos and apps where your ad can appear.
5. Create Multiple Version of Your Ads & Use Ad Rotation Option
Create multiple version of ads for your Google ads campaigns and use ad rotation option. This option shows the ads which are likely to get more clicks or more conversions.
It is a small option but can deliver great results and when it comes to running effective ad campaigns even small optimization option does matter.
6. Evaluate & Continuously Optimize
In order to run effective campaigns, you must continuously evaluate and optimize your campaigns in accordance with the data you got from running them.
Like there can be keywords that are underperforming or bringing irrelevant clicks and you might remove those keywords or ad those keywords as negative keywords.
Similarly, there can be certain placements which might not be working as expected. Keep a check on your campaigns and optimize them so that you get most out of your google ads campaigns.
Google ads are a very powerful tool and are capable of delivering high ROI if used wisely. Use different settings, experiment with them. Even a small setting which you are not using right now might deliver better results if you use them.
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A digital marketer by profession and a writer from heart. I love to read, learn and write about digital marketing and fitness.