How to Optimise Your Own Website?
What is SEO?
SEO (Search Engine Optimisation) as its name suggests refers to the implementation of such practices that increase the visibility of the site on search engine and give the website visitor a good user experience while they browse through the site.
SEO is not just a one time process it requires you to continuously optimise your site as per the latest algorithmic updates of search engines. So, let’s get started with how to optimise your own site.
How to Optimise Your own Website?
1. Keyword Research & Using it for Creating Content
The first step in optimising your site is doing keyword research before writing content. SEO is all about keywords these play a very important role they tell search bots which site should rank for which keyword.
Using relevant keywords which have high search volume for creating content will not only help in getting more traffic to your site but will also provide a good user experience and reduce your bounce rate.
Some tools for Keyword Research
(i) Google keyword planner(free)
(ii) Keyword tool.io(free)
(iii) Moz keyword research tool(paid)
Once you have found your keywords the next step is writing content using them. To ensure you don’t look like spam or to avoid Google penalties make sure you are not:
(i) Overusing the keyword (Not maintaining a keyword density of 2-3 times).
(ii) Keyword stuffing. (pasting the keyword many times in a row)
(iii) Writing thin content.
2. Use of Keyword in the Meta Description, Title, Alt Attribute.
Another SEO tip to optimise your site is using your relevant keywords in the meta description, the title of your page, headline and an alt attribute of the image tag.
Make sure you are using your focus keywords as well as its close synonyms. This tells the search engine what is the content of the page and for which keyword you want your site to be ranked.
3. Link Building
Next step to improve your SEO after creating content-rich of relevant keywords is” link building”. Link building is the process of acquiring hyperlinks from authoritative sites to your own site.
This improves the authoritativeness of your site and thus let your site rank high in search engines organic listings.
Best practices to avoid Google Penalties
(i) Acquiring natural link from authoritative sites
(ii) Not buying links from agencies
(iii) Disavow toxic links.
4. Fast and Mobile Responsive
The next step in order to improve the SEO of your site is to make your site fast and mobile responsive. In today’s world, people spend most of their time on smartphones.
They consume content while using their phones. Since the screen of these phones is relatively small to desktops it becomes even more important to optimise your site and make them mobile responsive and fast (between 2-3 seconds).
5. Optimise Robots.txt & Sitemap
Another thing which should do in order to improve the SEO of your site is helping the google bot. In order to crawl and index a site google bot uses two important things robots.txt file and sitemap of a website.
Robots.txt file instructs the bot on how the site should be crawled and indexed. The sitemap tells bots which pages are available for crawling.
Make sure there are no errors in your robots.txt file and all relevant pages are listed on sitemap and are being indexed by the bot.
6. Know the Latest SEO Updates
As I told you in the beginning SEO is not a one-time thing and requires your site to be continuously optimised as per the latest updates in the algorithm of Google.
Make sure you know what is happening in the world of search engines. Follow SEO blogs to make sure you have information about the changes in the search algorithm of Google, so you can optimise your site as per the latest updates and keep It up to date with the latest updates.
When it comes to optimizing your site, it is a continuous process. Keep yourself and your site updated with the latest updates in the world of SEO. If you like my post leave your comment and thumbs up in the comment section.
A digital marketer by profession and a writer from heart. I love to read, learn and write about digital marketing and fitness.