Browse Tag: #seo

Search Engine Optimization Analytics

How to Identify and Remove Bad Backlinks that are Hurting Your Website Ranking

Bad links or unnatural links can severely hurt your site ranking which is why you need to be extremely careful while identifying and removing your site’s bad backlinks.

In 2017, the Penguin update became part of Google’s core algorithm. It has drastically changed the way backlinks are acquired.

According to Google,

“Any links intended to manipulate Page Rank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines”

How To Identify Bad Backlinks 

Several tools can help you find your website links like Google Webmaster, Link Explorer by Moz, Ahref, and SEMrush. When all your site links are in front of you, evaluate the following components to identify bad backlinks:

i) Dofollow and Nofollow Links: While identifying the bad backlinks you majorly need to focus on Dofollow links unless you are spamming at a huge scale with Nofollow links. Although Google might take manual action if you have tons of spammy Nofollow links. Remember 100% Dofollow links are also bad and can raise alarm for Google’s algorithm.

ii) Domain Authority (DA): Higher the Domain Authority, the better it is. Make sure the Domain Authority of the linked website is not less than 20.

iii) Page Authority: Page Authority range from 1 to 100 e.g. new websites will have PA of 1. If the difference between the Domain Authority and Page Authority is very high, it can be a concern.

iv) Website Traffic: Check whether the website is getting consistent traffic from google, a sudden massive drop in traffic signifies that the website might have been penalized. You can check this using various tools like Moz or Ahref.

v) Spam Score: According to Moz 1 to 30 % spam score is considered low. Lower the spam score the better it is.

vi) Too Many External Links: If you see that the number of external links of the linking website is very high, avoid them.

vii) Content: Sometimes, DA, PA and web traffic looks apt but it can still be a bad backlink in case the content is totally unrelated. You can manually check the website for thin or irrelevant content. Links from such websites will be considered as bad links.

viii) Broken Links: You can use various tools to find broken links on your website e.g. Ahref or broken link check. Broken links not only affect SEO but also ruin the user experience.

Types of Backlinks On Your Site

i) Website directory links: Some websites exist solely for link building purposes, totally avoid acquiring links from such websites. In some cases, these could be website directories. You only need to be present on some quality web directories related to your niche.

ii) Comment spam link: Every blogger gets these links on a daily basis; these comments are easily identified. You can keep your comment setting in “moderation” until you approve them.

iii) Header, Footer and sidebar links: Also known as sitewide links, every site has these links and hence are prone to spam links. Matt cuts mentioned: Sitewide backlinks are not bad if they are natural and relevant. Few e.g. of relevant links are privacy policy links, copyright links, identifying web designers or sister company publications. Make sure you have a No-follow tag in your sitewide links.

iv) Over-optimized anchor link texts: Over optimized or unnatural anchor text can be risky for your site ranking. Always maintain a good balance between Brand name, naked URL and partial keyword matches.            Anchor text distribution

v) Paid links: Google can easily figure out such sites that are selling links; and if you link from these sites, you are risking your site for a penalty.

vi) Links from geographically irrelevant location: When your website is focused on the Indian audience, but you are getting links from varied geographical locations like Russia or China; this has to raise suspicion in Google’s algorithm.

How to Remove Bad Backlinks

Now that you have identified the bad backlinks that can hurt your ranking, it’s time you get rid of them, how?

Here is the 4-step process you should follow:

STEP 1. Contact the website owner: Search the contact of the website owner and politely write to them asking to remove the links.

STEP 2. Wait for 2 weeks: In case you don’t get a response from webmaster within this period, move to next step

STEP 3. Create disavow file: Copy those URLs or domain links that you wish to remove in a notepad and save the file in .txt format.

disavow link imageSTEP 4. Upload disavow file in google webmaster: Search for disavow link tool, select your website and click on disavow a link, click choose file and choose the disavow file that you have created. And you are done. This process might take a few weeks before google re-crawl your updated links.

Remember, it’s extremely important to identify your bad backlinks carefully. Disavow the links ONLY when you are sure that these links are bad for your ranking, otherwise, you will end up crashing your ranking, and you can’t undo the process. Link building is not an overnight process, always prefer quality over quantity.  

How to Optimise Your Own Website?

What is SEO?

SEO (Search Engine Optimisation) as its name suggests refers to the implementation of such practices that increase the visibility of the site on search engine and give the website visitor a good user experience while they browse through the site.

SEO is not just a one time process it requires you to continuously optimise your site as per the latest algorithmic updates of search engines. So, let’s get started with how to optimise your own site.

How to Optimise Your own Website?

1. Keyword Research & Using it for Creating Content

 Image source - Pixabay
Keyword Research

The first step in optimising your site is doing keyword research before writing content. SEO is all about keywords these play a very important role they tell search bots which site should rank for which keyword.

Using relevant keywords which have high search volume for creating content will not only help in getting more traffic to your site but will also provide a good user experience and reduce your bounce rate.

Some tools for Keyword Research

(i) Google keyword planner(free)

(ii) Keyword

(iii) Moz keyword research tool(paid)

Once you have found your keywords the next step is writing content using them. To ensure you don’t look like spam or to avoid Google penalties make sure you are not:

(i) Overusing the keyword (Not maintaining a keyword density of 2-3 times).

(ii) Keyword stuffing. (pasting the keyword many times in a row)

(iii) Writing thin content.

2. Use of Keyword in the Meta Description, Title, Alt Attribute.

Use keyword in Meta Description, Title, Alt Attribute. Image source - Pixabay
Use a keyword in Meta Description, Title, Alt Attribute

Another SEO tip to optimise your site is using your relevant keywords in the meta description, the title of your page, headline and an alt attribute of the image tag.

Make sure you are using your focus keywords as well as its close synonyms. This tells the search engine what is the content of the page and for which keyword you want your site to be ranked.

3. Link Building

Link Building Image source - Pixabay
Link Building

Next step to improve your SEO after creating content-rich of relevant keywords is” link building”. Link building is the process of acquiring hyperlinks from authoritative sites to your own site.

This improves the authoritativeness of your site and thus let your site rank high in search engines organic listings.

Best practices to avoid Google Penalties

(i) Acquiring natural link from authoritative sites

(ii) Not buying links from agencies

(iii) Disavow toxic links.

4. Fast and Mobile Responsive

Fast and Mobile Responsive Image source - Pixabay
Fast and Mobile Responsive

The next step in order to improve the SEO of your site is to make your site fast and mobile responsive. In today’s world, people spend most of their time on smartphones.

They consume content while using their phones. Since the screen of these phones is relatively small to desktops it becomes even more important to optimise your site and make them mobile responsive and fast (between 2-3 seconds).

5. Optimise Robots.txt & Sitemap

Optimise robots.txt and sitemap Image source - Pixabay
Optimise Robots.txt & Sitemap

Another thing which should do in order to improve the SEO of your site is helping the google bot. In order to crawl and index a site google bot uses two important things robots.txt file and sitemap of a website.

Robots.txt file instructs the bot on how the site should be crawled and indexed. The sitemap tells bots which pages are available for crawling.

Make sure there are no errors in your robots.txt file and all relevant pages are listed on sitemap and are being indexed by the bot.

6. Know the Latest SEO Updates

Know the Latest SEO Updates Image source - Pixabay
Know the Latest SEO Updates

As I told you in the beginning SEO is not a one-time thing and requires your site to be continuously optimised as per the latest updates in the algorithm of Google.

Make sure you know what is happening in the world of search engines.  Follow SEO blogs to make sure you have information about the changes in the search algorithm of Google, so you can optimise your site as per the latest updates and keep It up to date with the latest updates.


When it comes to optimizing your site, it is a continuous process. Keep yourself and your site updated with the latest updates in the world of SEO. If you like my post leave your comment and thumbs up in the comment section.