#socialmediamarketing Archives

How to do Twitter Marketing for Brand Awareness?

By Sumeet
on Sep 28, 2019
in Social Media Marketing

Twitter is a microblogging and social media channel. Using twitter people share their opinions and interact with others using messages known as tweets. But we can do more than that using it. Twitter can help brands in achieving various goals and objectives like- brand awareness, generating leads, increase website traffic, building relationships with customers etc. So, today we are going to learn about how to do twitter marketing for brand awareness.

Twitter Marketing Strategies for Driving Brand Awareness

1. Tweet Awesome Content

Tweet Awesome Content

The first thing you have to do to increase your brand awareness on twitter is tweet awesome and relevant content. Content must be the foundation of your twitter marketing strategy if you want to increase your brand awareness. Why?

Because in order to increase your brands’ awareness people must talk about your brand, engage with your tweets and retweet them.

But if your content is not that great and doesn’t add any value to them, they will simply ignore it. People love to share content that inspires them, educate them, entertain them and make them feel connected. So, make sure your tweet awesome content.

2. Tweet Consistently

Tweet Consistently

The next thing you can include in your twitter marking strategy is tweet consistently. This is necessary if you want people to remember you because if they can’t see you why will they remember you and if they don’t remember all your previous efforts are wasted.

Make sure you tweet consistently without long gaps. But that does not mean you can post any content to remain active. Make sure you post good quality content because the quality is everything if you want people to engage with your content.

3. Contests and Giveaways

Contests and Giveaways

Contest and gives are very helpful in increasing brand awareness and must be a part of your twitter marketing strategy. Contest and giveaways make people engage with your content, share it with their friends and mention your brand in their tweets. As a result, your content reaches to a large number of people which ultimately helps you in increasing your brand awareness.

Besides this, you might get a place in twitter trending topics which will further boost your organic reach. But don’t overdo it because it might make you look like a spammer and destroy your reputation.

4. Use Trending Topics for Creating Content

Use Trending Topics for Creating Content

Another tactic you can use to increase your brand recognition using twitter marketing is to use trending topics for creating content. Trending topics are the topics that are actively being searched, talked and are getting tweeted by a large number of people, influencers and celebrities.

By using these topics for your content, you can reach thousands of people who might retweet and engage with your content. But be careful while creating content because you don’t want to hurt anyone’s feelings or create a controversy with it. In order to find trending topics for your content, you can see trending tab in your twitter app, or use sites like rightrelevance, social animal etc.

5. Use of Hashtags

Use of Hashtags

Hashtags can be defined as keywords or phrases that describe a topic. These hashtags are used by people to follow or search for a particular topic and thus make them a very important part of twitter and twitter marketing. Two sites that you can use to find relevant hashtags for your tweets are Hashtagify and Ritetag.

Only use niche related hashtags in your tweets and content so that they reach your target audience who is actively searching and following these topics. This will increase your followers, engagement rate and most importantly your brands’ presence and recognition.

6. Follow Industry Experts & Share their Content

Follow Industry Experts & Share their Content

Next you must follow relevant industry influencers and industry experts and share their content if you want to increase your brands’ awareness. Why? Because people follow and engage with those brands and influencers who have been accepted as industry experts in what they are doing.

By following such relevant brands and influencers and sharing their content you can start building the name and authority of your brand. This makes people recognize you as an industry expert because you are sharing high quality and relevant content.

7. Tweet on right time.

Tweet on Right Time

The next twitter marketing tactic that you can use to increase your brands’ presence and recognition is to tweet your content on the right time. There are certain days and certain hours in a day in which if you post your content you can get maximum engagement for your tweets. More engagement means more mentions which will ultimately increase your brands presence and brand recognition.

In order to find the right time for tweeting you can try out different timings of days and see at which time of day you have a most engagement or you can use tools like Tweriod, sprout social etc. You can also use tools like hootsuite and buffer to plan and schedule your tweets for posting. These two tools are very helpful when you are short of time or travelling.

8. Twitter Ads

Twitter Ads

Another tactic you can use to increase your brand presence and recognition is used twitter ads. Twitter ads allow you to promote yourself on Twitter using its precise targeting features. By using twitter ads, you can promote your account, your tweets and promote your own topic as a trending topic on twitter and reach a large number of people who will be interested in your brand and your content.

In order to use twitter ads, you must register with your profile on www.ads.twitter.com after that you can create your ads and reach your target audience.

Conclusion.

There you have it guys best twitter marketing tactics and tips that you can use to increase your brand awareness on twitter Using these tactics and tips you can gain new followers, Increase engagement rate on your tweets and recognition as an industry expert.

If you like these tips and tactics leave your comments below and if you have any suggestion you can also write them in your comments. I would love to read your views and suggestions.

Sumeet

A digital marketer by profession and a writer from heart. I love to read, learn and write about digital marketing and fitness.

www.justfitpersonality.com

How Social Media Helps In Brand Differentiation

With many competitors on digital platforms brand differentiation has become a necessity to succeed. Coming up with a good strategy is the recipe to do this.

By standing out in the industry we create a safety net around our brand. Hence, a brand can protect themselves from price discounts and the competition. Besides this, it also assists in avoiding the draining of resources on prospects that are not the right fit.

Some steps that experts often suggest when brainstorming strategies are:

Defining your business mission
Understanding and analyzing your competition.
Understand your target audience very well
Ensure what differentiates your brand matters to your target market.
Review past differentiation strategies

In today’s digital realm the main focus would be how to stand out in a cost-efficient manner and which digital tools can be used to achieve this. Social media platforms play a crucial role in differentiating a particular business in the eyes of their customers.

So what is the benefit of using social media?

Brand Awareness:

The use of social media platforms can increase brand awareness as nearly everyone are active on these sites. Almost all the research customers do start online. This creates a great opportunity to share your unique story to educate your customers and distinguish your brand.

The use of social media boosts awareness and helps create a loyal following of customers ready to interact with your posts. Additionally, it helps in understanding your customers and focusing on their needs.

Humanizes your brand:

Social media allows to connect with customers on a human level and have a conversation instead of an overused sales pitch. Using real emotion such as humor, empathy, and joy is helpful to get people to relate to your brand on a deeper level.

Personalization has become essential and is what customers tend to look for in terms of developing brand loyalty. This can assist in moving further in the direction of differentiating your brand in comparison to the competition.

Advertising:

Paid promotion on platforms like Facebook can not only be cost-effective but can increase awareness and brand engagement. Targeting your ideal market and promoting highly relevant posts can increase a users interest and help in achieving desired results.

The use of strong visuals and storytelling derives highly engaging advertisements which can further increase visibility. Ads are a great way to support your brand in all differentiation endeavors.

Customer Feedback:

Customers often post reviews both negative and positive. This can be another great way to distinguish your brand through appreciating positive reviews and replying to negative ones in real-time. When a brand quickly replies and resolves any issue a customer might have faced it enhances the brand’s value.

By making improvements and evolving based on customer feedback it is possible to consistently impress them, strengthen loyalty and bring in new customers.

Tips To Stand Out on Social Media

Choose the right social media platforms:

Understanding the different popular platforms available and choosing the one that is most used by your ideal target market plays a key role in reaching the right people.

Original Content:

Share your story, don’t copy similar content but create it from scratch as well as a mix of user-generated content. Using content that resonates with your target market is important to develop an audience to stand out. Use content differently based on the platform being used and make sure to tailor it the most suitable way. Researching the type of content people enjoy more can aid in this process and can make your posts stand out.

Customize all your social platforms:

A great way to grab a user’s attention is to make the company social profile visually attractive by updating the profile and cover photos. Also, well-written description of what the business is all about goes a long way to increase awareness and help set a brand apart from the other competitors.

Connect With Influencers:

Connecting with online influencers whose niche audience matches your target market can be very beneficial in gaining people’s attention and increasing sales. Influencer marketing has become very popular and provide great value to brands. Choosing an influencer must be done with careful consideration. Finding an influencer that is the best fit for your brand can assist in reaching the right audience, building trust and gaining more loyalty.

Brand Voice And Authenticity:

The way you communicate online must be real, authentic and true to your business culture and tone. It is important to stay in alignment with what your brand image represents. The first step is to know your brand, what your tone is and how you want people to perceive the brand. Focus all the communication based on this understanding and create an authentic personality for the brand. This can increase chances to further the brand differentiation process.

Consistency:

Maintain a constant theme concerning the company’s logo, tone and the kind of topics you choose to post about. Being consistent in every aspect of your social media profile. Furthermore being consistent in posting content can help followers in understanding what to expect from you and also builds trust.

Audience focused:

All communication and content should be based on what the target market wants and needs. This will attract new followers as well as keep current followers interested. Researching and paying attention to detail will be beneficial in the long run.

Quality produce/Service:

Brand differentiation is important but unless the product/service being offered is of top quality there is only so much online or offline platforms can do. It is key to maintain a certain level of quality and constantly adapting to the changing needs of consumers.

A good understanding of your target market and focussing on their needs and wants both online and offline is essential for success. It will help in developing value, image, and loyalty which in turn distinguishes a brand.

The above tips and step are guidelines for achieving an edge over the competition and safeguarding the overall brand. However, this is a continuous process of meeting and exceeding customer expectations consistently.

Nimeelitha Yalamanchili

Top Tips to Get Most Out of Instagram Marketing

By Sumeet
on Sep 19, 2019
in Social Media Marketing

Instagram is an online photo and video sharing social media platform. It is the second largest social network after Facebook with 1 billion active users and if you are a brand who is looking to build social media presence you can not ignore Instagram. Today I am going to share with you tips to get most out of Instagram Marketing.

1. Clearly Defined Objective

The first tip to get most out of your instagram marketing strategy is to define a clear objective that you want to achieve. Whether the brand wants to increase its social media presence, increase sales or increase websites traffic. Objectives are very important as they act as the guide to brands marketing efforts. This ensures that the brand is moving in the right direction.

2. Switch to Business Profile

Switch to a Business Profile

Even before you think about Instagram marketing the first thing you should do is switch to the business profile. Switching to a business profile is super easy . Go to settings –>Account –>Switch to professional Account. Switching profile allows you to create Instagram ads, access to insights tool which provide data like interactions, impressions, engagement of your posts.

3.Attractive bio, description and picture

The next tip to get most out of Instagram marketing is writing attractive bio, description and picture. Bio,description and picture are the first things that a user sees before following a brand and thus it must be capable of attracting the users at first look. Use these sections to educate people about your brand, your offerings and how your brand can help them.

4.Use Hashtags

Hashtags play a very important role in improving the organic reach of your posts. It helps people discover content through topics that interest them and thus we can not ignore them while marketing on Instagram. You can use up to 30 hashtags in your posts. While selecting your hashtags make sure they are relevant and have a high reach. Tools like Instagram search, rate tag can help you get the most relevant hashtags. You can also use hashtags that are being used by industry experts and influential people of your niche. Don’t forget to update your hashtags list after a while to keep getting good results.

5. Cross-Promote on Other Platforms

Another tip to get the most out of Instagram marketing is cross-promote on other social media platforms. Use your existing followers/ fans on other platforms for promoting yourself on Instagram. Ask them to follow you on Instagram. It will help you to get more followers which ultimately increase the organic reach of your Instagram content.

6. Awesome Content Strategy

Content is the base of every marketing strategy. A good content marketing strategy is necessary if you want to get the most out of marketing on Instagram. Don’t just post content to be active on the platform. Content that helps followers and adds value to their life deserve to be posted. Educational, inspirational/motivational, product demos, fun, customer stories and user-generated content are a few possible themes which you can use while creating content.

7. Attractive Posts

All Instagram posts are not equal. when it comes to Instagram marketing, you can either stand out or step away. Instagram is a visual platform. An attractive post attracts people towards it and thus gets large reach and engagement. Tools like Instagram filters, apps like SnapSeed, Canva, AfterLight can help you to elevate the beauty of your posts.

8.The Contest, Giveaways and Promotions

The next tip to get most out of Instagram marketing is run contests, giveaways and promotions. Contest,giveaways and promotions help in increasing reach of your brand, make people tag and share your content. As a result you get more organic reach and engagement. Don’t overuse contests, giveaways and promotions. Use them as a part of your content strategy and not as a base.

9. Consistent Posting

The next thing you can do to get the most out of Instagram marketing is consistent posting. As mentioned above don’t just post to be active, post only when you have quality content. Post consistently awesome, unique , quality content without long gaps. Long gaps make followers forget about the brand and the brand might lose followers too.

10. Sponsored ads, stories and posts

Hashtags and awesome content provide you organic reach. While Sponsored ads, stories and posts help you reach a much larger audience who are interested in your offerings. Paid promotions along with your organic reach building tactics can help you get much better results and a better R.O.I.

11. Use of Trending Topics

Next thing to get most out of your Instagram marketing is using trending topics for creating content. Trending topics have a big organic reach. People are actively searching for these topics. By using these topics you have the opportunity to reach a big audience segment organically.

12. Use of Influencers

Industry experts, celebrities can help you in getting most out of Instagram marketing. These people have large following and can influence a large number of people. Making contacts with influencers and using them for your product promotions can not only help you large and relevant audience but can also get you much better results as compared to using only paid promotions.

13. Instagram stories

Instagram stories are pictures or videos that last only for 24 hours.These stories can be used by the brand to show the internal working, culture, behind the scene working of the brand. This makes followers feel much more connected with the brand and help a brand to get the most out of their Instagram marketing strategy.

14. Analyze Metrics

In order to get most out of Instagram marketing a brand must observe and analyze important metrics like followers growth rate, reach, frequency, impressions, click through rate. These data is very important as it helps the firm to know whether its marketing efforts are working at all or not, or to calculate its R.O.I( Return on investment).

Conclusions.

There you have it guys the top tips to get most out of Instagram marketing. Using these tips a brand can create an strong and effective Instagram marketing strategy which will help them to achieve their desired objectives and goals.If you like these tips make sure to leave your comments below and if you have any suggestion you can also write that in the comment section below

Sumeet

A digital marketer by profession and a writer from heart. I love to read, learn and write about digital marketing and fitness.

www.justfitpersonality.com

The Ultimate Guide to “Social Media Stories”

By Rucha Dhawle
on Jul 14, 2019
in Social Media Marketing

“Social media stories” are a bit weird compared to regular content. For one, they don’t show up directly in users’ feeds by default. If somebody needs to look at the stories you produce, they need to manually access them.

Completely different apps and sites have other ways of displaying new story notifications; as an example, Instagram has icons of users who have created stories on the highest, and users will faucet them to examine the stories.

Secondly, any stories you are doing create aren’t around forever! Only to 24 hours, the stories automatically delete themselves.

This is often what makes stories a bit a lot of distinctive than regular standing updates –their lack of length suggests that they match a distinction niche than traditional updates.

Evolution of Stories

Stories are nothing new social media however with 3 of the massive boys battling it out at the highest we tend to thought we might take a fast look into however Stories have evolved over the years. Facebook, Snapchat and Instagram all enable the user to post their stories however who was first?

1. Snapchat

The Stories format for sharing content was 1st introduced into the social media landscape by Snapchat in 2013 that permits users to make up chains of content that might be viewed a limitless quantity of times over a 24-hour amount.

At the time, most media shops treated the medium as a brand new kind of video selfie: it had been considered a neat format that was clearly personal in its presentation, however on the far side that, most critics felt love it was simply means|a method} to save lots of Snaps in an exceedingly a lot of permanent way.

Sound familiar? Snapchat engineered their entire platform around this idea and it had been Instagram and Facebook who set to adopt the thought.

2. Instagram

In 2016 Instagram launched their version of stories that borrowed heavily from Snapchat. Instagram Stories allowed users to own an area to be within the moment and a touch additional fun amidst their regular posting of extremely structured, edited and formed photos. All stories lasted 24-hours and were engineered of video and pictures.

Around this point, some brands had already begun to adopt the Stories feature approach to promoting, however, most of those tries were extremely ad-driven—short, intrusive spots that centred additional on a product than revealing one thing new concerning the complete itself. In 2012 Facebook purchased Instagram.

January 2017 Instagram declared that they had one hundred fifty million user posting stories daily and as a result of this the Instagram extended adverts for his or her Story users.

3. Whatsapp

In February 2017 Whatsapp (another Facebook company) launched standing that allowed for sharing of GIFS, Photos, and Videos for a 24-hour amount.

4. Facebook

Finally, in March 2017, Facebook launched stories within the main Facebook Mobile App. This allowed users to share videos and photos from Facebook’s new camera.

5. Messenger

Finally, in March 2017, Facebook launched traveler Day that permits you to share videos and photos as and once happen throughout your day.

Later in Gregorian calendar month Facebook rebrand as “Messenger Stories” The electronic communication app permits you to play games, send cash to friends and currently transfer stories – these are photos, videos, and text telling the story of a happening, be it an evening out, a visit to the board game or a vacation abroad.

6. Youtube

Youtube, the undisputed king of video, And currently its youtube World Health Organization simply launched its own wrestle Stories with a brand new video format referred to as ‘Reels.’

Reels is accessible to any Youtuber World Health Organization has over 10,000 subscribers (now you have got even a lot of incentive to grow your channel!).

The thought behind Reels is to permit creators to share content while not having to make a full video. For several creators, making full videos will take weeks! You have got to set up, film, edit, refine, then publish. Such a big amount of creators solely post once or double per week at the most.

Reels takes the pressure off making good, long-form content. Rather than making 10-minute options, Reels are solely thirty seconds long.

Very similar to Instagram Stories and Snapchat, you’ll add text, filters, stickers, and music to create the video actually your own.

There is lots of information that proves that social media Stories square measure following massive issue for marketers. Here is a few of it that you simply ought to bear in mind of:

(i) 57% Female, forty-eighth Males and sixty-one teenagers (18-24) within the U.S. use Snapchat Stories.

(ii) 52% Male and forty-third feminine within the U.S. use of Instagram Stories.

(iii) There’s a mean of thirty-five .5% active users worldwide sharing their Instagram.

(iv) 7% of Facebook’s users share their recordings through Facebook Stories.

There square measure 450M daily active users on Snapchat, Instagram Stories, and WhatsApp standing combined.

The most well-liked varieties of Stories for a whole on Instagram square measure Merchandise content, stories that offer associate degree “Inside Look” involving a Guest Takeover or showcasing a happening.

Additionally, social media Stories square measure growing in quality and then, new options square measure intercalary unendingly.

Recently, Snapchat proclaimed it’d “allow users to share Stories to their coupled social media accounts or through text or email with a link to a webpage wherever those that do not have the app will read the message.”

This is often expected to spark new growth within the Stories quality across platforms.

Ephemeral Content Marketing Strategies with Ephemeral Stories

Are you ready to jump in? Here are some creative ideas on how to get the most of the social media Stories (Ephemeral Stories) whether you are planning to create them for Instagram, Facebook, WhatsApp or Snapchat to build your brand online.

1. Get Interactive

There are a variety of highlights you’ll be able to integrate into a story post to create them additional exciting and additionally engaging.

Besides tagging and @-mentioning others, Instagram has new options like polls and queries that you simply will augment a Story post. Raise followers to vote for his or her favourite or get them to send you a brief text reply to a matter.

You can conjointly tag stories with a location, repost alternative Instagram posts as a Story (which sends followers to it post if they swipe up), and obtain followers to send you an instantaneous message in response to a Story.

The latter could be a good way to solicit feedback from followers, and conjointly build your Stories additional interactive.

2. Add Links to Your Social Media Stories

Social media Stories aren’t solely concerning having fun. Marketers, naturally, even have to consider sales. The best thanks to increasing the traffic of your website and boost conversion rates are by adding a link to your Story.

Instagram and Snapchat enable users to introduce links in Stories, supplying you with the chance to market your merchandise, newsletters or alternative merchandise.

An additional tip is to use an URL shortener like Bit.ly or Capsulink for your links. That way, you may be able to access elaborate click analytics and measure the success of your content.

3. Take Advantage of Snapchat Geo-Filters

A Geo-Filter is associate degree overlay image that Snapchat users will place on their photos or videos taken at a selected location.

Victimization Geo-Filters is an efficient thanks to interacting with your audience and enhance their expertise along with your complete.

In addition, as user-generated photos and videos square measure shared online, it’s additionally a wonderful chance to spice up awareness of your complete.

One of the primary brands to use branded Geo-Filters was McDonald’s. They allowed users to feature a filter of a burger and fry graphic on their photos once they’re just about a McDonald’s building.

For instance, on Instagram Stories, some location searches have a story icon that permits users to look at recent stories that have used the actual location sticker. This is often an excellent thanks to facilitating your completely get discovered regionally.

4. Add mentions (@) for other brands and your fans

Another attention-worthy feature of Instagram Stories is that the chance to say, alternative users.

For brands, this can be an excellent thanks to provides a shoutout to individual audience members for exploitation your complete, taking part during a contest or just thanking them for being a loyal fan.

The mention can produce a pop-up notification, showing the mentions to your followers. The person you’ve mentioned, in turn, can receive a notification.

Just like regular posts, you’ll be able to @-mention users in your Stories. Thus use it! A part of the facility of social media is creating connections and lavishing attention on others, and your followers can love being mentioned in your Stories.

5. Give the Live Video a Try When Creating Stories

A live broadcast will create your whole appear “more real” for the users. Live stories change users to examine, like, and comment in real-time.

This, in turn, creates a way of community and happiness. The live video format will increase the legitimacy of your messages and can bring the audience engagement to ensuring level.

6. Invite Followers to Explore More with Clear Call-To-Actions

Adding a call-to-action (CTA) could be a good way to encourage your audience to try to do one thing when they need seeing your content.

Moreover, while not a particular CTA, your followers’ default reaction, presumably, is going to be to continue swiping to consequent post.

Consistent with Kissmetrics, CTAs among videos generated 380% a lot of leads than CTAs on a sidebar or web site.

Thus, if you employ Stories to prompt your followers to go to your web site or explore a brand new product, your sales ought to increase consequently.

7. Repost from Other Channels

As we have a tendency to mentioned, Stories tend to be terribly similar from social media network to network. Nothing is stopping you from cross-posting a Story you’ve created for Snapchat on Instagram, or vice-versa.

Facebook even has constitutional Story sharing from Instagram, that makes cross-posting straightforward and painless.

It’s conjointly doable to save lots of a snapshot post as a video that you simply will then re-post on Instagram and Facebook. Therefore if you needed to share Stories between those sites, it’s conjointly straightforward.

Another advantage of reposting your content on alternative channels is that you simply square measure sure to maintain consistency in your posts from one network to a different.

Consistency is significant if you wish to create consumers’ trust.

8. Text-Only Stories

Instagram recently further the power to possess text-only Story posts. This is often an excellent thanks to integrating additional text content into a sequence of Story posts to assist tie them along or to inform a short story in words instead of footage.

Many brands using text-only Story posts with #hashtags and different links to assist propel a narrative forward, make a case for a brand new technique or teach followers one thing, and lots of different things.

9. Story Highlights

Did we say that Stories are ephemeral? This can be true, however, if you have got a specific Story that you simply wish to stay around for extended, currently you can!

Story highlights remain your profile as long as you wish, which supplies you a great deal of flexibility. Besides “pinning” a Story thus it doesn’t disappear once twenty-four hours, you’ll use Highlights to form a straightforward story.

You’ll in all probability wish to use this feature strategically, and not overwhelm your profile with a great deal of highlighted stories.

Whether it’s the flexibility to edit and manipulate pictures or letter of invitation to form a brand-related image or story, passing promoting ways to invite the user to act on a brand’s behalf.

Wrapping Up

Stories are still a comparatively new medium on social media, thus this is often the most effective time to start out capitalizing on all they provide.

Stories represent a brand new and exciting thanks to gift content, run selling, and advertising campaigns, and move together with your social media followers.

Whether you’re a tiny small business, a start-up, or a longtime complete, Stories ar fastly changing into the de-facto thanks to reaching your customers with quick, easily-digestible bits of content.

Stories will provide a nice twist to your selling methods providing new ways that to push flash sales, discount codes, gift exclusive content or produce publicity before the upcoming event.

Keep your eyes open and sit up so far with the most recent options and trends for Stories and make your brand stand out online.

Rucha Dhawle

What’s Up, Dear Reader. I am Rucha Dhawle, a creative introvert. Passionate and obsessed. Currently working as a full-time Content Writer. Apart from being a content writer, I love to travel & explore, play music, and love to read books.

Browse Tag: #socialmediamarketing

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