Social media has become part of our lives. People spend a lot of time on social media sites like Facebook, Twitter, Instagram etc.
Social media sites have completely changed the way customer interacts with brands. No business can underestimate their power when it comes to building relationships, generating leads and sale of the product.
A good social media presence not only helps a business achieve its goals and objectives but also helps them build a strong relationship with their customers.
Social media marketing strategy is a guide to your actions on social media channels. It covers everything you want to do and hope to achieve the best from social media. So today we are going to discuss how to build a successful social media marketing strategy.
How to Build a Successful Social Media Marketing Strategy?
1. Audit Your Present Social Media Strategy
The first step towards building a successful social media strategy is to audit your present strategy. This will help you a lot in building your new strategy. Ask yourself the following questions:
- Which platforms have worked for you in past?
- Which platform has given you the highest engagement?
- What types of post are being liked by your audience?
The answers to these questions will help you understand what is working and what is not working for you. This will save you efforts and resources which you can utilize somewhere else.
2. Set Your Goals
Goals play an important role in crafting a social media strategy. We can’t have a social media strategy if we don’t know what are the goals that we want to achieve. Goals are the roadmap to following a strategy. Whether your goal is to increase awareness of your brand, increase your blog subscribers, generate leads or increase sales. The goals you set should be SMART
Keep these points in mind while setting your goals and you will be one step closer to crafting your strategy.
3. Know Your Audience
Another thing you should do in order to build a successful social media strategy is to know who your audience is. Do research about your target audience.
- Who they are?
- What they do?
- What are their interest and hobbies?
- Where they spend most of their time online?
This will help you in understanding your audience and help you to target them more efficiently.
4. Research About Your Competitor’s Strategy
Research about your competitor’s social media strategy. Understand what are they doing and how are they doing. Which platforms are they using? The type of posts they are posting and how frequently they are posting. This will help you understand what is working and what’s not working with your target audience. This will not only help you in targeting your audience more efficiently but will also save you a lot of money and resources too.
5. Select Your Platforms
Once you have done all the above steps. You will have a lot of data & insights and the next thing you would do is select the platforms for your social media strategy. These must be selected very carefully as different platforms have different strengths and weakness. For example, pictures work best on Instagram and text posts work best on Facebook. Use all the data you gathered and select your platforms accordingly.
6. Create Content Calendar
The next step in building your successful social media strategy is to create your content calendar. This will guide your efforts. The date and time when you will be posting, type of content you will be posting.
You can not have a great social media strategy if you don’t have a calendar. Build your calendar, set dates when you will be posting, what type of posts you will be posting, frequency of postings etc.
7. Evaluate & Refine Continuously
Social media strategy is very important and must be evaluated and refined continuously. As you implement your strategy you will get lots of new data.
This will let you know whether your strategy is working as per your set goals or not and you can refine it accordingly. You might find that things you thought won’t work that good are actually delivering and things which you thought will deliver might be under delivering. Keep a check on your strategy and continuously refine it with the data you get.
Social media strategy is very important and must be defined carefully and then it should be constantly evaluated and refined as things which might work today might not work tomorrow. Keep the above points in your mind while developing it.
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A digital marketer by profession and a writer from heart. I love to read, learn and write about digital marketing and fitness.