Browse Tag: Social Media Marketing

How to get most out of Facebook Ad Campaigns?

How to Get Most Out of Facebook Ad Campaigns

Facebook ads is an advertising platform that allows the brands to create and display ads on Facebook. Using facebook ads we can target large number of people who might be interested in our brands offerings. Keeping this in mind today we are going to talk about “How to get most out of Facebook Ad Campaigns”.

How to get most out of Facebook Ad Campaigns.

1. Select the right campaign goal

Select right campaign goal
Select the right campaign goal

The first thing you need to do to get most out of your Facebook ad Campaigns is to select an appropriate goal during campaign creation. Once you select your goal you are presented with the features and options that allows you to accomplish them.

These ensures that you are using features and options that suit your goals and are capable of giving you desired results.

2. Use A/B Testing

Use A/B Testing
Use A/B Testing

Next thing you can do to get the most out of your Facebook ad campaigns is used A/B testing. A/b testing also known as split testing is a tactic in which the performance of two ad creatives is compared to know which one performed better.

It shows which headline, call to action, images, text copy, ad placements etc work best with your audience. Using these results you can optimise your future campaigns and thus get better ROI from them.

3. Use Detailed Targeting

Use Detailed Targeting
Use Detailed Targeting

Detailed targeting is an audience level setting that allows you to include and target people based upon their demographics ,interests and behaviours.

This ensures that your ads reach right audience. For example: Suppose you sell customized picture coffee mugs here you can select anniversary( within 61-90 days) option in behavior category. These people are relevant to what you are offering and might buy your mugs when they see your ads.

4. Implement Facebook Pixel on your Website

Implement Facebook Pixel on your Website
Implement Facebook Pixel on your Website

Facebook pixel is a javascript code that you can place on your site. Facebook pixel allows you to track conversions,Optimise ads delivery based upon actions taken by the people on your site ,and create a lookalike audience who have the same characteristics as your top customers.

This ensures you get more conversions, more reach and more ROI through your facebook campaigns. Following are the steps to get your pixel code:

(i)Go to facebook ads manager.

(ii)Click on the pixel tab in the event manager.

(iii) Click on create pixel option.

(iv)Enter a name for your pixel and site url and click on continue.

(v)Congratulations you have successfully created pixel for your site.

Next you have to implement that code on your site . Once you have created pixel using above steps facebook will give you 3 options to install that code on your site. Select the option that best suit you and you have successfully installed facebook pixel on your site.

5. Use a Lookalike Audience

Use a Lookalike Audience
Use a Lookalike Audience

Next tip to get most out of facebook ad campaigns is created and use lookalike audience. Creating a lookalike audience allow you to target those people on facebook that exhibit the same characteristics and behaviours as your top customers or people who have interacted with your business in the past.

In order to create a lookalike audience, you need pixel data, mobile app data or data of your page fans. This ensures that your ads reach only those people who will be interested in your offerings.

6. Connections

Connections
Connections

Connections is a ad set level setting that allows you to include or exclude people from your audience. There are 4 connection type options in this setting:

(i)Facebook page.

(ii)Apps.

(iii)Events

(iv)Advanced combinations

This option allows you to include or exclude people from your target audience . It is a very useful setting and has many advantages too. For example, you can exclude people who have like your page. Since these people already like your page your offers or posts can reach them organically. So it would be better to exclude them to reach new people and get most out of your facebook ad campaigns.

7. Ad Scheduling

Ad Scheduling
Ad Scheduling

Ad scheduling is a campaign budget optimization setting that allows you to run your ads on selected days and selected hours. You can use this option to run your ads during your working hours to ensure you are there when your customer tries to reach you. Why is that important?

Simple nobody likes to wait and if you make your customer wait they might not come back when you are available to answer their queries or assist them.

8. Block List

Blocklist
Blocklist

Block list is a placement level setting which is available when you select edit placement option. Blocklist ensures that your ads don’t run on specified websites or apps within its audience network. This ensure your ads only show up on right sites and apps and not on sites and apps that are in your block list.

9. Use Call to Action

Use Call to Action
Use Call to Action

Add a call to action in your ad if you want to get most out of your Facebook ad campaigns. Call to action(CTA) can be defined as desired action you want people to take when they see your ads.

Call to action can persuade a person to take desired action like-signup for the newsletter, visit your site, purchase your products etc. Beside this ads with CTA have a better click through rate(ctr)as compared to ads without a CTA.

10. Relevant & Working Landing Page

Relevant and working landing page
Relevant and working landing page

The last tip to get the most out of your Facebook ad campaigns is used relevant and working landing page. A landing page is a page where your customer lands once he or she clicks on your ad.

You can reach the right audience using various settings but if you can’t ensure they land on right landing page then everything else you have done so far is useless. Ensure that you have landing page that is relevant to your ad text, loads fast and is carefully designed along with a call to action.

Conclusion

Facebook ads have very powerful and useful options and setting which if used can great results and more ROI. Use settings and options discussed in this post and you will get most out of your Facebook ad campaigns. Leave your comments below if you like this post or have any suggestion. I would love to read your views.

How to Build a Successful Social Media Marketing Strategy?

Social media has become part of our lives. People spend a lot of time on social media sites like Facebook, Twitter, Instagram etc.

Social media sites have completely changed the way customer interacts with brands. No business can underestimate their power when it comes to building relationships, generating leads and sale of the product.

A good social media presence not only helps a business achieve its goals and objectives but also helps them build a strong relationship with their customers.

Social media marketing strategy is a guide to your actions on social media channels. It covers everything you want to do and hope to achieve the best from social media. So today we are going to discuss how to build a successful social media marketing strategy.

How to Build a Successful Social Media Marketing Strategy?

1. Audit Your Present Social Media Strategy

Image source-Pixabay
Social Media Audit

The first step towards building a successful social media strategy is to audit your present strategy. This will help you a lot in building your new strategy. Ask yourself the following questions:

  1. Which platforms have worked for you in past?
  2. Which platform has given you the highest engagement?
  3. What types of post are being liked by your audience?

The answers to these questions will help you understand what is working and what is not working for you. This will save you efforts and resources which you can utilize somewhere else.

2. Set Your Goals

Image Source - Pixabay
Set your goals

Goals play an important role in crafting a social media strategy. We can’t have a social media strategy if we don’t know what are the goals that we want to achieve. Goals are the roadmap to following a strategy. Whether your goal is to increase awareness of your brand, increase your blog subscribers, generate leads or increase sales. The goals you set should be SMART

  • Specific
  • Measurable
  • Attainable
  • Realistic/Relevant
  • Time-bound

Keep these points in mind while setting your goals and you will be one step closer to crafting your strategy.

3. Know Your Audience

Image source-Pixabay
Know your audience

Another thing you should do in order to build a successful social media strategy is to know who your audience is. Do research about your target audience.

Understand:

  1. Who they are?
  2. What they do?
  3. What are their interest and hobbies?
  4. Where they spend most of their time online?

This will help you in understanding your audience and help you to target them more efficiently.

4. Research About Your Competitor’s Strategy

Image source-Pixabay
Research About Your Competitors Strategy

Research about your competitor’s social media strategy. Understand what are they doing and how are they doing. Which platforms are they using? The type of posts they are posting and how frequently they are posting. This will help you understand what is working and what’s not working with your target audience. This will not only help you in targeting your audience more efficiently but will also save you a lot of money and resources too.

5. Select Your Platforms

Image source-Pixabay
Select your platforms

Once you have done all the above steps. You will have a lot of data & insights and the next thing you would do is select the platforms for your social media strategy. These must be selected very carefully as different platforms have different strengths and weakness. For example, pictures work best on Instagram and text posts work best on Facebook. Use all the data you gathered and select your platforms accordingly.

6. Create Content Calendar

Image source-Pixabay
Create Content Calendar

The next step in building your successful social media strategy is to create your content calendar. This will guide your efforts. The date and time when you will be posting, type of content you will be posting.

You can not have a great social media strategy if you don’t have a calendar. Build your calendar, set dates when you will be posting, what type of posts you will be posting, frequency of postings etc.

7. Evaluate & Refine Continuously

Image Source - Pixabay
Evaluate & Refine Continuously

Social media strategy is very important and must be evaluated and refined continuously. As you implement your strategy you will get lots of new data.

This will let you know whether your strategy is working as per your set goals or not and you can refine it accordingly. You might find that things you thought won’t work that good are actually delivering and things which you thought will deliver might be under delivering. Keep a check on your strategy and continuously refine it with the data you get.

Conclusion

Social media strategy is very important and must be defined carefully and then it should be constantly evaluated and refined as things which might work today might not work tomorrow. Keep the above points in your mind while developing it.

If you like this post leave your comments below. If you have any suggestion you can also tell me about that in the comments section too.

How Social Media Marketing is influencing the sports industry in India

There is a new wave of sports enthusiasm emerging in India. With the introduction of sports leagues like the Indian Premiere League, Indian Super League,Pro Kabaddi League,Indian Badminton League and in recent times the prestigious Under 17 Fifa World Cup being held in in our own back yard ,the future for sports in India looks bright.Due to this sudden surge in the popularity of these leagues and sporting events,Sports brands have realized that there is a huge market awaiting to be tapped in india not only for popular sports like cricket but also sports about which no one was talking about 4 years ago like Kabaddi,Football,Badminton,Hockey etc.

It used to be a challenge for a marketeer to reach a million people with the same interests ,but in today’s time a Mumbai Indians fan sitting in London can be influenced by the advertisements about their team being made in India. This has all been possible because of the popularity of Social Media marketing .Therefore in this post I will be highlighting how social media platforms like Facebook,Twitter,Instagram,Pinterest etc are influencing Sports brand and institutes in India.

1.Engagement on Media Platforms

A study conducted found that 83% of fans, while watching sports on TV , constantly access their social media and 63% access social media while watching a game,sitting at the stadium.This trend has been recognized by sports brands and have now started coming up with different strategies to engage their fans as well as promote themselves.This results in increase in traffic on the sports brands site as well as increase in the awareness about the sport in general.

For example: Pro kabaddi league team Puneri Paltan has almost a million followers .This gives the team a platform to interact with their fans,Sell merchandise,Create campaigns to engage furthermore with potential new fans thus increase their Market.

2.Blogs

Blogging has been be a great way in which clubs and teams can interact with their supporters on a personal level and reach out to more communities and sports enthusiasts .This can be done by allowing supporters and fans to write about their experiences. They can engage with bloggers, by sharing the latest happenings of the club, who can then get it out to their community of followers. This is strategy being used by ISL teams such as Bengaluru FC and Athletico de Kolkata ,to name a few,to garner more online coverage and promote their Sports team/Brand.

3. SEO for Sports Brands

SEO or “Search Engine Optimization” is the process of getting free ,organic,natural or editorial traffic onto a site from the search results on a search engine.To increase exposure and increase traffic on the website sports teams in india have started working on this,because this social media strategy is used to improve the rankings on the search engine results page. Teams succeeding in this make sure that their site link is easily accessible to the person actively searching for them and beat competition by being displayed higher on the google search page results.

4. Data Analysis

In today’s age of big data,marketeers and management are changing their approach when it comes to forming strategies.Social media platforms allow marketers to analyse the patterns which are trending thus making it easier for the Team to have a good idea of what their market segment consists of,their behavioral cycles and what strategies can be used to further engage and interact with them.

5. Content Driven Market

Photos,Videos,Posts,advertisements almost anything today can be shared through social media platform. Sports teams and brands have now realized the importance of good,easy to the eye,catchy content and how it has a huge influence on their market. People like to engage on social media by sharing content that can garner many “likes and shares”,therefore we see an increase in the quality and quantity of the content being shared by teams in order to increase engagement and increase their market share.

6. Increase in Revenue

All the above mentioned points lead to one conclusion which is “Increase in Revenue”. Since the sports team are increasing their popularity through engagement and increasing their market share , people are ready to book tickets to see their favorite team play,they buy merchandise to show support for their team,they take part in team events and share it through social media which all leads to an increase in sales therefore increasing their revenue.

 

In the end i would like to conclude this article by saying that their are more than 323 million people India using the internet and social media marketers in the sports industry should look at this as an opportunity.The future for digital marketing certainly looks attractive.

 

 

5 Social Media Branding Strategies To Follow In 2018

Social Media Branding Strategies To Follow In 2018

Every company in today’s competitive world is after creating a long and everlasting impact on their customers. Every time we step out to shell out some bucks we look for a brand. We don’t like to compromise a brand for money. So, we can see how a proper branding of a product is so valuable for continuous growth of our business. Businesses are trying to figure out their target audiences and best fit products or services for their target audiences through various social media channels like Facebook, Twitter, Instagram etc. Until 2017, in social media marketing, platforms like Facebook, Twitter, LinkedIn, Instagram, WordPress, Tumblr played a major role in branding. There are few social media branding strategies needed in 2018 and brands should keep an eye on these while preparing marketing strategies.

Strategy 1 | Embracing Virtual Reality and Augmented Reality

Imagine a user experience where shoppers can try your products and make a buying decision without walking into the store. Have you experienced Lens kart’s augmented and virtual reality on their product landing page? Yes, they use both strategies to help users decide on their purchase by providing them a live experience about the product. In short, Virtual reality uses a 360- degree product view to move you from your current environment to a virtual world. On the other hand, Augmented reality adds digital insights to transform the current environment. Therefore, virtual reality replaces your sight, augmented reality enhances it. So, let’s look at some key facts which will help us decide to embrace these technologies.

  • 25% of the brands will embrace AR to enhance their end-user experience and it will record more spending starting from 2018 to 2022.
  • In 2017 end, 37% of world’s population is active on social media. In 2018, most of the giants and mid-level brands are going to incorporate AR to stay ahead in the market.
  • AR & VR users will hit 200 million by 2018 and 65% of the online customers will make a purchasing decision on the product landing page. AR advertising spending would be on the higher side than VR. Businesses, marketers should bet big on using AR on social media platforms like Facebook, Twitter, and blogs.

Strategy 2 | Embracing Investment In Influencer Marketing

Social Media is all about influencing and attracting your customers towards your brand. Furthermore, businesses focus on influential people to influence potential buyers and influencer marketing is proven to be the best way of marketing in social media in 2017. It will continue to be a focus of smart marketers from the beginning of 2018.

Also, let’s find out who all are our mega, macro and micro influencers in social media. Mega influencers are the celebrities in social media and they have typically more than a million followers. Macro influencers are typically business professionals or famous product specialist or freelancers. They typically have approximately ten thousand to a million followers. And, micro influencer category has 500- 1000 followers because they are mini-celebrities in their own circle. Working with micro influencers can provide best results if the business is following a long- tail strategy. So, let’s dig down to the facts of influencer marketing and why it could be useful for marketers.

  • Influencer marketing delivers 11 times more ROI than traditional digital marketing. The need for Marketer interest in Influencer marketing increased 90x from 2013 to 2016. This has been drastically doubled in first nine months of 2017 and the same is excepted in 2018.
  • People follow and highly seek for influencers in social media platforms like Twitter, LinkedIn, Instagram and Facebook. To attract customers and promote products or services, most of the businesses decide to include influencers having thousands of followers. In return, the high demand Social media personalities increase the value of services.
  • Video content would be the biggest platform for influencer marketing in 2018 with a presence in social media. A report shows that videos are twice as effective to lead generation or drive sales as normal text-based contents.
  • 49% people depend on the influencers engagement on their purchase decisions.
  • Twitter users reported 5.2 times increase in purchasing decisions made when they are exposed to influencer contents.

Strategy 3 | Focus On Gen Z

According to a recent study conducted by Goldman Sachs, Gen Z is more valuable to any business. Did you know that from a span of 2018 to 2020, Gen Z will account for 40% of all consumers? The oldest Gen Z’s are avg. 22-year-old and businesses are planning to move their marketing strategy based on Gen Z’s need. 2018 will experience a big bet investment made in Snapchat or Instagram which are loved by Gen Z’s.

Gen Z’s represent a buying power of $44 billion and influence an additional $600 billion of family spending. This includes over 70% of family food choices and 80%- 90% of the items are purchased for them. Marketers need to make the video content more engaging and especially relevant, Gen z’s have an 8- second filter for any digital content. According to the research report, 9 out of 10 Gen Z’s watch YouTube daily, 70% prefer streaming over broadcast or cable TV.

Strategy 4 |Increasing Brand Participation In messaging Platforms

While approx. 2.5 billion people use various messaging platforms and yet, brands focus on connecting with consumers on social networks. It is high time that brands should focus on messaging platforms which comes handy for customers to use and communicate. It is likely that brands will invest more in 2018 in time and money to connect with consumers in messengers. Technologies like artificial intelligence, voice assistants, and chatbots will enable brands to offer personalized shopping experiences on messaging platforms like WhatsApp, messenger etc.

Strategy 5 | Invest In Popular Social Media Platforms Of 2017

Don’t you think this can be a great strategy to embrace the familiar social media platforms and make more investments to enhance them? Therefore, few points will help marketers take appropriate decisions.

  • There must be an increasing popularity of Instagram stories. Over 200 million people use Instagram stories each month, which is over 50 million more who use snap chat. As a result, half of the Instagram users will use stories at the end of 2018 and brands must take time to master their stories.
  • Expansion of live streaming is going to be a great way to capture the attention of the followers in social media. 2018 would be a booming year for more and more brands to introduce live streaming to their customers to enhance customer experience.
  • Twitter branding strategy needs rethinking. Twitter has failed to grow followers significantly in 2017, therefore, Twitter leadership will aim to rethink on the platform which includes revamping the Twitter advertising options.
  • Marketers need attention in the recent Facebook business strategy. Facebook is coming up with a new technology called “Spaces” which is designed to allow friends and followers to connect in Virtual Reality. Facebook will be the first successful VR social media platform for marketing.

In conclusion, marketers should be clear about the objective, target audience, a clearly defined outline to measure KPIs and last but not the least, make sure your goals are SMART (Specific, Measurable, Agreed-upon, Realistic and Time-Based).

11 Social Media Marketing Ideas Used By ‘Baahubali’ Movie Franchise

★ About :
Baahubali - The Beginning
(Baahubali – The Beginning)
Baahubali 2 - The Conclusion
(Baahubali 2 – The Conclusion)

‘Baahubali’ (English meaning: The One with Strong Arms) is an Indian epic-historical fiction film filled with oodles of drama, action and visual art. The franchise had two cinematic parts namely ‘Baahubali: The Beginning’ as the first part which opened worldwide on 10th July 2015. The second installment in this series, ‘Baahubali 2: The Conclusion’ released on 28th April 2017.

This magnum opus feature film was directed by S S Rajamouli. Produced by Shobu Yarlagadda and Prasad Devineni, the film was initially shot as a bilingual in Telugu and Tamil but was later dubbed into Hindi and other international languages too.

Starring Prabhas, Rana Daggubati, Anushka Shetty and Tamannaah Bhatia in the lead roles, the other actors in supporting roles were Ramya Krishnan, Sathyaraj and Nassar.

The first film was made with a budget of ₹180 crore, which was considered the most expensive in India, back then. Both the parts were supposed to be produced on a joint budget of ₹250 crore initially. But according to one of the producers Shobu, the joint budget was later increased to around ₹400-₹450 crore range, especially for the sequel.

★ Business Objectives:

Business objectives

1) Right from the onset, the chief people linked with this project had a clear vision to have a massive pan-India release for the franchise.

2) They wanted to make a national film, instead of letting it stay restricted only to regional languages like Telugu and Tamil. Even at their first trailer screening event, the director talked about his deep emotional connect with epic works of literature like ‘Ramayana’ and ‘Mahabharata’ along with comic books called ‘Amar Chitra Katha’, which further gave him the inspiration to conceptualize the idea behind this film.

3) By integrating all the cinematic parameters with state-of-the-art technology, the makers wished to provide an optimum user experience on celluloid so as to win hearts of the mass audience.

★ Highly Effective Social Media Campaigns and Digital Marketing Strategies Undertaken:

Social media campaigns

Here is a curated list of how ‘Baahubali’ franchise dominated the social media game comprehensively.

1) WhatsApp –
As part of their promotional maneuvres, the film’s unit started with one of the most widely-used instant messaging platforms, WhatsApp. Months before the release of the first part, they announced a unique phone number (+918096755222) to give exclusive updates about the film to their fans who registered for the same, on 27th December 2014.

2) Facebook –
They ran various campaigns on FB to stay well-connected with their ardent fans. Be it the ‘Baahubali Profile Picture Frame’ contest, broadcasting ‘Live’ on Facebook by offering titbits about the film or the ‘Baahubali Comics’ using Facebook canvas (immersive and interactive mobile ad-experience purpose), each idea generated a lot of buzz. One of the noted campaigns was the launch of Baahubali-themed animated stickers inside FB Messenger app, which saw a sudden spike in its downloads within a week. Their official Facebook page has a fan base of more than 4.21 million till date and is still counting.

3) YouTube –
Just like the methods of storytelling in Bollywood have changed drastically in past few years, so have the techniques in social media marketing too. Their team unveiled short ‘Making-of’ and ‘Behind-the-scene’ videos on their official YouTube channel, sporting the film’s lead actors and actresses on their respective birthday occasions. This plainly kept the audience on their toes, every other month. Fans and followers were up for a visual treat after viewing numerous dialogue-trailers, which kept those anticipated subscribers captivated for a brief period of time.

4) Instagram –
Their official Instagram account also observed high engagement-rate from the audience all over the world, where every uploaded photo witnessed thousands of ‘likes’ each time. Currently, it possesses 496K followers on Instagram.

5) Twitter –
Since the movie took over the world audience by storm, such huge was the magnitude of its craze that quite many hashtags like #Baahubali, #BaahubaliOnJuly10th, #LiveTheEpic, #ReLiveTheEpic, #Baahubali2, #BaahubaliAtComicCon, etc. remained favourites of members of the Twitterati for months. Their team even ran ‘Baahubali Quest’ Twitter campaigns by cleverly asking their followers to follow the cast & crew’s social media profiles by using the hashtag #ADayWithBaahubali, in order to win lucky tickets for the movie. The film’s official Twitter handle has slightly more than 576K followers so far.

6) Website –
Possessing a self-hosted website is totally advisable for one’s brand, which can then rank higher in search engines if it is popular or generating huge traffic. And in the case of the official website of ‘Baahubali’ film franchise, it was no different.

7) Merchandise –
An array of merchandise including ‘Baahubali’ lifestyle accessories, gadget add-ons, costumes and film’s collectibles were made available on their website, thus allowing the film to generate extra revenue. Such post-movie-release game plan was bound to bear fruit because the film’s re-watch value escalated and so did the audience engagement rate.

8) Tumblr –
Fans from all over the world poured their enormous love and showed respect for their favourite characters in the film, undoubtedly! Exclusive and profuse amount of user-generated content was received in the time leading up to the film’s release. Thus the film’s back-end team decided to cash in on this opportunity by using a short-form blog to promote the multimedia and other forms of content. Traditional art sketches, digital artwork, unconventional materials and fan mails constituted this website in countless numbers.

9) Blog –
One of the many uses of possessing a blog is that it is nothing but a cost-effective form of content marketing. With a view to providing more insights on the worldwide success that ‘Baahubali’ franchise had achieved, their team kept sharing timely and relevant information on their official blog.

10) Official Game app –
The reliability and user engagement of ‘Baahubali: The Game (Official)’ app can be very well judged from the fact that it generated 10 million+ downloads from Google Play Store with an average user rating of 4.4 out of 5.

11) Official Movie app –
The makers of the film utilized Google Play Store platform not just to market their game app, but even for their movie app. Named as ‘Baahubali – Official Movie App’, it garnered 10,000+ downloads and received a rating of 4.8 on 5.

★ Reactions and Reception :

The mimic question “Why Kattappa Killed Baahubali?” grabbed the humongous attention of viewers on national and international platforms alike. In less than no time, the hashtag #WKKB went viral on social media platforms, almost like throwing gasoline on a fire. Every other WhatsApp forward message or Troll pages on Facebook, Twitter and Instagram had posts/feeds flooded with priceless memes around it, every other day. It made the audience laugh hard till their stomach hurt and this scenario continued for many months ahead.

Why Kattappa Killed Baahubali
(This scene technically happens just a few seconds before the ending of the first part of the film series, thereby ending in a cliffhanger)

Even a plethora of blogs and websites indirectly used various content marketing techniques to come up with special-dedicated versions of their comments/views on this movie – be it about its characters or music or VFX and what not. This further produced a ripple effect to encourage word of mouth, favoring the already released ‘Baahubali’ as well as for ‘Baahubali 2’ (which, at that time, was slated for an official release about 2 years later after the arrival of the first part).

All in all, it almost became a herculean task to handle the curiosity that had already been built up for ‘Baahubali 2’. It is learned that owing to the blockbuster success of the first part, the second part had already gathered enough limelight even months before its release.

This ultimately made the audience make beelines for the tickets counters of theatres/malls day-in and day-out, thereby setting the box office cash registers ringing from dawn to dusk (for both the movie parts).

★ Results Achieved:
Results

(a) Record-breaking movie ‘Baahubali: The Beginning’, the first installment in this movie series grossed a whopping ₹600 crore worldwide.

(b) In India, ‘Baahubali: The Beginning’ became the fourth Facebook’s most talked-about topic of the year 2015, after PM Narendra Modi, E-commerce Boom and late president A.P.J. Abdul Kalam.

(c) ‘Baahubali: The Beginning’ topped the Google (India) ‘Trending Movies’ list of the year 2015 and also secured the second position in Google (India) ‘Trending Searches’ list of the year 2015.

(d) The official trailer of ‘Baahubali 2: The Conclusion’ gained 59.8 million views within first 24 hours across the world (YouTube, Facebook and Twitter platforms combined), when it released online on 16th March 2017.

(e) ‘Baahubali 2: The Conclusion’ is still having a historic run in theaters, at present. The results of their team’s vision and hard work have now come to such a point, that the film series is still earning crores of rupees as their net profit and it currently boasts as the 2nd highest grossing Indian movie in the worldwide collection. It became the first ever Indian film to gross over ₹1000 crore in all languages, by achieving this mark in simply ten days and has already collected ₹1706.5 crore globally till now. Touted as India’s biggest movie franchise, their other lists of national and international accolades are just endless. By breaking major box-office records, it set a new benchmark for the Indian Film Industry.

★ Key Learnings:

Key learnings

 • As part of the film’s well planned viral marketing and engagement marketing techniques, back-to-back ‘refreshed’ content kept emerging out one after the other systematically, to grow brand following. The team multiplied the content in the form of ‘Baahubali’ customized image posters, half-a-minute snippets, graphic novel books, animated web series, etc. that kept the buzz alive for literally four to five years, which was nothing less than a journey.

• For better clarity about the brand/business promotion on popular social networking platforms, innovative and out-of-the-box tactics need to be attempted constantly.

• The potential of digital marketing ecosystem in this 21st century is merely endless, as this industry is progressing at an ever-growing rate, not only in India but throughout the world. It is utmost essential to keep oneself updated about the latest trends and technologies in digital marketing from time to time (if one wants to sustain for a long time in this sector).

____________________________________________________________________________________________________________

★ Source credits:

a) https://en.wikipedia.org/wiki/Baahubali:_The_Beginning

b) https://en.wikipedia.org/wiki/Baahubali_2:_The_Conclusion

c) https://www.youtube.com/watch?v=HRUaXL3Jr3o

d) https://www.youtube.com/watch?v=Fk2V3rxBFkc